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Tag: PRNigeria

  • MAAUN founder donates Abuja facility to PRNigeria Academy

    MAAUN founder donates Abuja facility to PRNigeria Academy

    MAAUN Group Founder/President, Professor Adamu Abubakar Gwarzo, has handed over a fully equipped facility in Abuja to the PRNigeria Academy, a major boost to media capacity building and professional training in Nigeria.

    The donation was announced during an unscheduled visit by the renowned education entrepreneur to the PRNigeria Centre in Kano, where he inspected ongoing media training activities and newly completed residential facilities.

    The Abuja facility will function as a strategic hub, offering modern training spaces alongside residential accommodation for Young Communication Fellows and participants in the Academy’s specialised professional programmes.

    Chief Executive Officer of IMPR, Yushau Shuaib, described the endowment as an “incredible New Year gift” to the media and communication community, adding that it reinforces Gwarzo’s reputation as a transformative force in African higher education.

    “He made the commitment upon realising that we did not have a residential training facility at our Abuja headquarters. We appreciate him—not only for this gesture, but for his consistent investment in education, mostly in Northern Nigeria,” Shuaib said.

    IMPR Board Chairman, Dr, Sule Ya’u Sule, said the PRNigeria Academy-MAAUN Group partnership reflects “the growing role of private-sector intervention in strengthening national workforce through specialised skill acquisition and professional training.”

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    President of MAAUN Kano, Professor Mohammad Israr, disclosed that the university had recorded several milestones, including becoming the first institution in Northern Nigeria to secure professional corporate membership of the NIPR.

    Israr described the achievement as evidence of the university’s commitment to ethical communication and professional excellence, assuring that the Mass Communication Department remains focused on producing industry-ready graduates.

    In honour of Gwarzo’s 48th birthday, a public lecture in Kano, themed “AI and the Emerging Trends of Online Newspapers: Reflections on the Ethics of Journalism,” examined the influence of artificial intelligence on media practice and the need to uphold standards.

    Delivering the keynote address, award-winning PRNigeria fact-checker, Mohammed Dahiru Lawal, observed that journalism is entering a hyper-realistic information era, where a growing proportion of content consumed by the public is synthetic or AI-generated.

    He noted that AI-generated videos, images and audio clips are increasingly being used to spread misinformation, particularly during security crises and politically sensitive periods, sometimes amplified by news platforms operating with weak editorial control.

    Chairman of the Adamu Abubakar Gwarzo Foundation, Dr. Musa Sufi, cautioned journalists against over-dependence on artificial intelligence, stressing that technology should complement—not replace—professional competence.

    “AI is here to help professionals do their work better, but it cannot replace human judgment and skills,” Sufi told the well-attended gathering. “Journalists must continue to improve themselves and remain capable, even without technological tools.”

    The convener, Adnan Mukhtar, said the lecture celebrated his mentor, whom he called a distinguished academic and philanthropist. “Prof Gwarzo’s investment in education and human capital development—culminating in MAAUN the establishment—is rare and exemplary,” he added.

    Gwarzo was recognised as Edupreneur of the Year at the 2025 Arewa Stars Awards, while Mass Communication students of MAAUN also clinched honours at the recent Campus Journalism and Young Communicator Awards.

  • PRNigeria publisher presents study on AI’s role in crisis communication

    PRNigeria publisher presents study on AI’s role in crisis communication

    The publisher of PRNigeria, Yushau A. Shuaib, has unveiled key findings from his latest research on Artificial Intelligence (AI) in crisis communication at the National Crisis Communication Symposium organised by the Centre for Crisis Communication (CCC) in Abuja.

    The study—endorsed by the CCC and supported by the National Information Technology Development Agency (NITDA)—reveals a rapidly growing, though uneven, adoption of AI tools across Nigeria’s security, emergency response, and public communication sectors.

    Drawing from a survey of 182 crisis communication professionals and interviews with five senior experts, Shuaib revealed that 75.8% of them are familiar with AI applications; 54.9% confirmed their organisations already deploy AI tools during emergencies. The respondents include personnel in security agencies, emergency services, and public and private institutions.

