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Tag: Seaman’s Schnapps

  • Firm reaffirms ties with community fiesta

    Firm reaffirms ties with community fiesta

    Seaman’S Schnapps, prayer drink from Nigeria Distilleries, has reaffirmed its role as guardian of sacred moments and ancestral honour at 2025 Ita Oba Festival in Ipeti Royal Square, Olota Palace, Ota, Ogun State, .

    Organised under authority of Oba Adeyemi Obalanlege, Lanlege Ekun II, Olota of Ota, the celebration brought together royal fathers, cultural societies, politicians and sons and daughters of Ota in colourful gathering of identity, reverence and festivity.

    A key highlight was the libation ritual, where Seaman’s Schnapps was poured in prayer for Nigeria’s peace, prosperity and unity. This sacred act reinforced the brand’s role as a conveyor of blessings and spiritual continuity, a drink that has journeyed through generations in rites, rituals and royal celebrations.

    The festival also featured a fashion parade sponsored by Seaman’s, with the brand awarding cash to the top three groups.

    Council of Iyalodes in Ota Awori claimed first place, impressing attendees with elegance, coordination, and cultural finesse.

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    Mrs Nnenna Uche-Onyenacho, senior Brand manager, said: “Ita Oba is a divine convocation of heritage and community spirit. At Seaman’s, we are honoured to walk this path with the people as the drink of prayers, poured in trust for answered prayers.”

    Mr Gbemileke Lawal, Marketing Manager at Nigeria Distilleries Limited, echoed this sentiment: “This is where our values align with the people’s heartbeat. Seaman’s Schnapps remains committed to celebrating Nigeria’s rich traditions while standing as a symbol of authenticity, respect and unity.”

    The celebration welcomed esteemed guests including Her Excellency, Engr (Mrs) Noimot Salako-Oyedele, Deputy Governor of Ogun State, who described Ita Oba as a homecoming of spiritual significance. She urged participants to use such gatherings as opportunities for connection and pride, highlighting that “your network is your net worth.”

    Other prominent attendees included Engr Tunji Akinosi, Member of the House of Representatives (Ado-Odo/Ota Federal Constituency); Hon Wasiu Lawal, Chairman of Ado-Odo/Ota Local Government; and Mrs Omobolaji Akinde Omotade, who commended guests for their dedication to tradition.

    Traditional rulers added their presence to the occasion, including Oba Clement Akinyemi, Ajana of Ota Aworiland; Oba Abdulkareem Odunaro, Onikotun of Ottun Ota; and Oba Wadudu Ajani Deinde, Oloruba of Oruba Ota, among others, reinforcing the deep bond between the throne, the people and the land.

    His Royal Majesty, the Olota of Ota, praised the turnout of cultural groups, societies and families, describing their participation as vital to preserving the town’s heritage.

    He also commended Seaman’s Schnapps for its role in sustaining cultural tradition.

    As the drums faded and ancestral praises were sung into memory, Seaman’s Schnapps left behind more than a presence—it left a legacy. A reaffirmation that when tradition calls, Nigeria’s No. 1 prayer drink answers in sacred style, gracing the altar of heritage with blessings, honour and pride.

  • Pomp as Seaman’s Schnapps marks 38th Lisabi festival 

    Pomp as Seaman’s Schnapps marks 38th Lisabi festival 

    It was a festival of colour, glamour and glizt at this edition of the Lisabi Festival in Abeokuta, Ogun State, where kith and kins, friends from far and near congregated to mark this epoch event.

    This year’s event had every trappings of class and panache with Seaman’s Schnapps, Nigeria’s number one prayer drink, as theLead Sponsor and Official Prayer Drink at the 38th Lisabi Festival.

    This year’s festival celebrated the profound cultural heritage and values of the Egba people while honouring the legacy of Lisabi Agbongbo Akala.”  

    The festival welcomed a remarkable gathering of dignitaries and royal fathers from across Nigeria and the diaspora.

    International guests from Brazil, Cuba, Trinidad and Tobago, and other parts of the world joined the festivities, highlighting the enduring historical connections between the Yoruba people and their counterparts across continents.

    The opening ceremony showcased traditional events such as the Ayo Olopon competition, presided over by Dr. Oyegbola-Sodipo, Chairman of Abeokuta North Local Government Council.

