The Nation Newspaper

Tag: Play TV

  • NBC, Play Tv, Free Tav on PlayVoD

    The Director-General, National Broadcasting Commission (NBC), Mallam Is’haq Modibbo Kawu yesterday launched the much awaited video on demand (VoD) platform, PlayVoD, in partnership with FreeTv and Play Tv.

    PlayVoD is a platform that allows subscribers access premium Nollywood Blockbusters through the use of a customised dongle. Subscribers on both Free Tv and Play Tv will therefore have access to any Nollywood movies of their preffered choice  without the use of internet  The platform promises to deliver the cinema feelings and experience to subscribers in the comfort of their homes.

    The NBC chief said PlayVoD is a value added service (VAS) on the Digital Switch Over (DSO), that deepens the reality of the DSO and invariably helping regulators curb piracy in the industry.

    Also speaking on the occasion, the  Managing Director, Inview Nigeria Limited, Olumade Adesemowo, expressed delight over the launch of the platform stating that it will completely change the economics for the entire Nollywood industry.

    Nollywood actress Ayo Adesanya  and her Kannywood counterpart Uzee Usman who were present at the event said the launch is another initiative that will help all the  stakeholders  especially the movie makers to curb piracy which is  a major challenge that’s facing the industry.

    This service enables customers to access high quality digital movies on demand without any expensive internet or data charges.

    Viewers will be able to select from an ever increasing library of movies which are constantly pushed direct to the Set Top Box without incurring any data charges. Customers then simply select the film they want to watch and pay to view – with the movie accessible for 3 days after activation.

    In order to gain access to the service customers only need purchase a PlayVoD dongle which includes a one-time activation fee and one movie for free.

    The service will be launched across the country and customers will get access to the service via a free software upgrade that will be sent to their Set Top Box automatically.

    This exciting movie platform is an excellent way for viewers to have an at home cinema experience at a highly affordable cost and be confident that they will get superior viewing experience to pirated alternatives.

    The PlayVoD service will help restore value to Nollywood, a world leading creative industry that is currently blighted with piracy.

     

    Content creators will finally get a secure, high quality platform to distribute their content with confidence and enable Nigerian citizens to enjoy great quality, legitimate entertainment at home – at the fraction of the cost of an expensive pay tv subscription

    Other notable personality and partners at the launch were   the General Manager of Play Tv, Funmi Adenaike; Toyin Subair; Media and Entertainment industry leader, representatives of Bank of Industry (BoI) and Filmone Production & Distribution, movie producers and DSO stake holders.

    Kindly find below few points to include in your brief to the press, Please feel free to edit;

    All these citizens will be able to access a new Value Added Service which has just launched called PlayVoD.

     

     

     

     

  • Play Tv eyes 90% local channels

    Direct to Home (DTH) broadcasting system that offers services to its subscribers through highly entertaining and informative channels, Play Tv has said its focus is to make 90 per cent of its channels totally indigenous to support the creative sector of the economy.

    The Executive Chairman, Digital Play Nigeria Limited, Toyin Subair, who spoke in an interview with The Nation, said Play is a brand that has been developed, conceptualised and is being rolled out for different sectors in television, video-on-demand, cinemas and in production.

    “Play Television is coming up in a lot of channels and we will create more local channels. The ideal situation for us is getting 90 per cent of our channels to be local channels. We are not just doing that, what we are doing is that we are creating a partnership with different people who have good ideas about monitoring the channels; we have the infrastructure, the facility to use to partner with them to make it easier for them. They don’t need to go and re-invent the wheel again. You know everybody has become so used to becoming our own utility centres where you are the one doing everything yourself. This infrastructure now becomes a hub. You don’t need to start putting structure in place. You just come here and everything is ready for you. That’s where we make good use of our resources because we don’t have it like many other people. It is not even cheap; so instead of people going to get that (loan at) 35 per cent (interest rate), it is available somewhere you can use the little money you have to  create what you have and let the expert put it together for you, transmit it for you,” Mr Subair said.

    He said the idea of Play Tv is a common world where people come together making it easy for them to monetise their creative talent.

    “The brand will evolve over the next few months, launching various products both for Nollywood, making Nollywood available to people in their homes even if they don’t have internet, that’s one of our products. Then you have the television and a whole multitude of channels for different people. We have very well-known creative people leading and spearheading the different channels of their own and a product line put on television. The future of television is mobile and people that are able to enjoy it and so that is what PLAY is about at the end of the day,” he added.

