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Tag: Orijin

  • Bitters drink  firm  unveils  content series

    Bitters drink  firm  unveils  content series

    Orijin, a bitters brand rooted in tradition and originality, is launching “Mix with Orijin,” a content series to inspire fresh ways to enjoy Orijin Bitters.

    Running for six consecutive weeks, each episode will bring viewers into an immersive world of flavour exploration, creativity, and culture.

    At the heart of the series are Basket Mouth, Orijin’s brand ambassador, and Lara Rawa, the Mixologist, a drink curator. They will guide viewers through unexpected ways to mix Orijin Bitters. Each episode features an engaging, “Did You Know?” moments that highlight facts about the ingredients, heritage, and versatility of Orijin Bitters.

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    Dorcas Machingil, senior Brand manager, said: “Through ‘Mix With Orijin,’ we’re showcasing versatility of Orijin and inviting consumers to explore its character in new ways. The series is an invitation to our community to embrace creativity, celebrate originality, and make Orijin a part of their daily moments.”

    Orijin is also rolling out a User-Generated Content Challenge, encouraging fans to join the movement. Viewers are to watch episodes, recreate their Orijin-inspired mixes, share online while tagging the Orijin brand, and win prizes.

    Orijin is a drink inspired by African herbs and fruits.

    Blending modern taste with cultural heritage, it celebrates originality and authenticity.

  • Orijin celebrates Osogbo Festival

    Orijin celebrates Osogbo Festival

    The city of Osogbo recently witnessed an electrifying culmination of the renowned Osun Osogbo Festival, brought to life by the sensational Orijin festival village.

     For an entire week, the heart of Osogbo throbbed with cultural fervour as thousands of locals and tourists converged to celebrate the profound and deeply rooted vibes of their heritage.

     From August 7 to August 12, the festival transported attendees into a  of traditions, rituals, and immersive experiences.

    Read ALso: Laycon, Neo throw weight behind Orijin new flavour

     As a beacon on the global cultural calendar, the Osun Osogbo Festival showcased the rich tapestry of Yoruba culture through music, dance, and resounding chants that reverberated through the city’s streets.

     The pinnacle of this grand celebration was the Orijinal festivals activation held on Saturday, August 12.

     The festival grounds pulsed with energy as Arole Taye Currency took center stage. His soul-stirring Fuji melodies resonated with the audience, igniting a profound sense of cultural pride and unity.

     Prior to the festival’s kickoff, Orijin continued its commitment to supporting the local community by granting N4 million to the Palace of the King.  Mark Mugisha, Marketing and Innovations Director at Guinness Nigeria PLC, expressed his enthusiasm for the festival, stating, “We are thrilled to be part of this year’s Osun Osogbo Festival and make a meaningful impact through our deeply rooted grant

  • Fun as Orijin launches Africa’s biggest drum

    Fun as Orijin launches Africa’s biggest drum

    It was fun all the way as Orijinunveiled Africa’s biggest drum. The event which took place at the national theatre, Iganmu, Lagos drew a lot of entertainers as well as fans of the alcoholic herb drink.

    Orijin ambassador Reminisce was on hand to thrill fans who savoured his indigenous Yoruba raps.

    Folklore cultural group AdunniNerfititi, dance group, DNMT and in addition, Faze, a third of the defunct hip hop group PlantashunBoiz, was also on ground to serenade the audience. Seyi Law and Jimmie also entertained fans who had the opportunity to sign autographs.

    Orijin, brewed by Guinness Nigeria, prides itself in contributing to the Nigerian culture.

  • Fun as Orijin launches Africa’s biggest drum

    Fun as Orijin launches Africa’s biggest drum

    It was fun all the way as Orijin unveiled Africa’s biggest drum. The event which took place at the national theatre, Iganmu, Lagos drew a lot of entertainers as well as fans of the alcoholic herb drink.

    Orijin ambassador Reminisce was on hand to thrill fans who savoured his indigenous Yoruba raps.

    Folklore cultural group AdunniNerfititi, dance group, DNMT and in addition, Faze, a third of the defunct hip hop group PlantashunBoiz, was also on ground to serenade the audience. Seyi Law and Jimmie also entertained fans who had the opportunity to sign autographs.

    Orijin, brewed by Guinness Nigeria, prides itself in contributing to the Nigerian culture.

