Tag: Olojo festival

  • Firm lifts Olojo festival

    Firm lifts Olojo festival

    The ancient city of Ile-Ife welcomed the world to the grand finale of the 2025 Olojo Festival on Saturday, September 27.

    Recognised as one of the most sacred celebrations in Yoruba land, this year’s edition was elevated by the presence of Seaman’s Schnapps — Nigeria’s number one original prayer drink — which proudly served as the official prayer drink used for libation and prayers.

    Earlier, His Imperial Majesty, Oonirisa Oba Adeyeye Enitan Ogunwusi (Ojaja II), received the Seaman’s Schnapps team ahead of his sacred seclusion and expressed gratitude for the brand’s consistent support of the festival and its role in promoting Yoruba heritage.

    “Seaman’s Schnapps has stood with us year after year, showing dedication to this festival and the upliftment of our culture. Such loyalty is worthy of honour, and it strengthens our resolve to preserve these traditions for generations to come. We deeply appreciate this commitment.”

    The festival reached its spiritual peak as the Oonirisa emerged from seclusion in a symbolic procession. With chants echoing through the city, Seaman’s Schnapps was poured in prayers and blessings, reinforcing its place in Yoruba spirituality and tradition.

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    At the Seaman’s experience stands, elegantly branded hostesses welcomed guests, while traditional chanters and ewi performers filled the air with rhythm and reverence. Visitors enjoyed Seaman’s Schnapps, creating a rich fusion of flavour, culture, and celebration.

    Mr. Gbemileke Lawal, Marketing Manager, Nigeria Distilleries Limited, said: “Olojo Festival is a timeless celebration of Yoruba identity and heritage. Seaman’s Schnapps is proud to serve as the prayer drink at its centre. Our role is to honour tradition and strengthen the link between the past and present.”

    Mrs. Nnenna Uche-Onyenacho, Senior Brand Manager, Seaman’s Schnapps, added: “Seaman’s Schnapps is more than a drink — it is a cultural icon. Seeing people connect with our brand during this sacred festival reinforces our responsibility to protect heritage while creating significant experiences.”

    The 2025 Olojo Festival brought together Yoruba monarchs, dignitaries, cultural enthusiasts, and visitors from around the world. Through every libation, chant, and raised glass, Seaman’s Schnapps reaffirmed its role as the drink of honour, prayer, and blessings — a true bridge between the ancestors and today’s generation.

  • Olojo Festival: We are not idol worshippers – Ooni

    Olojo Festival: We are not idol worshippers – Ooni

    The Ooni of Ife, Oba Adeyeye Ogunwusi, has described the annual Olojo festival as part of the rich Yoruba heritage that must be upheld forever. This, he said, are also part of what their ancestors left for the people, saying “we are not idol worshippers.”

    “These are things that our ancestors left for us that are working. And it will continue to work.

    These are things we should not joke about. It’s our heritage. We shouldn’t compromise it with anything,” he added.

    Speaking at the media parley flagging off this year’s Olojo festival with the theme: “Evolving Transformational Domestic Tourism With Community Festivals” at his palace in Ile Ife on Thursday, Oba Ogunwusi said that the festival is significant because of the spiritual exercises that characterise it and the testimonies it attracts.

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    He said the celebration of the revered cultural event was held annually in the ancient city to celebrate the day of the first dawn.

    He recalled that the festival was in remembrance of “Ogun”, god of iron, who is believed to be the first son of Oduduwa, progenitor of the Yoruba people adding that the festival marked the birth of the “Aare Crown”.

    “Olojo is the festival of dawn and the birth of the crown, “Ade Aare”, the crown of all crowns. It is the crown that gave birth to all crowns all over the world with all the colours of the rainbow. It is called the spectrum of rainbow crown.

  • Olojo festival begins in Ife

    One of the greatest festivals for which the ancient town of Ile-Ife is known is the Olojo festival.  Every year a whole month is devoted to it.  It is time to reflect on the socio-cultural lives of the people of the old Ife who constitute the kingdom and have also contributed immensely to the historic values of the Yoruba heritage.  This year’s Olojo began three weeks ago and the grand finale will be celebrated on the 27th and 28th of this month.

    In a statement made available to The Nation, Mr. Akin Adejuwon, one of the directors of the festival said that on 21st, there will be a street carnival.  Entitled Gbajure, the carnival will take the people round designated routes and streets within the precincts of Ife town.  Some of the important sons and daughters of the ancient historic town will be in attendance.  This is essentially to give clout and credence to the glorious outing.  Usually it is the glow of the people that add vibes and colours to the carnival.  Already some of these important personalities have begun to arrive Ife in readiness for the grandiose epic gathering.

