The Nation Newspaper

Tag: renews

  • Guinness renews Reminisce contract as Orijin Brand Ambassador

    Guinness Nigeria has renewed the contract of a rap artiste Remilekun Safaru, popularly known as Reminisce, as its Orijin Bitters brand ambassador.

    At the signing of the new contract at Guinness’Head Office in Ikeja, Lagos, the Portfolio Director, Lager and RTD, Guinness Nigeria Plc, Ms. Eyitemi Taire, said: “The music artist had within his short stay as Orijin brand ambassador distinguished himself and become an integral part of the brand.”

    According to Taire, the company recognises the importance and impact of a dynamic brand ambassador in maintaining its leadership position in the market.

    “Orijin has been successful since its launch into the market and to compound this success and take us to the next level, we needed an icon and that’s why we took him and we have been working together since then in a symbiotic relationship,” she added.

    She added that Reminisce is not just a brand ambassador but an integral part of the brand and that’s why the brewing giant is renewing his contract for another two years.

    She said the choice of Reminisce is in line with what origin is. She noted that Orijin comes from a special blend of the old with the new, the traditional with the modern and these same qualities are epitomised by Reminisce, whose quality and depth of work as an artist makes him a perfect fit as brand ambassador. “He raps in local language and for us there is nobody else in that niche.”

    She said the company is confident that with Reminisce the brand will continue to further widen its appeal with the consumers.

    “Reminisce has been part of our brand campaigns. We have been very big on digital campaigns with him and we have done lots of trade activations with him. We have set up series of icons inform of emoticons with him.”

    She continued: “We have been doing a day in the life of Reminisce which has drawn a lot of conversation around the Reminisce brand and Orijin.”

    Asked why the use of local stars to promote the brand as against international stars, Taire noted: “origin is born here and so is Reminisce and the language that we speak is the language of naija.”

    She described the contract renewal ceremony as a further demonstration of Orijin’s success in a short time. “We always want to be connected to our customers and our intention is to tell our story in a way that allows us to relate to our esteemed customers and consumers. Origin is now a phenomenon in the market comes from nowhere and is now everywhere”

    Responding, Reminisce thanked Guinness for making him Orijin’s brand ambassador, promising to continue to make Orijin the brand that it should be.

    ”I try to live as original as I can be. I don’t attach too much to me as a brand than my music. I want to be as original as I can be and representing Orijin I have to be as original as I can be. There is no sugar coating.”

    Present at the signing were Gbemileke Otun, Brand Manager, Orijin; Olayinka Edmond, Corporate Communications Manager, Guinness Nigeria Plc; Ibrahim Okulaja, CEO, Edge Records & Business Manager for Reminisce and  Demilade Olaosun, a lawyer, who represented  Edge Records.

     

  • MasterCard renews UEFA Champions League sponsorship

    MasterCard has extended its long-standing UEFA Champions League sponsorship for the next three seasons through to 2018.

    The renewal includes sponsorship of the UEFA Super Cup, UEFA Women’s Champions League final and the UEFA Youth League finals. The agreement will also see MasterCard continue as the Official Provider of UEFA Champions League player mascots.

    Few weeks ago, the brand welcomed three kids Abba Ahmed, Jordan Ubah and Jamiu Babatunde, who were sponsored to the UEFA champion’s league finals in Berlin at the olympiastadion as player’s mascots.

    Vice President and Business Head MasterCard Africa Omokehinde ojomuyide said MasterCard Goal Celebration contest had hundreds of entries.

    However, with the renewal of its sponsorship, the Chief Marketing Officer of MasterCard, Raja Rajamannar, said MasterCard brand was excited to renew its deal in the UEFA Champions League.

  • Group renews call for Lagoon State 

    To bring governance closer to some communities, especially along the costal line, a group, Lagoon State Movement, has renewed its call for the creation of Lagoon State out of Lagos State.

    The non-political, non-partisan and non-sectarian movement, led by Chief Babatunde Olushola Benson (SAN), made the appeal at its 7th town hall meeting, which was held at the Awolowo Institute for Government and Public Policy and Museum, Lekki in Lekki Local Council Development Area of the state.

    Benson said since 1967 when the nation was divided into 12 states, Lagos has remained the only state that has not produced any other state despite its huge population and resources. Besides, the elder statesman said the new state was being demanded for its viability in terms of economic, industrial and farming potentials among other pre-requisites.

    He said states like Balyesa, Nassarawa, Gombe, Taraba and Ekiti, if combined, are not up to the proposed new state in terms of population.

    The implications of not creating the sought state, he said, include over-population, inadequate representation of Lagosians at the federal level, imposition of heavy taxation on residents, and lack of care for indigenes of the state.

    If the state is created, Benson added, it would boost job creation, reduce tax burden, lead to more representation of Lagosians at the National Assembly and increase in federal government allocation to the state to fast-track grassroots development.

    The group’s Vice Chairman, Alhaji Gani Belo, who echoed Benson’s views, added that with the present population of Lagos State, it is too much for an individual to govern.

    Belo, a former provost of the Federal College of Education, Osielle, Abeokuta in Ogun State, said if created, Lagoon State would bring social amenities to rural areas.

    Sir Segun Keshiro, a retired Magistrate for England and Wales, who chaired the meeting, said the creation of the new state, if effected,  would afford its main indigenes to govern their own land.

    Professor Kunle Ade Wahab, Chairman of Ikorodu Leaders, also said the new state would be a huge blessing.

  • Lagos Speaker Ikuforiji renews call for state police

    Lagos Speaker Ikuforiji renews call for state police

    SPEAKER of the Lagos State House of Assembly Adeyemi Ikuforiji renewed the call for the establishment of state police.

    He was reacting to the weekend’s attack on the convoy of the Emir of Kano, Alhaji Ado Bayero in the ancient City of Kano.

    Ikuforiji’s reaction was contained in a statement signed by his media aide Mr. Rotimi Adebayo commiserating with the Emir on the attack which claimed the lives of four people, including his driver and some of his personal guards.

    The statement reads: “It is important to again use this occasion to call on the National Assembly to approve the operation of state police in the on-going constitutional amendment.

    “The fact is that Nigeria can no longer afford to refuse to allow State Police to be in operation in Nigeria anymore, in the face of rising insecurity in the land.

    “Any attempt by the National Assembly to continue to refuse to legalise state police in Nigeria will only amount to postponing the evil day since it has for long become obvious nationwide that the existing federal police has long become overstretched in dealing with all security matters across our vast nation, Nigeria.”

    While condemning the gun attack on the royal convoy, Ikuforiji said: “Let me, on behalf of myself, family, and all my fellow legislators in the Lagos State House of Assembly commiserate with His Royal Majesty, the Emir of Kano, Alhaji Ado Bayero on the dastardly attack on his royal convoy at the weekend.

    “Though it is sad and highly unfortunate that you lost your driver and a number of your guards in the brutal attack on your convoy, we however thank the Almighty Allah for saving your precious life on the occasion. We also pray that may the Almighty Allah continue to protect you, while we pray that He grants all the departed ones Fidau Aljanah.”