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    At the grand finale of the 38th Lisabi Festival, held at the Ultra Modern Ake Palace Arcade, the Seaman’s Schnapps team, led by Marketing Manager Mr. Gbemileke Lawal alongside Activation Manager Mr. Benson Oluwafiropo, paid homage to His Royal Majesty, the Alake and Paramount Ruler of Egbaland, Oba Adedotun Gbadebo, Okukenu IV. During the visit, the team reaffirmed Seaman’s Schnapps’ commitment to bringing blessings and supporting the rich cultural heritage of Egbaland.

    Marketing Manager for Seaman’s Schnapps, Mr. Gbemileke Lawal, highlighted the brand’s integral role in this year’s festival:

    “We are honoured to support this significant festival, which serves as a unifying celebration for Egba sons and daughters both at home and abroad. Seaman’s Schnapps represents heritage, honour, and blessings—values that align closely with the enduring legacy of Lisabi Agbongbo Akala and his remarkable impact on the Egba people.”

    Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, shared her enthusiasm about the brand’s involvement. 

    “It is a privilege to play a role in uplifting the cultural spirit of Egbaland. This festival not only celebrates our shared heritage but also highlights critical issues such as youth employment and food sustainability in the region. Seaman’s Schnapps remains steadfast in its support for Egbaland and its rich traditions.”

    A standout feature of this year’s festival was the homage paid to Lisabi Forest, where Oba Adedotun Gbadebo, the Alake and Paramount Ruler of Egbaland, alongside other Egba monarchs, priests, and high chiefs, led the prayer rituals using Seaman’s Schnapps as the official drink. 

    This moment further underscored the brand’s cultural significance and its role in royal and spiritual rites.

    The festival also delighted attendees with an elegant display of cultural fashion, blending traditional attire with contemporary style to symbolise the evolving yet enduring Egba identity. 

    Side attractions such as traditional dances, music, and culinary experiences added vibrant layers to the festivities, ensuring it was an occasion to remember.

    As the echoes of tradition reverberate through Abeokuta, Seaman’s Schnapps continues to champion Nigeria’s cultural heritage—bringing blessings to the land, its people, and generations to come.

  • Seaman’s Schnapps partners conference to empower artisans with tools for blessings, prosperity

    Seaman’s Schnapps partners conference to empower artisans with tools for blessings, prosperity

    Seaman’s Schnapps has partnered Nigerian Artisans and Technicians Conference (NATCO) to empower artisans in Ibadan. The initiative provided artisans with tools to enhance their trades and ensure prosperity. 

    The three-day empowerment focused on equipping artisans from tailoring, auto mechanics, bricklaying, and others with tools, such as sewing machines, wheelbarrows, head pans, and shovels, facilitated by NATCO. 

    Nnenna Uche-Onyenacho, senior Brand manager for Seaman’s, said: “Seaman’s Schnapps is rooted in tradition and blessings. This initiative is an extension of our brand essence—to be present at ceremonies and support consumers in pursuit of prosperity. These are instruments of blessings to multiply their efforts and bring  them abundance.” 

    Uche-Onyenacho noted the connection between Seaman’s Schnapps and artisans, saying: “For decades, artisans have incorporated Seaman’s Schnapps into their graduation, praying for success and pouring libations as they embark on their journeys. This initiative ensures they receive spiritual and material support to achieve their dreams.” 

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    Oyo State Commissioner for Trade and Industry, Mr. Adebisi Adeniyi, handed over the tools to beneficiaries. He hailed Seaman’s Schnapps and its parent company, Grand Oak Limited, for their impactful contribution. “This initiative is an example of how corporate social responsibility should be done. By providing artisans with tools to succeed, Seaman’s Schnapps has demonstrated true leadership and care for people,” he said. 

    Beneficiaries hailed the support. Agboola Malik, an auto mechanic, said, “These tools are a blessing. I can take bigger jobs. This programme has given me a fresh start.”

    Orisadare Damilola, a tailor, added “the sewing machine I received is more than just a tool; it’s an opportunity to grow my business and train others. I’m grateful to Seaman’s Schnapps for this life-changing gesture.”

    The selection process ensured fairness and impact. Beneficiaries were screened, with NATCO sector heads serving as guarantors to verify stories and ensure the tools reach the right hands. 