    Findings showed that AI tools are used for public information dissemination (50%), social media monitoring (40.7%), emergency coordination (31.3%), early warning systems (25.3%), and risk assessment (24.7%). ChatGPT is the most applied platform at 75.3%, followed by Meta AI and Google Gemini. Professionals also turn to AI for brainstorming, drafting press releases, summarising reports, and producing social media content.

    Shuaib stated that while AI enhances message clarity, confirmed by 80% of respondents, trust in AI-generated alerts remains fragile. “Over 51% of the respondents still trust human updates more than AI alerts,” he said. Nevertheless, 63.2% believe AI already outperforms traditional communication methods in high-pressure emergencies.

    The study highlights improvements in crisis response times: 65.9% acknowledge faster communication, and 58.8% praise the 24/7 availability of AI-powered systems. Overall satisfaction with AI responsiveness reached 80.2%, with clarity of messaging identified as the most valued benefit. The entire research will be formally unveiled at the 2026 National Spokespersons Awards in Abuja.

    Shuaib, however, observed AI usage in Nigeria remains largely tactical rather than strategic, saying adoption is skewed toward content creation and monitoring, while predictive analytics and early risk detection are underutilised. He added that digital literacy, affordability, and infrastructure deficiencies continue to hinder equitable access; 33.5% of respondents identified accessibility challenges.

    The researcher noted that although AI is reshaping crisis communication, especially in public messaging and real-time monitoring, its full potential has not been realised. “The future clearly points toward deeper AI integration,” Shuaib said. “But success will depend on enhanced training, stronger digital infrastructure, and a well-balanced synergy between AI systems and human expertise.”

    In his keynote address, Director General of NITDA, Kashifu Inuwa Abdullahi, called for an AI-driven task force to counter misinformation during crises and elections. He warned that while technology itself is neutral, its misuse can trigger economic shocks, polarise societies, and enable the spread of harmful content.

    Inuwa also emphasised the need for regulation of big tech, accountability of digital platforms, and the establishment of independent crisis management centres aligned with local realities. He cited Nigeria’s ongoing efforts, including the Nigerian Data Protection Commission and the proposed Online Harm Protection Bill.

    Minister of Information Mohammed Idris Malagi, represented by Voice of Nigeria Director General Jibrin Ndace, described the symposium as timely, given the growing influence of social media and AI. He urged ethical use of digital tools to promote peace and unity, expressing hope that the conference would become an annual event.

    CCC Chairman, Maj. Gen. Chris Olukolade (Rtd.), underscored the strategic value of crisis communication, which he called a national security asset. He stressed the need for technology-driven solutions to strengthen early warning, verified information dissemination, and inter-agency coordination.

    Other speakers included Dr. Omoniyi Ibietan, Secretary General, African Public Relations Association; Musikilu Mojeed, Editor-in-Chief of Premium Times; ACC Abdullahi Maiwada, Nigeria Customs Service spokesperson; and a representative of Nigeria Data Protection Commission CEO, Dr. Vincent Olatunji.

    The symposium brought together key stakeholders from security institutions, communication experts, academics, emergency managers, media professionals, and civil society advocates, demonstrating a shared commitment to strengthening Nigeria’s crisis communication architecture.

  • PRNigeria inducts new fellows in Ilorin

    PRNigeria inducts new fellows in Ilorin

    The PRNigeria Young Communication Fellowship has concluded its latest training programme with the induction of new fellows in Ilorin, Kwara State, in spite of the security challenge that the organization contended with.

    The graduation, which took place at the PRNigeria Centre, was initially overshadowed by the kidnapping of one of its staff members, Salis Manaja, who was forcibly taken while travelling to the venue.

    Speaking at the closing ceremony, the Chief Executive Officer of Image Merchants Promotion Limited (IMPR), Yushau A. Shuaib, reaffirmed the determination to keep empowering young communication professionals.

