The Nation Newspaper

Tag: promo

  • Winners emerge in StarTimes’ promo

    StarTimes has rewarded the first set of winners in the ongoing extra time promo.

    The loyalty promo has produced five winners of 32-inch digital LED television and a winner of the grand prize – 2014 Toyota Yaris car.

    During the draw, Mr Farouk Mohammed, from Kebbi, Mr Alade Yinusa, Warri, Mr Salami Femi, Lagos, Mr Muyibi Dotun, Lagos, and Lazarus Igwe, Benin, won LED TV.

    The Public Relations Manager, NTA-Star Network, Mr. Irete Anetor, said the promo gives customers the chance of winning, and also enjoy extra viewing day on the StarTimes’Soccer.

    Anetor said the purchase of the StarTimes recharge card qualifies subscribers for the promo’s monthly draws, where they could win cars or 32-inch digital LED television.

    He said: “The Extra Time promo comes in parts. We will give an extra viewing day on our soccer card and the Extra Time promo card, sell our soccer card specially designed to cheer the Super Eagles for the FIFA World Cup season, and give out instant prizes through our Extra Time promo card. Customers can scratch and win instant prizes on its purchase.

    “Customers will automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the soccer card or the Extra Time promo cards.

    “Instant gifts like the 32’ LED Digital TV Set or units of Viju Milk can also be won on the purchase of our Extra Time promo cards. The Extra Time promo card comes with a scratch and wins section for instant prizes. Instant prizes can be redeemed at our redemption centres. Our monthly promo draws would hold at our Lagos head office at the end of every month, starting from May when the promo begins, until it ends in August.”

  • UNILAG student wins car to Konga.com promo

    UNILAG student wins car to Konga.com promo

    400 level Marine Science student of the University of Lagos (UNILAG), Uzoamaka Anyanwu, has won a car in the Konga.com promo.

    The promo was a deal between Konga.com and Infinix Mobility, makers of Infinix range of mobile devices and tablets. It was aimed at ensuring that Nigerians get access to quality and super affordable mobile and tablet devices.

    The draw was witnessed by journalists.

    The initiative, which saw a slash in the price of the Infinix Joypad 7 tablet, was well received by Nigerians with several positive reviews about how Konga.com and Infinix were truly creating innovations that Nigerians can truly love.

    To further ensure Nigerians get access to mobile and tablet devices, Konga and Infinix partnered to launch the Infinix 8s tablet to the Nigerian market  and to create a promotion called the Konga.com and infinix splash which rewarded loyal shoppers last month with an opportunity to win a brand new Hyundai i10 and gift vouchers by simply buying the Infinix 8s tablet.

    The promo was part of other initiatives like free nationwide delivery which Konga carried out last month.

    Nollywood star actress, Omotola Jalade Ekeinde, who was recognised as one of the Times 100 Most Influential People in the World, presented the Hyundai i10 car to  Anyanwu.

    Chief Executive Officer (CEO) of Konga.com, Sim Shagaya: said: “It is truly an honour to be in a position to bring such great value to our customers.  This promo is one of the many rewards we have in store for Nigerians who choose to shop online and we are happy to present this brand new car to Uzoamaka.  We hope to have another edition of the promo and I will like to thank Infinix for coming together to make this happen.”

    Also, the Vice President of Infinix Andy Yan, said: “We are very happy with this partnership with Konga.com. The response from Nigerians to the Infinix brand has been tremendous, and our dream is to ensure that all Nigerians get access to our range of devices.

    “We will continue to work with Konga in ensuring that this dream is achieved.”

    The Infinix 8s is one of the best value tablets on the market, and is available exclusively on Konga.com.

    The promo will run again, for the next 500 buyers of the Infinix Joypad 8s.

  • Promo winners get prizes

    Peace Tidings Venture Ltd (PTV) has rewarded customers who participated in its promo “Level Go Change” in the spirit of the Valentine.

    Speaking at the presentation of the grand prize, a new Hyundai car, the Chief Executive Officer, PTV Phones Ltd, Mr Banji Adesanmi, said in the past two months, the Information Computer Technology (ICT) firm has been waiting for the winners, especially the grand prize winner as part of the company principle of fulfilling promises to customers.

    “In this promo almost hundreds of people have won phones and free credit to everyone that participated in the promo,” he said.

    Among 20 contestants who came for the draw, only 15 were available for the raffle draw, which took place at the company’s head office in the presence of its many customers.

