The Nation Newspaper

Tag: rebrand

  • Insurers Committee to rebrand industry

    The Insurers Committee is to rebrand the industry to enable members enjoy its benefits,  its Vice Chairman Sub Committee Publicity, Mrs Ebelechukwu Nwachukwu, has said.

    Mrs Nwachukwu, also the Managing Director of Zenith Insurance, made this known at a briefing after the third Insurers Committee session over the weekend in Lagos.

    According to her, the rebranding will deepen insurance penetration and ensure better service delivery.

    She said: “We want the insuring public to be informed on why they should not see it as unnecessary but a tool that can help them do other things. We believe that the industry rebranding will help to increase awareness, thereby making more people take up insurance.

    “The committee has appointed a specialist and consultant to work around the rebranding programme. We are also working towards standardising our practice for better practice of Insurance.”

    On risk based supervision, she said the road map and draft was ready and would be exposed to industry operators next month for their suggestions and impute before the final guidelines will be ready follow by implementation.

  • Stop whining; rebrand or go down, APC tells PDP

    Stop whining; rebrand or go down, APC tells PDP

    The All Progressives Congress (APC) has dismissed the communiqué issued by the PDP National Caucus on the so-called political developments in the nation as a rehash of the opposition party’s “infantile whining,” which it said would not save it from going down unless it rebrands most urgently.

    ‘’It is time for the PDP to take a long, hard look at itself in the mirror and change everything that is ugly about the party, instead of wasting its energy and time on irrelevancies,’’ the party said in a statement issued in Lagos on Friday by its National Publicity Secretary, Alhaji Lai Mohammed.

    It said the PDP cannot continue to do things in its trademark old, crooked ways and expect a different result.

    ‘’The PDP just doesn’t get it, despite being the architect of its own fall from power. The days of winning elections with the aid of slush funds, brigandage, deceit and rigging are gone forever, hence the PDP must return to the drawing board to fashion out decent and empirical ways of repackaging and selling itself to Nigerians, just like the opposition did when they decided to come together,’’ APC said

    The party said the PDP’s ceaseless and ill-advised attack on the judiciary, now its favourite whipping boy, the endless put-down of government agencies and the demonization of everyone but itself will fetch the party nothing but political grief.

    ‘’Instead of a blanket and unsubstantiated accusation against the judiciary over the election petition tribunal rulings in Rivers and Akwa Ibom, the PDP would have shown itself to be a serious party if it had provided statistics on how many of the cases filed at the various election petition tribunals nationwide, after the 2015 elections, have so far been decided in favour of the PDP and the APC, so that Nigerians can see whether the PDP has not won any single petition or whether all the cases have been won by the APC.

    ‘’The PDP has forgotten that the same judiciary that it is willfully castigating today had decided many election petitions in favour of the party and against the APC, whether at the Governorship, National Assembly or State Assembly levels, and the ruling party has not opted to bring the whole house crashing down on everyone just because of that.

    ‘’Going down the memory lane, when the PDP took itself to court in 2007 over the governorship election in Rivers, the same judiciary that has now become an apparition to the PDP awarded the governorship to a candidate who never even featured on the ballot because the party crookedly substituted his name. Then, the PDP did not see the judiciary as being used by the then PDP administration, neither did the opposition castigate the judiciary,’’ it said.

    APC admonished the PDP to stop yowling and engage in strategic thinking that could propel the party forward, rather than continue to be nostalgic about its past, which is neither dignifying nor enlivening.

    ‘’The 16 years of the PDP – which the party has continued to shamelessly celebrate – are nothing to celebrate, either for the impunity that characterised the party’s governance, the massive looting of the national treasury that is still being assessed or the bastardization of all the values that the nation holds dear.

    Thankfully, President Muhammadu Buhari has brought sanity to governance even as the PDP has continued to try to distract him with their endless wailing.

    ‘’Our parting word for the PDP: stop throwing juvenile tantrums against everyone, especially the judiciary. Stop wasting your energy on frivolous accusations. Learn how to communicate your thoughts to Nigerians in a more civilized way and put your shoulder to the wheel if you want to reincarnate as a force to be reckoned with in our country’s political firmament,’’ APC said.

     

  • How to rebrand Nigeria

    Nigeria is one of the most populous countries in the world, with a population of more than 160 million. The nation is immensely blessed with abundant human and material resources. However, the image of this country has been dragged in the mud no thanks to the antisocial activities of the people.  A recent revelation by Transparency International succinctly captures this depravity: Nigeria scored 27 percent in the corruption perception index.

