Tag: social

  • Let’s nurse minds, not social cannibals

    Let’s nurse minds, not social cannibals

    Nigerians are a curious breed. Think of us as the proverbial coastal dwellers dying of thirst. We complain of parched tongues, but every day, we defecate in our fresh springs and struggle to slake our thirst with poisonous waters from abroad.

    Beyond metaphor, Nigeria must be rescued from cognitive dissonance; the mental racket that triggers the Nigerian lust to relocate abroad and sustains it.

    Ultimately, it poisons our wellsprings of civilisation and knowledge: culture, family and academia. This corruptive mentality pervades the country’s educational and cultural institutions, aggravating the brain drain that robs Nigeria of the allegiance and contributions of promising citizenry.

    The multiple failures that beset the country, from the bungled economy to our subversive partisanship, to our lack of universal health care, to protracted terrorism, and the neocolonialist afflictions of our politics and media, can be adduced to the institutions that produce and sustain our political elite.

    Our local schools and even the elite schools most Nigerians throng abroad, hardly teach students to question and think. They focus instead on creating legions of effective systems managers via standardised tests and passive submission to authority.

    Eventually, when the systems fail the managers, they scurry out of the country in search of greener pastures abroad. When the going gets tough, they simply pack up and leave.

    The responsibility for the collapse of the Nigerian economy runs from the corridors of power, through the media soapbox to the lecture theatres of the academia; it pervades our banking halls, the comatose industry and the random trade zones of municipal sidewalks.

    Scholarship is crucial to the rejuvenation of our comatose state thus Nigeria must furnish an educational system that facilitates fearless intellectual inquiry; one that is constructively critical of authority, fiercely independent, and selfless.

    We must quit organising learning around minutely specialised disciplines, tapered solutions, and rigid structures designed to produce predetermined answers. As the government fixates on science education, it must equally furnish our arts and humanities.

    Nigeria must rejig her cultural foundations and ethical complex – and this is achievable through a partnership between the government and the arts & humanities. The result of such an endeavour would excite a social re-engineering built on character mending and economic restoration in consonance with our peculiar strengths and weaknesses.

    Restoring our cultural dominance would facilitate easier salvage of our society, particularly the engine wheels of our industrial complex. China, Japan, Germany, Indonesia, Sweden, among others, attained progress by founding their governance on a cultural experience indigenous to them.

    The wild pursuit of materialism renders large segments of our business and political elite addicted to mindless acquisition of ill-gotten wealth. Thus the ceaseless cases of corruption in public office. The lives of several culprits are funded by stolen money and beastly monopolies facilitated by heinous social and political contracts.

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    On the flip side of the equation, the working class diminishes and struggles to maintain membership in the informal social caste imposed upon it by a raptorial ruling class.

    The general run of the masses supposedly dissents but many do so without any real awareness of the actuality of forms that define their existence. Plato’s allegory of the cave was meant to explain this. In the allegory, he likens people untutored in the Theory of Forms to prisoners chained in a cave, unable to turn their heads. Plato’s allegory speaks to our individual and collective fate as a nation.

    For Socrates, all virtues were forms of knowledge thus to train someone to manage a business account for Price Water Cooper, for instance, is to educate him or her in skill. To train them to debate the ethics of a business venture is to educate them on values and morals. A culture that disregards the vital interplay between morality and power, writes Hedges, condemns itself to death.

    Such existential truths are scorned by the modern fortune hunter. And the disconnect subsists across professions, government, and academia. Nigerian economists, for instance, chant elaborate theoretical models yet know little of how their fancy, soulless economics impact rural poetry and suburban lives.

    Our educational and social systems must quit churning out such products of a cultural void, casualties of a system that produces graduates who have been taught to cheat the system and applaud theft as a shrewd corporate strategy.

    The true purpose of education must be to make minds, not social cannibals. Education must furnish us with patriots capable of leading Nigeria’s charge back to rebirth.

    A recourse to educational foundations, in the light of Arnold’s 1869 treatise, could be in Nigeria’s best interest. This is attainable by conscious endeavour. President Bola Tinubu could lay the foundation for such a monument by increasing Nigeria’s education budget to 18 per cent or thereabouts, from the disgraceful fraction – usually less than seven per cent – budgeted over the years.

    The foundations of scholarship and knowledge must be reconstructed to guarantee more progressive responses to internal problems of social advancement: problems of work and wages, of families and homes, of morals and the true value of life.

