Tag: sponsorship

  • Authors and corporate sponsorship

    Authors and corporate sponsorship

    Live music, spoken poetry, bright lights, book reading and colourful murals created an alluring ambience that enlivened the mood of the eclectic crowd that gathered at the unveiling ceremony of Dr Ebidenyefa Tarlia- Nikade’s tragic novel: “When Tomorrow Beckons”.

    The book launch, which was held weekend, in Yenagoa, Bayelsa Capital, attracted the Bayelsa Governor’s wife, Justice Patience Diri, government functionaries, literary enthusiasts, writers, academia, poets and the traditional institution.

    Justice Diri, who was special guest of honour, urged the private sector and development partners to support authors by sponsoring reading programmes and endowing prizes for research and writing.

    According to her, “ideas are the raw materials for innovation”, stressing that “when we invest in knowledge, we compound progress”.

    She reiterated the imperatives of discipline and cultivating a strong reading culture, stressing that knowledge, hard work, and integrity remain the surest path to personal growth and lasting impact.

    Diri emphasized the vital role of books in shaping ideas, preserving memory, and inspiring future generations.

    She described the occasion as more than just a literary event, but a celebration of knowledge, culture, and progress that resonates with the values of society.

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    Commending the author for her effort, Justice Diri, stressed the value of book which she said came at a timely moment, noting that literature preserves memory, sparks public debate, and inspires young people.

    “When Tomorrow Beckons is a work that arrives at a timely moment for our society and those who care about ideas, culture and progress. I congratulate the author for the courage, discipline and generosity it takes to bring a manuscript from a quiet idea to a book we can hold and read.

    “I love literature, I love books and I love to write. Books are unique, they travel farther than their authors and they live longer than their first readers. They preserve memory, sharpen public debate and give young minds something worthy to aspire to,” she added.

    She said the novel provides clarity, balance, and lessons that makes it useful for literature scholars and readers alike.

    Chairman, Pan Niger Delta Forum (PANDEF) Ambassador Godknows Igali, who chaired the occasion, praised the author for telling the Ijaw story with candour, courage using literature to of an indigenous riverine people.

    His words, “The book touches on the Ijaw identity and who we are as a people in the Niger Delta. Young people should turn to writing about their origin as a way to preserve our history.”

    Dr. Ebidenyefa Tarila-Nikade said proceeds of the book launch would be channelled towards the Spelling Bee Bayelsa competition which is in its fourteenth year.

    She said the Spelling Bee competition targets children in primary and secondary schools across the state.

    She said, “The Spelling Bee is to encourage children to develop interest in mentally rewarding activities. We plan to give financial rewards, educational materials, and, if possible, scholarships to participants.”

    She further noted that When Tomorrow Beckons was written to promote Ijaw culture, stressing that the book shows the people’s cosmology, traditions, and values beyond oil struggles and poverty.

    “It is to tell the world that we are strong people with our norms, our taboos, our worldview, and our rich cultural heritage. Our food, our dressing, everything is embedded in this work,” she said.Dr. Tarila-Nikade urged young writers to be intentional and disciplined in their craft, stressing that, “For you to carve a niche for yourself, you have to take time to engage in deep research in your area of interest and come out with something laudable that will be worthy of accolades,” she urged.

    She encouraged young people to balance social media with serious reading and research, adding that consistent engagement with books remains the key to greatness.

  • Coscharis, Ford announce sponsorship for Titan TV show

    Coscharis Motors and Ford Motor Company have announced their continued sponsorship of entrepreneurial reality TV show, The Next Titan, for the third consecutive season.

    The winner of Season 5 will receive a brand new Ford Focus to help them run their business more efficiently.

    Coscharis Motors is the sole distributor of new Ford vehicles in Nigeria. Coscharis Motors and Ford sponsored The Next Titan in 2016 and 2017.

    “Coscharis Motors is pleased to support the reality show once again,” said Abiona Babarinde, General Manager, Marketing and Corporate Communications.

    Ford Motor Company Director of Marketing, Sales and Service for South Africa and Sub-Saharan Africa, Conrad Groenewald said: “At Ford we firmly believe in the importance of mobility and freedom of movement in driving human progress. We hold firm to the vision of our founder Henry Ford, who strived to put the world on wheels so everyone could enjoy the benefits of mobility. That is why we have continued this partnership, which will help deserving contestants realise their dream.”

