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Tag: Pernod Ricard

  • Pernod Ricard, FRSC drive safe campaign

    Pernod Ricard, FRSC drive safe campaign

    As the festive season peaks, Pernod Ricard Nigeria has teamed up with the Federal Road Safety Corps (FRSC) to send a clear message to road users across Lagos: celebrate responsibly and don’t drink and drive.

    Through its “Safe Roads – Don’t Drink and Drive” campaign, Pernod Ricard Nigeria is taking road safety conversations directly to where they matter most — motor parks, event centres, busy public spaces and now the airwaves — reminding drivers and commuters alike that every safe decision saves lives.

    Drink driving remains one of the leading causes of road crashes in Nigeria, and in a city as energetic and fast-moving as Lagos, the risks are even higher during peak festive periods. The campaign calls on all road users to take responsibility for their safety and that of others, choosing mindfulness behind the wheel.

    Speaking at the campaign, Managing Director of Pernod Ricard Nigeria, Michael Ehindero, reiterated the company’s belief that celebrations should never come at the expense of lives.

    “We create moments of conviviality, but we are equally committed to ensuring those moments end safely. Responsible choices on our roads can prevent needless loss and protect families,” he said.

    The FRSC echoed this message, stressing that road safety requires collective action. Sector Commander Kehinde G. Hamzat, represented by Deputy Corps Commander Edith Eloka, noted that sustained collaboration between government agencies, private sector players, and communities is critical to reducing road fatalities.

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    The campaign featured a townhall with key stakeholders on road safety, on-ground sensitization sessions, interactive engagements with commercial drivers and other road users, trivia games, safety messaging, and the distribution of educational materials.

    Over 1,500 road users took the Safe Roads pledge, committing to responsible driving choices.

    At ABC Motor Park, drivers participated in a lively head-to-head trivia challenge, reinforcing road safety knowledge in a relatable and engaging way.

    Participants were encouraged to share their commitment online using the campaign hashtag #Don’tDrinkAndDrive, amplifying the message beyond the physical activations.

    The initiative aligns with Pernod Ricard Nigeria’s Sustainability & Responsibility roadmap and supports the United Nations Sustainable Development Goal 3 – Good Health and Well-Being.

    It also builds on the company’s long-running “Drink More Water” campaign, which promotes moderation.

    Goodwill messages from key stakeholders — including the National Union of Road Transport Workers (NURTW), Ministry of Transportation, NDLEA, and NARTO — further reinforced the shared commitment to safer roads.

    As celebrations continue, Pernod Ricard Nigeria and FRSC are reminding Nigerians that the best journeys are the ones where everyone arrives home safely.

  • Pernod Ricard Nigeria demonstrates commitment to environmental responsibility on its 12th responsible’all day

    Pernod Ricard Nigeria demonstrates commitment to environmental responsibility on its 12th responsible’all day

    Pernod Ricard Nigeria, a leading player in the alcoholic beverage industry, marked its 12th Responsib’All Day in collaboration with FABE International Foundation. Responsib’All Day is a global initiative by Pernod Ricard that gathers all employees for a day devoted to corporate social responsibility (CSR) and the promotion of environmentally responsible practices among employees, trade partners, and stakeholders.

    This year’s theme, “Shaping a More Circular World,” is focused on the Circular Making pillar of Pernod Ricard’s Sustainability & Responsibility Roadmap. This initiative underscores the need for a symbiotic relationship between the earth and manufacturing processes. Given the finite nature of our resources and the increasing pressures of climate change and global demand, it is essential to minimize resource use and waste throughout our value chain. By adopting new technologies and renewable energies, reducing water consumption, and developing sustainable packaging solutions, Pernod Ricard is committed to reimagining how it produces, packages, and transports products.

    At the event, Michael Ehindero, Managing Director of Pernod Ricard Nigeria, stated, “Responsib’All Day is not just a reaction; it is an integral part of our company’s ethos. Sustainability has always been at the heart of our business. Today, we are focusing on environmental clean-up and upcycling waste into useful items. Circular Making is about more than just cleaning; it’s about recycling waste into something beneficial for society.”

    Temitope Okunnu, CEO of FABE International Foundation, expressed her satisfaction with the exercise, saying, “This is my passion. The mantra, ‘nothing is waste until it is completely wasted,’ is one I live by. I am thrilled that Pernod Ricard Nigeria has engaged in this altruistic exercise. At FABE, we advocate for environmental sustainability and climate change action, driven by the United Nations Sustainable Development Goals. We are pleased to partner with Pernod Ricard Nigeria and hope more companies follow their lead.”