  • NB launches Ace Roots to tackle Orijin

    After finalising its merger with Consolidated Breweries (CB) PLC, which led to about 21 brand portfolios in its kitty, Nigerian Breweries (NB) has launched a new product, Ace Roots, in what industry observers described as a direct competition with Guinness Ready to Drink (RTD) brand, Orijin.

    The management of NB, after finalising the merger with CB, on December 31, last year, launched its biggest marketing onslaught against Guinness Orijin.

    The Sales Director of NB, Hubert Eze, while presenting the brand,  said the launch was informed by the quest to meet the needs of consumers and reconnect them to an era  when herbal drinks hold sway to cure many health challenges.

    He said though NB is not claiming that the product is a health drink, the new product is blended with African herbs mixed with spirit.

    “We want to take our consumers back to the root. Sometimes, we don’t look back,” he said.

    While publicly doing what he called a “comparative marketing” on competitors product, Eze said with the significant growth of the ready to drink market since 2008 that is majorly driven by Orijin, NB is coming to the market with a unique selling point.

    “Nigerian Breweries entered the Ready to Drink (RTD), market with Ace and Breezer, the growth of the market is driven by Orijin. Orijin was introduced with bitters and RTD and Orijin was driven by mouth and words based on myths and fallacies. But the claims were not equal to reality,” he said.

  • Orijin safe for consumption, says Guinness

    Orijin safe for consumption, says Guinness

    Guinness Nigeria Plc has said Sodium Benzoate used as a preservative in Orijin, its herbal drink, is not harmful.

    During a tour of the Orijin Brewery in Ogba, Lagos Corporate Relations Director of Guinness Nigeria Plc, Mr. Sesan Sobowale, said the company met the certification for Orijin.

    He said Sodium Benzoate, used as a food preservative in some drinks, is not harmful. It was approved by the National Agency for Food and Drugs Control (NAFDAC), World Health Organisation (WHO), United States Food and Drug Administration Agency and other recognised agencies, he added.

    Orijin is made from herbs, fruits and alcohol.

    “We are assuring the public that the quality of Orijin is very good for the health of the consumers because Guinness has a stamp of quality on it. Orijin has been prepared to the highest quality standard and it has been certified by NAFDAC. The Director-General of NAFDAC during his inspection of the factory was impressed at the level of adherence to international standards in the production,”Sobowale said.

    According to him, the fact that Orijin clinched the 2014 ADVAN Awards for Marketing Excellence in the Innovation Category and the  Marketing World Awards for Excellence in Marketing Innovation show that the brand places premium on its consumers.

    On adulteration, Sobowale assured that Guinness Nigeria would stem the tide, noting that it is a global trend, particularly for brands that have recorded huge successes.

    “We have taken steps to build anti-counterfeit measures to combat adulteration, but it is obvious that you can differentiate original from fake when you see this product. Also, we have educated our distributors, retailers and bar owners on how to identify the fake. These are some of our precautionary measures since Orijin was introduced over a year ago,” he added.

    About 250,000 cans of Orijin ready-to-drink are pushed into the market daily, due to an expansion projects by the brewer.

    The company has invested N52 billion in expansion of its breweries in Lagos and Benin City.

    Guinness is a major economic player in Nigeria with interest in beer, non-alcoholic beverages and spirits.

  • Orijin receives royal fathers’ blessings

    Orijin, the iconic drink from the stables of Guinness Nigeria Plc recently got the blessings of royal fathers as the brand was formally presented to traditional rulers across Nigeria, as part of its marketing drive to further promote the drink as that of heritage among Nigerians.

    The brand received the blessings of the royal fathers as it was welcomed with fanfare depicted of the royals. The royal fathers appreciated it as a truly Nigerian drink rooted in African tradition with the flavours of African herbs and fruits.

    At the palace of the Dein of Agbor,  Dr. Benjamin Ikenchukwu, the atmosphere was that of meriment as the Guinness team led by Divisional Sales Manager; Mr. Henry Okpe, presented Orijin to the chiefs.

    While receiving the team, the Iyase of Agbor, Chief A. U. Emenim, expressed delight at Guinness’ thoughtful leadership in manufacturing a product solely made from contents found within Nigeria. “Africa is full of enough fine ingredients to be used in making this type of product. We sincerely appreciate Guinness’ recognition of our monarchs as custodians of these culture and heritage, which Orijin portrays. We bless this drink and pray it continues to satisfy your consumers across Nigeria,” Chief Emenim said.

