Tag: social media

  • Social media on English language use

    Sir: English is the most geographically dispersed language in the world and 60 percent of world literature are produced in the English language. The language which was originally introduced to Nigeria by the British colonialists has not only become the official language of the country but also serves as the language of mediation in the face of the nation’s linguistic heterogeneity. It is the language that unites Nigerians as a people in addition to being the language of education, commerce, politics, journalism and the window through which we see the world. Proficiency in the English language is a necessity for all Nigerians as the language also serves as an instrument of upward mobility and social prestige.

    Social media are websites and computer programmes that make communication possible through the use of computers or mobile phones. Social media have unquestionably come to stay with the world forever as they have overtime gone beyond being a craze among the youth and are now being positively deployed for career and business purposes.

    We must admit that social media have got people stuck on abbreviations such that many presently know how to spell less than they could at childhood. No thanks to the autocorrect facility on many phones which readily helps people complete their spellings. Would you like to know the academic effect of this addiction to abbreviations and the autocorrect facility on people’s fluency? Talk to us teachers that mark essays at secondary and tertiary levels. It is not an exaggeration that even in academic writings, students now (un)consciously spell words such as “is, that, okay, you, between” as “iz, dat, kk, u, yu, btw” respectively. Also, given that most students now write and spend more time on social media than they do anywhere else, there is a falling standard for grammatical details. Even when they attempt writing in standard language, we find linguistic anomalies ranging from subject-verb inconsistencies, to run-on sentences, ambiguous expressions, dangling modifiers and so on, all being indications of an improper mastery of the language.

    On the contrary, the social media have got some benefits. They help many cultivate a reading habit which overtime improves their ability to communicate in the language, both in spoken and written forms. It has served as a platform for linguistic growth for very many people who do not have any other reason to write except for the interpersonal purpose which social media afford them.

    It will be mythical to assume that we can discourage people from using abbreviations and other supposedly bastardised forms during social media interactions as these make for easy and spontaneous flow of interpersonal interaction. Chatting on social media is a quasi-conversation which to a great extent shares the features of face-to-face communication and which like spoken language cannot be entirely formal. This article urges people to pay attention to the purpose of writing as regards their linguistic choices. Abbreviations should be avoided in formal writings and there should be a total adherence to the standard rules of usage. Students should also cultivate the habit of writing words correctly even during chats as this too can become a habit for them overtime through a conscious effort. Personally, I spend much time on social media but I have cultivated the habit of spelling words correctly and I am not only used to it but also comfortable with it. We are not only addressed as dressed; we are also measured by our language habit. Let your writing depict you well.

     

    • Ganiu Abisoye Bamgbose (GAB) University of Ibadan.
  • Curbing hate speeches on social media

    It is on record that social media are rife with hate speeches. Today, one of the growing trends on social media all over the world is the dissemination of hate speech. In Nigeria today, despite the benefits that came with social media on one hand, on the other hand, it is also promoting disunity, igniting crises and triggering hatred among members of the society. This phenomenon has become a cankerworm that is refusing to go, thereby creating pathways for insult on those in power or minority groups.

    Countering hate speech begins by a realisation that while freedom of expression is a fundamental right, the emergence of social media has created multiple platforms for the production, packaging and dissemination of hate speech. Today, instead of social media to be callous concerning their role as peacemakers, it is rather promoting disunity, igniting crises and triggering hatred among members of the society.

    The advent of social media has amplified citizen journalism; everyone has become a reporter. The emerging trend of the new media has broadened the battlefield in combating the hate speech saga. The new media has established an ideal platform to adapt and spread hate speech and foul language speedily because of its decentralised, anonymous and interactive structure. The prevalence of hate speech and fake news is accelerating on social media and fringing on political and national issues as well as social interaction. The amount of hate speech and vulgar language especially on Facebook, Twitter, YouTube, among other online platform is becoming worrisome.

