Tag: Promasidor Nigeria

Promasidor Nigeria has reaffirmed its commitment to strengthening Nigeria’s dairy value chain through its alignment with the national dairy development programme.

The programme is delivering measurable results by deepening local milk production and improving access to affordable, high-quality dairy products for consumers nationwide.

Chief Executive Officer of Promasidor Nigeria, a player in the fast-moving consumer goods (FMCG) industry, François Gillet, said the company’s investment in the Ikun Dairy Farm has significantly boosted local dairy output while creating a sustainable and inclusive framework that supports national economic development.

According to Gillet, Promasidor established the Ikun Dairy Farm in 2019 in partnership with the Ekiti State government, with an initial operational investment of $5 million, followed by subsequent capital injections to expand operations.

READ ALSO: Mutfwang, Plateau APC and 2027 battle

 “As a market leader in quality food and beverage products, the national dairy development programme is a critical part of our long-term strategy to localise raw material sourcing, strengthen Nigeria’s dairy ecosystem, and ensure consistent delivery of nutritious milk products to consumers,” Gillet said, in a statement, over the weekend.

Currently, the farm plays host to over 750 high-yielding cattle, which makes the Ikun Dairy Farm the biggest dairy farm in Nigeria. Promasidor’s investment in the farm from inception to date has increased significantly, which points to its dedication to local production.

Additionally, the Ikun Dairy Farm utilises advanced dairy management systems, including routine artificial insemination techniques, which are designed to achieve maximum heifer births, thereby supporting the organic and sustainable growth of the herd.

Beyond milk production, the Ikun Dairy Farm has become a catalyst for socio-economic development in its host community.

The farm provides employment for over 200 locals from the area, with more than 1,000 indirect jobs for people in the surrounding communities, thereby enhancing job and wealth creation and further boosting the state’s economy. This is supported by experienced veterinary doctors and dairy-trained practitioners.

To further guarantee sustainability, Promasidor has invested in a robust feed security programme, cultivating over 500 hectares of maize and soya beans, to ensure consistent, high-quality nutrition for the herd.

Promasidor, in March 1993, caused a disruption in the food and beverage industry when it first launched the Cowbell Milk sachet product into the Nigerian market, a move that was soon emulated by competitors.

In line with its commitment to social impact, the organisation has extended the benefits of its dairy operations to schools nationwide through the “Ikun Milk Day” initiative.

Under this programme, fresh milk sourced directly from the Ikun Dairy Farm is distributed weekly to the state government primary school children in the Ikun Community for their well-being and educational performance.

As a responsible corporate citizen, Promasidor Nigeria said it remains committed to delivering long-term value to consumers, communities, and the national economy.

Gillet said the company continues to invest in innovation and quality standards in accordance with global best practices across its diverse brand portfolio, which includes Cowbell, Loya, Miksi, Toptea, Onga, Twisco, and Kremela.

It’s Ikun Dairy Farm, located in Ikun-Ekiti, in Moba Local Government Area of Ekiti State, spans over 500 hectares and stands as a flagship example of how strategic alignment with the national dairy development programme can drive food security, job creation, and sustainable industrial growth in Nigeria.

Promasidor Nigeria has concluded plans to reward consumers with over N25O million in cash and prizes for supporting one of its brands to become a household name in over two decades.

The company said the reward is part of its way of expressing appreciation to Nigerians even as it attributed its achievements over the years as a testament to the company’s continued commitment to deliver value and high quality products.

Speaking at a briefing at its Corporate Headquarters in Lagos during the unveiling of the “Onga Taste the Millions” promo, its Managing Director/Chief Executive Officer, Francois Gillet, highlighted the significance of the celebration, stating, “The success of Onga over the past decade is a clear indication of the trust and loyalty our consumers have in the brand. Through the ‘Onga Taste the Millions’ promo, we are excited to give back to our community by rewarding over 250,000 consumers who have been instrumental in making Onga a household name. This promo is not just a celebration of our past but a commitment to our future.”

Reflecting  on the decade-long journey of the Onga bouillon cube brand, Gillet said the tenth anniversary of the launch of Onga Cubes was designed to add flavour to the lives of their consumers.