    On 25th there will be a colloquium.  This colloquium became an important segment of this show to enable scholars, culture technocrats, administrators, activists and advocates to brainstorm and determine how best to ensure that Olojo and other related cultural festivals do not lose focus.  The contributions of these eggheads will add more values to the ideas already on ground and then proffer more ingredients to be added to the festival to make it richer, bigger and more attractive.

    Adejuwon, a former Director of the National Troupe of Nigeria is of the opinion that the outcome of the colloquium will be documented for further references for future use.  Ideas germinate.  Ideas propel an issue and ignite new moves to help civilization.  Therefore all ideas to be tabled and discussed there will be totally taken into cognizance for the sake of culture in Nigeria.  Olojo needs to go places.  It needs to lead while others follow.  That is the basic concept and idea.

    On 27th and 28th, the main events will then happen.  On these days the Ooni, Oba Adeyeye Ogunwusi will be in place to receive the people.  The whole town will be in special mood to welcome visitors, tourists and culture enthusiasts from all over the world.  It will be colourful and magnificent, bringing the town to the full attention of the world.

    The festival is one of the many traditional celebrations from time immemorial by the people of Ife.  They do not treat it with levity.  It is part of the town as the cradle of the Yoruba race, a place where customs hold sway.  Indeed, a place where the Ooni does not joke with the heritages bestowed on the people by their great ancestors and progenitors.