    “We remain committed despite the unfortunate abduction of our staff. His release after ten difficult days only deepened our resolve to support security agencies in combating crime,” he stated while thanking the Nigeria Union of Journalists (NUJ), colleagues, and security operatives.

    Shuaib said the Ilorin Fellowship, like previous editions in Abuja and Kano, equipped aspiring journalists, media aides, and public relations experts with essential skills in journalism, strategic communication, social media management, and artificial intelligence applications in media.

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    The Guest Speaker, Professor Saudat Abdulbaki of the University of Ilorin, commended PRNigeria for its bold and visionary initiative in bridging the gap between academic theory and real-world communication practice.

    Abdulbaki labelled the Fellowship “a transformative platform” that grants graduates the tools to thrive in the media and PR landscape. “As communication strategists and public relations practitioners, you must keep learning and unlearning to stay relevant and credible,” she advised.

    Chairman of the Kwara State Chapter of the Nigerian Institute of Public Relations (NIPR), Gabriel Ogunade, described the Fellowship as a “game-changer” in the Nigerian communication industry.

    He applauded IMPR for setting a “gold standard” by curating a curriculum that balances theory with practical exposure, and commended the firm for its global recognition at the International Public Relations Association (IPRA) Golden World Awards.

    Ogunade charged the fellows to uphold ethics, authenticity, and accountability in their professional careers, saying: “You are trustees of reputation. Guard it with integrity, for investing in skilled communicators is investing in Nigeria’s future.”

    Professor Abubakar Laro of Kwara State University (KWASU) praised PRNigeria’s dedication to access to media education, noting that offering intensive and high-quality training free of charge reflects IMPR’s passion to enable youths to become catalysts of positive change.

    According to the scholar, the participants underwent rigorous mentorship in diverse areas, including editorial writing, public speaking, media production, artificial intelligence in media, and crisis communication.

    Representing the fellows, Adebisi Adams, extolled the organisers and facilitators for their impactful teaching. “The world needs credible voices to disseminate truth and clarity,” she said. “We’ve learned that effective communication is not just about storytelling—it’s about nation-building.”

    The dignitaries at the event were led on a tour of the innovative digital facilities, which the National Information Technology Development Agency (NITDA) donated to the Centre to support its educational course and critical skills lessons.

    The Fellowship, established by IMPR — publishers of PRNigeria, Economic Confidential, and Spokespersons Digest — has been widely hailed for serving as a beacon of hands-on training and mentorship for budding communicators.

  • IMPR inaugurates Kano hostel as 10 PRNigeria Fellows graduate

    IMPR inaugurates Kano hostel as 10 PRNigeria Fellows graduate

    The Image Merchant Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has inaugurated a new hostel for its Young Communication Fellowship in Kano, addressing a key logistical need for participants from the state and beyond.

    PRNigeria Editor-in-Chief, Mr. Yushau Shuaib, spoke at the graduation of ten fellows, who completed an intensive training that blended classroom instruction with field experience to connect academic theory and expertise in journalism, public relations, and crisis communication.

    While thanking the training partners, Shuaib explained that the hostel was built to accommodate participants from distant locations as the programme forges ahead in its goal to nurture professionals and tackle misinformation.

    “Beyond equipping participants with essential communication skills, this programme prepares them to respond to the challenges of information disorder and positions them to contribute meaningfully to society,” he noted.

    Fellowship Coordinator, Dahiru Lawal, detailed the curriculum, which included digital journalism, fact-checking, social media management, and crisis communication strategies. Fellows undertook visits to media houses, academic institutions, and corporate firms for firsthand experience.

    The graduation featured strong endorsements from industry leaders and public officials. IMPR Board Chairman, Associate Prof. Sule Ya’u Sule, praised the initiative’s youth development focus and donated ₦250,000 to support the fellows’ corporate project.

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    Nigeria Customs Service spokesperson, Asst. Comptroller Abdullahi Maiwada, lauded PRNigeria’s mentorship model for shaping his own career. He advised the graduates to remain disciplined and pledged technical support for their projects.