    Vietnam has banned Nigerians from entering its shores because of the excesses of many Nigerian citizens there. Drug and human trafficking, militancy, advanced fee fraud and moral depravity have soiled the image of Nigeria. There is an unprecedented number of Nigerians sentenced to prison or death outside Nigeria for their involvement in criminal activities, immigration crimes, robbery, fraud, smuggling, arms running, prostitution and murder.

    Many Nigerians have attributed these worrisome behaviours to socio-economic and political challenges bedevilling the country, including an unstable economy, hunger, unreliable power supply, corruption in high places, poverty, structural unemployment and a dearth of social amenities.

    It is against this backdrop that the idea of rebranding Nigeria at 55 years arose, a feat which could not be achieved by former President Goodluck Jonathan’s administration. Many Nigerians have been arrested indiscriminately and some have been denied entry visas simply because their passports brandish the green-white-green colours. We can no longer accept this dehumanisation. That’s why the administration of President Muhammadu Buhari should take up this project with renewed vigour. This campaign will have to be a collective effort in saving the image and interest of our country Nigeria from further damage. We cannot deny the fact that even in the midst of our challenges, we do not have any other country we can call our own. We are not by this rebranding justifying whatever may be wrong with the system. We are simply calling on the government, educational institutions, non-governmental organisations, civil societies, organised labour, the clergy, the media, traditional institutions and citizens to be part of this campaign that would impact on our global perception in profound dimensions.

    The campaign should not be left alone to the new president. Collaborative effort from different stakeholders is essential. If we add that to drastic improvement in power and energy, food security, agriculture, transportation, education, job creation and security, Nigeria would be on its way to telling a more compelling story as a brand. We are particularly excited by the government’s approach to the anti-corruption crusade. Such attitude would help to sanitise our nation of the filth that soils its image in the comity of nations.

    In rebranding Nigeria, the mass media is expected to ensure objective reportage of issues, avoiding sensationalism; bearing in mind that false reportage undermines the democratic experience. The entertainment and art industries are expected to produce art that showcases the exciting mix of Nigeria’s cultural diversity and the very values that hold the African society together. It is also a call on musicians to generate contents that inspire faith in the Nigerian project. The flurry of musical composition lacking in meaning and clear objective are not what Nigeria needs at the moment. We have to allow our songs to tell our own stories and show the world the capacity of the Nigerian spirit.

    Producers of Nigerian movies are not exempted. Our movies will have to do away with the desperate attempt to replicate Hollywood. Our movies are supposed to showcase those endearing attributes of the Nigerian; the fact that he is hardworking in the face of challenges, patriotic in spite of what the society throws at him and loving despite the hatred that roils in the world. Religious leaders and traditional rulers are also expected to inculcate moral education in their various programmes and extol the spirit of service and excellence in the students.

    These collaborative efforts would help to neutralise the negative perception problem faced by the Nigerian brand. The onus lies on us all to play our individual role to tell the world what we truly are, not what western media struggles to force down on our throats.

    Nigerians are not perfect, but as individuals they make up a group of ingenious, loving and warm people. What we need is the political will to push the message that Nigerians are group of awesome and incredible people preparing to emerge as one of the leading economies to watch out for just few years from now. Whether they are at home or abroad, they carry a certain gene that pushes the human mind to seek where the ducts truly connect, where civilisations find their own rhythm and strive for the greater good.

    All we need is a mental reconditioning that seeks to aggregate these virtues. When that happens, there will be little need for rebranding as the Nigerian brand will speak for itself at home and abroad. Nigerians – from the power brokers to the ordinary citizens – have to commit themselves to standing forenviable ethos which define the core of our unique narrative. If we change the way we see Nigeria and communicate it, the world will have no choice than to do same.

     

    • Jennifer, ND II Mass Comm., OFFA POLY

     

     

  • The Page Night Club rebrands

    It might have come as a shock to many fun lovers and patrons of The Page Night Club when they drove past their favourite fun spot situated in Opebi, Ikeja, Lagos only to see a closed sign hanging at the entrance. Contrary to the conclusions many have drawn that this popular club has closed down for good, The Page Night Club is far from leaving the night life business, they are instead re-branding which is essential for any business venture.

    The Page Night Club, owned by Chris Erondu, is arguably one of the most popular night clubs in Lagos Mainland. The night club has operated in Lagos for more than seven years, providing exciting atmosphere for partying and offering authentic drinks. Little wonder it is the favourite of many A-list socialites, celebrities and party lovers in general.

    But the night club is currently undergoing a multi-million naira renovation; a move some of its officials said was aimed at serving customers better. Ardent lovers of the night club may not have to wait for too long as Celeb Watch authoritatively gathered that in three months time, it will once again throw its doors open to fun seekers.

    “We can assure you that our customers are the sole reason for this rebranding effort. They cannot be prepared enough for the transformation The Page is about to bring upon the social scene,” a source at the club boasted.