Tag: Ramadan

  • How brands maximise Ramadan for market penetration

    As Muslims all over the country continue with the annual Ramadan Fast, brand managers have seized the opportunity of the nation’s large Muslim population to tie their brands campaign with the annual rite.

    For brands that are savvy enough to court Muslims while the market is still mostly untapped, Ramadan offers a timely and relevant opportunity to key into the minds of consumers. Ramadan is an ideal time for brands to acknowledge Muslim consumers, through far reaching programmes that will remain in their minds for a very long time to come because this month offers the most brand-building opportunities in the world.

    Ramadan offers the most brand-building opportunities through strategic advertising and public relations exercises such as sponsoring Ramadan talks and Azans; launching of new products, donations to mosques and orphanages, as well as corporate gifts to clients. It is worthy to mention that Ramadan is the most appropriate time to connect to more customers. Indeed there are many brands that grow their market shares during the fasting period especially if the brand handlers strategically develop brand building campaigns that promotes the essence of Ramadan and what it represents to the Muslim population.

    Interestingly, some of the brands that have since keyed into this are the tea beverage brand from Unilever PLC, Lipton, which designed plans to connect with Muslims during this holy month through its ‘Don’t Just Think; Do’ campaign. This campaign promotes the essence of Ramadan and what it represents to the Muslim population as it focuses on driving everyone to Think Less Do More by taking concrete selfless actions and expecting nothing in return.

    Speaking about the rationale behind the campaign during one of the mosque activations, Adetayo Adesokan, Brand Manager Lipton, Unilever Nigeria PLC explained that the Ramadan period is an important one for Muslims and Lipton consumers across Nigeria. It is not only a time of reflection and prayers but also a time to reach out to someone in need.

    He said, “It is a common reality to all that we all have good intentions and thoughts,  however we often times don’t take the next step of turning these thoughts into action, as our busy lives get in the way of turning our good thoughts into actions.”

    The Lipton Ramadan Mobile Lounge has so far visited mosques in Kano, Abuja and Lagos, driving the message of spiritual revival amongst the Muslim faithful.

    In what looks like encouragement to the brand managers to connect their campaigns to Ramadan, especially in food and beverages sector, an Abuja based Nutrition and Fitness Coach, Olu Aijotan, recently advised Muslims to consume healthy foods during Ramadan season to promote healthy living. “healthy foods you can eat are ofada or brown rice, moi moi, millet, semolina, wheat meal, ‘masa’, almond, cashewnuts, eggs, skimmed milk, among others. Fruits such as water melon, pine apple, oranges, banana are also good.”

  • Non-payment of salaries: We break Ramadan fast with water – Nasarawa workers

    Non-payment of salaries: We break Ramadan fast with water – Nasarawa workers

    Striking workers of Nasarawa State Government on Friday said that non-payment of their salaries had made them to break Ramadan fast with only water.

    In interviews with the News Agency of Nigeria (NAN) in Keffi, the workers called on the government to pay them their three months’ salary arrears and other entitlements to save their families from hardship.

    NAN reports that the workers began an indefinite strike on May 12 to press home their demand for payment of salary arrears, and regular promotion of workers, among others things.

    A teacher, Alhaji Garba Audu, said: “I am a teacher with the state Ministry of Education.

    “For more than three months, we have not been paid our salaries, and this has caused untold hardship for us and our family members.

    “To have money to buy foodstuff to break Ramadan fast is a problem; most of us break our fast with water due to the non-payment of our salaries.

    “Fasting has a lot of blessings from Allah, and every Muslim is expected to partake in it; hence, the need for the state government to pay workers’ salaries.’’

    He appealed to the state government to meet the workers’ demands to end the strike and restore industrial harmony.

    Another worker, Mr Samson Dauda of the Ministry of Works and Housing, said that the strike had also negatively affected all sectors of the state economy.

    “To meet my basic needs and those of my family members is a challenge. For over three months now, we have not been paid. This is not fair,’’ he said.

    Hajiya Maryam Sani, who works with the state Ministry of Agriculture, told NAN: “Most of us are breaking our Ramadan fast with water, which is not supposed to be,” she said.