    A grassroots politician and former Kano commissioner, Malam Garba Yusuf, and Kano Command Police spokesperson, SP Haruna Kiyawa, encouraged the graduates to use their new digital capabilities to create positive change in their communities.

    Other dignitaries in attendance were the Sarkin Kofar Dukawuya, Alhaji Bello Maitama, Senior Special Assistant to the Kano Governor, Hon. Ramadan Yusuf, and the Publisher of Solace, Abdullatif Jos.

    Aliyu Shehu Ingawa, on behalf of his peers, assured that the cohort would apply their skills to solve real-world communication challenges. A fellow, Hadiza Umar, in a project pitch, proposed a platform to combat information disorder and promote media literacy among youths.

    Apart from the annual fellowship, PRNigeria Centres in Abuja, Kano, and Ilorin have trained young people in a wide range of skills, including videography, photography, web management, graphic design, and public speaking, among others.

    Launched in 2024, the PRNigeria Young Communication Fellowship is an IMPR initiative designed to promote excellence in journalism and strategic communication by equipping young Nigerians with the skills to thrive in a dynamic media landscape.

  • PRNigeria commends new book on Artificial Intelligence in Public Relations

    PRNigeria commends new book on Artificial Intelligence in Public Relations

    The Editor-in-Chief of PRNigeria, Yushau A. Shuaib, has lauded a newly released book titled “AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence” as a timely and practical contribution to the evolving field of public relations.

    Authored by renowned media innovation expert Celestine Achi, the 538-page book was praised by Shuaib during Achi’s visit to the PRNigeria Centre in Abuja. Shuaib, the CEO of Image Merchants Promotion Ltd (IMPR), described the book as an “invaluable resource” for communication professionals seeking to integrate AI into their daily operations.

    “I’m so glad to pick up a copy of AI-Powered PR immediately after its launch,” said Shuaib. “This is coming months after I enjoyed reading a well-researched academic literature by Abu Saidu Sabastine titled ‘Artificial Intelligence and Public Relations in Nigeria: Challenges and Prospects.’”

    He noted that while Sabastine’s book provides useful theoretical insights for scholars, policymakers, and students of communication, Achi’s work also stands out for its actionable approach.

    “Achi’s book emphasises practical application rather than abstract theory, offering compelling case studies and prompts for core PR tasks—from content creation and media management to stakeholder engagement and post-crisis reputation assessment,” Shuaib added.

    Achi’s visit was part of his nationwide outreach to educate media and communications professionals on emerging AI tools and strategies. During his interactive session with the editorial team of IMPR—publishers of PRNigeria, Economic Confidential, and Spokespersons Digest—Achi donated copies of his book and demonstrated key AI applications.

    Read Also: PRNigeria Fellows express solidarity with publisher over NIPSS ordeal

    He showcased platforms capable of automating media monitoring, generating creative content, conducting sentiment analysis, and suppressing harmful online content through strategic search engine optimization (SEO) techniques. Achi also discussed the relevance of his proprietary TABS-D Framework for AI education and advocated for a collaborative approach that combines machine efficiency with human creativity.

    “AI is no longer a futuristic concept—it’s a present-day asset,” the author noted. “From ideation to execution, AI tools can accelerate workflows and enhance creative outputs across the PR industry.”

    Receiving the donated books, the Managing Editor of Image Merchants, Mr Abdulrahman Abdulraheem commended Achi’s contribution to professional development and reaffirmed PRNigeria’s dedication to innovation and capacity building in digital communication.

    Abdulraheem revealed that PRNigeria Centres in Abuja, Kano and Ilorin have been deploying AI tools in their editorial and communication operations without workforce reductions, noting that every team member is AI-compliant through ongoing training in emerging technological tools.

    “The visit of Mr. Celestine Achi represents a pivotal moment for our newsroom, adding to our previous knowledge in AI in strategic communication,” he said. “At a time when artificial intelligence is reshaping media and public relations globally, this engagement reinforces the urgency of embracing digital transformation.”