  • Olojo festival: Ooni’s transcendence as ecumenical spirit

    Olojo festival: Ooni’s transcendence as ecumenical spirit

    A Chinese proverb says: “Under heaven, there is nothing impossible. All you need is a man with a heart.”
    Time changes everything. As echoes of tragedy threaten the peace of our communities and livelihoods, Ooni of Ife, the ecumenical spirit and Arole-Oduduwa, is waving an olive branch in pursuit of peace and unity irrespective of political leanings or bias. This is not about a devastating account of the clear and present travails in the land. If you have been following public events in Nigeria, and with particular reference to Ile-Ife, the cradle of human existence, you will not miss Oba Adeyeye Enitan Babatunde Ogunwusi, the Ojaja II, in news reports, and high octane circles. The coming of the Ooni to the throne of his ancestors since last December at a time when schools and youths were being bombarded with negativism and sensitive social dilemmas across the country was great information for hope and sacrifice.
    Ooni’s encounters with people from all walks of life, who are genuinely good, and continued to make the difference in the lives of our youths with great efforts to promote peace, harmony and economic development across the borders. In his first major traditional function since ascending the throne, Oba Ogunwusi has given the Olojo festival, celebration of the first dawn, a brand new face. At the corporate forum cum unveiling of the festival logo icon last year, Ooni had stated that the commemoration of the festival in Ile-Ife, the land of expansion, was a divine heritage and symbolic spiritual pilgrimage to ensure the place of memory in the history of Africans and the Diaspora, to reawaken the consciousness, to re-valuate and re-claim their ancestral origins or roots.
    According to Ooni, “the Olojo festival commemorates the descent of Oduduwa to Ile-Ife and it is historically tied to Ogun, the quintessential deity of iron and truth, who was the father of modern science, the Yoruba deity of iron is the pathfinder. The Yoruba cosmology informs that Ogun charted the way to the earth for Oduduwa, (the progenitor of the Yoruba) and other deities. Olojo festival was, therefore, meant to commemorate the period Oduduwa and hundreds of other deities descended on the earth. The traditional festival held last year in the ancient town with cultural trades/art exhibition international colloquium and literary debate/quiz competition among schools in Ile-Ife.
    However, the Olojo heritage festival which held last year between October 8th to 17th included seven sacred days. During those days, Oonirisa Ogunwusi went into a state of seclusion (a symbolic spiritual and transcendental commune with his ancestors for five days during which he was barred from entertaining visitors or interacting with mortals). The traditional ruler emerged from the spiritual solitude on Friday, October 14th, 2016 (Ojo Ilagun, a day of nature preservation and environmental cleansing, which engaged the community in a procession called Iwode, Ile-Ife while the Ooni in a state of immortal and reflection beamed terrestrial message of hope, peace, vitality, magnanimity and balance to the world.
    These are principles that exist within the human realm that can mobilise humankind towards greater personal effectiveness and increased lives satisfaction. “In fact the Ooni special message during Olojo festival is pivotal just like the sacred Are crown that he is spiritually endowed to wear only during the festival as the crown is a mystical heavy object that cannot be worn by the Ooni as he pleases. Distinguished by the Yoruba ancestral heritage, Oba Ogunwusi has been intimately crafting a rich character of the ancient city of Ile-Ife on a journey of recovery by making the most of every moment as a plenipotentiary ambassador. In an era when clueless politicians have turned the pride of Yoruba race into a land of tragedy and misery, the Ooni has mobilised the youths and young entrepreneurs in the task of rebranding Ile-Ife and re-inventing its economic fortunes and vast tourism potentials. The Arole-Oduduwa perfectly represents the highest benchmark in terms of creativity and pioneering spirit on the task ahead of traditional institutions in Nigeria. The inspiration and cultural manifestation of Olojo festival for which the Ooni has raised the bar, celebrates the ancient city in a blend of traditional dance and contemporary artistic offerings while welcoming thousands of visitors within the country, Africa and the Diaspora.
    The Ooni said: “My greatest desire is to facilitate the unity of the black race in order to make the world a better place. I see this as a spiritual calling. Africa is the mother continent, it is the center of the world and the most populous black nation in Africa is Nigeria where Yoruba race holds a significant position. Studies have shown that for over a millennium African indigenes, South of the Sahara, who were hunted, battered and sold into slavery, since the latter part of the 20th Century, have embarked on a return journey home-some in search of their true origins, others in the spirit of a symbolic pilgrimage, and yet others to re-claim and re-connect with their roots. Whichever way, the Olojo festival is a major tourist attraction for African indigenes, and the black race to tap into their roots in Ile-Ife, thereby deepening the linkage between the African continent and its Diaspora, which to many African-Americans, has proved an emotional, but fulfilling experience. It was in realisation of this yearning for the dignity and re-valuation of black identity and enshrine a place of Ile-Ife as the source of mankind that the Ooni has taken further steps to raise the awareness to new heights by collaborating with Osun State government and corporate sponsors on this year’s Olojo festival. According to Lawrence Omidiora, a culture activist and tourism consultant, Ooni Ogunwusi has expanded the scope of Olojo festival with a cannivalesque of traditional dance, sport competition, cultural trade/art exhibition, beauty pageant and live music concert as a broad based engagement with the community and international visitors in order to set a veritable avenue for boosting domestic tourism through traffic inflow into Nigeria and Ile-Ife in particular as a brand destination.
    “The Ooni is a prime mover and spear-head of a trans-border non-racial, non-partisan, non-political peace initiative within the country, African continent and the Diaspora. To this extent, this Olojo festival could be described as a unique world heritage festival through a focus on the promotion of international peace and understanding, tourism and cultural trade and creative performance. On Saturday 15th October, 2016 Okemogun day was pivotal to the sacred and spiritual being of the Arole-Oduduwa as he adorned the mystic Are jewel crown in a massive cultural procession from the palace grounds to the picturesque Okemogun shrine, a distance of about 100meters away with singing, drumming and chanting by priests, clubs and societies.

    •Mr Balogun, a journalist, is the National Coordinator of Ife Consultative Network (IC).

    The Are is a sacred legendary crown, an ornament which the Ooni could only adorn once in a year exclusively during the Olojo festival’s cultural procession. The mystical power and magnificent spirituality of this beaded crown could be traced to the first king that ruled the world. He is called Nimrod by the Hebrews, Lamurudu as known by the Yorubas, or Aramphael as called by the Arabs. However, Oduduwa became the first beaded crown wearing king in the world – the Are crown, while the beaded crown became an inheritance of Oonirisa in Ile-Ife. In furtherance of attracting international visitors and tourists to this year’s Olojo festival, Ooni set up a private partnership community concept aimed at drawing corporate sponsors and projecting Ile-Ife’s rich cultural heritage as world heritage center. With the Olojo festival, comes the transcedence of Ooni as ecumenical spirit and ecclesiast body whose power and authority is sacrosanct and awesome. The celebration of the day of creation (Ile-Ife-ibi oju ti n mo) is also symbolic of Ooni’s local and international platform to propagate African culture and traditional religion using the tourism and culture to deepen the interest of foreign visitors and foreign direct investors in Ile-Ife and Osun state.
    With this initiative by Ooni Ogunwusi, a further step has been taken to diminish the fragmentations in African common race heritage that were created through colonization under competing European culture on African soil. Coincidentally, Monday 17th, October 2016 which preceded the Olojo ceremonial ground finale, the Ooni is treated, in a symbolic birthday greetings to prestigious homage and cannivalisque of activities by various groups and social clubs in the town with traditional dances and cultural display across various quarters/compounds (akodi) and exchange of gifts and receipt of awards for outstanding performance. From cool blues to royal purple and imperial white, Ooni Ogunwusi’s brand new logo icons for the Royal Courts and most suitable colours is noticeable within and outside the palace he has given the palace a new face with architectural masterpiece and Italian style arc models with a complete decorative colour schemes of predominant white and purple to add a dash of vibrant motif and inspiration to the sprawling environment thereby allowing cool strong tones to bring warmth, energy and royal splendor.

