Tag: Sporty TV

Africa’s fastest growing free-to-air sports network Sporty TV has unveiled a number of exciting sports packages for its Nigerian market.

Speaking at a press conference in Lagos yesterday, Oluchi Enuha, the Executive Representative of the Network in Nigeria, said these packages would change the entire landscape of sports broadcasting, not only in Nigeria but across the globe.

Enuha also announced a partnership with the Nigerian Television Authority (NTA) and other global media leaders, stating that the partnership would set new standards for free television and deliver value as well as affordable top class content for viewers and advertisers alike.

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“This is an unprecedented delivery of value and premium content at no cost to the Nigerian viewer. This is definitely transforming the broadcasting landscape across Africa,” Enuha  said at the presser.

He continued: “We are delivering over 600 live events including the English Premier League, Spanish La Liga, German Bundesliga, South American football, some Super Eagles 2026 World Cup qualifying matches(the last four games), the FIFA World Club Cup, the upcoming 2026 FIFA World Cup finals and even the just concluded 2025 World Athletics Championships in Japan directly to viewers free.”

Sporty TV combines world class production, cutting edge technology and strategic partnerships in ensuring that every Nigerian household is able to enjoy premium sports content through its YouTube channel and mobile apps, guaranteeing maximum reach and convenience in the process.

SportyTV, Africa’s leading free-to-air sports broadcaster, today announced it has acquired exclusive free-to-air rights to broadcast Nigeria’s next four matches in the Confederation of African Football (CAF) qualifiers for the 2026 FIFA World Cup, set to take place in the United States, Canada, and Mexico.

The matches will air live and completely free on StarTimes DTT (channel 258), DTH (channel 190), the SportyTV app, available on iOS and Android, and the official SportyTV YouTube channel, offering fans unprecedented access to every kick as the Super Eagles continue their journey toward the world’s biggest sporting stage.

The coverage begins on September 6, when Nigeria hosts Rwanda at the Godswill Akpabio International Stadium in Uyo. Four days later, the team travels to South Africa for a crucial clash on September 9. October’s fixtures will see Nigeria face Lesotho (October 6) and Benin (October 13), with kickoff times for both matches to be confirmed.

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SportyTV guarantees a front-row viewing experience, with match coverage anchored by the SportyLive commentary team and on-the-ground reporting from journalists stationed  at every venue. The deal cements SportyTV as the only open-access broadcaster of these qualifiers, a significant move in a media landscape where premium matches are often locked behind paywalls.

 “For the first time, SportyTV is bringing Nigeria’s pride straight to Nigerians, completely free. This past summer, we proved our commitment to fans, and we’ll keep delivering one Premier League, Serie A, Bundesliga, and LaLiga match every weekend at no cost.

But nothing rivals the chance to broadcast the Super Eagles’ fight for the World Cup to our fans. This is a special moment for SportyTV and for all Nigerians,” said Elias Gallego, Vice President, Business Development, Marketing & Media at Sporty Group.