The Nation Newspaper

Tag: promo

  • Morning Fresh launches pan-Nigeria consumer promo

    Morning Fresh launches pan-Nigeria consumer promo

    PZ Cussons, makers of Morning Fresh, a leading dishwashing liquid has launched a new consumer promotion targeted at creating more affinity between the brand and Nigerian consumers. The promotion tagged “Morning Fresh Kitchen Makeover” was unveiled to the delight of consumers and distributors in Lagos.

    Speaking at the unveiling, the PZ Cussons’ Managing Director for Family Care, Mr. Alex Goma said the decision to launch out a new promo for Morning Fresh is borne out of the desire to continue to cement existing relationship with consumers despite the difficult challenge of the time. He admitted that though there are economic challenges, the company remains committed to innovation in order to satisfy the need of its dynamic consumers.

    He added: “for us, it is about doing the right thing and finding the balance of what is it that we can give back to the consumer. Consumers are always looking for a breakthrough. I think buying something for N300 and having the opportunity to win N1million worth of kitchen utensils and appliances is something consumers would find appealing. This is because he/she gets the benefits of using the products, and winning prizes at the same time.” For us, it is a way of giving back and building the brand, Goma said.

    On her part, one of the major distributors of the product, Mrs. Ladun Adebiyi said the company has done well to keep faith with pricing despite the fluctuation and hike in dollar rate. She urged others distributors from competition to patronize the products stressing that she has remained loyal because of their desire to meet the need of their distributor.

    The Brand Development/Activation Manager, Ms. Iminabo Georgewill, said the company considers it necessary to reward consumers for their loyalty hence the launch of the promo.

    She said” The promotion is called Morning fresh kitchen Makeover which has a N40 million worth of prizes. Apart from the instant prizes that come as airtime and other gifts, consumers stand a chance of winning the ultimate prize of kitchen makeover. All they need do is send codes obtained having bought two packs of Morning fresh promo bottles.

    The Morning Fresh can come from any of the variants which include Original, Zesty Lemon or antibacterial. Thereafter, the participant scratches the silver panel of any two (2) of the variants gently, sends name (space) e-mail (space) Location (space) the alpha numerical codes with space between them to 30383. As soon he or she sends the code, she/he gets an instant airtime reward. For every two code sent and 500 promo points awarded which qualifies you for regional draws to take place in three locations namely Abuja, Ibadan and Port Harcourt. Then the mega grand draw which would feature 50 point accumulator where the winner would be chosen.”

  • Lafarge gives out 570 bags of cement at promo

    Lafarge gives out 570 bags of cement at promo

    • Over trucks containing 600bags won

    Lafarge Africa Plc has rewarded its customers with various prizes with Mrs. Yeside Oduyebo clinching the star prize of 50 bags of cement at the final raffle draw of its Buy & Win’ promo in Lagos.

    During the draw held in Ikorodu, 34 customers went home with five bags of cement, 20 customers with 10 bags of cement, 10 with 15 bags, all totaled 570 bags.

    Its Marketing Director, Bruno Hounkpati said the promotion is part of an overall strategy to win with the customers and create value for them.

    “What we want to achieve is to increase our customers’ loyalty. A repeat business or behaviour can be bribed but customer loyalty has to be earned.  We believe our customers have been good to us in spite of the situation; we are in a competitive environment,” Hounkpati noted.

    He said the promo which started  December last year ends this month, adding that it is targeted at retailers and block-moulders. He said  it is with a view to stimulating end user demand and enhancing sell out from key distributors.

    Explaining the promo works, Hounkpati said: “For the first phase, consumers who purchase 100bags of cement received an instant umbrella gift while in the second phase for every purchase of twenty bags the retailer gets a coupon which qualifies him to participate in a raffle draw with the chance of winning several gift items.

    “The promo is focused on the key regions of Lagos Island, Lagos Mainland, West and Southwest has witnessed nine different raffle draws with 60 winners emerging from each location. So far, over 700 customers have been rewarded at the different raffle draw locations which include Badagry, Abeokuta, Ibadan, Ajah, Abule-Egba, Oregun, Sagamu and Ikorodu. For the raffle prize, customers were rewarded with cement ranging from five bags to a star prize of 50 bags and other point of sales materials like Shovels, Head-pans, Pouches, Jackets, Almanacs, and T-shirts.”

    According to Hounkpati over 12 trucks each containing 600bags of cement have been given out since the commencement of the promo.

    Meanwhile, the Managing Director, Ebony De Great Nigeria Ltd, Mrs. Modupe Oshibowale, one of the key distributors of Lafarge in Ikorodu has commended the  building materials company for honouring its promise to reward its loyal customers.

    Also, the trade Marketing & Brand Manager, Lafarge Africa Plc., Tina Sobola, congratulated the winners and explained that the response and participation is indicative of the positive acceptance of the promo by customers and appreciated the efforts of the company’s distributors and all those that made the promo successful.