    In the draw, which was done randomly in an open bowl, the contestants displayed their various numbers, first 12 numbers picked out of the 15 contestants. They went with consolation prizes such as Samsung android phone. The lucky three were drawn in the grand Hyundai car which produced Mr. George Nelson, an hotel attendant, as the winner.

    Nelson, who hails from Imo State, was represented by his brother Darlington.

     

  • More customers win cars, cash at FirstBank’s promo

    The second quarterly draw of the ongoing FirstBank ‘Big Splash Promo has produced three more winners namely: Njabari Mahmoud of Mayo Belwa, Yola branch, Abulu Cyril Edobor of Benin Ugbowo Branch and Ufoh R.O & Ufoh CC of Nypor Branch, who received brand new Toyota Corolla cars at the quarterly draw in Civic Centre, Ibadan, the Oyo State capital.

    The draws supervised by representatives from the National Lottery Regulatory Commission, Consumer Protection Council and KPMG Advisory Services also produced 120 winners of standing gas cookers, 120 winners refrigerators as well as 120 winners of N50, 000 cash.

    The savings promo is designed to reward customers for their patronage and loyalty to the brand over the years and to promote a savings culture among the youths and general populace. The promo which kicked off in July 2013 will run till July 2014 to coincide with the bank’s 120 years anniversary celebration.

    360 winners are expected to emerge from the Big Splash promo from every bi-monthly draw while 3 lucky customers will drive home 3 brand new Toyota Corolla cars at every quarterly draw and 1 customer will win a grand prize of Terrace Duplex at the final draw

    According to, the Group Head, Retail Banking South West FirstBank, Mr. Sunday Akinpelu the ongoing big splash promo draw is designed as a platform for enhancing savings culture in the nation and encouraging the unbanked to embrace the financial services system. “As we count down to our 120th anniversary, we are committed to rewarding our existing and prospective customers with innovative services and reward initiatives like the Big Splash Promo,” he added.

  • Startimes begins promo

    Digital satellite television service provider, Startimes, has begun its Christmas promotion, called Startimes Christmas Extra Goodies promo.

    New subscribers are to buy its decoder for N4,900 to enjoy a month of free classic bouquet with 60 channels.

    The promo will last till January 31, 2014.

    Besides, the decoder comes with the Startimes’ Yagi antenna and a 10-metre cable for 1,000. They can also buy a decoder for N5,900 with a month’s unique bouquet with 80 channels, or buy a decoder for N5,900 with a month’s unique bouquet and a Yagi antenna with 10-metre cable for N1,000.

    Existing subscribers can recharge with N3,000 for a day and get free 1,000 worth of airtime and a ‘Yagi Antenna’ for N1,500.

  • FCMB’s anniversary promo draws in December

    FCMB’s anniversary promo draws in December

    The first draw marking First City Monument Bank’s (FCMB) 30th anniversary promo would take place in December, the bank has said.

    In a statement at the weekend, the Senior Vice President/Divisional Head of Retail, FCMB Limited, Olu Akanmu, said eligibility to participate in the monthly regional and zonal draws is based on incremental balance, where customers are expected to save more than they withdraw from their accounts in the bank.

    He said those who emerge winners in the savings promo, stand a chance to take away Hyundai SUVs, refrigerators, freezers, generators, LCD televisions, DVD Players, N1million cash prizes and several consolation prizes, adding that the promo is open to current FCMB account holders, as well as new customers.

    He said the promo which has attracted thousands of new customers to FCMB, has brought about increased customer engagement activities, in all regions of the Federation. He said customer fora have also been organised where the general public has been educated on the ease of account opening at FCMB and the series of the Central Bank of Nigeria (CBN) new policies, including the Cash-less programmes and reduced KYC (know your customer) documentation requirements for small savers.

    New customers have been seen besieging various branches of FCMB, making enquiries about the anniversary promo, opening new accounts, while the existing customers have responded positively in growing their savings and activities with the bank.

  • NB unveils promo

    Star Lager beer produced by Nigerian Breweries Plc has unveiled a promo with the theme Star League – Text & Play.

    Speaking at the briefing in Lagos, Mr Walter Drenth, Marketing Director, Nigerian Breweries Plc, said: “Over the years, Star Lager Beer has risen to become the number one favourite beer (Lager and Stout) in Nigeria. As the undisputed Lager market leader (exit 2012), Star is, undoubtedly, the biggest beer brand in Nigeria. The brand has continued to keep its consumers actively engaged all-year round through its exciting consumer engagement platforms that cut through music, football and consumer promotions.”