    With the creation of social media today, the essence of journalism is arrested. This is because apart from undermining the ethics of journalism profession, hate speech is contributing in expanding disaffection among tribes, political class, and religion or even among friends in the society. The Nigerian public is inundated with negative media usage such as character assassination and negative political campaigns at the expense of dissemination of issues that help them make informed choices. The picture of harmonious interaction has been shattered as a result of steady escalation of hate speech.

    As a matter of urgency, awareness and proper sensitisation must be raised on the political, social and cultural rights of individuals and groups, including freedom of speech, as well as social implication that come with freedom of speech. This will go a long way in averting the escalation of hate speech in the society in particular and Nigeria at large. Social media users must inculcate the habit of creating and promoting peaceful societies on one hand, and media organisations must stop abusive editorial comments that denigrate individuals or groups on account of disability, race, ethnicity, tribe, gender or belief on the other hand.

    Hate speech is becoming a thorn in everyone’s flesh. All hands must be on deck to stop the social media from supercharging hate speech. A stitch in time saves nine.

     

    • By Aondover Eric Msughter,

    Department of Mass Communication

    Bayero University, Kano

     

  • US Visa applicants to provide social media history

    The US government is proposing to collect social media identities from nearly everyone who seeks US Visa, according to a State Department filing on Friday.

    The proposal, a broad expansion of the information gathered from applicants for U.S. visas, if approved by the Office of Management and Budget (OMB), would require most immigrant and non-immigrant visa applicants to list all social media identities they have used in the past five years.

    The information will be used to vet and identify them, according to the proposals, which would affect about 14.7 million people annually.

    The proposals support President Donald Trump’s promise to institute “extreme vetting” of foreigners entering the United states to prevent terrorism.

    Previously, under rules instituted last May, consular officials were instructed to collect social media identifiers only when they determined “that such information is required to confirm identity or conduct more rigorous national security vetting,” a State Department official said at the time.

    The State Department said then that the tighter vetting would apply only to those “who have been determined to warrant additional scrutiny in connection with terrorism or other national security-related visa ineligibilities.”

    The American Civil Liberties Union expressed concern, saying the move would have a “chilling” effect on freedom of speech and association.

    “People will now have to wonder if what they say online will be misconstrued or misunderstood by a government official,” Hina Shamsi, director ACLU’s National Security Project, said in a statement.

    “We’re also concerned about how the Trump administration defines the vague and over-broad term ‘terrorist activities’ because it is inherently political and can be used to discriminate against immigrants who have done nothing wrong,” he said.

    “There is a real risk that social media vetting will unfairly target immigrants and travelers from Muslim-majority countries for discriminatory visa denials, without doing anything to protect national security.”

    The new proposal was published in the Federal Register on Friday. The public has 60 days to comment on the revised procedures before the OMB approves or rejects them.

    If approved, the measures also will require applicants to submit five years of previously used telephone numbers, email addresses and their international travel history. They will be asked if they have been deported or removed from any country and whether family members have been involved in terrorist activities, the department said.

    The department said it intends not to routinely ask most diplomatic and official visa applicants for the additional information

  • ‘Social Media can win the Election in 2019’

    ‘Social Media can win the Election in 2019’

    Unavoidably, Facebook has been proven to be the largest community in the world in this present age. Facebook a fraction of the larger part of the mysterious inter-connecting society called the Social Media.

    The rise of Social Media users and the strength in its versatility is increasingly jaw-dropping. All kinds of institutions have come alive on the Social Media, ranging from the Government, its parastatals.

    The rise of bank interacting with their followers and customers who tweet at them and respond directly to customers who tweet as well as churches and law enforcement agencies, the likes of Lawma (the #LeaveTrashForLawma), Lastma, FRSC, NDLEA responding to tweets about drug abuse once seen, EFCC tweeting back at corrupt tweets or feeds.

    From the rise in the activities of these institutions, it shows that there is a shift to the social media.

    I say, “To sell in a product or idea in these times, feed it to the Social Media “Facts have shown rapid growth in product sales after the campaign went viral on social media.

    A close example is that of beard oil, at a time, timelines and captions on pictures and quotes were about men and beards. #BeardGang, Twitter and Instagram had tons of trends each day about beards thus companies selling beard oils took to those platforms and sold their products.

