Tag: social media

  • Chi connects consumers via social media

    chi Limited, fruit juices and beverages maker, is leveraging on the digital and social networking space to connect with consumers. This, it does by not only rewarding consumers, but activating important consumer touch points in exciting and fun ways.

    Active across all the leading social media platforms like Facebook, Twitter and Instagram, Chi Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively.

    Other promos include Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.

  • The power of social media

    The power of social media

    If there is something we can all agree on, it is that 2016 has been an eventful year. In all the many events that have taken place globally this year, what has stood out to me most is the power of social media.

    We have in one way or another witnessed how its use has saved lives, given job opportunities, created strong relationships and many more. It is also able to tarnish reputations, build hostility and kill relationships. So we must all realise that its power is really not in the tool or the makers of the tool, but the users behind the tool.

    A lot of business owners especially those in the older generation show little or no interest in the use of this powerful tool. While teaching an old lady about the importance of social media for her small business she said to me, “I am still struggling to send text messages and emails, is it social media I will now be able to use?” I laughed! Not because I did not understand her plight, but because of her lack of understanding of a vital part of business in this age.

    The mistake people make is the wrong assumptions that social networks mean social media. Wrong! Please understand that social networking is just a part of social media. There are user review sites, video sharing, micro blogging, blogging and others.  Therefore it is important to tailor your social media use to the kind of business or industry you operate in.

    Back to the story of the conversation I had with this lady. Let’s call her Mrs. Benson. In trying to make sure Mrs Benson’s business is not left out, I decided to educate her on the major importance of social media and why most small businesses are making the decision to jump on this bandwagon. I explained that used strategically, social media is the most powerful form of marketing your small business may ever experience. The more authority businesses have online, the stronger their influence on their followers. Social Media is the game changer .

     

    1. Provide Market Insights and Money Making:

    One of the many benefits of social media is its ability to provide you with insights on customers, competitors and Industry around the world. Through social media, you are able to know what exactly your customers think of your brand and those areas that can be improved. Social media chatter is a valuable source of information. What are your customers saying about your brand, what matters to your to customers? What is being said when you are compared to competitors

    Social Media monitoring is so important for businesses no matter how small. It improves market intelligence. If you are willing to spend that extra money, social media ads allow targeting and retargeting, therefore your are able to target customers who will most likely buy into your brand and generate more sales!

    Depending on how strategic your social media use is, it can lead to a strong media presence which will in the long run lead to brand loyalty.

    My favourite part of social media is that it is free. Well to an extent but there are so many objectives that small businesses can achieve for free using social media. Hiring a PR agency will cost some money but will be more profitable to your brand in the long run.

    Always ensure that your social media platforms are integrated with your other marketing or PR activities. Ensure that your website, blogs e.t.c have a share button for users. This can easily ensure your content goes viral on all social networks. It can also increase website traffic and search ranking.

    1. Develop relationships and Increased exposure:

    The beauty of social networks especially is the ability to “package” your brand. Brands have been given an opportunity to present themselves to the world in the light that they want to be seen. Some brands have even dared to join viral conversations on politics, economics, and entertainment. Social media gives you the best view of viral content in the world as they happen.

    It is now a medium through which you can respond to problems immediately and show the world just how great your customer service is.

    There are many people who do not leverage on the connections that social media brings. It gives the opportunity to access information directly from mentors or competing businesses.

    The most popular social media platforms for small businesses in Nigeria are Facebook, Twitter, Instagram, YouTube and blogs.  Ensure that you get the help of an expert who will generate superb content for your platforms. Always have a strategy or social media calendar by which your brand works. Your content must be consistent

    Monitor each channel and decide which one is doing the best. Invest heavily in that one. The use of hashtags makes social media monitoring less tedious. For all beginners, remember to make the most of your resources by focusing on one social media channel before moving to the next.

    Debbie Larry-Izamoje
    Debbie Larry-Izamoje

    DEBBIE LARRY-IZAMOJE

    Debbie, Communications and brand strategist is the  Founder of
    www.imageboosters.com.ng [1] [1] [2] which ensures young
    entrepreneurs haveall the knowledge needed to grow their business

    She can be reached by email: Debbie@imageboosters.com.ng

     

     

  • Social media ‘female’ friend, two others gang rape model

    Social media ‘female’ friend, two others gang rape model

    Mmodel (name withheld) has been gang-raped by three men, including her ‘female‘ friend who she met on a social media last month.

