It was colour, culture and community spirit at the weekend as Dr. Teal’s Nigeria hosted its maiden Owambe Party at The Monarch Event Centre, Lekki, drawing partners, customers and beauty enthusiasts into a night of wellness-themed celebration.
The venue buzzed with Lagos energy as guests arrived in beautifully curated aso ebi, lighting up the hall with colorful fabrics and signature party glamour. A standby DJ and live band kept the atmosphere upbeat to get the guests on their feet.
The event, organisers say, was conceived as a cultural bridge between wellness and Nigeria’s celebrated party tradition, especially as the year winds down.
Speaking at the event, Vivian Odofin-Daniel, Strategy Director, Dr. Teal’s Nigeria, said the Owambe experience was designed to remind Nigerians that wellness should be accessible to everyone.
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“We are here because wellness should not be a luxury. Every Nigerian deserves wellness as a lifestyle,” she said. “This year has been tough for people and for businesses. We wanted a safe space for our community to relax, take stock, feel grateful and prepare to shine this holiday season.
“Nigerians are a community of celebrations. So we wanted something they could culturally relate to. Not everyone wants to club or debate, but almost everyone has experienced communal celebration. That’s why this Owambe connects.”
Managing Director and CEO of Perfect Trust Beauty and Wellness, Chinedu Okoye, said the brand deliberately chose an Owambe theme to show appreciation and reconnect with its core community.
“We wanted to reach out, celebrate them and re-energise them because without our customers, we are not who we are,” Okoye said.
“Wellness is about the state of the mind. Sometimes you need events that help people relax, feel good and know they are valued.”
He noted that the company sees customer wellness as both a business priority and a social responsibility.
Addressing concerns about product counterfeiting, Okoye said the company works closely with regulatory agencies to curb fake versions in the market, while also sensitising consumers.
“It’s a big challenge, but we continue to guide our community to buy from official partners, our Instagram page and website so they get full value,” he said.
On adopting adire-inspired aso ebi for the event, he explained that the brand always embraces the cultural nuances of every market.
“Dr. Teal’s is global, but every region has its culture. In Nigeria, our culture is community-based. We’ll keep giving back not only through events like this but by developing individuals and supporting businesses.”