    She also appealed to the government to meet the workers’ demands to alleviate their suffering.

    Some other workers, who pleaded anonymity, accused the state government of neglecting its civil servants.

    They said that no nation could achieve speedy development without the contributions of its workforce.

    They urged the government to meet their demands.

    NAN reports that Mr A. Adeka, who was recently removed as the Chairman of the workers’ union, announced the suspension of the strike on May 26, saying that  the government had begun meeting the workers’ demands.

    However, on May 27, Mr Bala Umar, who replaced Adeka, told the workers not to resume work, saying that the government had yet to meet the demands.

    The state Gov. Tanko Al-Makura, on May 29, said that the workers were not on strike  as far as he was concerned.

    He warned that any worker who would not resume work, would be taking a risk.

  • Kano spends N419m on Ramadan

    The Kano State government has spent over N419,207,744 on Ramadan feeding in the 44 local governments.

    Chairman, Supervisory Committee of the Ramadan Feeding Mohamed Garba, who gave a breakdown of the disbursement of funds yesterday, said the government released N308, 353, 744 to the state, N110,854,000 and to the local government, bringing to total figure to N419, 297,744 million.

    Mohamed added that 10 additional feeding centres were created, bringing the centres to 186, as against the 165 last year.

     

  • Ramadan: Muslim groups kick against exercise, activities by NYSC, Army

    Ramadan: Muslim groups kick against exercise, activities by NYSC, Army

    A coalition of no fewer than fifty Islamic Propagation Organisations under the auspices of the Da’awah Coordination Council of Nigeria (DCCN) have vehemently lamented the conduct of some activities by the Nigerian Army and the National Youths Service Corps (NYSC), during the ongoing Ramadan fast.

    They kicked against conducting such exercise and activities‎ during the holy month of Ramadan by the authorities. The coalition group, hitherto, decried the ”recalcitrance” of the Nigerian Army and the NYSC for conducting the screening of new recruits and camping, during the Ramadan fast period.

    The coalition made known their feelings Wednesday in Sokoto at a news briefing by the Council’s National President, Malam Lawal Maidoki. Maidoki said, “despite pleas, appeals and protests, the duo had continued to put some Nigerian Muslim youth to the rigours and temptation of their respective camps in the sacred Ramadan period.

    “This act of insensitivity betrays the contempt with which Islam and its sanctity are being treated by such common national symbols as the Nigerian Army and the NYSC, among many others.

    “As Muslim organisations, we consider the scheduling of the selection and the training exercises by the duo as a deliberate attempt of short-changing the Muslim youth.”

    According to him, Nigerian Muslims,” do not regard as any good gesture,” the exemption of Muslim youth from the rigours of the training in Ramada period.

    “On the contrary, we regard such gesture as another denial of fundamental opportunity to get exposed to the diverse survival skills the camp such as that of the NYSC stands to offer.

    “As such, the only solution to this clear injustice lies in the avoidance of all training and selections in our camps during the period of Ramadan,” Maidoki, averred.

    The National President, however, called on the Muslim Ummah to utilize the period of Ramadan, ” to pray to live to witness a better Nigeria, where all Nigerians will be treated equally.”

  • Buhari’s wife restates need for unity among Nigerians

    Buhari’s wife restates need for unity among Nigerians

    The wife of the President, Mrs. Aisha Buhari, has reiterated the need for unity and peaceful coexistence among Nigerians.

    Mrs. Buhari stated this in her tweeter handle on Friday after she attended the 2017 Ramadan lecture organised by the staff of Presidential villa community at the Banquet Hall, Abuja.

    She expressed appreciation for the turnout where Muslims and Christians participated in the programme and prayers.

    “It is important that we reiterate the importance of our unity by sharing our different values.

    “I appreciate His Excellency, the Acting President, Prof. Yemi Osinbajo for chairing the Ramadan breakfast dinner,” she said.

  • Zamfara Deputy Governor donates clothes, cash to 5,000 widows for Ramadan

    Zamfara Deputy Governor donates clothes, cash to 5,000 widows for Ramadan

    The Zamfara State Deputy Governor, Malam Ibrahim Wakkala, has donated clothes to 5,000 widows, orphans, needy and people with disabilities for sallah celebration.

