Tata Motors Nigeria has secured the distribution rights to sell and distribute the American John Deere spec brand of farming tractors.
The range includes harvesting machinery equipped to promote agriculture and help farmers plough and work on their farm lands with ease.
Manging Director of Tata Nigeria, Mr Sundeep Ray , said the tractors are fast emerging as a leading player in the market, providing stiff competition to established names.
With features such as rugged chasis and bigger loader basket, he said the tractors, which are competitively priced, are gaining popularity among farmers.
He said the company wil give farmers, contractors and other rural businesses a flavour of improvements to the services it provides.
Tata, which said it, will provide nationwide service and dealership of the equipments is optimistic that its packages will promote joint ventures between the state governments of farming states and farmers cooperative societies.
Ray said that the company is working on facilities of easy instalment payments and urged farmers to key into the initiative for the development of the country.
He also assured that the John Deere brands are cost effective and with all the trappings of competitive prices through the finance schemes that come with the package.
It also plans sales and distribution of top agrochemicals and agro materials to aid farmers in their cultivation.
He said:“We are here to provide solutions and improve productivity and to add value to the knowledge of the farmers.
“Tata guaranteed its prospective clients of the availability of all the machine spare parts for easy servicing.”