    Uche-Onyenacho reaffirmed the brand’s commitment to empowering communities:

    “This initiative is the beginning. We aim to expand, ensuring more artisans benefit. At Seaman’s Schnapps, our mission is to secure blessings and prosperity for all.”

  • Drink gets ruler’s nod at Olokun feast

    Drink gets ruler’s nod at Olokun feast

    Seaman’s Schnapps has received an endorsement from Iba Gani Adams, Aare Ona Kakanfo of Yorubaland, during the grand finale of Olokun World Festival in Badagry. Adams praised the brand’s quality, cultural preservation, and heritage, urging monarchs and others to continue using it for for prayers.

    Speaking during the management visit to him at the festival, he noted importance of authenticity in cultural practice and rituals.

    “Seaman’s Schnapps has always been an integral part of our sacred traditions. I encourage traditional rulers, chief priests, and elders to keep using it for libations and prayers. With its new look, Seaman’s Schnapps reflects our cultural identity, and I pray for the brand’s success and market expansion,” Adams said.

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    Marketing Manager of Grand Oak, Gbemileke Lawal, hailed the Aare Ona Kakanfo’s endorsement and reaffirmed the brand’s commitment to building stronger relationships with traditional institutions.

    “Seaman’s Schnapps holds a special place in hearts of Nigerians, especially in our cultural and religious communities. The endorsement underscores importance of preserving our heritage while evolving with the times. Seaman’s Schnapps will continue to work with the Generalissimo and our leaders,” Lawal said.

    Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, also noted significance of the visit and the brand’s commitment to balancing tradition and innovation. “This new look reflects continuity and progress, ensuring Seaman’s Schnapps stays relevant to our customers. We are honoured by the endorsement…’’

  • Grand Oak unveils Seaman’s Schnapps new look

    Grand Oak unveils Seaman’s Schnapps new look

    grand oak Oak Limited  has unveiled a new Seaman’s Schnapps.

    The company’s flagship product is packaged and designed to resonate with traditional audience and a younger, more dynamic demographic.

     The initiative, introduced at event in Marriott Hotel, Lagos, is a step in the brand’s strategy to adapt to contemporary market challenges while preserving its rich cultural heritage. 

      For over  60 years, Seaman’s Schnapps has served as a symbol of tradition, central in cultural and spiritual ceremonies.

     At the unveiling, Group Executive Director, Wale Majolagbe, emphasised importance of this refresh in the light of market challenges, particularly issues of adulteration. 

    “Seaman’s Schnapps has earned a place in the hearts of Nigerians by delivering premium quality,” he noted. 

     “However, maintaining trust in our category requires us to reinforce our brand credentials and leadership.” 

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    The refreshed packaging is a response to these challenges and reaffirmation of Seaman’s commitment to its legacy. 

    With the Guala cap, which offers tamper-evident features to ensure product integrity, Seaman is safeguarding its heritage against counterfeit.

    Brand Manager, Mrs. Nnenna Uche-Onyenacho, said the cap ensures consumers receive the original product, preserving the quality and flavour.

    It represents an effort to balance tradition with modernity, appealing to older consumers and younger consumers.  

    Marketing Manager, Gbemileke Lawal, stressed: “While younger consumers are proud of their roots, older ones value the role Seaman’s plays in cultural and spiritual practice.

  • Oniru,Oloja Epe endorse Seaman’s Schnapps

    Oniru,Oloja Epe endorse Seaman’s Schnapps

    As Seaman’s Schnapps, Nigeria’s top tier prayer drink from Grand Oak Limited, continues its homage of goodwill to royal stools across the country, the brand has literally been earning endorsements from the people that matter.

    At the palaces of Oba Abdulwasiu Omogbolahan Lawal, Oniru of Iruland, and his counterpart at Epe, Oba Kamorudeen Ishola Animashaun, Oloja of Epeland, members of the top whiskey received royal blessings of sorts as the gesture underscores the brand’s ongoing appreciation for the crucial role of traditional rulers nationwide, especially in facilitating intercessions, prayers, and unlocking blessings.

    The Seaman’s Schnapps delegation, led by Marketing Manager Gbemileke Lawal, Senior Brand Manager Nnenna Uche-Onyenacho, and Activation Manager Benson Oluwafiropo, were warmly received by Oba Abdulwasiu Omogbolahan Lawal.

