The Nation Newspaper

Tag: peak

  • Peak Milk celebrates at 60

    Peak Milk celebrates at 60

    Peak has been decribed as “a truly Nigerian iconic brand” as the brand marks its 60 years in the dairy market.

    Its manufacturer’s Friesland Campina WAMCO’s Managing Director, Mr. Rahul Colaco expressed appreciation of Nigerians’ loyalty to Peak milk and “particularly those who have come from far and near for the celebration of 60 years of nourishing Nigeria with quality dairy nutrition.”

    He spoke at an evening at Eko Hotel and Suites, Victoria Island, Lagos to celebrate the event.

    He said: “Since the presence of Peak in the market, the brand has continued to grow despite several changes in the market. Peak’s success is attributed to two things: First, a singular focus, which is to nourish Nigerians with quality dairy nutrition in order to reach their Peak. Second, continually exploring ways to stand out of the crowded shelf and touch our consumers through every stage of their lives.”

    He added: “Peak has won industry recognition as an innovative and trendsetting brand that delivers superior dairy nutrition across life-stages. The brand’s positive results and success is about connecting with our consumers, supporting our Business Partners and communities to pursuing their aspirations and reach for their Peak!

    “Every Nigerian grew up with Peak; Nigerians are still growing with Peak and without Nigerians, there won’t be 60 years of Peak milk, the iconic brand that has served the good people of Nigeria from generation to generation.”

    During the celebration, Colaco opened the stage for an evening of classic entertainment throwing the audience into what he described as a magic moment.

    “Tonight is special! Let’s capture some magical moments, let’s create happy memories and let’s surround ourselves with laughter and friendship.”

    The event was well-attended by consumers from all walks of life, including personalities from the media, children and celebrities led by former Nigeria international and Olympic Gold medalist, Kanu Nwankwo.

    There was comedy by ace entertainer, Gordons, dance drama and an electrifying presentation of “the foremost symbols and connotation of the Peak elements.”

    It was an exciting journey into the visual world of Peak, exploring the various symbols on the pack – River, Mountain, Canoe and Palm Tree. This pulsating and captivating story was presented in a fascinating piece of music-drama.

    Guests were also taken through the story of Peak in a documentary titled: Yesterday, Today and the Future helping Nigerians achieve their dreams.

    The Marketing Director, Mr. Tarang Gupta, emphasised that the introduction of Peak in Nigeria  gave the people “an experienced of a new beginning with sharper minds, stronger body and matchless opportunities to bring out the best in them and reach for their peak. This is the inspiring story of Peak in Nigeria”.

    He added that the story of the  brand is about Nigeria and its people.

    “It’s your story, the story of the generations before you and the generations that will come after you. This is the celebration of our great past, happy present and brighter future.”

  • WAMCO distributes Peak School Smart

    FrieslandCampina WAMCO Nigeria PLC, makers of Peak, Three Crowns and Friso, is celebrating Christmas and the New Year with pupils across the country with Peak School Smart, a nourishing dairy-based product.

    As part of its Corporate Social Responsibility, the firm is giving out thousands of Peak School Smart products to schools, non-government organisation (NGO) and charity organisations to boost end-of-year activities and to ensure that children maximise the joy of the season.

    In a statement, the company’s spokeswoman, Ore Famurewa, affirmed that the gesture is part of the company’s “catch them young initiative” nationwide.

    She said: “We are aware that everyday children have so much to learn and they need to stay alert to keep learning.

    “Good nutrition is very important for a child’s brain to develop and function well, hence our recent launch of Peak School Smart, a delicious ready to drink flavoured UHT milk product specially formulated for school children.”

     

  • All-female team climbs Africa’s highest peak

    All-female team climbs Africa’s highest peak

    THREE African women will join seven other Nepalese members of the most successful all-female team ever to scale Mount Everest to climb Mount Kilimanjaro in Tanzania.

    Their attempt began from the northern Tanzanian town of Moshi on Wednesday.

    According to a representative of the organisation funding the project, Richard Ragan. “All the team members have had to climb their own personal mountains, overcoming challenges to attend school and get where they are today. We hope their determination will be an example to youth everywhere.”

    One of the seven Nepali climbers ran away from home at the age of 14 to escape a forced marriage and another was a domestic worker in her teens.

    Among the African climbers is Ashura Kayupayupa, a youth activist advocating against early marriage, and teacher Anna Philipo Indaya from north central Tanzania’s nearly extinct Hadzabe hunter-gatherer people.

    They will be joined on the Kili-climb by National Ambassador Against Hunger, Hlubi Mboya, one of the the most popular TV actresses in southern Africa.

    “By staying in school and getting an education, girls can grow up to lead fulfilling lives and really contribute to their families and communities,” says Hlubi Mboya. “Providing them with a daily school meal helps them grow strong and concentrate on their studies. I like to think each step we take up Kili will bring girls in Africa a bit closer to reaching their potential.”