    These days you can buy practically anything once you search through the social media. Through hashtags and usernames you can locate agencies and businesses.

    Read Also: How social media forced NNPC, NASS to cancel dinner

    However, there is no argument that the youth own the internet media and it was said by analysts that in 2015, the youth won the now ruling party their seat of power.

    Therefore, I strongly believe that come 2019, the youth would be the core decider to who wins the elections but this time in a pretty new fashion, the Social Media.

    The Social Media is the only place where Nigerian Youths come in oneness and in one voice, void of tribe and ethnicity.

    The most feared social media society in the world. The binding power, the stronghold of the forthcoming elections.

    For a reason twitter Nigeria as it is called, not Twitter Igbo or Yoruba or Hausa, is the uniting force against and for any party or candidate this election.

  • Stanbic IBTC marks Lagos Social Media Week

    Stanbic IBTC marks Lagos Social Media Week

    Stanbic IBTC will be joining other thought leaders, innovators business practitioners, entrepreneurs, and pop culture luminaries from Nigeria and around the world to commemorate the 2018 Social Media Week (SMW Lagos).

    This year’s event, holding from February 26 to March 2, is themed “Closer,” and seeks to explore the intensifying conflict between communality and individualism.

    According to the organisers, SMW Lagos will focus on ideas, trends, business practices and policies that leverage technology to transform industries and communities across Africa.

    Chief Executive at Stanbic IBTC Holdings Plc, Yinka Sanni, said a demonstration of the organisation’s commitment towards harnessing innovation and technology to build communities is underscored by its sponsorship of and active participation at this year’s Lagos Social Media WeeHe added that the organisation’s objective is therefore to ensure that these communities are well served with financial knowledge.

  • AXA Mansard promotes Valentine with show of love on social media

    AXA Mansard – a member of the AXA Group, is set to put a smile on the faces of couples this Valentine’s Day by introducing its #ShootYourShot Valentine campaign on its various social media platforms.  The social media campaign is designed to connect with social media users by encouraging them to boldly explore their creative side in a show of love.

    From February 8 to February 12, 2018, social media users can participate in the campaign by simply posting a one-minute video of themselves ‘shooting their shot’ (a trend on social media which means making a romantic move towards a loved one) in creative and interesting ways on various social media platforms including Twitter, Instagram or Facebook. The winning participant will be treated to a dinner-for-two with their loved one on Valentine Day.

    Commenting on the campaign, AXA Mansard’s Head of Brand & Communications, Emeka Muonaka said, “At AXA Mansard, we believe that when people show how much they care for others, they demonstrate the deepest and most important part of being human. We care about our customers and we want everyone to understand what it means to care. This is simply who we are – a caring family, and the each member is sending a message of love”.

     

  • FG Accuses IPOB of Using Fake Videos To Hoodwink International Community

    FG Accuses IPOB of Using Fake Videos To Hoodwink International Community

     

    The Federal Government has accused the Indigenous People of Biafra ( IPOB ) of using fake videos of mass killings, harvested from other parts of Africa and doctored to look current, to mislead the international community and win their support.

    The Minister of Information and Culture, Alhaji Lai Mohammed, stated this when he addressed Online Publishers in Lagos on Monday.

    ”We must warn the nation against IPOB’s next line of action, which is to externalize their lies and propaganda. Now they are writing to the governments and the national parliaments of some Western nations to give the impression that they are victims of an ethno-sectarian violence orchestrated by the government, hence they need protection.

    ”Some of the tools that have been employed by IPOB include blatant lies and cheap propaganda, and the medium of choice for the organization is the Social Media. IPOB has harvested gory videos and pictures from other lands and the distant past, which they are now circulating via the Social Media, to deceive the international community into believing that the people of the South-east are being subjected to state-sponsored, ethno-religious violence.

    ”Such videos, which have very high emotive quotient, are circulating on the Social Media as we speak. These videos are doctored to make them look current. They are fake!” he said.