    Our quest for effective public governance can only be realised through the guidance of skilled thinkers, and a synergy between a public service that works and a humane corporate business sector.

    Nigeria could take a cue from Finland’s educational system. The transformation of the Finnish education system began some 40 years ago as the key propellent of the country’s economic recovery plan. Educators had little idea it was so successful until 2000, when the first results from the Programme for International Student Assessment (PISA), a standardised test given to 15-year-olds in more than 40 global venues, revealed Finnish youth to be the best young readers in the world.

    Three years later, they led in math. By 2006, Finland was first out of 57 countries (and a few cities) in science. In the 2009 PISA scores released last year, the nation came in second in science, third in reading and sixth in math among nearly half a million students worldwide.

    There are no mandated standardised tests in Finland, apart from one exam at the end of students’ senior year in high school. There are no rankings, no comparisons or competition between students, schools or regions. Finland’s schools are publicly funded. School managers at all levels are educators, not businessmen or politicians. Every school has the same national goals and draws from the same pool of university-trained educators.

    The result is that a Finnish child has a good shot at getting the same quality education irrespective of his or her descent. The differences between the weakest and strongest students in Finland are the smallest in the world, according to the most recent survey by the Organization for Economic Co-operation and Development (OECD).

    True knowledge essentially translates to being an emissary of truth, hope, superior culture and progress. It is never simply to teach bread-winning, furnish teachers for the public schools or vocation for the unemployed. It should above all, be an appendage of that fine adjustment between what Du Bois calls reality and the flourishing knowledge of life – an improvement of civilisation and a solution to its seemingly intractable problems.

    The end product of such an educational process would be less likely to abscond in the face of odds because he or she must have learnt to courageously vie for truth and progress, not for vulgar repute or profit.

  • ‘Avoid feeding social media with negative narratives’  

    ‘Avoid feeding social media with negative narratives’  

    Anambra State ICT Agency has urged media influencers to resist the temptation of feeding the social media space with negative narratives about the state.

    Managing Director, Fred Agbata, gave the advice yesterday at the one year anniversary celebration of the Wikimedia Anambra Network of Wikimedia User Group Nigeria, Wikimedia Foundation, WMF.

    He said there were several positive stories about Anambra than the negative narratives being peddled by enemies of the state.

    He congratulated the Wikimedia Anambra Network on her one year anniversary, underscoring its place in the Governor Chukwuma Soludo-led administration’s efforts to make the state liveable and prosperous.

    He said: “Media practitioners must brace up to the challenge of projecting right stories about Anambra, especially through digital platforms such as the Wikipedia.

    “If you don’t tell your story, no one will, because no one knows your culture and your realities the way you do. For example, editors in Lagos or elsewhere may not know exciting stories of Anambra communities.

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    “That’s why it’s important this kind of network multiplies across all parts of the country. It’s also why Anambra ICT Agency decided to work with the Network to assist in changing the narratives.”

    Head, Wikimedia User Group, Anambra Network, Dr. Ngozi Osuchukwu, said the Network had planned and executed over 22 projects in the state and beyond since its one year of existence.

    “These projects cut across many areas including health, governance and politics, community information, open knowledge and lately, they ignited a partnership with the state government, through the Anambra State ICT Agency.

    “The Anambra Network won the network with the most participants in July’s ‘Naija Office Hour’. From here, people have been selected to attend Wikimedia international conferences.

    “Last month, one of us was sponsored to Singapore for a Wikimedia activity. In the months to come, one of us is going to Morocco for Wiki activity and another person is going to India also soon.

    “So, there are a whole lot of activities going on. Today offers us opportunity to count our numerous successes,” she said.

  • Most popular social platforms based on monthly visits

    Most popular social platforms based on monthly visits

    Social media usage is one of the most popular online activities. In 2022, over 4.59 billion people used social media worldwide, a number projected to increase to almost six billion in 2027.

    Market leader Facebook is the most used social media app and was the first social network to surpass one billion registered accounts and currently sits at more than 3.03 billion monthly active users.

    Youtube comes second with 2.56 billion users monthly while other Meta owned Platforms WhatsApp, Facebook Messenger, and Instagram also generate over over one billion monthly active users each.

    In the final quarter of 2022, Facebook reported over 3.7 billion monthly core Family product users.