  • Morning Fresh launches pan-Nigeria consumer promo

    Morning Fresh launches pan-Nigeria consumer promo

    PZ Cussons, makers of Morning Fresh, a leading dishwashing liquid has launched a new consumer promotion targeted at creating more affinity between the brand and Nigerian consumers. The promotion tagged “Morning Fresh Kitchen Makeover” was unveiled to the delight of consumers and distributors in Lagos.

    Speaking at the unveiling, the PZ Cussons’ Managing Director for Family Care, Mr. Alex Goma said the decision to launch out a new promo for Morning Fresh is borne out of the desire to continue to cement existing relationship with consumers despite the difficult challenge  of the time.. He admitted that though there are economic challenges, the company remains committed to innovation in order to satisfy the need of its dynamic consumers.

    Despite the fact that the operating business environment in Nigeria is quite unfriendly, the managing director believe that the only way out of such situation is to continuously maintain and build good relationship with the consumers.

    “The situation in the country and indeed global may not be very friendly but the most important thing is maintaining and building relationship with consumers. Tough time will come, tough time will go.If you don’t invest in keeping that relationship active, when the good time comes, consumers would remember that you did not know them when times were tough,” Goma asserted.

    He added: “for us, it is about doing the right thing and finding the balance of what is it that we can give back to the consumer. Consumers are always looking for a breakthrough. I think buying something for N300 and having the opportunity to win N1million worth of kitchen utensils and appliances is something consumers would find appealing. This is because he/she gets the benefits of using the products, and winning prizes at the same time.” For us, it is a way of giving back and building the brand, Goma said.

    On her part, one of the major distributors of the product, Mrs. Ladun Adebiyi said the company has done well to keep faith with pricing despite the fluctuation and hike in dollar rate. She urged others distributors from competition to patronize the products stressing that she has remained loyal because of their desire to meet the need of their distributor.

    Meanwhile the Brand Development/Activation Manager, Ms. Iminabo Georgewill, explaining the mechanism of the promo said the company considers it necessary to rewards the consumers for their loyalty hence the launch of the promo.

    She said” The promotion is called Morning fresh kitchen Makeover which has a N40 million worth of prizes. Apart from the instant prizes that come through airtime and other gifts, consumers would stand a chance of winning the ultimate prize of kitchen makeover. All they need to do is to send codes obtained by buying two packs of Morning fresh promo bottles. The Morning Fresh can come from any of the variants which include Original, Zesty Lemon or antibacterial. Thereafter, the participant scratches the silver panel of any two (2) of the variants gently, send name (space) e-mail (space) Location (space) the alpha numerical codes with space  between them to 30383. As soon he or she sends the code, she/he will get an instant airtime reward. For every two code you send, you get 500 promo point. This 500 promo point qualifies you for regional draws which take place in three locations namely Abuja, Ibadan and Port Harcourt. After that, there will be a mega grand draw which would feature 50 point accumulator where the winner would be chosen. The promotion which starts from today would end on April 30″.

    Apart from the kitchen makeover, other prizes to be won include Cookers, Fridge, microwave, dispensers and airtime. As people keep sending code, more points are accumulated. Code sent from any part of the country, attract instant win. The regional draw would be held in the three locations. People would be contacted where they would win fantastic prizes. For this promo, the company is holding more activation so that Nigerians scattered in several places would have opportunity to win instant prizes.

  • PZ Wilmar spends N20m on promo

    PZ Wilmar, producers of Mamador cooking oil has spent over N20 million including three brand new Hyundai Accent cars to appreciate customers in its ‘Mamador cook and cruise promo.’

    One of the winners from Akure, a 19-year-old Emmanuel Enofe, an undergraduate, went home with a brand new Hyundai Accent car presented to him by Head of Sales, PZ Wilmar, Mohit Kumar in Abuja. Two other winners of brand new Hyundai Accent cars emerged from Lagos and Port Harcourt.

    Mrs. Martha Agboniro, a caterer from Benin and Mrs. Anjola Ogunbodede, a banker from Lagos, both won N1 million each in the raffle draws held in November and December last year. Another winner, Mrs. Deborah Ayu was presented N1 million cash prize at the draw.

    A total of 333 people have won cash prizes since the first e-raffle draw in November ranging from N5, 000, N10, 000 and N30, 000 respectively.

    Saying the promo was organised to reward consumers who had been loyal to the company, Head of Sales, PZ Wilmar, Mohit Kumar said “The entire purpose of the promo is to reward loyal consumers and appreciate them”.

    The company also gave out freebies including airtime throughout the promo period which lasted three months.

  • Rosabon, Carmudi launch ‘Lease with Ease’ promo

    Rosabon Financial Services and Carmudi Online Car Classified Site have launched a reward scheme for their customers who are applying for a consumer lease of N1million. It will end on February 29.