    Abdulraheem concluded by stressing the importance of AI-human collaboration: “The insights and tools shared are not intended to replace human talent but to empower it. We are grateful for this partnership and look forward to future collaborations that place Nigerian communications on the global innovation map.”

  • PRNigeria Fellows express solidarity with publisher over NIPSS ordeal

    PRNigeria Fellows express solidarity with publisher over NIPSS ordeal

    PRNigeria Fellows, led by communication strategist Salim Yunusa, has paid a solidarity visit to the Abuja office of PRNigeria founder, Yushau A. Shuaib, over his controversial withdrawal from the Senior Executive Course (SEC 47) at the National Institute for Policy and Strategic Studies (NIPSS), Kuru.

    The delegation also congratulated Shuaib for the multiple awards recently won by Image Merchants Promotion Limited—publishers of PRNigeria—from the African Public Relations Association (APRA) and the International Public Relations Association (IPRA) for its fellowship programme and PR innovations.

    Comprising young communication professionals mentored by Shuaib, the PRNigeria Fellows described his ordeal as “unjust and regrettable,” applauding his enduring contributions to strategic communication, youth development, and public policy discourse in Nigeria.

    Speaking at the session, Yunusa pledged unwavering support to the public relations expert and voiced concern about the institute’s actions he reckoned were “more than disciplinary—it is intimidation.”

    “How can NIPSS sanction a publisher over a harmless report he neither authored nor approved? The positive economic article made no mention of the institute. To then allegedly access private email communications without consent is an abuse of power,” he asserted.

    Responding, Shuaib reaffirmed his utmost respect for NIPSS as a premier African think tank and praised the professionalism of many staff and the brilliance of fellow participants, describing them as “intelligent, respectful, and resilient.”

    “The ‘mni’ badge earned by many graduates I have met before coming to NIPSS is more than a ceremonial title; it signifies strategic leadership readiness and national commitment,” he stated while recounting his “painful and disappointing” personal experience.

    The media owner said despite being suspended for nearly two months, NIPSS never formally informed of the reasons nor the duration. Instead, he was shocked to learn—two weeks after the fact—that the Institute had expelled him since June 2, 2025, without any official notification to date.

    Shuaib faulted the claim that his withdrawal was due to misconduct and a breach of confidentiality, saying the controversy began with queries over an article published without his input and escalated after he authored an opinion piece on Nigeria’s blue economy with no reference to NIPSS.

    Lamenting the timing of his suspension, shortly after paying ₦18 million in fees, he said: “They ensured my removal would prevent my participation in key milestones of the programme, such as submission of institutional study reports, African and intercontinental tours, and presentation of strategic policy papers.”

    Shuaib also protested the “unauthorised access” to his company’s email, vowing to pursue legal and regulatory redress to protect his integrity and PRNigeria’s systems. “That intrusion into the digital communication of a registered private entity constitutes cyber harassment and violates data privacy rights,” he declared.

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    He alleged that a “small group” within NIPSS Directing Staff orchestrated a campaign of hostility against him, citing a ban on identifying himself as a Member of the Nigerian Institute of Public Relations (mnipr) during plenary, even though others freely referenced professional affiliations.

    Shuaib further recounted an episode at a federal ministry during the Abuja leg of his team’s Institutional Study Tour in April, led by Barrister Nima Salman Mann and Rear Admiral A. A. Mustapha. “During the engagement, a Directing Staff interrupted the diplomat, stating, “We don’t allow our hosts to fraternize with participants!”

    “Another Directing Staff chastised the group for “not asking enough questions,” despite the participants’ evident efforts to engage constructively. When a participant expressed concern about the tone of the rebuke, in a respectful manner, a Directing Staff reportedly responded with vulgar and unprofessional language.

    “These experiences contradict everything NIPSS stands for—strategic thinking, leadership, and mutual respect. While some military officials are undoubtedly intellectually capable, their conduct in certain instances reflected a disturbing lack of wisdom, empathy, discretion, and ethical leadership.