    At the Amanayabo of Kalabari’s palace in Port Harcourt, Rivers State, while presenting Orijin to the Amayanabo, Guinness’ Divisional Sales Manager, Mr Dennis Ebeye,  further espoused the role of traditional rulers as custodians of our heritage.

    “We have come to present Orijin to our royal fathers, because we understand the importance of staying rooted in our traditions. Orijin is a drink made with the flavor of African herbs and fruits mixed with alcohol to produce a great bitter-sweet that speaks to our African heritage. Guinness Nigeria respects the tradition of the society it operates in and our kings and traditional rulers all over the country have been the custodians of the cultures and heritage of our people for many centuries.

    “Therefore, it is only proper for Guinness Nigeria to pay homage to these esteemed personalities and obtain their blessings for this unique product, which is the fastest selling beverage in the bitters and Ready-to-Drink categories in Nigeria today,” Ebeye said.

    Accepting the drink and offering his blessings, the Amayanabo of Kalabari Kingdom, Prof. T.J.T Princewill, informed the audience that he was  very glad that his kingdom was recognised by Guinness to be officially presented with Orijin.

  • Guinness launches Orijin with fanfare

    Guinness launches Orijin with fanfare

    Guinness Nigeria Plc officially launched its soar away brand, Orijin penultimate Sunday with pomp and pageantry in Lagos, an event, keen observers described as a showstopper of sorts.

    The event which held at Elegushi Beach, Lekki, Victoria Island, Lagos, was graced by top management staff of Nigerian Breweries, members of the press and a coterie of other guests from brand loyalists, members of the diplomatic corps, to mention just a few.

    Orijin, earlier launched in Ibadan and Port Harcourt, became the toast of consumers at the Elegushi Beach as they had a nice time out with lots of music and entertainment.

    Guinness Nigeria launched Orijin in its quest to continuously satisfy its numerous consumers across the Nigerian market. Orijin is an alcoholic blend with the flavours of African herbs and fruits, combined to give a refreshing bitter-sweet taste.

    Speaking at the launch, Mr. Seni Adetu, Managing Director and Chief Executive Officer, Guinness Nigeria Plc, said Orijin is a drink that appeals to the modern African who wants to enjoy the best while still holding on to their African roots.

    Justifying the need for the latest brand, Adetu said: “In line with Guinness Nigeria’s tradition of continuously delivering great brands to meet our consumers’ varying tastes, Orijin is a quality brand that will not only bring excitement to consumers but also give them the opportunity to connect with their heritage. It is a vibrant yet rooted drink – a celebration of modern African culture which embodies all that is alive and exciting in Africa today. With a refreshingly unique taste, Orijin is the flavoured alcoholic drink our consumers deserve.”

    Echoing similar sentiments, Mr. Austin Ufomba, Marketing and Innovation Director, Guinness Nigeria Plc, said as expected from Guinness Nigeria, Orijin has come with a difference and is here to stay in the Nigerian alcoholic beverage market.

    “Following its earlier launch in Port Harcourt and Ibadan, the drink has gained wide acceptance across our markets. Our consumers in Lagos today are also having a feel of what this iconic drink offers its esteemed consumers. As a company with world acclaimed brands, we are constantly seeking out new ways to connect with our consumers while providing them unforgettable experiences,” Ufomba stressed.

    Ufomba further assured that “we have a wide network of distributions and partners who will ensure that every of our discerning consumers are able to enjoy this drink anytime they want to. In the last two years, Guinness Nigeria Plc has launched quality brands which include Dubic Extra Lager, SNAPP Apple flavoured drink and Alvaro. Our consistency testifies to the fact that innovation is part of our DNA.”

    The highpoint of the occasion was command performance by A-list artistes across the genres who invited to the podium to append their signature and take bows before hundreds of fans. At the roll-call was Burna Boy, Seyi Shay and Afro Hip Hop star Oritsefemi.

    Ace comedian Bovi also ensured there were no dull moments, as he reeled out rib-cracking jokes all through the event lasted.

    Guinness Nigeria Plc is also the brewer of Guinness Foreign Extra Stout, Harp Lager and Malta Guinness. The company was established in 1950, making it one of the oldest companies in Nigeria.