    The day’s activities included a workshop emphasizing the importance of environmental responsibility in everyday life and encouraging employees to choose sustainable alternatives. Pernod Ricard Nigeria also conducted a clean-up exercise at the Okun-Aja beach front, where employees collected plastic, glass, and other non-biodegradable waste to improve aquatic life and promote a cleaner society.

    Nnenna Duru, Sustainability Manager at Pernod Ricard Nigeria, noted, “Caring for our immediate environment is ingrained in our culture. Responsib’All Day allows us to showcase our commitment to sustainability.” She highlighted ongoing actions to reduce packaging impact, such as reducing bottle weight and increasing the use of recycled glass.

    Pernod Ricard Nigeria remains dedicated to championing sustainability and ensuring a greener environment for future generations.

    About Pernod Ricard Nigeria

    Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits and a significant player in the Nigerian market. Pernod Ricard boasts a comprehensive portfolio of premium and luxury brands, including 16 of the top 100 spirit brands worldwide, such as Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Absolut Vodka, Ballantine’s, Chivas Regal, The Glenlivet Scotch Whisky, Olmeca Tequila, Malibu Liqueur, and Mumm Champagne. With a commitment to responsible business practices and community engagement, Pernod Ricard Nigeria strives to positively impact society while delivering exceptional products and experiences to consumers.

  • Firm advocates responsible drinking among young adults

    Firm advocates responsible drinking among young adults

    Worried by the unprecedented rise in underaged drinking now commonplace in the society, Pernod Ricard has unveiled its ‘Drink More Water’ campaign as part of its advocacy drive towards responsible drinking.

    Addressing some journalists in Lagos yesterday, ahead of the second phase of the campaign scheduled for 14th of March, 2024, Sola Oke, the Managing Director of Pernod Ricard said the idea is part of the organisation’s impactful initiative aimed at positively influencing young consumers to drink responsibly.

    According to him, it is in response to the growing concern about excessive drinking among young adults that spored the company to embark on the campaign to promote responsible drinking habits and prioritise hydration, especially during festive occasions.

    “This campaign highlights Pernod Ricard’s commitment to fostering a culture of moderation and well-being among the youth,” he said, adding that reflecting on the campaign’s journey thus far, last year’s launch marked a significant milestone, raising awareness among Nigerian youths about the importance of staying hydrated while enjoying social gatherings.

    He recalled that last year the campaign, heavily utilised digital media to re-educate the youths on the dangers of irresponsible drinking, employing visuals and influencers such as Aproko Doctor, Emmanuel Umoh, Jeff Banks, and other online influencers to deliver this message.

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    He noted that as the campaign enters its next phase, the objective is to deepen the message of moderation and responsible decision-making without dampening the young adult’s vibrant spirit.

    During Phase 1, Pernod Ricard strategically leveraged its extensive network to reach key locations across Nigeria, adding that through a dynamic mix of digital screens deployed in Lagos, with video and banner ads deployed across the country, the “Drink More Water” message resonated with over 53 million people nationwide.

    “Phase 1 of the campaign laid a solid foundation by presenting water as a simple yet powerful way to enhance social experiences while advocating for moderation.

    “The campaign successfully brought the “Drink More Water” message to over 53 million youth nationwide, engaging and influencing them to make better drinking decisions, featuring water as a key component of the party,” he recalled.

    Expatiating, Oke stressed that”Building on this momentum, Phase 2 aims to solidify water’s role in curbing excessive drinking without dampening the vibrant spirit of the young adults.

    “As Pernod Ricard toasts to Phase 2, the commitment remains steadfast in promoting responsible choices and shaping a culture where moderation is the norm.

    “Phase 2 will set sail by promoting activations nationwide and providing key visuals that would reenact party moments by placing water at the center stage of the party moments; the party does last longer when you drink more water!”

    The essence of the “Drink More Water” campaign, Oke emphasised, “Lies in our unwavering commitment to instigating positive change in Nigeria’s drinking culture, targeting the young adult’s culture of partying to include water as a key component.

    “It transcends mere promotion; it embodies responsibility and conviviality, setting new benchmarks, and advocating for constructive transformation.”