    The Next Titan, now in its fifth season, is a platform for young entrepreneurs to demonstrate their talent in business . The primary purpose of the programme is to challenge the public’s perception of entrepreneurship, awaken the nation’s entrepreneurial spirit, inspire contestants and viewers to strive for success in business, and become masters of their own destinies.

    Sixteen participants, between the ages of 21 and 40, will battle one another for 10 weeks in various business tasks, such as strategy, sales, marketing, and promotions.

     

  • Zone Tech Park plans start-ups sponsorship

    A venture builder for start-ups, Zone Tech Park, has unveiled plans to sponsor start-ups.

    According to its founder, Bolaji Olagunju, the sponsorship was established to turn great ideas into products and services efficiently and profitably.

    He spoke at the launch of Zone Tech Park at the company’s premises in Gbagada, Lagos.

    Olagunju said the start-ups would have direct access to more than 400 domestic and international corporations who are clients of workforce.

    He said: “African starups are faced with significant challenges that hinder their growth. Zone Tech will change the status quote and help individuals and their businesses to realise their full potential through education, venture building and strategic enterprise support.”

    He said the firm is open for start-ups at all stages in their life cycle, from those that are a great idea on paper to those with customers already on-board.

    “Zone Tech Park has a free co-working space for start-ups, which are not charged for access to the tech hub’s multitude of services and advisers. . We also plug our start-ups into a network of more than 400 corporations giving them direct access to market, helping them to avoid bottlenecks, strike deals faster and scale quicker. We support our start-ups in preparing for funding rounds by giving access to a network of potential investors, accelerator programs and ecosystem architects.

    “We have experienced in-house engineering team of over 20 software developers and designers; we also have experts in finance, legal, marketing, sales and fundraising teams that are ready to start work with our start-ups.’’

    According to the Zone Tech Park Chief Executive Officer, Toro Orero, the firm is not another co-working space, but would build companies.

    “With the wealth of corporate clientele at our disposal, we have hit the ground running and we are already  building world-class products and housing great start-ups.

    “We have experienced in-house engineering team of over 20 software developers and designers; we also have experts in finance, legal, marketing, sales and fundraising teams that are ready to start work with our start-ups,’’ he said.

  • Foundation takes over sponsorship of Chibok girls in US

    Foundation takes over sponsorship of Chibok girls in US

    Five of the 10 Chibok girls currently in the United States of America (USA) are to have their education bankrolled by the Murtala Muhammed Foundation.

    All the 10 were initially taken to the USA by some Non-Governmental Organisations (NGOs) ostensibly to give them scholarship.

    The arrangement failed to work prompting the federal government to seek the assistance of the foundation, Women Affairs Minister  Hajiya Aisha Alhassan said yesterday in Maiduguri,the Borno State capital.

    Hajiya Aisha who met with some parents of the over 200 Chibok girls who were abducted in April 2014 by Boko Haram said: “what happened was that the girls escaped from Boko Haram captivity and returned home to Chibok.

    “But some NGOs and religious organisations approached the parents with offers to take them away from the area due to the trauma.”

    Government was not consulted  and  the parents accepted to release the girls ,she said.

    Soon after the girls had arrived the USA,their  parents petitioned the Federal Government that they had negative reports on the girls.

    She said:”The parents sent information to government that they heard that the girls were not in school in the U.S. and that government should intervene in the matter.

    ”We investigated the matter through the Ministry of Foreign Affairs and the Nigerian Embassy in the U.S. and found it to be true.

    “Our investigations corroborated the parents claim that the girls were not taken to school, rather, they were being used by the NGOs to make money.

    “But government does not take responsibility over someone else mistake.”

    She said President Muhammadu Buhari on hearing of the development mandated her to meet with the parents over the issue.

    “So, I have come here to meet with the parents and we have discussed, I have told them the options available.

    “What we can do is to talk to some donor agencies that we are working with so that they can take up the sponsorship of the girls.

    “Consequently, I am happy to say that the Murtala Muhammad Foundation has taken over the sponsorship of five out of the 10 girls.

    “They have found schools for them and they are doing well.”

    She said the remaining five girls are still in the custody of two individuals in the U.S.

    Two of them are with a white American and three with a Nigerian simply named Emmanuel.

    The Minister said the Murtala Muhammad Foundation has signified interest in taking the two girls from the white man,adding: “we spoke with Aisha Muhammad, the Chairperson of the Foundation and she agreed to take over the sponsorship of the two girls with the white man.

