TVC Communications, operators of TVC Entertainment, TVC News and Adaba FM, has launched a new music radio station, 102.3 Max FM in Lagos. Max FM replaces Radio Continental.
At the launch, which held at the Federal Palace Hotel, Lagos, Radio Continental switched seamlessly at about 10pm to become 102.3 MAX FM. The new radio station is aimed at 15-34-year-old audience and promises to play non-stop hit music for the young people in Lagos. Max FM promises to be the home of the biggest and most attractive giveaways on radio.
It was also announced that TVC Communications would replace Continental Broadcasting Services as the trading name of the group business units. Speaking at the event, Chief Executive Officer, TVC Communications, Max 102.3 FM, Mr. Andrew Hanlon said: “Earlier this year, we promised our audience and advertisers that we would embark on an aggressive plan to improve programming and content across all platforms to boost ratings and increase revenue. The launch of 102.3 Max FM is further proof of our intent.”
He said the new station is a part of the station’s continued heavy investment in TV and radio programming services, which will attract greater audience and propel the stations to the top of advertiser schedules.
“We have radically enhanced the sound quality of our signal, acquired the most advanced music playlist systems available, hired the best on-air and production staff and commissioned a jingle and ID package from one of the best production houses in the world to give Max 102.3 a unique, high quality sound, which we know, listeners and advertisers will love,” Hanlon said.