    Last week, award winning hip hop sensation and Play Brand Ambassador, Olamide aka Baddosneh launched his music and lifestyle channel, Voice of the Streets (VOTS) on Play Tv.

    VOTS is expected to deliver the best in showbiz bringing in the best street music, lifestyle, reality shows and entertainment news across Nigeria. The channel will also offer rich contents on events, documentaries, red carpet events, features, interviews and many more.

    Speaking on the occasion, Olamide had said: “This is just the beginning of good things to come to Entertainment industry in Nigeria. In Play TV, we have a collaborator that enhances our offering of local contents to our fans. For me and my team, we have always aimed to launch a channel that will speak for the streets and so when the opportunity came up, the choice of Play TV and the launch of VOTS for us is significant as it will cement VOTS as the leading music and entertainment channel in Nigeria and beyond.”

    Formerly known as Continental Satellite Limited (CONSAT), Play Tv has deployed advanced digital broadcasting system to broadcast world-class international channels, channels from Africa and Nigeria. With the target audience of age group 0-70,  it offers the best music hits  exclusive movies, entertainment, cartoon, comedy, lifestyle, fashion and an exclusive behind-the-scene access to top African celebrities: from the latest video clips/concerts of the major urban artists, behind the scenes to the most( intimate interviews with A-list champions.

    With over 40 channels, the platform is home to some of the world’s most popular brands, including Rishtey Asia, Aljazeera, HFATV, Colors International, Mount Zion Television and 1Music.

    In less than one year, Pay has grown into a global urban entertainment brand that is the catalyst, the voice and the one stop destination for urban entertainment creators and fans. Each Play channel has a clear mission: ( to entertain, empower and engage with a passionate multicultural cross over audience.

     

  • Play Tv eyes 90% local channels

    Direct to Home (DTH) broadcasting system that offers services to its subscribers through highly entertaining and informative channels, PLAY TV, has said its focus is to make 90 per cent of its channels totally indigenous to support the creative sector of the economy.

    The Executive Chairman, Digital Play Nigeria Limited, Toyin Subair, who spoke in an interview with The Nation, said Play is a brand that has been developed, conceptualised and is being rolled out for different sectors in television, video-on-demand, cinemas and in production.

    “Play Television is coming up in a lot of channels and we will create more local channels. The ideal situation for us is getting 90 per cent of our channels to be local channels. We are not just doing that, what we are doing is that we are creating a partnership with different people who have good ideas about monitoring the channels; we have the infrastructure, the facility to use to partner with them to make it easier for them. They don’t need to go and re-invent the wheel again. You know everybody has become so used to becoming our own utility centres where you are the one doing everything yourself. This infrastructure now becomes a hub. You don’t need to start putting structure in place. You just come here and everything is ready for you. That’s where we make good use of our resources because we don’t have it like many other people. It is not even cheap; so instead of people going to get that (loan at) 35 per cent (interest rate), it is available somewhere you can use the little money you have to  create what you have and let the expert put it together for you, transmit it for you,” Mr Subair said.

    He said the idea of PLAY Tv is a common world where people come together making it easy for them to monetise their creative talent.

    “The brand will evolve over the next few months, launching various products both for Nollywood, making Nollywood available to people in their homes even if they don’t have internet, that’s one of our products. Then you have the television and a whole multitude of channels for different people. We have very well-known creative people leading and spearheading the different channels of their own and a product line put on television. The future of television is mobile and people that are able to enjoy it and so that is what PLAY is about at the end of the day,” he added.

    Last week, award winning hip hop sensation and PLAY Brand Ambassador, Olamide aka Baddosneh launched his music and lifestyle channel, Voice of the Streets (VOTS) on PLAY TV.

    VOTS is expected to deliver the best in showbiz bringing in the best street music, lifestyle, reality shows and entertainment news across Nigeria. The channel will also offer rich contents on events, documentaries, red carpet events, features, interviews and many more.

    Speaking on the occasion, Olamide said “This is just the beginning of good things to come to Entertainment industry in Nigeria. In Play TV, we have a collaborator that enhances our offering of local contents to our fans. For me and my team, we have always aimed to launch a channel that will speak for the streets and so when the opportunity came up, the choice of Play TV and the launch of VOTS for us is significant as it will cement VOTS as the leading music and entertainment channel in Nigeria and beyond.”