    The incident occurred 10 days ago in the Agege area of Lagos when the model was tricked to come for a formal introduction with the parents of her ‘female’ friend who goes by the name – Vanessa, with the profile name of VeeVee Love on the social media, before she can seal a modelling agreement for a cloth line.

    The alleged rapists, who are in police custody at Isokoko Police Station include Akubu Ezechukwu, Godwin Balogun and Ugochukwu Eso.

    The model told members of the Domestic and Sexual Violence Response Team (DSVRT) last week that she met Vanessa, who, she thought was a female, on Instagram and that they started chatting and afterwards, exchanged addresses.

    She said Vanessa claimed to be a graduate of Coventry University in United Kingdom and that she intended to start a cloth line in Nigeria and would like her to be modelling for her.

    According to her, the woman, who unknown to her is a man, calls her frequently to discuss business and personal issues, using a magic voice application, which made him to sound like a woman.

    Hence when her ‘female’ friend invited her to meet her parents before they could seal the business deal, she did not hesitate but agreed to honour the invitation based on the friendship they had established over time.

    On the fateful day, the victim said she took a taxi from Oshodi to the address given to her by Vanessa in Agege. On getting to her destination, she was ushered into the building by the gateman who was sent to bring her in.

    Though she suspected the building was not residential immediately she entered the premises, she still followed the gateman inside because she had no reason to doubt her new found friend.

    On climbing the stairs to the upper floor, she was met by three men who pushed her into a room and increased the volume of the television to the highest level so that no one could hear her.

    The victim said at this stage she realised that she had been deceived and that she had been chatting with a man and not a woman.

    She said her captors beat her and took turns to rape her throughout the period she was held captive in the building between noon and 7pm.

    She said her captors asked her to provide N2 million before she could be released.

    She said she called some friends who helped to raise N50,000 which was later withdrawn from her account along with her balance with her Automated Teller Machine (ATM) card by her captors.

    On regaining freedom, she said she went to Area ‘F’ Police Command, Ikeja where the matter was first reported but got no help.

    From there, she went to Mirabel Centre at Lagos State University Teaching Hospital (LASUTH), Ikeja for medical examination and treatment and from where her matter was referred to DSVRT, which immediately intervened and referred her to Family Support Unit of Isokoko Police Station where she made a written statement on her ordeal to the police.

    On Monday, the efforts of the police paid off as the perpetrators were traced to an hotel in Agege area where they usually hanged out and were subsequently arrested and detained

    On Tuesday, the police carried u an identification parade and the victim identified the three men from the five persons who were caught in a room with another victim.

    During investigation, the suspects allegedly confessed to the crime and disclosed that they had no female member in their gang but used a magic voice application to deceive their victim.

    DSVRT Coordinator Mrs Lola Vivour-Adeniyi said the suspects would soon appear in court on conclusion of police investigation.

  • StanChart wins Best Social Media Initiative award

    StanChart wins Best Social Media Initiative award

    Standard Chartered Bank Nigeria Limited (StanChart) has won the Best  Social Media Initiative and Wealth Management Team of the Year in West Africa by The Asian Banker.

    This was announced at a gala dinner in Lagos.

    The bank’s Head of Retail Banking, Ebehijie Momoh, praised the bank’s clients and the financial services community in Nigeria and West Africa for their vote of confidence in the bank.

    “The bank continues to deploy resources towards connecting and engaging with customers in real time. Providing the right financial solutions and advice to help grow the businesses and investments of our clients remains a key priority.  We continue to direct efforts towards giving premium customer service while enhancing the digital experience of both existing and potential customers,’’ Ebby said.

    She added that the bank will continue to invest in enhancing  people and its channels, mainly online and mobile banking. Last month, as part of efforts to improve its services and products, the bank re-launched its online banking platform and earlier in the year had also launched retail workbench a mobile banking app for opening and updating customer accounts with ipads on the go.

    She noted that staff of the bank had gone through various trainings, such as the ‘SCB Way’, adding that the investment in enhancing customer service has yielded results, making Standard Chartered one of the leading financial institutions in the country.

    Acting Head of Wealth Management Nigeria, Simpa Adaba, said: “We continue to give our clients access to best-in-class Investment and forex solutions both locally and across the globe, enabling them diversify their portfolios across geographies, markets, currencies and asset classes.’’

    He added: “We have a strong dedicated team of investment advisors and treasury product specialists integrated into a global solutions team, thus incorporating international expertise and local capabilities.”

