Henkel Nigeria, a subsidiary of the renowned German multinational, has teamed up with Silverbird Group in a strategic partnership focused on celebrating individuality, creativity, and empowerment.
The collaboration is centred around Henkel’s Got2B brand, which is known for promoting self-expression and confidence.
This partnership showcases Henkel Nigeria’s commitment to inspiring people to embrace their uniqueness, particularly through the Got2B hair styling line.
With its bold tagline, “For whoever you want to be,” the brand encourages consumers to express their identities fearlessly.
Rajat Kapur, Managing Director of Henkel Nigeria, emphasized the shared vision of both companies in fostering self-expression and creativity.
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He said: “We are thrilled to announce this partnership with Silverbird Group. It reflects our joint commitment to empowering Nigerians, especially through creative self-expression. We deeply appreciate the contributions of Guy Murray-Bruce, President of Silverbird Group, whose role on our Advisory Council continues to enrich our organization.”
As part of the collaboration, Henkel Nigeria introduced Paula Ezendu, a prominent influencer, and co-creator, as a key ambassador for the Got2B brand. Kapur noted,
“Paula embodies the diverse styles we celebrate. We are excited to have her inspire others to join the Got2B movement and embrace their individuality.”
President of Silverbird Group, Guy Bruce, shared his enthusiasm: “We are excited to partner with Henkel Nigeria, a brand that resonates with millions of Nigerians. This strategic alliance allows us to combine our strengths to create impactful experiences that celebrate the beauty of self-expression and individuality.”
Kapur added, “We invite Nigerian women to join the Got2B movement—embrace your uniqueness, and let’s celebrate the beauty of being authentically you.”