    Oba Lawal, who praised the brand’s dedication to upholding traditional values and fostering cultural unity, also offered prayers with Seaman’s Schnapps, unlocking the blessings of the Iruland and Lagos Ancestors for the advancement and prosperity of Lagos and Nigeria.

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    Also during their visit to the palace of the Oloja of Epeland, the team received warm hospitality from Oba Animasaun, as the monarch praised its dedication to preserving Nigeria’s cultural heritage and expressed optimism about the brand’s contribution to unity and progress.

    Together, they offered prayers for the continued prosperity of Epe and the nation.

    Responding, Mr. Gbemileke Lawal, Marketing Manager at Grand Oak Limited, conveyed gratitude to both monarchs for their kindness just as he underscored Seaman’s Schnapps’ profound regard for Lagos’ vibrant culture and traditions, highlighting the brand’s dedication to fostering unity and progress.

    Mrs. Nnenna Uche-Onyenacho, Senior Brand Manager of Seaman’s Schnapps echoed these sentiments, stating, “Seaman’s Schnapps is honoured to have had the opportunity to visit the esteemed Oniru of Iruland and Oloja of Epeland. Our brand stands as a symbol of tradition, reverence, and unity in Nigeria. Through our continued dedication to preserving cultural heritage and fostering unity, we aim to inspire a prosperous future for generations to come.”

    The visits to the Oniru of Iruland and the Oloja of Epeland symbolise Seaman’s Schnapps’ continuous dedication to respecting and honouring traditional institutions as well as promoting unity and progress in Nigeria. These visits were marked by vibrant cultural displays, including traditional songs and dances by the Seaman Schnapps cultural troupe.

  • Seaman’s schnapps extols new Olota

    Seaman’s Schnapps has felicitated with the new Olota of Ota in Ogun State, Oba Adeyemi Abdukabir Obalanlege.

    In an epoch-making occasion, the original prayer drink extolled the new monarch on his ascension to the revered throne and for sustaining the rich tradition, heritage and culture of Awori Kingdom.

    Seaman’s Schnapps Brand Manager Adebowale Bojuwade said: “The ascension to the throne of the new Olota of Ota is a remarkable feat, which stands to be cherished by sons and daughters of this great kingdom. Likewise, Seaman’s Schnapps, being the original number one prayer drink which has over the years established its importance to royalty across different cultures and tradition, is proud to associate with the monarch on this great day.

    “Ota is the home of Seaman’s Schnapps and we are proud to be part of rich history and legacies being made in Ota. So, it is important that Seaman’s Schnapps is here as the conveyer of an enduring blessing that will be bestowed on us all throughout the reign of this monarch.

    “We pray that we continue to have a lasting peace, progress and prosperity of Ota and the populace.”

    On the importance of the occasion, a prominent Ota indigene and close associate of the new monarch, Alhaji Fatiu Akinsanya, said: “Today’s occasion is another historic moment in the history of Awori Kingdom. I am very happy and glad to witness the ascension of Oba Obalanlege as the Lanlege Ekun II in my life time.”

    He expressed appreciation for the presence of Seaman’s Schnapps in making the history of Awori people memorable.

    The indigene praised the contribution of the drink and its distillers to the development of Ota and the Awori.

    The brand partnered with the Olota Coronation Central Planning Committee to usher in the monarch in a memorable occasion.

    Seaman’s Schnapps provided the drinks for the prayers and libations at the coronation and erected a special pavilion where it entertained visitors as well as distributed gifts items and souvenirs to guests during the occasion.

    The coronation was well attended by the Council of Obas in Ogun State and prominent indigenes of the state.

    Dignitaries at the occasion included former President Olusegun Obasanjo, Governor Ibikunle Amosun and Senator Akin Odunsi, who chaired the coronation committee.

  • Monarchs share blessings with Seaman’s Schnapps

    Seaman’s Schnapps, the number one payer drink, engaged traditional rulers in a praying session for the peace, progress and prosperity of the land at the palaces of the Alaafin of Oyo, the Ataoja of Osogbo and Deji of Akure, all in the Southwest.

    The unprecedented initiative, tagged: Share the Blessing, signalled an enduring legacy as Seaman’s Schnapps declared to Nigerians a harvest of enduring blessings and a rebirth of praying culture across socio-cultural groups in the country.