    He said Star upgraded its packaging (Staniol and new body and back label) in July last year to re-assure consumers of its premium quality and modern feel. The packaging upgrade saw the introduction of new brand communication and the launch of a new brand pay-off based on the Star brand story: Shine On.

    Said Drenth: “It is an innovative platform where consumers would be actively engaged throughout the duration of the promotion, while they stand the chance to win exciting prizes in the process. It is unique, interesting and different. The Star League-Text & Play will run from April 2 to May 31.

     

    The promotion is a crown cork based one- that means consumers will buy and open a bottle of Star, enjoy the rich taste, look under the crown cork and there they find their ticket to be part of the exciting Star League. There will be two categories of winning crown corks: The crown corks will have codes with differentiated points in 5 bands of 10pts, 20pts, 30pts, 40pts and 200pts.

    To participate, consumers will send by SMS the code under the crown cork with their full name, age and state of residence to short code 30383. Consumers must have a mobile telephone line from any of the mobile service providers in Nigeria, registered in their name. The SMS system will work with all major telecoms operators in the country.

    The mobile phone number used to send the code will be used to register the consumer on the Star website and Star database. They will automatically get a response with the number of points earned per crown cork and a directive to check their “standing” on the “League Table” at (www.star-nigeria.com). This applies to every subsequent successful entry. The consumer will accumulate points over the period of the promo using the registered mobile number. With every subsequent successful entry, they will get a response with the cumulative points to date on that particular phone number.

    What makes the promo more exciting is that consumers will have the opportunity to view their position by the points accumulated on a specially designed League table per State of entry on the Star website. At the end of the Offer Period, participants with the highest points from each “State League” will be rewarded as follows:

    For each of the 36 States and Abuja: Top 15 winners get iPads® with customized sleeves; Next 550 winners get Premium head phones whileNext 1000 winners get Exclusive Star DVDs.

    Noted for holding its consumers in very high esteem and for doing things in unique ways, the brand will add a personal touch to the winning experience. Hence, the prizes will be delivered personally to the different winners wherever they may reside in the country at their advised and verifiable physical addresses.”For Star, this is the least of its gestures at appreciating the consumers’ unwavering love for the brand”, Drenth concludes.

    Coming from a rich heritage, STAR has remained contemporary and grown in the face of increasing competition through continued innovation in response to consumer needs.Just a few weeks ago, Nigerians witnessed yet another remarkable chapter with the successful launch of STAR Music –the one stop shop for music, videos, hotgists and so much more in and around music and entertainment world. STAR Music birthed the launch of the First-of-a-Kind Music Application in Nigeria.

    The App called “Star Music is a two-way interactive App that is already changing the way consumers experience music. In partnership with some of the biggest names in entertainment MTV BASE and Nigerian Entertainment Today – consumers can watch videos, stream and download their favourite songs, create their own playlists, enjoy breaking news on their favourite stars while interacting and sharing the fun with each one another.

    After over 63 years on the saddle, Star remains a major force in the market and is poised to increase its dominance in the market even further through continued innovation and always taking the lead in responding to consumer needs.

     

  • Promo: Star winner redeems prize

    One of the two star prize winners in the “Buy The Nation and Sporting Life and Win Brand New Cars” promotion, Samuel Daramola with serial number 2352 has redeemed his prize – a new salon car.

    Daramola came to the Corporate Headquarters of Vintage Press Limited, publishers of The Nation and Sporting Life at Fatai Atere Way, Matori, Lagos, yesterday to pick the car.

    Decked in a white shirt, black suit, a tie and matching pair of shoes, an elated Daramola received his car key from the company’s Executive Director, Finance and Administration (EDFA), Mr. Ade Odunewu.

    The Zenith Bank Relationship Officer’s serial number was picked by former Super Eagles’ Captain and striker, Nwankwo Kanu as the star winner of Sporting Life.

    Nollywood veteran and former president of the Actors’ Guild of Nigeria (AGN) Ejike Asiegbu picked the number of Jos-based Ganiyu Adeleke as the star prize winner of The Nation.

    Other lucky participants, who won consolation prizes which include LCDs, home theatres, refrigerators, irons, radios and microwave ovens, have been visiting Vintage Press to redeem their prizes.

  • Student wins plane in MTN promo

    A 27-year old student of the College of Health Science and Technology, Rivers State, Ebube Essien-Garricks, has emerged the winner of a Cessna 182T aircraft in the MTN Ultimate Wonder promo.

    MTN’s Chief Marketing Officer Larry Annetts said: “When we came out with the promo, many doubted us but today we have an ultimate winner, who will go home with the promised Cessna 182T aeroplane.

