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Tag: Reckitt Nigeria

  • Reckitt unveils 12-hour germ-free Dettol soap

    Reckitt unveils 12-hour germ-free Dettol soap

    Reckitt Nigeria has announced an upgrade to its iconic Dettol Original Antibacterial Bar Soap.

    The new soap promises up to 12 hours of protection . It supports the skin’s natural defences against germs.

    The new claim, unveiled as part of the brand’s ongoing commitment to public health and hygiene, positions Dettol Original as not just a germ-fighting product but one that works with the skin, enhancing its natural barrier throughout the day.

    Marketing Director, Reckitt Sub-Saharan Africa, Tanzim Rezwan said that, “At Reckitt, we recognise that modern life brings new challenges to maintaining hygiene.

     This is why we are informing our consumers that Dettol Original, when used regularly, provides a 12-hour protective shield against germs by supporting their skin’s natural germ fighters.

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    Nigerians can now have the confidence to engage fully in their daily routines without compromising on hygiene.”

    Echoing this, Senior Brand Manager, Dettol, Nonye Opara, noted that the innovation addresses the constant exposure to germs during busy daily routines, from school runs to office hours.

    “Dettol Original works with the skin’s natural defences to give families peace of mind,” she said.

     “It helps Nigerians go about their day knowing their hygiene routines are actively supporting their skin’s protection.”

    The revamped soap formulation is part of a broader campaign aimed at promoting effective hygiene habits and empowering individuals to lead healthier lives.

  • Reckitt Nigeria emerges marketing company of the year

    Reckitt Nigeria emerges marketing company of the year

    • …shines at Nigerian marketing awards

    Reckitt Nigeria, a global leader in health, hygiene, and nutrition on Saturday, 23 November 2024, made an indelible mark at the 2024 Nigerian Marketing Awards (NMA), winning six prestigious awards.

    Held in Lekki, Lagos, the NMA honours excellence in marketing and celebrates the brands, agencies, and individuals shaping the marketing landscape in Nigeria. 

    This year, Reckitt stood out as a true industry leader, garnering recognition for its innovative campaigns and its impact on public health across the nation.

    Reckitt’s triumph spanned key categories, including Marketing Company of the Year, Marketing Campaign of the Year for Dettol Skincare Relaunch Campaign, Best Rebrand of the Year for Dettol Skincare Relaunch Campaign, Best Influencer Marketing of the Year for the Durex Mutual Climax Campaign, and Inspirational Marketing Leader of the Year awarded to Tanzim Rezwan, Marketing Director for Reckitt Sub-Saharan Africa. Other accolades include recognitions as Personal Care company of the year amongst others for Dettol

    The accolades reflect Reckitt’s unwavering dedication to improving hygiene, health, and nutrition nationwide. 

    Through purpose-driven campaigns that resonate with consumers, the company continues to redefine the role of marketing in driving meaningful change.

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    Speaking at the Award ceremony, Cassandra Uzo-Ogbugh, Head of External Communications, Media and Partnerships for Reckitt Sub-Saharan Africa, stated: “We are incredibly proud to have been honoured with six prestigious awards and other recognitions at the Nigerian Marketing Awards. 

    The wins reflect the dedication and passion of our teams, who have worked tirelessly to create campaigns that resonate with Nigerian consumers and inspire meaningful change. 

    This recognition strengthens our commitment to driving impactful marketing initiatives that improve public health and hygiene across the country,” she said.

    Beyond these awards, Reckitt’s impactful initiatives such as the Dettol Hygiene Quest Programme and Durex’s Mutual Climax Campaign, have played a pivotal role in driving positive behavioural change in communities through its commitment to improving hygiene standards and fostering healthier living practices.

    This recognition from the Nigerian Marketing Awards reinforces Reckitt’s commitment to its mission of a cleaner, healthier world, setting a benchmark for purposeful marketing across Nigeria and Sub-Saharan Africa.

  • Reckitt Nigeria reaffirms commitment to localisation agenda

    Reckitt Nigeria reaffirms commitment to localisation agenda

    …Recognises outstanding supply partners

    Reckitt Nigeria recently held its Annual Commercial Conference, where it also recognised outstanding contributions through its Supplier Excellence Awards. 

    The event highlighted the essential role of local supply partners in strengthening Reckitt’s manufacturing operations, enhancing its value chain, and advancing the company’s commitment to localization.

    This gathering underscored Reckitt Nigeria’s dedication to building strong partnerships with local suppliers, a vital step toward driving economic growth and optimizing its supply chain efficiency.

    The awards recognised outstanding suppliers who have demonstrated exceptional quality, innovation, sustainability, On-time In-Full adherence to delivery schedules and cost effectiveness.

    According to Akbar Ali Shah, CEO, Reckitt Sub Saharan Africa, “In alignment with the Nigerian government localisation agenda, we remain committed to promoting domestic manufacturing, reducing imports and creating employment opportunities for thousands of Nigerians.  

    “Strong supplier partnerships are at the heart of our success in Nigeria, and by investing in local suppliers, we not only enhance our manufacturing footprint but also contribute to the overall development of the Nigerian economy. The Reckitt Supply Excellence Awards initiative is a key element of our strategy to ensure that we deliver high-quality products tailored to the needs of our consumers.”

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    Speaking also about the Supplier Excellence Awards, Soprinye Banjo, Procurement Manager, Reckitt Nigeria added that “Reckitt brands are synonymous with Quality, Excellence and Consumer Trust.  

    “Hence, we recognise that building the right sustainable partnerships is an enabler to unlocking our growth as we stay true to our purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

    The ceremony featured 10 supply partners across several verticals and had the following companies awarded. – BASF LFTZ, Veevee Paper Nigeria Limited, PolyProducts Nigeria Limited, Industrial Metalizing & Packaging Company (IMPCO), and Fountain Manufacturing Limited (FMCL).

    Through its localisation agenda, Reckitt Nigeria continues to invest in sustainable practices and public initiatives, reinforcing its role as a responsible corporate entity. Reckitt is committed to fostering a culture of innovation, quality and sustainability, driving growth and prosperity for Nigeria.