    “I share these experiences not to damage the Institute’s image but to encourage reform and internal reflection. NIPSS must not allow the unethical conduct of a few individuals who are not permanent staff to undermine its legacy through bullying of innocent participants,” Shuaib concluded.

  • PRNigeria Young Communication Fellowship shortlisted for 2025 Africa SABRE Awards

    PRNigeria Young Communication Fellowship shortlisted for 2025 Africa SABRE Awards

    The PRNigeria Young Communication Fellowship has been shortlisted for the prestigious SABRE African Public Relations Awards 2025, a milestone for the initiative launched in 2024 to mentor and train young communicators in Nigeria.

    The fellowship was established by Image Merchants Promotion Limited, publishers of PRNigeria and Spokespersons Digest, with endorsements from the Nigeria Union of Journalists (NUJ) and the Nigerian Institute of Public Relations (NIPR).

    In partnership with the Wole Soyinka Centre for Investigative Journalism (WSCIJ) and supported by the MacArthur Foundation, the programme emphasises development journalism, fact-checking, public relations, social media strategy, and AI applications in media.

    Other IMPR campaigns shortlisted for SABRE 2025 include “Impact Public Relations in Customs Service” under the Corporate Image category, and “State of Emergency on Education” by the Kano State Government under the Crisis Management category.

    The awards, renowned for spotlighting superior achievement in branding, reputation and engagement, will be presented on June 12 during the annual African Public Relations Association (APRA) Conference in Mombasa, Kenya.

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    Hadiza Yusuf Ahmad, Team Lead of the Kano Cohort, said: “This achievement is a big moment for all of us. The fellowship has changed my life, deepened my knowledge, and opened my eyes to the power of communication. Being celebrated on a continental stage is overwhelming and humbling.”

    Basheer Luqman Olarewaju, Ilorin Cohort’s Team Lead, described the SABRE nomination as a validation of the fellowship’s excellence. “The initiative continues to be a transformative force in the media space. Congratulations to the team and the young Fellows — pioneers of this remarkable dream.”

    Abuja Cohort Leader, Salim Yunusa, remarked: “This nomination is a testament to PRNigeria’s relentless efforts in shaping the future of strategic communication in Nigeria and beyond. The creativity, integrity, and innovation that define our work are being recognized on the continental stage.”

    An alumni, Abubakar Musa Idris, praised the program’s founder, Mr. Yushau Shuaib, for his vision: “This recognition reflects the commitment of our mentor and the PRNigeria team. As the best fellow of our cohort, I am proud of our journey; we’ll continue to elevate ethical and impactful communication.”

  • PRNigeria honours corps members for book on national stability

    PRNigeria honours corps members for book on national stability

    Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has awarded a Master’s Degree scholarship to two corps members, Haroon Aremu Abiodun and Kabir Fagge Ali.

    Speaking at the company’s headquarters in Abuja, IMPR Chief Executive Officer, Yushau Shuaib, extolled Haroon and Kabir, who recently completed their National Youth Service Corps (NYSC) at the PRNigeria Abuja Centre.

    They published articles on youth development and national security, and co-authored “Youth Service for National Stability: A Corps Members’ Chronicle,” which was praised by NYSC Director General, Brigadier General Yushau D. Ahmed.

    “Their diligence, which resulted in over 40 researched articles compiled into a book, has garnered significant attention and recognition from our stakeholders,” Shuaib said.

    “Their consistency, dedication, and exceptional collaboration are truly commendable. They have significantly contributed to IMPR’s success; we appreciate them profusely.”

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    The CEO, on behalf of the management and staff, presented a cash gift of N50,000 each to corps members and wished them continued success in their future pursuits.

    Both writers are graduates of Mass Communication. Haroon Abiodun graduated from the University of Ilorin, while Kabir Ali earned his degree from Skyline University Nigeria in Kano.

    The media company also acknowledged the resourcefulness of two female interns, Maymuna Abdulwahab from Ahmadu Bello University Zaria, and Rabi Ummi Umar of Al-Hikmah University, Ilorin.

    Shuaib commended Maymuna and Rabi, who equally received cash gifts for their remarkable contributions to the organisation’s Tech Digest platform and PRNigeria’s YouTube channel.