    Read Also:  IPOB  warn against Benue recurrence in Abia

    Alhaji Mohammed said some ill-informed foreign individuals are already trumpeting IPOB’s lies and propaganda and even alleging genocide, adding: ”It is either they do not understand the meaning of genocide or are being mischievous. Either way, there is nothing like genocide anywhere in our country today. What we have in the South-east is a clampdown on a band of lawless people who have no regard for the laws of the land.”

    He appealed to the Online Publishers to help counter the fake narrative on the Social Media on the situation in the South-east

    ”In the interest of the nation and your own interest, you must counter this fake narrative, report the issues responsibly and without sensationalism and present the truth to the public. If the Social Media, your platform, is discredited because of the activities of quacks and Internet Trollers, you too will be discredited and your publications will simply go down.

    ”That is why you must distinguish yourselves, as trained and tested

    professionals, from the charlatans who have seized the Social Media by the jugular, those who have no regard for the truth and who do not care whether their fake posts set the nation ablaze,” the Minister said.

    He reiterated his earlier statement that IPOB is being sponsored by a coalition of politically-disgruntled and treasury looters, and that the organization is a contraption against the Buhari Administration.

     

  • Davido, Wizkid, Tiwa top 2017 Africa’s social media report

    Wave-making Nigerian singers; Davido, Wizkid and Tiwa Savage have made the list of top 50 footballers and entertainers on the African Social Media Power Report, released on Friday, January 26, 2018.

    Senegalese rapper Akon and Egyptian striker Mohamed Salah are the two most followed Africans on the social media channels – Instagram, Facebook and Twitter.

    The Power 50 that has a combined following of almost 400million, was compiled by Lagos-based sports communication company, CampsBay Media.

    “In a world where social media continues to play a big role, the influence of African entertainers and footballers, the crème of popular culture on our continent, continues to fascinate and that is why we have compiled this list,” said Lolade Adewuyi, chief strategist at CampsBay Media.

    “We have tried as much as possible to gather the top African pop and sport stars into the list in order to show their influence across the three key social media platforms of Instagram, Facebook and Twitter. We hope that the Power Report will be an annual ranking to gauge their growing impact as well as enable market planners and researchers to see the possibilities inherent in their influence.”

    Personalities from 12 countries are represented on the list with the top 10 places filled by Akon, Salah, footballer Didier Drogba, Moroccan stand-up comedian Gad el Maleh, South African comedian and TV show host Trevor Noah, Cameroonian footballer Samuel Eto’o, Moroccan actor Jamel Debbouze, Nigerian singer Davido and South African actress Charlize Theron.

    On the African Social Media Power Report: Top 50 are 13 actors/actresses, 14 singers, nine rappers, eight footballers, four comedians and two music producers/DJs.

  • Social Media Summit holds November 18

    Social Media Summit holds November 18

    The Nigeria Social Media summit organized by the Nigerian Corporate Social media Practitioners Forum is scheduled to hold to hold on November 18 at the University of Ibadan

    The theme of the summit is “Role of Social Media in Nigerian Economic Advancement and Societal Growth”

    According to the organiser Mr Olanrewaju Oyedeji, noted that social media has contributed a lot in helping the world to achieve sustainable developmental goals.

    “It should be noted that truly we have these SDG goals out there but we need to achieve them also through social media. Many persons don’t know that we can create massive employment through social media.

    “We can ensure more peace in the world and we can ensure more respect for human rights. That is what the forum aims to achieve through the body gradually.

    “The forum will create avenues to work with organizations, parastatals and government ministries to syndicate press releases through social media and encourage professional use of the social media” he said.

    Dignitaries expected to attend the event include Governor Abiola Ajimobi of Oyo State, Ovation Publisher, Dele Momodu and Minister of Communication Mr Shittu Adebayo

    The organizers of the summit have also said that participation is through registration and all interested

    Read Also: How social media forced NNPC, NASS to cancel dinner

  • Returns on social media investment: elusive or illusive?

    Returns on social media investment: elusive or illusive?