    Formerly known as Continental Satellite Limited (CONSAT), PLAY TV has deployed advanced digital broadcasting system to broadcast world-class international channels, channels from Africa and Nigeria. With the target audience of age group 0-70,  it offers the best music hits  exclusive movies, entertainment, cartoon, comedy, lifestyle, fashion and an exclusive behind-the-scene access to top African celebrities: from the latest video clips/concerts of the major urban artists, behind the scenes to the most( intimate interviews with A-list champions.

    With over 40 channels, the platform is home to some of the world’s most popular brands, including Rishtey Asia, Aljazeera, HFATV, Colors International, Mount Zion Television and 1Music.

    In less than one year, PLAY has grown into a global urban entertainment brand that is the catalyst, the voice and the one stop destination for urban entertainment creators and fans. Each PLAY channel has a clear mission: ( to entertain, empower and engage with a passionate multicultural cross over audience).

     

  • Olamide launches channel on Play Tv

    Award winning Hip Hop sensation and Brand Ambassador of PLAY, Olamide (aka Baddosneh) at the weekend in Lagos, launched his much-anticipated music and lifestyle channel,Voice of the Streets  (VOTS) on PLAY TV.

    The event coincided with the birthday of the musical star at which he gave out 100 Play decoders with 12 months free subscription to reward his fans for their loyalty to him and his music over the years.

    VOTS is expected to deliver the best in showbiz bringing in the best street music, lifestyle, reality shows and entertainment news across Nigeria. The channel will also offer rich contents on events, documentaries, red carpet events, features, interviews and many more.

    PLayTV Channel Manager, Ms. Blessing Ezeala described the station as “100 per cent music, lifestyle and entertainment channel showing exclusively on Play TV.

    She said: “VOTS is the first channel in Nigeria owned by an artiste. This channel will have huge viewership across Nigeria, especially with young people from the grassroots, who are keen to immerse themselves in real knowledge of the trends emanating from real music and entertainment in Nigeria; it will also serve as a platform for upcoming artistes to promote themselves. VOTS aims to be the first choice for not only Olamide’s fans but generally for young aspirational Africans who love street music, pop culture, music and entertainment.”

    Olamide said: “This is just the beginning of good things to come to entertainment industry in Nigeria. In Play TV, we have a collaborator that enhances our offering of local contents to our fans. For me and my team, we have always aimed at launching a channel that will speak for the streets and so when the opportunity came up, the choice of Play TV and the launch of VOTS for us is significant as it will cement VOTS as the leading Music and Entertainment Channel in Nigeria and Beyond.”

     

     

     

     

     

     

  • Olamide is new PlayTV ambassador

    Olamide is new PlayTV ambassador

    In its bid to further promote local content, cable TV network, Play TV, has named singer Olamide Adedeji also known as Olamide as its latest ambassador. This is coming after the entertainment outfit named celebrity host of relationship talk show, Labi Olayori and Nollywood actress Adediwura Gold as brand ambassadors last December.

    General Manager, PlayTV, Funmi Adenaike said the attraction to Olamide as its latest ambassador was based on the singer’s appreciation of his local environment which he promotes through his music. Adenaike said Olamide will join two other ambassadors of the cable television network to further expand the frontiers of its network’s unwavering commitment to the creative industry and talent development in the country.

    Read Also: Davido becomes First Bank ambassador

    “The Play TV family is happy to welcome Olamide,” she said, adding that “The TV already has Labi and Adediwura Gold as existing ambassadors making Olamide the third brand ambassador.”

    Olamide expressed his joy at being the new face of the cable network, assuring he will channel efforts to justify the trust reposed in his brand to be a worthy ambassador of local content. He said his ambassadorship will serve as leverage for more talented youths hunting for platforms to express themselves without encumbrances.

    He also took to his Instagram account to share the good news.

    ‘New deal @play_nigeria for the people!!! Update!!! @ikemefuna1,’ Olamide who is dropping a single with Ric Hassani on February 10.

    Play TV targets the 0-70 age group through promotion of the best local contents in music, exclusive movies, entertainment, cartoons, comedy, lifestyle, fashion and lots more.