    “The take-home for us here is that MTN is committed towards enriching the lives of its consumers. When we say we will do something, you can be sure that we don’t renege on our promises.“

    Ebube, who was notified via a phone call, opted for the cash value of the plane, which is N64 million.

    She said: “I am short of words, there is no word to describe what I feel right now.

    “It is almost as if it is a dream but I know that nothing can be more real than what I am feeling right now.

    “This must be the best Christmas gift ever. It is truly wonderful.”

     

  • Telecom service providers in stiff promo battle

    Telecom service providers in stiff promo battle

    Promotion has become the latest advert tool used by telecommunication companies in Nigeria to secure customers’ attention. The promos are aimed at getting new customers and retaining old subscribers. It is interesting to observe the race going on in the telecom industry as they try to lure consumers with different promos in order to out-do each other. These promos are quite amazing: for the new mobile users, it is the real deal. But for the first generation of GSM users, they feel cheated. Some of the promos thrown out by the telecoms companies would have sounded impossible some eight years ago.

    I spoke with an Airtel subscriber, Mrs. Esther Raji. She said: “I bought my Econet SIM card for N50,000 and I was spending N35 per minute on every call I made. There was no consideration for intra-network calls. I never knew a day would come when the same SIM card would be sold for N200”.

    The telecoms industry in Nigeria has grown exponentially after the GSM mobile operators were licensed in 2001. Mobile Telecommunication Network (MTN) was the first mobile operator to set up shop on Nigerian soil. The rush for mobile phone acquisition was not so high but it was a big relief for the Nigerian middle class. Prior to the arrival of the mobile phone operators in Nigeria, telephones, and more specifically, mobile phones were strictly for the upper echelon, the high and mighty. The Nigerian telecommunication Limited (NITEL) was the only service provider and its operation and services can best be compared with our present day Power Holding Company of Nigeria (PHCN). Epileptic network service, poor customer relations, embezzlement, and clumsy telephone wires, characterized the organization’s operations. Power soon changed hands when the telecommunications sector was deregulated.

    MTN came in and erased all of the flaws that NITEL exhibited. For starters, you no longer needed to bribe an engineer to fix your telephone line; all you needed to do was to call the customer service line. Wireless technology was introduced, putting an abrupt end to scattered NITEL poles and wires. Though signals were not at their best then, it was much better than what NITEL offered. Within six months of operation in the country, MTN had 350,000 subscribers with their coverage strong in Lagos, Port-Harcourt and Abuja. At present MTN Nigeria is the market leader, with a subscriber base forty-one million strong. It also has the widest network coverage in Nigeria. Subscribers’ major complaint is congestion and high tariff, said Bisi Ilori, a former subscriber.

    Econet Wireless Nigeria flagged off in 2001. From Econet to Vmobile, Vodacom, Celtel, Zain and now Bharti Airtel; the company has had its share of troubles. Customers got weary of the constant change of name and tariff plans. They go to bed at night as subscribers of one company, and wake up the following day as customers of another. According to the Nigerian Communications Commission (NCC), Airtel presently has slightly above 20 million subscribers.

    On August 29, 2003, Globacom Limited entered the market to become the first indigenous mobile telecommunications company after the defunct NITEL. Its arrival was much anticipated because of its promise to reduce tariffs. Glo came in with the per-second billing plan which today has become the most used billing plan. Presently it has over 25 million subscribers.

    So, telecommunications in Nigeria has come a long way. But is all well? Are consumers really getting the best service possible? What do we make of the many promos that are launched by the telecom companies? Are these promos intended to benefit subscribers like these companies claim they are? Promos, of course, are effective tools for gaining customer loyalty in any kind of business- if they are done with the interest of the customer at heart. Presently, virtually all of the telecoms companies have a use airtime-and-get-free credit promo. Good. But what do we make of those that encourage subscribers to recharge and win airplanes? Airplanes! Luxury buses! These promos are so spectacular, they almost border on nonsensical. Does anybody really think that they’ll win airplanes by using a recharge card of two hundred naira? The companies of course, make no such claim. They just leave out a few details.

    The question is: Are these promos necessary? Promos, by nature, are short-term solutions to long-term problems. All promos eventually come to an end- tariff cuts, bonus airtime, and yes; the chance to win airplanes. The major, long-term problem in our part of the world is quality of service. The long race usually goes to the tortoise, not the hare. According to a telecom expert, Idowu Aina, team lead, microwave transmission unit Huawei telecommunication company Nigeria said “telecom companies should focus more on delivering quality service to their customers. This is bound to win in the long-term than any promo play could”.