  • Coup in the social media era

    I have lived through five major and one minor coup d’états in Nigeria. Back in the days, staging a coup in Africa was “easy” and follows one strategic pattern. In Nigeria, it involves four key institutions. Once the plotters takeover Radio Nigeria (FRCN), the Nigerian Television Authority (NTA), the Nigerian Telecommunications (NITEL), close the airspace, land and sea borders, the first and one of the most critical stage has been completed.

    Marshall music will then permeate the airwaves; with this citizens know a coup has taken place. This would be followed by the coup speech, rounding up of key figures in the previous regime if it is a bloodless coup, or killing officials if it’s a bloody coup, would’ve taken place. I must add that it takes guts to plan a coup because the repercussion of a failed coup is death by firing squad.

    But things have since changed; democracy has firmly taken root in most parts of the world as the best system of governance. Secondly, the information superhighway has been revolutionised beyond previous recognition with countless channels for the dissemination of information. Thirdly, people are more aware than they previously were following the breaking down of walls. The global village phenomenon is now the norm and you can watch events unfolding in other countries real-time.

    So, my reckoning is that it would be suicidal for any group to attempt a coup in this age. This was my perception when I first heard of the now foiled coup in Turkey. I tweeted that I’m waiting to see how it will play out in this social media age where nothing can be hidden anymore.

    Immediately I sent out the tweet, Turkey’s President, Recep Tayyip Erdogan – who ironically, is an outspoken critic of social media – turned to twitter as the coup unfolded, to make a statement “I call our nation to the airports and the squares to take ownership of our democracy and our national will.” He also retweeted posts from the Prime minister and the official presidency account condemning the coup.

    This is the amazing power of social media and only the uninformed, stubborn or out rightly foolish would ignore such a brazen and ever present fact. Erdogan who was out of the capital Istanbul on vacation at the time of the coup also used what was hitherto considered an opposition tool, FaceTime video call, to addressed the country. The phone was held in front of the television camera where he called on the people to pour out into the streets and defend democracy.

    Who convinced him to use Twitter and FaceTime video to have his voice heard at a time it mattered most? Maybe he will let us know in the next few weeks as things continue to unfold.

    Since its establishment in 1923 from the ashes of the Ottoman Empire, this was the first time   citizens would rise against the military. Dramatically, this time the coup crumbled quickly as key military commanders rallied behind Erdogan and popular support turned decisively against the coup plotters.

    Why did the coup fail? The key events that turned the tide against the plotters were the failure to seize communication channels – or have their own social media strategy – and the failure to “neutralise” Prime Minister Binali Yildirim. Had the plotters managed to block off all means of communication, Yildirim may not have been able to get his message about “an event outside the chain of command” out. That message effectively isolated a lot of the plotters and galvanised government’s support base.

    Also important was the fact that the police which arrested many of the coup plotters were well trained and adequately armed, providing an alternate avenue of force for the government along with loyal troops. As a result of these failures, four key elements of a coup – initiative, speed, surprise and confusion, were taken out of the hands of the plotters. When any one of these elements is gone, a coup fails.

    Interestingly, Turkey has spent millions of dollars building up its filtering capacity to block specific sites and content, as well as amending its internet law to increase government’s control over online content.

    At some point, citizens were jailed for “insulting” the president or releasing corruption details regarding his family on social media. It didn’t come as a surprise when in 2013, Erdogan reportedly described Twitter as a “menace to society.” “I am increasingly against the internet every day,” Erdogan told a delegation from the Committee to Protect Journalism in October 2014, “We will not leave this nation at the mercy of YouTube and Facebook. We will take all the necessary steps in the strongest way including barring social media.”

    Will he have a rethink today and be bold to acknowledge how social media saved his regime? Perhaps, he might have secretly learnt a lesson or two from the Arab Spring.

    I find Turkey an interesting case study. It has shown that Islam, democracy and modernity can be compatible. Prior to the emergence of Erdogan, it had successfully operated as a secular state following the vision of its founder, Kamal Ataturk. The army often steps in whenever it feels this position is about to be altered.

    Give it to Erdogan, no Turkish politician has done as much as him to democratise, modernise and develop the country. But his drive to restore to public life core Islamic values and symbolisms, such as the wearing of hijab and beards and the ban on alcohol, which Kemal had banned seem not to go down well with some.

    Though controversial, Erdogan is a dogged fighter who cut his teeth politically as mayor of Istanbul from 1994 to 1998. He was able to transform Istanbul from a bankrupt and decrepit city into a prosperous cosmopolitan metropole. Unfortunately, this has gradually transformed him into an autocrat who has little patience with opposition or contrary opinions.