    The Managing Director of Grand Oak Limited, Aare Fatai Odesile, noted that the Share the Blessing campaign was designed to deliver royal blessings from traditional rulers from various ethnic groups to their subjects and other Nigerians.

    The company chief said the campaign entails series of cultural and traditional engagements at palaces of revered monarchs across the land.

    According to him, these are only few of many to come.

    Odesile said the campaign validated Seaman’s Schnapps status as the iconic cultural and prayer drink in Nigeria and beyond.

    The company chief enjoined Nigerians to shower blessings for lasting peace, progress and prosperity of the nation.

    With the high chiefs and other dignitaries in attendance, the Alaafin of Oyo, Oba Lamidi Adeyemi III, hailed Seaman’s Schnapps on its Share the Blessing initiative and acknowledged the long relationship between the brand and Oyo Kingdom.

    His Imperial Majesty added that prayer rites and libation “are performed as one of the humanly duties demanded by our ancestors”.

    The revered monarch offered prayers for continual peace of Oyo Kingdom and the nation’s progress.

    The Ataoja of Osogbo, Oba Jimoh Oyetunji, Larooye II, said Seaman’s Schnapps is renowned for the key role it plays in culture and usage in performing traditional rites.

    He praised the company for its idea and continued effort at promoting the traditions of the land.

     

     

     

  • Seaman’s Schnapps celebrates Lagos at 50

    Nigeria’s leading prayer drink brand, Seaman’s Schnapps, has backed the efforts to revive arts and culture in Nigeria with its support for Isale Eko stage play, which dramatised the rich history and tradition of Lagos.

    The play was staged in commemoration of the 50th year anniversary of the creation of Lagos State.

    The satirical stage play was among events line up for the anniversary and it was held inside the Agip Hall of the Muson Centre in Lagos.

    Isale Eko, co-produced by Joseph Edgar, an investment banker and newspaper columnist, as well as Olisa Adibua, a radio personality, is a satirical/fictional display of 14th century Lagos.

    It is animated and uses song and dance to tell the story of Lagos in the throes of slave trade, power struggle and romance.

    Edgar said Isale Eko leans lightly on historical facts of Lagos State and was told in a unique way with a blend of romance, songs and comedy.

    The co-producer said the project was a success because of the support of brands like Seaman’s Schnapps.

    He said: “When we came about this vision, Seaman’s came to mind because of the way the brand is positioned. What we are doing involves tradition and symbol of authority. I’m hoping this partnership will go beyond Isale Eko because theatre is the closest to our root – as the number one prayer drink the partnership is worth it.”

    The excitement of the drama was complimented by the support from Seaman’s Schnapps, whose history is as steep in the richness African culture and tradition as the city of Lagos.

    Seaman’s Schnapps Senior Brand Manager  Kate Akeju said the sponsorship was meant to advance the cultural heritage and tradition of Nigerians.

    She said: “Isale Eko is a stage play that is put together to celebrate Lagos State golden jubilee. It is a stage play that educates and informs people about the rich cultural heritage of Isale Eko (Lagos Island) residents of Lagos State.”

    “So, Seaman’s, as a brand, proudly supports this event because Seaman’s Schnapps is a conveyor of enduring blessings, culture and tradition. The event also presents a strong platform to promote Seaman’s and gives us the opportunity to reinforce the brand essence.”

     

  • Centenary Seaman’s Schnapps unveiled

    Centenary Seaman’s Schnapps unveiled

    Seaman’s Schnapps, produced by Grand Oak Limited, has unveiled a special centenary pack for its premium brand, Schnapps to mark Nigeria’s centenary.

    According to the brand handler, this is anchored on the celebration of the Nigerians as well as her cultures that have co-existed for the past 100 years.

    The Commercial Director of Grand Oak, Aare Fatai Odesile, said at the launch that “the introduction of Seaman’s special centenrary pack becomes inevitable at this point in the chequered history of our dear country as the nation needs providential blessings to come out stronger and more united”.

    Also, General Manager, Marketing, Mr. Brajesh Kumar, said like Nigeria, the brand has pioneered many innovations in the schnapps segment. He enjoined consumers to embrace the centenary pack as a conveyor of their prayers for Nigeria at 100.

    However, Odesile noted that Grand Oak is grateful to Nigeria for being the birthplace of the brand.