    Managing Editor of Economic Confidential, Abdulrahman Abdulraheem, emphasised the importance of hard work and encouraged staff and interns to always strive for excellence.

    “Hard work is essential in everything you do; luck is minimal. The more effort you make, the greater the reward. As these outstanding individuals move forward, we wish them the best in future endeavors,” he added.

  • PRNigeria Ladies decry stereotype, say Nigerian women not unfaithful

    PRNigeria Ladies decry stereotype, say Nigerian women not unfaithful

    PRNigeria Ladies have strongly condemned the “dangerous tendency” of the media in Nigeria to reproduce and sensationalise stories that are capable of destroying the hard-earned reputation of the womenfolk.

    In September, a video titled “Nigerian women are the most unfaithful in the world” went viral on social media platforms; several newspapers and blogs feasted on the fabrication, using similar headlines.

    At a press conference at the PRNigeria Centre in Abuja, the advocacy group of Image Merchants Promotion Limited (IMPR) described the fake news as embarrassing. Team Lead, Rahma Oladosu, said an investigation found it misleading as it originated from a foreign site which earlier deleted it.

    Oladosu, who recalled she and colleagues wrote articles and conducted vox pops to denounce the story, accused a “seemingly misogynistic section of the Nigerian press” of painting women as morally bankrupt and have nothing to offer apart from their bodies.

    “Our women are being portrayed as people meant to have few opinions on issues and depend on others for validation. The tendency of the media to jump at any negative claim about a Nigerian woman, escalate it so that fellow misogynists can torment and abuse the gender, is worrisome,” she noted.

    “Fact-check revealed that a Durex survey was misinterpreted for sensationalism. We found out that there was no infidelity survey that put Nigerian women on top of the table. The survey was on a different topic and there was nowhere in the original report where our women were linked with infidelity.

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    “The site that initially published the falsehood many years ago has since taken it down. The report was first published in 2012 and it was shocking to see it trending in 2023 with another set of media houses feasting on it afresh. This is a gross indictment on professionalism and credibility.

    “Introspection would have shown that the story was old and should have been ignored. It is improper to tag the womenfolk in a web of infidelity in a country where the majority of women are fighting tooth and nail, making sacrifices in the face of adversity to take care of their husbands and children.

    “PRNigeria demands that the report be deleted; media houses must improve their process to detect false reports and stereotypes. Rather than joining the mob to shame women, the media should spotlight their greatness, celebrate professionals and business leaders making the nation proud locally and internationally.”

    Oladosu contended that promiscuousness nor unfaithfulness is not the symbol of the Nigerian woman, saying Ngozi Okonjo-Iweala, Amina Mohammed, Chimamanda Ngozi Adichie, Tobi Amusan, among others, are examples of exceptional females.

    “Also, PRNigeria Ladies went to Lusaka, Zambia, and won two 2023 SABRE African Public Relations Awards for our advocacy work on national unity and good governance. Negativity does not define women, our passion and all-conquering spirit do,” she concluded.

    Mrs Mudasiru Josie of Women Affairs Secretariat of the Federal Capital Territory (FCT) hailed IMPR – publishers of PRNigeria, Economic Confidential and others – for providing factual information to the public through a series of fact-checking.

    The official enjoined the ladies to collaborate with the government to fight the injustice against women and asked media houses who peddled the mischievous information to take it down from their sites and apologise.

    In her remark, Hajia Fatima Abaji of the Nigerian Institute of Public Relations (NIPR) equally commended the advocacy group for their vibrant crusade against disinformation and stereotypes against women.

    “As PR professionals, this is the kind of campaign we should support to ensure that not only Nigerian women, but the country as a whole must be protected and promoted by patriotic citizens,” Abaji said.

    The campaign is supported by the Wole Soyinka Centre for Investigative Journalism (WSCIJ) under the Collaborative Media Engagement for Development Inclusivity and Accountability project (CMEDIA) funded by the MacArthur Foundation.