    What is it about Turkey that often makes coups attractive? One of the reasons behind the string of coups has to do with its system of government. The nation’s constitution leaves the military with the authority to “step in” when needed; it is also instructive to note that military leaders are not beholden to political leaders.

    Over the years, and amid the many challenges facing the country, the military had recoiled into its shell and was not seen as a threat. Powerful generals became less accustomed to playing a dominant role after series of military coups. Though, during the first years of his reign, Erdogan often clashed with top commanders when they feel the thin line between secularity and a perceived theocratic state is being crossed.

    But several years into the Erdogan era, the government began arresting and prosecuting hundreds of generals and admirals as part of wide-ranging investigations into alleged coup plots. Supporters argued Erdogan was the first Turkish leader to put the military in its place beneath the elected civilian leadership.

    This produced fruit and by May 2016, the once frosty relationship between politicians and soldiers had transformed – the military’s top commander even attended the wedding of Erdogan’s daughter.

    Coup aside, the Turkish government is today simultaneously battling two deadly terrorist organizations – ISIS and the separatist Kurdistan Workers Party (PKK).  Just last month, the government accused ISIS of carrying out the deadly triple suicide bombing at Istanbul’s Ataturk International Airport.

    Meanwhile, the 30-year guerrilla war between the Turkish state and Kurdish militants reignited, flaring across the predominantly Kurdish southeast of the country. The society is today widely polarized between people who love or loathe Erdogan. In this case, the country is almost evenly divided.

    Two lessons to be learnt from this coup: the Social media has become indispensable in our societies. No nation can develop beyond the level at which her people think, and globally, political and economic leaders need to look at the good side of what technology generally has brought.

    Secondly, the people matter: when people of all persuasions stood against it, they turned a dark night into a bright morning for Turkish democracy. Now that the people have defeated this coup attempt, the politicians should put the people first in everything they do. Nigerian politicians should learn this critical lesson.

  • Family, friends pay tributes to drowned postgraduate students

    Family, friends pay tributes to drowned postgraduate students

    Family members and friends of two postgraduate students who drowned at Egushi Beach in Lagos Tuesday took to social media to relive their last moments with the deceased.

    The duo, Funmi Odusina, 24, and Adesola Ogunmefun, 27, were swept away by heavy tides on Sunday during the birthday celebration of their friend identified as Bolu.

    Odusina was said to have been recovered dead by local divers, Ogunmefun it was gathered, died later, while Bolu who survived the incident was discharged from the hospital Tuesday.

    It was gathered that Funmi whose father’s birthday according to her elder brother Gbenga Odusina was on June 6, had boycotted a family function that Sunday to attend Bolu’s beach party.

    The Nation learnt that the families were set to conduct autopsy on their bodies which are still at the Lagos Island General Hospital mortuary.

    According to Funmi’s older sister, Bukola Odunsina, their family was devasted and their parents speechless.

    She urged that safety measures be put in place at the various beaches to avoid recurrent avoidable deaths.

    Similarly, Gbenga Odusina on his Facebook wall stated that the deceased was not a swimmer: he said: “Sadly, I saw these two on Sunday afternoon…I even joked with Shola about her makeup against Funmi’s own. She just came back from church and had to hook up with my sister for the party…Wished I restrained them from going to meet their death.

    “Their friendship baffles me even in death. They had the same hairstyle and died the same day. At the mortuary, they weren’t too far apart too. My sister laid there dead even as my other sisters cried to her to please wake up…

    “It felt like a deep sleep and her feet were cold with water still running out of her nostrils. Sadly, she doesn’t swim and I would have bet she wasn’t anywhere near the ocean until I saw this pix.

    “I respect life more now and would make the best of every opportunity while still here. I wonder what we keep the malice for, hold grudge against someone or never get another opportunity to say something to someone or forgive them. Life is short! Rest in peace Shola Ogunmefun and Funmi. Get well Bolu too!”

    Gbenga who was the first family member to comment on the issue on Monday wrote: “Happy birthday to my dad as much I would have loved to celebrate his 65th birthday, death snatched away his baby daughter; my sister Funmi, a few hours before. I have never experienced death this close.

    “I still saw her in the afternoon (Sunday) making up. I even asked her, ‘Funmi you’re really dressed like a big madam today.’

    “She cleaned her room so well; maybe she knew she was going to meet her creator a few hours ago.

