Fashion entrepreneur, Omotayo Paramole, renowned for his expertise in Afrocentric design and cultural craftsmanship, has harped on the need for cultural identity sustainability in the African fashion industry.
Disclosing this in a media statement recently, he asserts that the fashion sector can only achieve true global relevance when African designers embrace authenticity, uphold their cultural roots and prioritise heritage-driven innovation.
In his view, the long-term growth of African fashion depends on the continent’s ability to create work that reflects its identity rather than imitate foreign trends.
He stressed that authenticity remains the industry’s strongest competitive edge, noting that reviving local textiles, supporting artisans, and promoting slow fashion are practical steps that strengthen cultural preservation.
He emphasised that African fashion must continue to tell stories that matter. According to him, identity is central to design, and cultural sustainability is strengthened when designers protect traditional practices while adapting them for modern audiences.
In his words, “Fashion, to me, is not just aesthetics; it is heritage, history, and a form of expression.”
Paramole has spent over a decade working within the industry, with more than seven years leading TESMI Design, the brand he founded to merge traditional African aesthetics with contemporary style.
His journey, which began in a small home studio, was shaped by early clients who trusted his vision and sketches.
A significant turning point came in 2018 when he won the Vlisco Fashion Fund, emerging as the top designer out of hundreds of applicants in Nigeria an experience that broadened his perspective on the global potential of African craftsmanship.
Referencing his earlier statement, he explained that sustaining cultural identity also requires continuous learning and discipline within the industry.
He noted that he remains committed to mastering tailoring, exploring textiles, and maintaining strict quality control in his work.
“I want each piece to feel personal, polished, and unmistakably rooted in our heritage,” he said.
Beyond design, he has contributed to the sector by mentoring young creatives, including emerging designers from underserved communities.
He believes that building the next generation is essential to preserving identity-driven work across the continent.
He further added in his statement that government support remains vital for strengthening cultural identity in fashion.
He called for increased grants for designers, revived textile production, training centres focused on both traditional and modern techniques, and export channels that allow African brands to reach global markets.
He also stressed the need for intellectual property protection, stating that many designers face the challenge of having their work copied without repercussions.
Through his work and advocacy, Paramole continues to champion an industry built on authenticity, guided by heritage, and positioned for sustainable global relevance.