    ”But she declined to extend the scholarship to three of the girls with Emmanuel.”

    She said it was discovered that there were other five Chibok girls in the U.S. also studying apart from the 10.

    “Today during our discussions, we realised that there was a first group of five girls taken to the U.S. “But the parents said that they were in touch with them and the girls are in good hands,” Alhassan said.

  • Okpekpe grabs Linkage Assurance plc’s sponsorship

    Okpekpe grabs Linkage Assurance plc’s sponsorship

    Director of Organisation for the annual Okpekpe 10-kilometre road race, Zak Amodu has revealed that the body has secured the sponsorship of Linkage  Assurance plc as the Official Insurer of the second edition slated to hold on May 7.

    Disclosing this at a world press conference in Lagos on  Sunday, Amodu said: ” In our determination to meet the requirement of the IAAF label condition, we have this afternoon secured the sponsorship of Linkage Assurance plc as the Official Insurer of the fourth edition of the OKPEKPE road road. They will provide insurance cover for the entire 3000 runners  expected this year on a value in kind basis with some cash to support the overall race organisation.

    “The total financial commitment of N10 million will be  envisaged to cover the following: 1.Death benefit for each athlete and official; 2. Permanent Disablement; 3. Medical Expenses. Linkage will be the joining the following broadcast partners:

    Supersports – they will broadcast on Pay TV and support with a pre-event Lets Play activity for 2000  kids on  the 6th May 2016. AIT will be broadcasting terrestrial as a broadcast partner alongside Channels TV.

    “As in the first bronze label race, we are committed to improving our status with the ambition of getting a silver label.

  • Lagos stops pilgrimage sponsorship

    |Lagos State Government will no longer sponsor pilgrims to Mecca and Jerusalem, Commissioner for Home Affairs Dr AbdulHakeem AbdulLateef said yesterday.

    While addressing some Muslim faithful in Ikeja, AbdulLateef said the falling oil price and the need for the state to invest more on infrastructure and capacity building informed the decision.

    He said the prevailing economic realities had made it difficult to continue to finance Hajj for individual nows that about a million naira is required for such sponsorship.

    “It is better to invest such an amount in public schools or hospitals for the benefit of Lagos residents and Nigerians at large. Individuals intending to visit Saudi Arabia for Hajj and Umrah and those going to Jerusalem should be prepared to bear the economic implications involved, as the state government is resolute about cutting wastages,” he said, adding: “Islam is a religion of capacity. Whoever has the intention of performing Hajj and does not have money to pursue such dream will have the reward of someone that has performed hajj.”

  • ActionAid launches community sponsorship

    Charging the need to be one’s brothers’ keeper, ActionAid Nigeria, a non-governmental organisation, poised to end poverty and social injustice, has embarked on it latest fundraising strategy tagged ‘Take Action, End Poverty.’

    The launch of a community sponsorship effort, which is to raise funds locally for development of communities in dire need, took place in Lagos on Thursday.

    According to the ActionAid Nigeria Country Director, Dr. Hussain Abdu, there is enough resources to go around everyone but not enough for everyone’s greed.

    “Many Nigerians want to give to help,” he said. “In fact, they are already giving one way or the other. But with this community sponsorship, you can see the schools, boreholes, scholarships, and hospitals which your money is helping to build.”

    The community sponsorship targets middle income earners in Nigeria to subscribe for a minimum monthly donation of two thousand naira or three thousand naira.  Interested donors can access www.actionaid.org/nigeria for more information on how to donate.

    The event had in attendance ActionAid ambassadors and Nollywood actresses, Hilda Dokubo and Dakore Egbuson, people from civil society, business, as well as the press.

    ActionAid Nigeria began operations in Nigeria in January 2000 and has so far impacted on 205 rural communities.

  • Stop sponsorship of pilgrimages

    SIR: Over the years, government sponsorship of pilgrimages for select few has gained prominence and has often been seen as a way of rewarding party loyalists, political associates, friends and families of those in government. This has resulted into setting aside huge amounts of money that isn’t enough to provide basic amenities for the people into sponsorship for these holy journeys.

    Government has a responsibility to provide good infrastructural amenities like good roads, potable water, quality and affordable education, good health care, and creation of enabling environment for businesses and investments to thrive.

    It is therefore wrong and unfair for money which belongs to everybody to be used to sponsor a few on pilgrimages. It is unlawful, and unreasonable – against the tenets of both Islam and Christianity.