    “I saw her lifeless body at the mortuary and all I could do wonder is how? But I never really queried how God does his things and I continue to give thanks to Him for all. Rest in peace dear sister!”

    A close friend to Ogunmefun, Samson Tobore Chritos who snapped a picture with her same Sunday in church recalled the peck she had given him on Sunday.

    He said: “It was just two days ago (on Sunday) that we were both together laughing, playing, taking selfies at church and you gave me a kiss on my right cheek, only to find out the next day that you’ve departed this world. I never knew that was a goodbye kiss and that was the last time I was going to see you.

    “It’s sad how a lot could happen within 24 hours. Like Morenike Olusanya will say ‘Life is too short. Please learn to appreciate the people in your life all the time. Be at peace with them, help them, show them love, compliment them, treat them well, forgive them. Nobody knows when nor what will happen’. “Rest in peace dear. You will forever remain in our hearts. You will forever be a part of our family. We will always love and remember you Adesola Olubola Ogunmefun.”

    Another of their friend, Mayowa Oyebanji who was still in shock over their demise said Ogunmefun had promised to attend his wedding.

    “R.I.P. Adesola Olubola Ogunmefun and Phummie Toe’dunni Odusina So I lost two of you in a day! I still can’t believe you are gone Sola…No!

    “Sola, you promised to be at my wedding as Iya oko the last time I came to your house. Memories won’t let me be…been reading our chats, stalking your instagram and trying your phone number maybe you will pick.

    “Continue to rest in heaven my teflon nihga till we meet to path no more. No goodbyes for us. Wherever you are, you will always be in my heart,” said Oyebanji.

    Meanwhile, it was learnt that the police have commenced investigation into the matter as the parents of the deceased were at the Ilasan police station, Lekki Tuesday afternoon.

  • Social media as necessary ‘evil’

    Social media as necessary ‘evil’

    Last Friday, The Deeper Christian Life Ministry in a public announcement drew attention to the existence of a scammer/ impostor on Facebook and other social media platforms masquerading as, and impersonating Pastor F. Kumuyi, the General Superintendent of the ministry.

    The impostor reportedly plies his scam with the name ‘William Kumuyi’ and feeds unsuspecting members of the public with fake revelations and prophecies. In return, the scammer asks them to contact an orphanage on mobile phone number 09036165941.

    For the avoidance of doubt, the ministry said it does not operate orphanages or call for public donations via Facebook or any other social media and warned the public to avoid being scammed.

    The scammer in question is one of the many others on social media who are exploiting the use of the platforms to dupe people. Instead of using the platforms for what they are meant for: social and professional networking, information dissemination and gathering, the scammers have perfected the act of using fake identities of particularly prominent persons and organisations.

    The situation is so bad that one needs to be knowledgeable about the social media to ascertain a genuine or verified account on the platforms. Because of the large following and reputation of religious leaders like Pastor Kumuyi, the scammers have various accounts in their names through which they send friends requests on Facebook and follow people on Twitter.

    It is therefore easy for innocent persons, desperate for interaction of any kind with religious leaders and other prominent persons, to be duped when they can’t differentiate between the genuine and fake accounts.

    Many other organisations like the Custom Services have social media accounts with false information on sales of impounded cars which many people have fallen for. While researching a presentation on the use of social media by some government organisations, I found many social media accounts bearing names of organisations that knew nothing about the platforms they were supposed to own.

    If the scammer like in this case of Pastor Kumuyi has a phone number through which he is being contacted and bank account for payment for his ‘ministrations,’ the police, working with the telecommunication companies and banks, should be able to arrest the culprits to serve as a deterrent to others.

    New media literacy for all should be encouraged and more awareness created about the fraudulent activities of the scammers. People need to know how to confirm if a social media account is verified or is the right one. They need to know how to check the history of an account and not fall for fake ones created by fraudsters. When people suddenly get unusual requests from friends, they need to double check that it is not from impersonators who hack accounts.

    Staying away from the social media is not the solution to avoiding being impersonated as some think. The social media has become an unavoidable means of communication that every person or organisation should be active on to avoid being misrepresented.

    Those who have stayed away from social media have had accounts created for them and their images used to defraud other users. A top personality recently threatened to quit Facebook due to fraudsters who have fake accounts in his name.

    My simple advice to him was “if we don’t know the original, how do we know the fake?”

    The advantages of being on the social media far outweigh the risk of being on the platforms. Fraudsters will always want to have their way like in virtually every human endeavour, but everything possible should be done individually and collectively to stop them.