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    In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

    Here are the most popular social platforms by monthly active users:

    Facebook: 3.03b

    YouTube: 2.56b

    WhatsApp: 2b

    Instagram: 2b

    WeChat: 1.31b

    TikTok: 1.09b

    Messenger: 1b

    Linkedin: 930m

    Telegram: 800m

    Snapchat: 750m

    Douyin: 730m

    Kuaishou: 640m

    Weibo: 586m

    QQ: 572m

    X (Twitter): 541m

    Qzone: 517m

    Reddit: 500m

    Pinterest: 450m

    Teams: 300m

    Quora: 300m

    Skype: 300m

    Tieba: 300m

    Viber: 260m

    imo: 200m

    Twitch: 180m

    Line: 178m

    Josh: 150m

    Discord: 150m

    Vevo: 150m

    Picsart: 150m

    Likee: 150m

    Tumblr: 135m

    Stack Exchange: 100m

    VK: 100m

  • Fraud in Social Investment Programme

    Fraud in Social Investment Programme

    SIR: We laud the honesty behind the disclosure of the fraud involving the Social Investment Programme of the federal government in some states as announced by the Special Adviser to the President on Social Investment Programme, Mrs. Mariam Uwais. We align with her suggestion for proper monitoring of the scheme nationwide. This kind of honesty is needed in our collective effort to fight corruption in the country.

    It clearly shows that there is no hiding place for the corrupt under her watch. It clearly shows that there is hope at the other end of the tunnel in our fight against graft and she deserves commendation.

    The presidential aide’s admittance that “the Federal Government was weak in the monitoring of the implementation of the programmes reinforces the need for civil society partnership with government to strengthen the monitoring of expenditure of funds meant for the programme.

    Uwais had listed those corrupt practices as including shortchanging, racketeering and harassment of beneficiaries as well as exploitation of the vulnerable. It is sad to note that state officials working under the programme were taking undue advantage of the poor people they were supposed to be serving and helping to exit poverty. We call for full scale investigation by the federal government to bring all suspects to book to serve as deterrence to others.

    ANEEJ as a leading CSO in monitoring of the use of public funds for poverty eradication in the country would bring our experience to support the effort of government in this regard, more so as some looted funds being repatriated from Switzerland and other sources are being chanelled to National Social Investment Programme. We would join forces with other stakeholders to ensure that monies meant to combat poverty are not looted by the corrupt at the state levels.

    The social investment programme of the federal government was put in place by the Buhari administration as a palliative measure. It seeks to create jobs through a school feeding programme for children in primary schools and soft loans to indigent women and youth. Prior to revelations by the organisers of the programme, there have been complaints regarding the quality of food being fed to school children and ghost recipients who have hijacked it for fraudulent intents. These instances reveal that the programme, laudable as it seems, may be one example of a social remedy which may not have been well-thought out for execution.

    It is for this reason that ANEEJ calls for a committee to be set up by the federal government to rejig and re-evaluate the programme based on the revelations of corruption and irregularities expressed by the coordinators of the Social Investment Programme.

     

    • Rev David Ugolor,

    Africa Network for Environment and Economic Justice,

    Benin City.

  • Osun leads again in social protection policy

    Osun leads again in social protection policy

    The Osun State chapter of the All Progressives Congress (APC) has said the state is leading in initiating a comprehensive Social Protection Policy framework of global standard that will alleviate poverty and promote a dignified life for all segments of the society.

    “This policy targets the vulnerable, especially from birth to working age, in the sustainable provision of healthcare, education, training for skills acquisition and the empowerment of youths and provision of access to social amenities for the underprivileged,” the party said.

    In a statement yesterday in Osogbo, the state capital, by the Director of Publicity, Research and Strategy, Kunle Oyatomi, APC noted that “Osun Social Protection Policy” is the framework for institutionalising the efforts of the state government to alleviate and eventually eliminate poverty in all its ugly manifestations in the state.”

    It said: “When fully incorporated into the laws of the state, it will become mandatory for any government in power to continue with the policy by prioritising measures to ensure a life of dignity for all in the state.”

  • Social protection affordable in low-income countries, says ILO

    Social protection affordable in low-income countries, says ILO

    The International Labour Organisation (ILO) in its  World Social Protection Report 2017-2019 has said  the poorest countries can afford to extend social protection to all citizens.

    According to the ILO report, the universal coverage in old-age pensions has been achieved by more than 20 countries, including Bolivia, Botswana, Brazil, Cabo Verde, China, Lesotho, Mauritius, Mongolia, Namibia, South Africa, Timor Leste, Trinidad and Tobago and Zanzibar (Tanzania).

