The Nation Newspaper

Tag: Rite Foods Limited

  • Rite Foods partner with Showtime for Flag Football season

    Rite Foods partner with Showtime for Flag Football season

    Ahead of the upcoming Flag Football season, Rite Foods Limited, through its proudly Nigerian brands Sosa Fruit Drink and Bigi Premium Water, has announced a strategic partnership with Showtime.

    This collaboration unites sport, family entertainment, and hospitality, reinforcing Rite Foods’ commitment to youth empowerment, inclusivity and community development.

    Showtime representative, Ivie Okuns, highlighted the unique nature of flag football during the unveiling of the partnership at Rite Foods Head Office in Lagos, saying the sport  is a safer, semi-contact American version of football where players wear waist flags instead of tackling.

     “Flag football is a family-friendly, inclusive sport that allows both men and women to compete together on the same team. Something not done anywhere else in the world. At showtime, we organise the largest co-ed flag football league because we believe in unity,” she explained.

    Read Also: BREAKING: Dembele wins Ballon d’Or 2025

    She further noted that Showtime’s season runs from September 21st   to December 21st , featuring 10 teams over 13 weeks, with weekly games every Sunday. The season will climax with the Showtime Bowl, a flagship event that blends together sports, music, side attractions and family-friendly entertainment.

     “For us, flag football is more than a sport; it is a festival of culture, togetherness, and joy,” Okuns added.

    Esther Kalu of Showtime  further stressed the importance of hospitality in creating memorable sporting experiences. She pointed out that Sosa and Bigi’s partnership guarantees that refreshments and nourishment are part of the entertainment package, enhancing the overall audience experience.

    Speaking on behalf of Rite Foods, Ruth Mark, Sosa Brand Manager, expressed excitement about the partnership.

     “Sosa fruit drink is proudly produced in Nigeria by Rite Foods Limited, packaged, and distributed locally, and of a world-class standard. We want to debunk the notion that Nigerian products lack quality, as Sosa is a very high-quality and suitable for colleagues, friends, neighbours, and communities. This partnership reflects our shared values of inclusivity, unity, and nourishment,“ she said.

    Also, Olukemi Ogunsakin, Corporate Communication Manager, Rite Foods, highlighted the company’s broader Sustainability agenda:

     “At Rite Foods, we are more than a food and beverage company, we are an organisation that cares for people and communities. Our sustainability strategy is anchored on EYEC framework: Environment, Youth Development Education, and Community Development. Partnering with Showtime amplifies our investment in youth empowerment, inclusivity, and national unity. With over 70% of Nigeria’s population under 35, sports like flag football are vital in channelling young energy into positive engagement”.

    She concluded by reaffirming Rite Foods’ Ethos: “We are proudly Nigerian and truly world-class. Excellence can be found, created, and nurtured in the country.”

  • Firm donates educational materials to 2,000 pupils

    Firm donates educational materials to 2,000 pupils

    As part of its Corporate Social Responsibility (CSR) initiative and in celebration of Children’s Day, Rite Foods Limited, has donated educational materials to 2,000 pupils in 10  schools across Lagos, Ogun State, and the Federal Capital Territory, Abuja.

    The educational materials donated to the schools include school bags and exercise books aimed at supporting pupils in underserved communities in their academic journey.

    The donations were made during visits to schools in Ososa (Ijebu-Ode), Ogun State, and the Oworonshoki area of Lagos on May 28 and 29, respectively. The initiative aims to enhance the academic experience of the pupils and encourage their commitment to education as future leaders.

    In line with its sustainability goals,  the firm produced the school bags using recycled nylon waste generated from its product packaging—such as labels from Fearless Energy Drinks, Bigi Water and Soft Drinks, and sausage wrappers. This not only reduces environmental waste, but also teaches children the value of recycling and circular economy practices.

    READ ALSO: At Ikogosi Warm Springs, nature is king

    Speaking during the event, Head of Corporate Affairs and Sustainability at Rite Foods, Ekuma Eze, emphasised the significance of investing in children’s education.

    “Our CSR programme is symbolic of the role children play in nation-building. By encouraging education and sustainability, we are shaping a generation that understands the value of learning and environmental stewardship.”

    Also speaking, Dr. Chinedu Azih, Managing Director of Kazih Kits, Rite Foods technical partners in producing the bags, described the initiative as a testament to what can be achieved when corporate leadership aligns with grassroots innovation.

    Azih highlighted the project’s alignment with the United Nations Sustainable Development Goals (SDGs): SDG 4: Quality Education, SDG 13: Climate Action and SDG 17: Partnerships for the Goals.