    A Yoruba proverb sums up my position on the importance of the social media. “If you close your eyes for a bad person to pass by, you may not know when a good person will”.

     

  • Premium gives prizes to social media campaign winners

    Premium Pension Limited, one of the Pension Fund Administrators (PFAs), has given out four categories of prizes to winners who competed in the first phase of its social media campaign, which ran from February 15 to March 19.

    The campaign tagged #Reward4DHustle was on the social platforms of Twitter, LinkedIn, Instagram and Facebook and was anchored by Alder Consulting Limited.

    The campaign provided an opportunity for the company to address public enquiries and requests through the instrumentality of modern information technology and also contribute to the generation of public awareness as to the workings of the Contributory Pension Scheme.

    Kofoworola George-Taylor, an event manager based in Lagos won on Instagram and received a prize of a fully-paid project management course and international travel while Olanike Oyediran, a Lagos-based lawyer won on Facebook and got the opportunity to undergo a fully-paid project management certification course.

    Another prize was for Idris Abubakar Sadiq, a computer engineer/teacher based in Kaduna who won a home office (laptop, printer and modem) while Ogbonna Kingsley Leo, an Enugu-based nurse won on Instagram and received a laptop.

    The Managing Director of Premium Pension Limited, Wilson Ideva, said the winners have become the company’s brand ambassadors. He said that pension is all about one making plans on how to take care of oneself at old age.

  • Undergrad wins N1m in social media contest

    Undergrad wins N1m in social media contest

    A 400-Level Theatre Arts student of the Federal University, Oye-Ekiti (FUOYE), Janet Lawal, has become a millionaire after winning the grand prize in Palmchat’s CrazySelfie contest organised by Afmobi Nigeria.

    The contest, which held between December and January, took place on the Palmchat, a mobile application, with many students participating. They were required to take selfies with funny gestures.

    A participant, who had the highest number of likes and shares, won the grand prize.

    The organisers named Janet the winner at a ceremony held at their office in Ikeja.

    Afmobi Nigeria’s Business Development Manager Yemisi Oluwaseun said: “Apart from creating awareness for Palmchat app, the competition was also a way of giving value to users, which is the idea behind the competition. It was to empower young Nigerians to create new social media experience through building fun and rewarding social networks.”

    The company’s Enterprise Generated Content Manager, Mr Ejodahmen Oseghele, said: “Palmchat app is fast becoming one of the favourite social media and Instant messaging apps used by young people because it is driven by rich local content and helps users connect with those around them easily.”

    After she got the cheque, Janet said: “This money will be invested in my education to help me achieve my dream.”

  • Lufthansa sponsors Social Media Week Lagos

    Africa’s largest technological and new media conference, Social Media Week Lagos, has set the stage for Lufthansa to introduce its new regional social media customer experience.

    On the same panel with the Commissioner for Tourism, Arts and Culture in Lagos State, Mr Folorunsho Folarin-Coker, Senior Manager Customer, Product and Marketing Sub-Saharan Africa, Mrs Adenike Macaulay, introduced Lufthansa’s new social media strategy.

    “Our customers can now get in touch with us through our Facebook platform in a direct way,” said Macaulay.

    Lufthansa, social media activities are centralized in Frankfurt, Lufthansa’s hub in Germany. However, Lagos will from now on function as the social media centre for Sub-Saharan Africa.

    “We will engage more with our fans who have been following us for years, and respond to enquiries quicker , while inspiring them to travel to and from Nigeria with Lufthansa,” she added.

    This was in the same spirit with Commissioner for Tourism, Arts and Culture in Lagos State, Folorunsho Folarin-Coker, who at the panel pointed out the need for soft power approach to make Lagos and Nigeria more attractive as a tourist destination.

    ”Let’s give Lagos a chance. Let us consume more of Lagos and Nigeria and drive local consumption“,  said Folarin-Coker.  The Commissioner for Tourism introduced the Lagos initiative “One Lagos“, a marketing platform with a focus of a „new Lagos story“. Already, the megacity has the most number of hotel rooms of any African city.

    The Governor of Lagos State, Mr. Akinwunmi Ambode, also discussed his desire for the city. “We want

    The new social media channel gives the regional Lufthansa team the possibility to communicate to a wider audience destinations especially for example to the Nigerian, Kenyan or South African taste. Special campaigns like the upcoming soccer Europe championship can be promoted. Every month, inspirations to destinations that are off the beaten tracks in London, Paris and New York can be found on the Lufthansa initiated Facebook conversations