    It stated that countries normally achieve universal coverage by a combination of contributory social insurance and tax-based social assistance or social protection floors.

    “Finding out just how much social protection floors cost is easy, thanks to the ILO’s new calculator. The ILO Social Protection Floors Calculator  makes it possible to estimate the costs of child and orphan allowances, maternity benefits, public works programmes for those without jobs, disability and old-age pensions,” the report said.

    The report also highlighted that the cost of universal benefits for 364 million children, 81 million pregnant women, 103 million persons with severe disabilities and 153 million older persons ranges from 0.3 per cent of GDP for Mongolia to 9.8 per cent of GDP for Sierra Leone – with an average cost of 4.2 per cent of GDP in 57 lower income countries.

    “From a global perspective, these life-changing benefits for 700 million people – nearly 10 per cent of the world’s population – would require only 0.23 per cent of global GDP. That’s just 1.1 per cent of what G20 countries spent to bail out the financial sector in 2009. It is a question of priorities,” said Isabel Ortiz, director of the ILO’s Social Protection Department.,

  • Churches challenged on social inclusion 

    Churches must place greater emphasis on social works to change their immediate environments, the Executive Director of Centre for Leadership, Strategy and Development, Dr Otive Igbuzor, has stated.

    He spoke at the 57th birthday ceremony of the Convener of Catalyst for Global Peace and Justice Initiative (CPJ), Pastor Sam Aiyedogbon in Lagos.

    Igbuzor regretted that global wealth and poverty are increasing simultaneously, saying churches have to rise to become a force for the voiceless, defenceless and helpless.

    He noted that the system of the world increasingly provides incentives for few people to be rich while a majority wallow in penury, which is against the values of social inclusion that Jesus teaches.

    Although he noted the reformation movement in the 14th century and birth of pentecostalism in the 20th century led to the revival of the church, he lamented that the church neglected the social dimension and integrated mission of Jesus within their environments.

    Igbuzor, who is also the Presiding Pastor of Compassion of Jesus Global Mission International, cited a recent research by OXFAM indicating that in 2015, three richest people in the world have more wealth than the Gross Domestic Products (GDPs) of 48 countries.

    The same report indicated that the wealth of five richest people in Nigeria will eliminate poverty completely from the nation, he declared.

    He challenged the church to continue to speak truth to power, declaring prophetic ministry must be revived, no matter whose ox is gored.

    Chairperson of Transition Monitoring Group, Dr. Abiola Akiyode-Afolabi, challenged churches to intervene in national reorientation and value orientation.

    She noted the church wields a lot of influence on the people and their intervention in promoting the values that unite everyone together cannot be undermined.

    The chairman of the occasion and convener of CPJ, Aiyedogbon, said the idea to start the foundation was through divine inspiration.

    The General Overseer of Realm of Glory Church said: “I was writing a column in one of the newspapers from 1996 to 2009 on religion and where I addressed the challenges in the society and excesses of the pentecostal churches were part of what led to the formation of the foundation.

    “As an individual, when you see a need or a problem and you are passionate about it, you pray, speak and have engagements in your conversations with people and obviously it will make God to birth something in you and that’s how the idea came up.”

     

  • Addressing social inequality

    SIR: The increasing gap between the rich and the poor undermines development by hindering inclusive economic progress, weakens democratic life and threatens social cohesion. The rapidly growing gap between the rich and the poor is intrinsically unfair. It makes the attainment of widespread human wellbeing very difficult.

    Over time, the gap between the rich and the poor has being on the increase in Nigeria and most other developing nations. Internal forces like poor domestic policy implementation and external forces like globalization have combined to aggressively increase inequality in Nigeria. Financial globalization is being accompanied by skill-biased technical change which has increased wage inequality by rapidly scaling up wages and premiums on skilled labour while Nigeria’s domestic policies have magnified the negative effect of globalization on income distribution. Monetary policies that de-emphasised economic growth, fiscal policies that prioritized fiscal consolidation at the expense of social expenditure, labour policies that weakened the bargaining position of labour as well as retrogressive taxation have all played one role or the other in making the rich to be richer and the poor to be poorer.

    Reducing the gap in income inequality means that countries must take steps towards achieving inclusive growth. Inclusive growth is growth that raises the income of low-income households faster than that of high-income households. One strategy to achieve inclusive growth is to disproportionately change the patterns of economic growth to favour low-income households.