    Distributing the materials at his resident on Saturday in Gusau, Wakkala said the donation was his own personal assistance to the needy.

    “You know, Islam is always recognizing assisting the needy especially in this holy month of Ramadan.

    “Therefore, it is part of my personal activities in month of Ramadan to provide food and clothing materials and cash to the needy in order to assist them to fast, worship and celebrate sallah in happy mood.

    “As Muslims, we all know in the Holy Qur’an, the Almighty Allah has commanded and encouraged giving out assistance to needy during this holy month of Ramadan.

    “I am, therefore, using this medium to call on well meaning individuals and political office holders to provide similar assistance to the people in their respective communities”, he said.

    Wakkala also called on Muslims to use the Ramadan period to pray for the quick recovery of President Muhammadu Buhari, who is in London, receiving medical treatment.

    The News Agency of Nigeria (NAN), reports that each beneficiary received one set of clothes and 1,000 naira.

    The state government had on Saturday  given similar assistance to 25,000 same categories of people through the 17 emirates of the state.

  • Ramadan: No provocative preaching in Kano, police command warns

    THERE will be no room for provocative or hate preaching in Kano State during the current Ramadan, the State Police Command warned yesterday. It advised Islamic scholars and preachers to be mindful of their language during the period . The Command’s Public Relations Officer, DSP Magaji Majiya, said in a statement that the police are “monitoring all activities in our places of worship and will not hesitate to swiftly act accordingly, when the need arises.”

    He asked Mosque Security Committees to liaise with the Divisional Police Officers (DPOs) in their respective areas to ensure the provision of adequate security during Tafsir or any form of worship throughout the ramadan period and beyond. “The committees should as well adopt measures such as searching, barricading, and flow of useful and timely information, to safeguard worshippers and worship places.”

    “The committees are also advised to stop people from going to mosques or worship places with bags, parcels, boxes, containers or any other item that may cause suspicion among the people around,’’ he said.

    The command advised people leaving their homes for mosques or worship places to ensure that they lock all their doors and windows or assign a watchman to deter undesirable elements who may seize the opportunity to carry out nefarious acts during worship or during breaking fast,” said Majiya.

    The communities were also advised to organize vigilance groups who would complement police efforts day and night in bringing down the rate of crime within their homes, schools, work and business places. The command further advised motor vehicle and taxi drivers, as well as tricycle operators, to avoid accepting food items or soft drinks from passengers or passengers from drivers, to avoid falling victims of one-chance syndicates or kidnappers. It reminded the public to use the Control Room and Emergency Lines of the command, in case of any eventuality, as follows: 08032419754, 08123821575 or 08075391163.

  • Bishop urges Muslims, Christians to live in peace

    The President of the Niger Delta Bishops and Ministers Forum, Dr Julius Ediwe, on Friday appealed to Muslims and Christians to live in harmony and promote peaceful coexistence.

    Ediwe madé the call when he led a delegation of bishops and ministers of the region on a peace building visit to National Mosque in Abuja.

    The delegation was received by the Executive Secretary, Abuja National Mosque Management Board, Alhaji Ibrahim Jega.

    Ediwe told his hosts that religious leaders had a duty to properly guide their followers on the true tenets of their faith.

    He warned that God will hold religious leaders responsible for the spate of violence in the country.

    Ediwe said that the role of religious leaders in promoting peace and tolerance between Muslims and Christians could not be overemphasised.

    Ediwe said that there could never be any meaningful development without peace in the country.

    The president called on Christian clergies to ensure that their followers shun all forms of violence, support the Government of President Muhammadu Buhari and pray for his quick recovery.

    “I am here at the National Mosque Abuja to thank God for the month of Ramadan which is being observed in the Muslim community.

    “I want to say to Nigeria that the texture of violence that is going on in the country is the evidence of trouble coming to the country.

    “So I am using that to say all religion both Christian and Muslims should come together and pray for the peace of this country.

    “One of the reasons for coming here is to ensure that Nigeria witnesses sustainable peace and development.

    “We want peace for this country and that is why I came here to the National mosque to meet our brothers to come together and pray for the country,” Ediwe said.