    With my experience, social media should just be a component of your marketing strategy and not the centre of it. The return on investment is low. That is why start-ups who focus on social media fail”.

    This was the opinion of a tech evangelist and Chief Executive Officer  of TychZoe Global Network, Shaba Okare Michael. He is one of the few tech enthusiasts who believe that the return on investment (RoI) of social media marketing is a mirage.

    Multinationals’ executives  have refused to discuss the results of their social media engagement and RoI. Small businesses are not tracking RoI; they just believe it works. When asked if social media really delivers, Tofunmi Akinseye, of lifestyle-entertainment magazine Savvy, said: “Yes, this isn’t supposed to be a debatable topic at a time like this when we have increased smartphone users and adoption.”

     

    That’s the euphoria.

    From social media consultants, all you have are analytics that pictured social media impressions, reach and followership. Michael Oluwasegun, strategist with Social Handlers, attempted to illustrate what RoI is for a recent campaign, #RideShareWeekNG.

    In July the campaign led to an increase of over 75 per cent in inbound traffic for gomyway.com and 60 per cent growth rate in engagement and followership,” he said.

    Social Media’s RoI is a measure of the profit generated by social media engagements and ads relative to the cost of those engagements and ads. RoI is a business-centric metric that is connected to a company’s bottom line unlike Return on Advertising Spend (RoAS), which is a measure of gross revenue generated for every naira spent on advertising.

    A close observation of social media pages suggests that brands are unknowingly spending to grow a community of fans, prospective clients and customers. If what brands do is growing communities, then how do they get return on such investments?

    “I believe the community factor is one of its’ strongest attributes”, explained Susan Onigbinde, founder of Dodo Design agency. “It also drives brand loyalty, because people who now share the same values as your company start to develop a connection with your brand”, she added. Tofunmi Akinseye explained what this “connection with your brand” could birth, arguing that it “leads generation to product awareness, product engagement, brand/product retention and ultimately sales”.

    But RoI of social media is not evidenced by making sales. Sales could be direct or indirect effect of some other marketing initiatives or the product itself.  RoI for social media is difficult to track, “because it can be difficult to collect data and exact customer behavior leading up to a sale”, according to Cannon Tekstar Hodge, a social media strategist and writer based in Los Angeles.

    It is either Social Media’s RoI is difficult to track or it is a fantasy. The clicks and impressions may not signify an intention to “connect” or “purchase”, it may be an indication of social media addiction explained as “operant conditioning” by psychologists. Operant conditioning, as explained by Entrepreneur Network partner Ben Angel, suggests that people post, click and share on social media to get a psychological feeling of reward.

    A global study released by the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland, reveals that social media addiction is rampant among college students. The participants of the study were made to abstain from social media for 24 hours. One of the participants noted: “I was itching, like a crack-head, because I could not use my phone.” Social media is a lifestyle, and most users are there to indulge and pass time. Your product is not the attraction.

    The founder of Disrupt Digital, David Idagu Goldfinger advised that “the website and other activities outside the social media platforms is what convert the traffic to sales”. Jide Bamidele, a certified e-campaign expert and founder of Spark Conect warned that “Social media should not be the strategy in itself but a major part of the overall marketing strategy”. He advised organization to align online activities with offline activities to convert social media leads.

    Tech innovator Shaba Okare Michael claimed that social media consultants know that social media does not work but “they have to make money”. He however posited that “Social media is not a failure in itself. It does work for events and social stuff. But for sales, it does not work as such”. The logic in the statement is that events and social causes need “human traction” while profit-inclined businesses need “sales traction”. It is hard to argue against Shaba with the dearth of data on RoI of social media.

    Before you debate this, consider the presentation of Coca-Cola at the Advertising Research Foundation’s 2013 Conference in New York. At the conference, Eric Schmidt, Senior Manager (marketing strategy and insights) at Coca-Cola said “we didn’t see any statistically significant relationship between our buzz and our short-term sales”. Thus, this debate is about statistics and social media RoI remains either elusive or illusive until we have the data.