    The scheme allows customers who apply for lease to get easy financing options while qualifying for a chance to win prizes, such as the Concept Nova’s C-Protect – a glass protective film, generating sets, home theatres, washing machines and other prizes.

    To qualify for this reward, customers must indicate in getting a consumer lease, fill out a lease application form on rosabon-finance.com/lease, provide necessary documents for approval, such as proof of employment and stable flow of income and make initial contribution.

    For those wishing to buy a car, the customer is expected to provide an invoice from a vendor or log on to Carmudi’s website, carmudi.com.ng, click on the financing option after which Rosabon will take over.

    Rosabon said the promo is open to new customers, adding that customers are free to choose any gift.

    Head, Strategy and Marketing, Rosabon Financial Services, Chidimma Onyeokoro, said: “Consumer lease from Rosabon Financial Services is a flexible lease plan that allows you get that car of your choice (used or brand new) and a range of household appliances while you pay for them over a structured time. Our leases are collateral and stress free, ensuring that you get that asset you need as soon as possible.”

    She added: “As a customer oriented company, we do our best to make sure that acquiring assets such as cars, the basic dream of every Nigerian, is more attainable to our clients.”

    Managing Director, Carmudi Nigeria, Amy Muoneke, said: “Carmudi Nigeria is becoming a one-stop shop for all things automobile. This promo in partnership with Rosabon is to make sure we give Nigerians the opportunity to own their dream cars this year.”

  • Rosabon, Carmudi launch ‘Lease with Ease’ promo

    Rosabon Financial Services and Carmudi Online Car Classified Site have launched a reward scheme for their customers who are applying for a consumer lease of N1million. It will end on  February 29.

    The scheme allows customers who apply for lease to get easy financing options while qualifying for a chance to win prizes, such as the Concept Nova’s C-Protect – a glass protective film, generating sets, home theatres, washing machines and other prizes.

    To qualify for this reward, customers must indicate in getting a consumer lease, fill out a lease application form on rosabon-finance.com/lease, provide necessary documents for approval, such as proof of employment and stable flow of income and make initial contribution.

    For those wishing to buy a car, the customer is expected to provide an invoice from a vendor or log on to Carmudi’s website, carmudi.com.ng, click on the financing option after which Rosabon will take over.

    Rosabon said the promo is open to new customers, adding that customers are free to choose any gift.

    Head, Strategy and Marketing, Rosabon Financial Services, Chidimma Onyeokoro, said: “Consumer lease from Rosabon Financial Services is a flexible lease plan that allows you get that car of your choice (used or brand new) and a range of household appliances while you pay for them over a structured time. Our leases are collateral and stress free, ensuring that you get that asset you need as soon as possible.”

    She added: “As a customer oriented company, we do our best to make sure that acquiring assets such as cars, the basic dream of every Nigerian, is more attainable to our clients.”

    Managing Director, Carmudi Nigeria, Amy Muoneke, said: “Carmudi Nigeria is becoming a one-stop shop for all things automobile. This promo in partnership with Rosabon is to make sure we give Nigerians the opportunity to own their dream cars this year.”

  • CPC orders MTN to pay N1.85m to promo winner

    The Consumer Protection Council (CPC) has directed mobile telecommunication giant, MTN Communications Limited to pay N1,850,000 to one of the winners of its Ultimate Wonder Promo for lack of due diligence.

    A statement endorsed by Mr Abiodun Obimuyiwa of the CPC explained that the order came on the heels of a complaint brought by Mr. Omeje Chukwuma Fidelis against the teleco that he had been underpaid after he was declared winner of N2 million in the said sales promotion  held in 2012.

    According to Omeje, he participated in the promo and was called through MTN line 180 on October 10, 2012 that he had won N2million in the Ultimate Wonder Promo and that on October 12 of the same year, he got a text message informing him of the presentation ceremony fixed for October 19 at the Nicon Luxury Hotel, Abuja.

    The complainant said during the ceremony, he was presented with a dummy cheque of N2million with his name on it, interviewed and paraded before the media and the world as a winner of the said amount.

    He recounted further that he was stunned to receive another call from MTN line 180 on November 2, 2012 that his winning was N150,000 and was thereafter given a Verve ATM card for that amount.

  • More millionaires emerge in Skye Bank’s promo

    More millionaires emerge in Skye Bank’s promo

    Skye Bank Plc has produced more millionaires in the on-going “Reach for the Skye Millionaire” reward scheme which  held in Kubwa Market in Abuja.

    While three customers of the bank were rewarded with N1 million each at the monthly draw,   a total of four and 10 others smiled home with N250,000 and N100,000 during the random electronic  selection.