  • Ooni counsels Yoruba on peace, unity

    Ooni counsels Yoruba on peace, unity

    The Ooni of Ife, Oba Adeyeye Ogunwusi, says preaching peace and unity is the only way to guarantee progress among the Yoruba.

    The Ooni made the remark while addressing newsmen at the grand finale of the annual Olojo Festival on Monday evening in Ile-Ife.

    He pledged to continue to work for the unity of the Yoruba, adding that the only way to progress in life was to pursue love while promoting unity.

    “Without peace and unity, there cannot be any development or achievement.

    “United we stand, divided we fall; I urge peace and unity among the Yoruba. This will enable us to achieve greatly in life, thus taking us to the Promised Land,’’ he said.

    The Ooni also advised the Yoruba to cherish their potentialities.

    He acknowledged the support he had been receiving from various parts of the country, especially from the Yoruba.

    The traditional ruler promised to modernise the festival in order to boost tourism and strengthen the community’s economy.

  • Olojo festival: Osun Assembly advocates culture preservation

    Olojo festival: Osun Assembly advocates culture preservation

    •Lawmakers urge Aregbesola to banish poverty

    OSUN State House of Assembly, led by its Speaker Najeem Salaam, has advocated the preservation and development of historical and cultural heritage of the Yorubas.

    The assembly, which described the measures as a  potent ways out of economic dilemma facing the country, made the call in a statement signed by the Chairman, House Committee on Information and Strategy, Olatunbosun Oyintiloye, to congratulate the Ooni of Ife, Oba Adeyeye Ogunwusi and the people of Ile-Ife on the celebration of 2016 annual traditional Olojo festival.

    It said there were a lot of potentials hidden in the cultural heritage of Yorubas that could be annexed and developed to drive as well as unleash economic growth.

    The assembly regretted that the heavy reliance on oil had deprived the country from concentrating on other sector such as tourism.

    Congratulating Oba Ogunwusi and the people of Ile-Ife for the Olojo festival celebration, the Assembly urged all stakeholders to support the monarch and the government towards making the festival more attractive.

    The lawmakers have urged the state government to focus more on grassroots in its quest to banish poverty and fast-track accelerated growth.

    They made the call in a statement by Oyintiloye, to mark the International Day for the Eradication of Poverty.

    The day for the eradication of poverty has been observed every year since 1993 when the United Nations General Assembly through resolution 47/196 of December 22, 1992, designated October 17 to promote eradication of poverty and destitution.

    The lawmakers noted that the greatest challenge of the 21st Century is inequality, a situation, they said, has seen the world fortunes being concentrated in the hands of few individual and communities.

  • Rites for Olojo festival begin  as Ooni moves into seclusion

    Rites for Olojo festival begin as Ooni moves into seclusion

    THE Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, the Ojaja II, has started the rites for this year’s Olojo festival.

    This is the first Olojo festival that Oba Ogunwusi will perform on ascending the throne last November.

    According to palace sources, the foremost Yoruba monarch on Sunday moved into seclusion at Iledi in preparation for the festival.

    The Ooni is expected to remain in Iledi for the next seven days after which he will  lead the proceedings for the grand finale scheduled to hold next Sunday.

    The Olojo festival, a major annual event in Ile-Ife is the celebration of creation of the universe.

    The Ooni, who wears an Are crown (a special beaded crown) once a year on the grand finale of the festival, will lead a symbolic walk from Ile Oodua, the Ooni’s Palace to Oke Mogun.

    Before the Ooni began his seclusion, he unveiled replica of an Are  crown mounted at Enuwa junction, where he called on Nigerians to seek peace and ensure they co-exist in peace wherever they find themselves.

    The Ooni’s media aide, Moses Olafare, said the monarch would during the seclusion pray for the country and its leaders at all levels.