    The first step to achieve this would be to create productive employments, since wages are the main source of income for the poor. Employment policies should vigorously address creating quality jobs that provide sufficient income and security. Another means to create inclusive growth is through fiscal policies. Fiscal policies provide a very powerful option for redistributing available wealth. Social protection and consumer subsidy programmes are relevant. Social protection programmes improves the income of the poorest households by providing a minimum income security which can be used for investing in human capital and income generating activities. Subsidies also improve the income of the poorest households by directly affecting the cost of basic household goods.

    Social protection approach could be protective, preventive, promotive or transformative. The protective approach is to provide social assistance through cash transfers, food transfers, fee waivers for social services, school subsidies, school feeding, etc. The preventive approach is to provide social insurance through health insurance, premium waivers, subsidized risk pooling mechanisms, etc. The promotive approach is to provide productive transfers, subsidies and work through agricultural input transfers, fertilizer subsidies, asset transfers, public work programmes, etc. The transformative approach is to provide social equity measures through equal rights and social justice legislations, affirmative action policies, equal protection, etc.

    However, considering how deep-rooted corruption and entrenched interest has destabilized certain countries, the challenge would be the possibility of a sincere and judicious implementation of the programmes.   Another strategy to achieve inclusive growth is to expand opportunities for low income households and disadvantaged groups to access employment and income generating options. Policies that remove the obstacles that prevent certain groups and disadvantaged populations from accessing employment and income generating opportunities should be part of an inclusive growth strategy. Dismantling horizontal inequality usually requires legislative or administrative reforms to repeal and address discriminatory practices. Legislations that grant equal access to land ownerships is relevant.  Developing an over-arching social protection policy framework is key. This will provide clear institutional roles and responsibilities to guide social protection design and implementation at the federal and state levels.

    Stakeholders should support political commitment to social protection at the federal and state levels while the government should allocate more resources to social protection programmes. Focus on equity should be integrated into the design and implementation of social protection programmes while the governance features should be strengthened.

     

    • Martins Eke,

    Centre for Social Justice, Abuja

     

  • Social Investment Programme commences in Edo

    The Edo State chapter of the Federal Government Social Investment Programme (SIP), which offers micro credit to market women and men, cooperatives and traders’ associations, artisans, small-scale farmers, small business owners and youths across the 18 local government areas in the state, has commenced operations.

    The State Coordinator of the SIP, Rev S.O Uhunmwangho, yesterday, announced this in a statement.

    This was as it was revealed that the federal government had commenced disbursement of N140 billion interest-free loans to accredited beneficiaries of MarketMoni, the Government Enterprise and Empowerment Programme (GEEP) targeting market women and traders, artisans, youth and farmers across the federation.

    On how to register for the programme, he said: “Interested persons are advised to log onto www.bio.ng/marketreg for details on how to benefit from the loan scheme. Note that this is the only designated website”.

    Alternatively, he noted that people could also visit the desk officer of the programme at the state’s Ministry of Commerce and Industry in Benin City, while they could also contact him on 08038579236.

     

  • How Nigerian Breweries drives social campaigns

    How Nigerian Breweries drives social campaigns

    Despite the economic recession, which has affected businesses’growth and made many firms to cut down on corporate social responsibility (CSR) spend, Nigerian Breweries still takes CSR as a priority, writes ADEDEJI ADEMIGBUJI. 

    Experts have identified poverty, lack of portable water, corruption, poor basic health care facilities, ill-funded and equipped educational system, environmental degradation and pollution, militancy and insurgency as some of the social problems facing Nigeria.

    Their hope that the government  would tackle some of these challenges has remained elusive over the years. While they wait for  manna to fall from the seat of power, most corporate organisations offer some respite, despite tough operating environment.

    According to an investor, though companies are not saddled with providing basic amenities like the government, “as people in the world of business, we cannot look away. The world of business can lay claim to many fantastic achievements, but we must not forget our involvement in many of the problems. We must commit ourselves to finding solutions. I believe that the role of business is to make the world a better place for everyone”.

    The investor explained that while businesses must make sense economically, it must also be environmentally and socially responsible.

    The World Business Council for Sustainable Development, in a recent report noted: “Corporate social responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.”

    According to Social Enterprise Reporting and Accountability (SERA), the total spend on CSR by companies in Nigeria increased from a little over N600 million in 2006 to N30 billion in 2013, while over N27.8 billion was spent in 2014. Though figures for last year were not available, they are not likely to be less.