    Bishop John Peters, the Secretary, United Bishops and Eminent Clerics Initiative, said that the group supports the anti-corruption crusade of President Buhari.

    He said, “Corruption is the biggest problem of Nigeria.”

    Responding, Jega said the visit of the President of the Niger Delta Bishops and the Ministers Forum signified that Nigeria was one entity under the almighty God.

    The executive secretary also said that the physical presence of the Bishop at the mosque in the month of

    Ramadan signified solidarity as it was not only Muslims that fast , Christians also do fast.

    “Nigeria is a country comprising of Muslims and Christians and so God wants us to be and so no nobody can separate Christians from Muslims or Muslims from Christians in Nigeria.

    “We will continue as one indivisible nation, as one Nigeria.

    “We will also continue as Christians and Muslims living under God with love and respect for one another despite the fact that our worship format may be different.”

  • The Ramadan Family

    Preamble

    At no time in the life of man can the true nature of human existence be more manifest than in Ramadan. It is in this sacred month that Muslims reflect mostly on this. Some people fasted actively last year but are no more today. Some put their feet at the door step of Ramadan this year but never entered it. Some fell by the way side along the line.

     

    Human life

    Human life cannot be measured in history by the time or manner of his or her death. In Islam, death is neither the consequence of sin nor the repercussion of ignorance. There are instances when the sinless dies and the sinful lives. There are also instances when the learned dies while the ignorant lives.  The schedule of life and death is not in the custody of any human being. Death is a debt which every living being owes and must pay.

    Not even Prophet Muhammad (SAW) was spared of death or given a foreknowledge of its time.

     

    Spiritual value

    Some people look but never see. Some claim to see or know in falsehood even when and where it is humanly impossible to see or know. The factors that determine the time, the place and the manner of death are known only to the the Almighty Allah, the omnipresent, the omnipotent.

    It is only in the imagination of man that age should be a factor of death. We shall all die at our scheduled time. Therefore, whoever is privileged to pass through this year’s Ramadan successfully should endeavour to add spiritual value to his or her life and not diminish in faith after the sacred month. We shall all account for that value before Allah.

     

    Reassessment

    After Ramadan, in a few weeks’ time, we shall start looking back, with nostalgia, not only the essence of Ramadan but also the good things we have done in the sacred month. For instance we shall remember that in no other month of Hijrah calendar is the role of Muslim women more pronounced than in Ramadan. Like in other months, they often exhibit the roles of wives, mothers as well as that of their husband’s confidants. But more than in other months, they also display their religious dedication in Ramadan.

     

    Women’s resilience

    In that sacred month Muslim women fast like their men counterparts. They pray five times daily. They join those men counterparts in observing Tarawih. Some of them even attend Tafsir and public lectures. Yet they never relent in carrying out their daily official daily duties just like men either in the offices, shops, or farms. And all these are in addition to their permanent matrimonial duties.

    Even as they assist their husbands financially in maintaining the homes, these women still take care of those husbands as well as the children and relatives domestically.

     

    Tireless in nature

    At the time of the day when their husbands are knocked out by fatigue arising from fasting, these wives are still busy in the kitchen preparing Iftar for the household. And at the time in the night when some husbands are engaged in Tahajjud, or are snoring in bed, the wives are already up in the kitchen preparing the Sahur for the family.

    Some of these women are carrying pregnancy. Some are suckling their children. Some of them are knowledgeable enough to do the Tilawah (recitation of the Qur’an) like their husbands.

     

    Their financial assistance

    Some of them are rich enough to finance their matrimonial home fully or partially.

    And, in all these activities, they never feel tired. Where and when they feel tired, they never show it. If any month has ever depicted the virtues of women, it is Ramadan and the women activities in it.

    If for the reason of their activities in Ramadan alone, they deserve tenderness and dignified treatment in the hands of their husbands.

     

     How children thrive

    Also after Ramadan, we shall recall the role of our children in the sacred month and then endeavour to ensure the continuity of those rewarding activities.

    At that time, it will occur to us that children are Allah’ greatest gift to man. Their presence in a house is blessing. Their contribution is immense. At times,  they can act like teachers just as they can play students. They learn fast, they teach fast. They are a major security for parents in any given environment.