    One of the winners of the N1 million star prize, who lives in Gwagwalada, Abuja, Mr. Masat Solomon, a business man, expressed his deepest gratitude to Skye Bank for the initiative and promised to be a brand evangelist for the bank.

    “Initially, I did not believe that this could be real but coming to Kubwa market I know that there is only one bank that can make it happen and that is Skye Bank”, he said.

    Solomon said “I am indebted to Skye Bank for changing my life with this money. In Nigeria of nowadays, N1million naira is a lot to invest in business and I will ensure that I multiply this money in so many ways because I want to continue to appreciate this gesture all the days of my life.’’

    On the promo, Head, Retail Banking Group, Skye Bank Plc, Nkolika Okoli, said the reward scheme was in fulfillment of the promise made by the bank at the beginning of the scheme which started last June to reward customers who qualify.

    She informed customers of the Bank and other dignitaries that were present that the scheme is aimed at encouraging savings and financial inclusion through rewards and other benefits. ‘’It is also a way to say a big thank you to our esteemed customers for being invaluable partners in progress,’’ Nkolika added.

    Urging Nigerians to take full opportunity of the reward, she said: “We will continue to encourage our teeming customers to save for the raining days and other Nigerians who desire to live better to join the lucky customers and bank with us because this Skye is big enough for everyone to enjoy its fullness”.

    On the scheme, the Regional Director, Commercial, Abuja/Northcentral, Skye Bank Plc. Osazuwa Igbinoba, said “We are clear with what we want to use this initiative to achieve in that we want to build a people who think first about their nation’s economy and how they can invest in it.

  • Winners emerge in multivitamin promo

    Winners emerge in multivitamin promo

    Twenty-seven winners have emerged from the Reload Multivitamin Win-Win promo held among Pharmaceutical companies in the retail segment of the market.

    The promotion, which started in  September,  ended last month with a raffle draw event to produce the winners of the various prizes including the grand prize of an all-expense paid trip to Dubai.

    Ikymavian Pharmacy Nigeria Ltd, Somolu, Lagos emerged the grand prize winner of the all-expense paid trip to Dubai out of over two hundred and fifty participants/retailers.

    The draw was picked by Mrs Abiola Paul Ozieh, the Chairman of Association of Community Pharmacist (Lagos Branch) and special guest of honour at the Reload Multivitamin raffle draw event.

    She praised Reload Multivitamin for engaging the retailers as well as rewarding them for supporting the brand.

    Prior to the grand prize draw, various prizes of 10 units of pressing iron, two units of 32 inches television set, two units of Home Theatre system,10 units of ceiling fans, two units of refrigerators, and one unit of air conditioner were drawn by members of the audience in attendance, including representatives of the various media houses that covered the maiden edition of Reload Multivitamin Promo draw anchored by ace broadcaster Omotunde Adebowale David (Lolo of Wazobia FM)

    In his welcome remarks, the Chief Operating Officer of Pharmacy Plus, Mr. Chukwuemeka Obi, said: “The draw was a way of giving back to Reload retailers who have been there for us in the course of the year.”

  • VISA rewards winners of free fuel promo

    VISA rewards winners of free fuel promo

    VISA, in partnership with Total Nigeria, has rewarded winners who took part in its free fuel promotion meant to improve e-payment card usage in the country.

    Eight lucky customers out of 1,100 who participated in the grand raffle draw by sending SMS to a short-code, were rewarded with free fuel at any Total service station for a year, with customised Visa card worth N260, 000 and billed to expire in four years given to them.

    Also, 3,500 customers participated in the instant winning of N1,000 worth free fuel available daily to 10 Visa card users who buy petrol worth N3000 and above from any of the seven designated Total service stations in Lagos.

    Country manager, VISA West Africa, Mr. Ade Ashaye at the presentation to the winners, said it is a thing of joy to see the number of Nigerians who participated in the promotion to promote and educate consumers and businesses on the convenience of making payments for fuel and other commodities through e-payment.

    He said the objective is to drive the cashless policy in Nigeria through e-commerce and they understand that card payments are more secure than cash payments for both buyers and sellers, as the challenge is that most people used their card to redraw cash and not to purchase items which is what they aiming to change.

    “It is a pilot scheme and we take the learning’s from it to make the promo better for future events. and even Total operative said he uses the promotion to train his staff  on how to accept card for purchases made as fewer cash transactions but card transactions is the key focus for the promotion”, he added.

    The Network Development Manager, Total Nigeria, Maxence Bourgoing said: “We are happy to work with Visa on this project. Total has invested a lot in ensuring that our service stations are up to international standards and this partnership is certainly a step in the right direction.”

    Bourgoing said globally, there is a drive towards e-commerce and card payments and “we are happy to be at the forefront of this initiative in Nigeria. TOTAL service stations are a key interaction point with our customers and so we promise to continuously offer innovative payment solutions that make purchases as seamless as possible.”