    For Nigerian Breweries (NB), there are no better ways to support the society where it has continued to benefit immensely from.

    Its yearly Golden Pen Award; Maltina Teachers Award; Beer Academy and Summit, among others, are some of its CSR programmes.

    Driven by a vision to “win with Nigeria” and be responsible to its  stakeholders, the company has been supporting national development aspirations.

    These have earned for the giant brewer several awards. For instance, the brewer was named the Best Company in Responsible Consumption and Production in the year. It clinched the honours at this year’s Nigeria CSR Awards – The Social Enterprise Report and Awards (SERA) held in Lagos.

    In 2014, the company was also named the Overall Winner, Most Socially Responsible Company in Nigeria. In that year, it won four awards – The Best Company in Infrastructure, Best Company in Supply Chain, CSR Practitioner of the Year and the overall Best Company in CSR, confirming its position as the most socially responsible corporate citizen in the country.

    Besides, NB has also embarked on promoting responsible beer consumption.

    To do this the brewer brought   microbiologists, dieticians, nutritionists, medical doctors, and sociologists, among others, to its National Beer Summit to address the issues.

    This year’s symposium entitled: ‘Beer and culture’ was attended by  top celebrities which held at Eko Hotels, Victoria Island, Lagos.

    NB Managing Director, Mr. Nicolaas Vervelde  said the aim of the symposium was to share knowledge on beer consumption.

    Lagos State Governor, Mr. Akinwunmi Ambode, lauded NB   for its CSR intervention in employment through investment in agriculture and corporate backward integration.

    During a visit to NB, he said agriculture, which is once the mainstay of the economy, would only thrive when backward integration is encouraged by not just the government, but corporate organisations, such as NB.

    “With the thousands of jobs you have created through your sorghum and cassava value chains, it is clear that we can use agriculture and backward integration to revive and reflate this economy. We would like to partner with you in this regard to increase employment in Nigeria,” the governor said.

    He lauded the management of the company for taking the initiative to engage over 250,000 farmers in its sorghum and cassava value chain, saying that it has gone a long way in providing jobs for the people.

    “I am excited that you are employing about 250,000 farmers in your value chains and that you also have 4000 direct employees.You create jobs for Lagosians and we are very happy that you are part of the success story of our Lagos. People employed in all the beer parlours and restaurants are part of the indirect jobs that you have created for Lagosians,” he said

    The governor congratulated the company on its 70th anniversary and praised it for being a responsible corporate citizen, adding that it had done better than other firms in CSR in the state.

    The governor pledged the continued co-operation of the state for NB. “We are part of this partnership and we shall do all to support it,” he said.

    NB Technical Director, Mr. Henk Wymenga, listed the company’s socio-economic impact in Lagos to include job creation, compliance in  taxe payment, local sourcing of raw materials, including the company’s sorghum and cassava value chain as well as its long-term sustainability agenda, “Brewing a better world.”

    As a result, Lagos signed a Memorandum of Understanding (MoU) with Nigerian Breweries on the ‘One Lagos Fiesta’.

    Also, recently the Federal Road Safety Corps (FRSC) and NB restated their commitment to reduce road crashes, particularly those caused by drunkenness.

    Announcing the commencement of the eighth yearly ‘Don’t drink and drive’ campaign, an initiative of NB with FRSC in Lagos, the organisations said there was the need for effort on responsible consumption of alcohol.

    The company is also collaborating with about 12 global alcohol business in five key areas, such as: under-age drinking, marketing code of practices, consumer information and product innovation, drink-driving and retailer support.

    Two years ago, NB and the FRSC organised a “Don’t drink and drive” campaign in four states, covering 1,080 commercial drivers.

    The company’s deal with the FRSC had, in the last six years, been directed at communication to change drivers’ behaviour towards alcohol. Also, in collaboration with the International Centre for Alcohol Policy (ICAP), the company had embarked upon an evaluation of previous enlightenment programmes directed at the primary target groups.

    Meanwhile, not a few industry watchers consider NB’s bold steps at leading moderate drinking a huge risk. They argued that for a product that requires huge volume sales to make profit, educating the public on risks associated with beer abuse may be considered counter-productive.

    However, for a company that believes that decisions should be based on the knowledge  of their environment, products and services, NB has decided to continue to win the consumers by advocating moderation in alcohol intake.