    Children have both temporal and spiritual roles to play in a matrimonial life. And with such roles, they sometimes create hope for humanity and sometimes, they signal despair. They are the greatest asset in the possession of parents in time of peace.

     

    Children as weapons

    They are also the greatest weapon for those parents against the forces of Satan.

    Because of their innocence, children pave way for God’s forgiveness and quick acceptance of prayers. And, most importantly, children guarantee the continuity of man’s existence on earth through heritage. It is only with them that the fulfilment of today’s promise is possible tomorrow.

     

    The Qur’anic children

    In the Qur’an, children are mentioned many times and most often with reverence. They are treated in that glorious book as a major issue in the life of man. As orphans, they do not only have a role to play, they also compel some adults to play a role relating to them.

    As heirs to their parents, they have substantial shares in inheritance. Muslim children are like cubs. They follow the footstep of their parents or guardians a scrupulously. They are often with their parents during the five daily prayers. They watch their parents as the latter give charity to the poor. They accompany them to public lectures and Islamic social gatherings.

    And, in Ramadan, children are part of the Muslims’ total spiritual package. They wake up with them at night. They fast with them in the day. They break the fast with them at sunset and observe Tarawih with them in the evenings. They join their parents at Tafsir and night lectures. They participate in Laylatul Qadr and in giving Zakatul Fitr to the poor.

     

    Encouragement

    In all these activities, they are supposed to be spiritually nurtured and encouraged. At the tender age of seven, they should be guided to fast even if for half a day. And when they reach the age of 10 they should be strengthened in faith and in religious deeds. They should be provided with necessities of life both of the temporal and spiritual means. With these, they will grow up to become the fulfilment of their parents’ dreams.

     

    Good or bad

    Most children grow up as good or bad by emulating their parents. A child is therefore what his parents make him. If advantage of Ramadan is not taken by Muslim parents to mould their children into good Muslims what other platform will be used? Your child is your sun. Make hey with it while it shines.

    We shall also recall how we related to our neighbours especially the non-Muslims among them in that month.

     

    Like family, like neighbours

    In Islam, neighbours are as important as the next of kin. And, Islam attaches so much respect to them. According to Bukhari and Muslim, Prophet Muhammad (S.A.W) was reported to have once sworn by Allah three times saying: “he does not believe in Allah whoever creates fear in his neighbours atrociously”

    In another Hadith also reported by Bukhari and Muslim, the Prophet was quoted as saying that “Whoever believes in Allah and the last day let him be nice to his neighbours and respect his guests”

     

    New Toga

    In the month of Ramadan a good Muslim is expected to wear a new toga of sobriety and repentance. He doubles his good deeds to his neighbours extending generosity to them and cultivating a new atmosphere of friendliness and trust with them. He genuinely gives them as much impression of love and brotherhood as he does with his consanguine relatives.

    It does not matter whether the neighbours in question are Muslims or non-Muslims. Neither does it matter whether they are tribesmen or non-natives. The Prophet did not discriminate in his Hadith when he was admonishing on neighbours. And that is the inalienable position of Islam on neighbours.

    Therefore, whoever might have quarrelled with his neighbours go and settle the quarrel No one knows which Ramadan will be his or her last.

     

    Purpose of Ramadan

    Ramadan is not made a pillar of Islam by accident. Its purpose is to return man to the original state of purity into which he was born. That Allah entrusts the world to man is also not by accident. Allah consulted widely and far before entrusting this great responsibility to man having volunteered to bear it. This much is contained in Qur’an 33:71 thus: “We offered the trust (of the world) to the heavens; the earth and the mountains they all turned it down and were afraid of it. Man undertook to bear it but he has proved to be insincere and deceitful”.

     

    Reconfirmation

    For man to re-examine himself, repent his misdeeds and be redeemed, therefore, Allah brought Ramadan as a means of rescue.

    It is in the month of Ramadan that Muslims reconfirm NEEDS rather than WANTS as the necessities required for the sustenance of their lives.

