The Nation Newspaper

Tag: Seinde Signature

  • Seinde signature set to host Electimuss London at 10th anniversary

    Seinde signature set to host Electimuss London at 10th anniversary

    Managing Director/CEO, Seinde Signatures, Olufemi Olaseinde Olusola, has announced plans to host Electimuss London’s 10th anniversary in Nigeria.

    In a recent chat, Olusola revealed that the UK niche perfume brand has chosen Lagos for its 10th anniversary celebration.

    The niche perfume connoisseur also explained that this move is coming amid the Seinde signature’s partnership with Opay and opening of Nigeria’s first perfume bar at Jabi Lake Mall, Abuja, the FCT.

    The landmark celebration by ELectimuss London will be held in collaboration with Seinde Signature, Nigeria’s leading curator of niche fragrances, across three cities in Nigeria.

    According to Oreoluwa Olusola, the Electimuss London × Seinde Signature anniversary celebration has been designed as a 3-city tour across Nigeria signaling a journey of scent, culture, and connection.

    In the words of Ms Olusola, “The celebration opens in Lagos with a 1st-class cocktail soirée at SORA, Trinity Towers, Oniru, Victoria Island. This event promises an evening of glamour and prestige, attended by celebrities, influencers, tastemakers, industry icons, and VIP guests from Nigeria and beyond.

    READ ALSO; Will Sujimoto bounce back?

    “The fragrance fest continues at Seinde Signature’s Port Harcourt store, deepening the brand’s bond with fragrance enthusiasts and luxury lovers in the South-South region. The grand finale will take place at Seinde Signature’s newest and most ambitious, most prestigious location yet, the Seinde Signature Perfume Bar at Jabi Lake Mall, Abuja. Spanning 145 square meters of refined opulence, this space redefines the art of perfume retailing. It is the 1st of its kind in Nigeria, a sensory haven where luxury meets experience, and where customers can indulge in the world’s finest niche fragrances in an atmosphere of pure elegance.”

    For Electimuss London, this collaboration represents more than a celebration, it is a statement and by choosing Lagos as the epicenter of its 10th anniversary celebration, Electimuss London affirms Seinde Signature’s status as Nigeria’s preeminent luxury fragrance brand, and indeed, as a trusted global partner in niche perfumery.

    In just 4 years, Seinde Signature has transformed perfume retailing in Nigeria, opening luxury locations in Lagos, Port Harcourt, and Abuja, and hosting some of the most exclusive fragrance events in the country. The brand has previously collaborated with renowned global names including Clive Christian, Panadora Sweden, and Christian Provenzano, solidifying its reputation as the gateway to the world’s most coveted scents.

    Guests at all 3 events can expect exquisite cocktails, memorable experiences, and exclusive Electimuss London gift offerings, created especially for this milestone anniversary. The celebration will fuse art, culture, and luxury in a way that only Seinde Signature can deliver.

  • Three to experience magic of Milan

    Three to experience magic of Milan

    Three winners, two customers, and a top marketer for Seinde Signature emerged at a recent raffle draw to clinch an all-expense paid trip to Milan. The event which also marked the third anniversary of the niche perfume brand with locations across Nigeria took place at the Experience Studio, Lagos founded by Olufemi Olaseinde Olusola, an avid collector.

    Happily, he takes you into their world, the importance of the trip, and expectations. “Our third anniversary, Scentiversary 3, is a testament to our growth and passion for the art of perfumery. We are excited to bring the raffle draw winners; Adie Anne Martina and David Idachaba, our lucky winners, and our top marketer, Joy Olakunle, to experience the magic of Milan and the spectacular Esxence Perfumery Fair.”

    He added that: They will be joining Seinde Signature Salon  DE Parfum on an all-expense paid trip to the magical niche fragrance-focused city of Milan, Italy in March 2024. There we will attend the spectacular Esxence Perfumery Fair and have plenty of exciting activities together.

    “Seinde Signature started as a passion project. We’ve grown remarkably, from our first perfume studio to five branches. This trip is a way to celebrate our journey and give back to our loyal customers.”

    On her part, Oreoluwa Olusola, manager of the brand, talked about their unique selling point and more. Highlighted the brand’s niche focus: “Our store stands out in Nigeria for its exclusive collection of niche fragrances. We proudly offer a range of perfumes representing the pinnacle of craftsmanship and creativity.”

    Read Also: Pump price hike: Will Nigerians suffer fuel marketers’ folly in 2024?

    The trip, planned for March 2024, includes special events and gifts in collaboration with international partners. The selection process involved a raffle draw, with entries based on purchases of fragrances worth a cumulative N500,000 for a ticket. “We aimed for transparency and excitement in our selection process, making it a memorable experience for our customers,” explained Olasola.

    The trip promises an immersive experience in the world of high-end perfumery. “Milan is the epicenter of niche fragrances,” Oreoluwa added. “Our guests will have the chance to meet top perfumers, experience rare scents worth thousands, and enjoy the luxurious ambiance of Milan.”

    Seinde Signature’s Scentiversary celebration represents not just a milestone for the brand but also a grand opportunity for fragrance enthusiasts to explore the artistry and elegance of niche perfumery in one of the world’s most renowned cities. The brand, known for its unique fragrance EXPERIENCE STUDIO and Salon de Parfum retail chain, is the first of its kind in Nigeria and Africa. It showcases over 1,500 scents, offering a rare and sophisticated selection.

    Esxence which was established in 2009, has become a pivotal international event, blending the art of fragrance with innovation and research. “This event offers a unique opportunity to delve into the world of artistic perfumery, a blend of tradition and avant-garde creativity,” according to details from Esxence’s website. The event draws over 10,000 attendees, featuring exhibitions and expert-selected international brands.