He said : “ This promo is not just a celebration of our past but a commitment to our future.”

According to the Marketing Director, Adebola Williams “ We are thrilled to launch this promo, which is our way of saying thank you to our loyal consumers for their continued support.”

Read Also: Promasidor Nigeria appoints CEO

She also expressed excitement about the promo. “We are confident that this promo will be a huge success and will help to further establish Onga as the leading culinary brand in Nigeria,” She said.

Oladapo Oshuntoye, Culinary Category Manager at Promasidor Nigeria, shared his enthusiasm for the initiative, noting, “This anniversary is not only about celebrating Onga’s achievements but also about recognizing the consumers who have made our success possible. The ‘Onga Taste the Millions’ promo is designed to bring joy and rewards to thousands of households, reinforcing Onga’s position as the seasoning of choice for Nigerian families.”

The event was also attended by other key stakeholders such as the Federal Competition and Consumer Protection Commission (FCCPC), and the Lagos State Lotteries and Gaming Authority (LSLGA).

The “Onga Taste the Millions” promo, will run from September 1, 2024 to  October  31, 2024, offering a range of exciting prizes at weekly draws.

10 winners will win N1,000,000 each week, for  eight  weeks,  five  winners will also win N500,000 weekly for eight weeks.

According to the company,  10 winners will win N100,000 weekly for  eight  weeks, 40 winners will win N50,000 weekly for  eight  weeks, 325 winners will win N10,000 weekly for  eight  weeks, while 1,800 winners will win blenders and gas cookers and over 200,000 winners with win instant airtime.

Promasidor Nigeria has concluded plans to reward consumers with over N25O million in cash and prizes for supporting one of its brands to become a household name in over two decades.

The company said the reward is part of its way of expressing appreciation to Nigerians even as it attributed its achievements over the years as a testament to the company’s continued commitment to delivering value and high-quality products.

Speaking at a briefing at its corporate headquarters in Lagos during the unveiling of the “Onga Taste the Millions” promo, its managing director/chief executive officer, Francois Gillet, highlighted the significance of the celebration, stating, “The success of Onga over the past decade is a clear indication of the trust and loyalty our consumers have in the brand.

“Through the ‘Onga Taste the Millions’ promo, we are excited to give back to our community by rewarding over 250,000 consumers who have been instrumental in making Onga a household name. This promo is not just a celebration of our past but a commitment to our future.”

Read Also: How Ogun varsity student Christianah Idowu was gruesomely murdered

Reflecting on the decade-long journey of the Onga bouillon cube brand, Gillet said the tenth anniversary of the launch of Onga Cubes was designed to add flavour to the lives of their consumers.

He said: “This promo is not just a celebration of our past but a commitment to our future.”

According to the Marketing Director, Adebola Williams “We are thrilled to launch this promo, which is our way of saying thank you to our loyal consumers for their continued support.”

She also expressed excitement about the promo. “We are confident that this promo will be a huge success and will help to further establish Onga as the leading culinary brand in Nigeria,” She said.

Oladapo Oshuntoye, Culinary Category Manager at Promasidor Nigeria, shared his enthusiasm for the initiative, noting, “This anniversary is not only about celebrating Onga’s achievements but also about recognizing the consumers who have made our success possible. The ‘Onga Taste the Millions’ promo is designed to bring joy and rewards to thousands of households, reinforcing Onga’s position as the seasoning of choice for Nigerian families.”

The event was also attended by other key stakeholders such as the Federal Competition and Consumer Protection Commission (FCCPC), and the Lagos State Lotteries and Gaming Authority (LSLGA).

The “Onga Taste the Millions” promo, will run from September 1, 2024, to October 31, 2024, offering a range of exciting prizes at weekly draws.

10 winners will win N1,000,000 each week, for eight weeks, and five winners will also win N500,000 weekly for eight weeks.

According to the company,  10 winners will win N100,000 weekly for eight weeks, 40 winners will win N50,000 weekly for eight weeks, 325 winners will win N10,000 weekly for eight weeks, while 1,800 winners will win blenders and gas cookers and over 200,000 winners with win instant airtime.