     

    Needs and wants

    Muslims, by their faith and orientation, are not, ordinarily, given to WANTS. They are more concerned about NEEDS than WANTS. The reason for this is not far-fetched. With NEEDS come contentment and satisfaction while WANTS are the cause of greed and avarice.

     

    Divine provision

    Allah, the Creator and Sustainer of the universe, had divinely provided the needs of every living creature even before its creation. But then, He knew that of all those creatures man alone would go beyond NEEDS into the realm of WANTS. That was perhaps what informed the negative role which Satan assumed in the life of man shortly after the creation of Adam.

    By introducing WANTS to man, what Satan did was to create a permanent job for himself in the life of man. Without WANTS the world would not have been what it is today. Blood would not have been shed. Money would not have been deified. Hatred would not have been known to man. And, man’s inhumanity to man would have been totally averted.

     

    Effects of wants

    The effect of WANTS first became known when Qabil (Cain), the first son of Adam preferred his brother’s wife to his. In the argument which ensued, Qabil (Cain) killed his brother Habil (Abel) and combined the latter’s wife with his. Thus, greed and avarice became ingredients of man’s culture. And WANTS rather than NEEDS became the domineering factor in the life of man.

     

    Youths and Mosques

    One delightful thing in the sacred month was to note that Nigerian Mosques were full of Muslim youths. By this, a silent Islamic renaissance seems to be going on especially in Nigerian society. It looks like a repeat of the situation that led to the formation of the Muslim Students’ Society of Nigeria (MSSN) in 1954. With this development, two great possibilities are expected to sail Islam through the coast of good hope in the 21st century. One is the return of the Mosque to its original objective. The other is the inalienable continuation of Islamic dynamism in reshaping the destiny of mankind.

     

    Ultimate hope

    The hope that these two possibilities are achievable in the hands of today’s teeming Muslim youths is in fulfilment of a fundamental prophesy about the signs of the last days. One of these signs is that ‘the sun will start rising from where it used to set’. The reference here is not to the physical sun. The Prophet was referring to the spiritual photosynthesis of the souls of mankind for the ultimate metamorphosis of those souls from mortality to immortality. The instrument of photosynthesis in this case is Islam. And, the fulfilment of this prophesy is gradually being confirmed today either by technology or science.

    When Prophet Muhammad (SAW) established the very first Mosque in Madinah (Masjid Al-Qubah) in 622 A.C, the purpose was more than just Salat.

     

    Functions of Mosques

    Ordinarily, the Mosque is not supposed to be just a house of worship. It should also be a school, a library, a hospital, a court, a media centre and a parliament. Without the Mosque, the unity of the Muslim Ummah would have been impossible.

    A Mosque is the meeting place for offering Salat five times a day. It is the centre of congregation for Jum’at prayer every Friday. It brings the Muslims together twice in a year for congregational observance of Eidul-Fitr and Eidul-Adha. Yet, the meeting place called ‘Arafah which is the climax of Hajj and at which the largest human congreagation meets one a year is a Mosque.

    The great Mosques in Makkah, Madinah, and Quds (Jerusalem) serve the same purpose as those in Cairo , Jakarta and Sydney . And, there is no difference between the Mosque in Sokoto and the one in Rio de Janeiro .

     

    Fortification

    Generally, the Mosque plays a central role in fortifying the unity of the Muslims wherever they are. But unfortunately, with time and with crave for personal benefits, the Mosque has been relegated to just a place for Salat alone. That is the real cause of the backwardness in which the Muslim Ummah is now wallowing. With the experience of the sacred month of Ramadan, fasting Muslims have gained bounteously. Such gains must not be allowed to slip off their hands. An opportunity may not come twice.

  • Ramadan begins today, says Sultan

    Ramadan begins today, says Sultan

    President-General of the Nigerian Supreme Council for Islamic Affairs (NSCIA) and Sultan of Sokoto, Alhaji Muhammad Sa’ad Abubakar last night announced Saturday (today) as the first day of Ramadan.

    Alhaji Abubakar’s declaration signifies the commencement of 29/30 fasting.

    According to him, the moon was sighted in several parts of the country.

    The announcement was greeted with joy by Muslims all over the country. They congratulated one another for witnessing another month of blessing.