    In some cases, nearly twelve percent of the budget is set aside for pilgrimages even though some of the concerned states are considered as “poor”. The people lack potable water hence the prevalence of water borne disease like Cholera, Typhoid fever etc. Healthcare delivery systems are in total shambles and rot; there is total absence of well equipped clinics and this has greatly increased maternal mortality.

    Apart from the federal and state governments, local governments are also involved in sponsoring people for pilgrimages, yet they often “cry” of no money to carry out projects that have direct bearing on the lives of their people.

    Governments at various levels should put an end to this uneconomical and unnecessary spending and focus on the business of providing the much craved dividends of democracy. If going on Hajj or Jerusalem/Rome is truly a religious obligation, then I do not see why it should deny the people of the basic amenities needed for life. People shouldn’t be deprived of their rights to quality socio-economic infrastructure just because those in governments have to sponsor their party loyalists on pilgrimage. No wonder some pilgrims abscond when they get to the holy lands. It is evidence that they weren’t prepared spiritually to undertake such journeys.

    The National Assembly and human rights organizations should come to the aid of ordinary Nigerians by prevailing on governments at all levels to put an end to these reckless spending once and for all. The people are dying and the hunger for the provision of basic amenities is high. Somebody should please call the concerned governments to order.

    • Hussain Obaro,

    Ilorin

     

  • APFON celebrates league broadcast sponsorship

    Association of Professional Footballers of Nigeria ( APFON) has expressed delight at the recently announced broadcast sponsorship deal between the League Management Company (LMC) and SuperSport for the Nigeria Professional Football League ( NPFL). The four-year sponsorship is worth $34m and will accommodate terrestrial broadcast stations to rebroadacst signals of live matches from the satellite channel.

    Austin Popo, Secretary of APFON, described the new deal as another major step towards securing a rewarding career for active Nigerian football players.

    “We welcome this partnership and wish to praise LMC and SuperSport for this partnership which has liberated the League from the clutches of profiteers who in the last seven years have fed fat on the sweat of Nigerian players,” Popo stated.

    He said the expectation of the players’ union is that their members will be beneficiaries of the proceeds of the sponsorship through enhanced welfare packages at their clubs. “APFON sees a brighter future for the Nigerian player not only in terms of improved welfare but also in the expected windows of opportunities to the global football family that will be seeing the abundant qualities that abound in Nigeria.”

    The League broadcast deal has been a subject of media speculation since 2006 with conflicting figures being debated as the rights fee paid through a third party to the defunct Nigeria Football League and Popo says, “today we have a deal whose value has been declared to the public and no middle agencies.” He praised members of the LMC for the foresight and courage to break away from a past that exploited a public asset.

    APFON, he said, is urging the clubs to work with the LMC towards achieving full commercial exploitation of the Nigeria Professional Football League assets to expand the scope of accruable gains in job creation and improved returns for all stakeholders.

  • N24m deals: Guinness renews Enyimba, 3SC’s sponsorship

    N24m deals: Guinness renews Enyimba, 3SC’s sponsorship

    • Each club to sport Dubic jerseys for N12m
    • Both teams in Federation Cup clash

    Shooting Stars Sports Club (3SC) of Ibadan and Enyimba of Aba go into today’s Federation Cup Round of 16 tie at Abuja with the information that they have sealed a year’s extension to their Guinness sponsorship deals.

    Both clubs had separate one-year shirt endorsement deals with a Guinness brand, Dubic, which ended in April before this renewal.

    The marketing manager of the Oluyole Warriors, Ademola Abodunrin, who broke the news to SportingLife, stated that the club had agreed in principle with Guinness for a fresh contract and are only expecting a return of the Memorandum of Understanding (MoU) from the company to make it official.

    3SC wear jerseys branded with Dubic just like Enyimba and their reward is 12 million naira each for a year.

    Five other premier league clubs also recently secured a year’s sponsorship with Guinness’ other brand, Harp. They are Heartland, Dolphins, Sunshine Stars, Lobi Stars and Enugu Rangers.

    Meanwhile, 3SC have revealed that they have put aside the home draw against Dolphins of Port Harcourt and shifted attention to the Federation Cup Round of 16 tie with Enyimba at the FIFA Goal Project Turf at Abuja.

    The media officer of the Oluyole Warriors, Jubril Arowolo, told SportingLife that they arrived at Abuja on Monday and were ready to defeat the People’s Elephant to grab the ticket to the last eight.