The Nation Newspaper

Tag: Star Lager beer

  • Burna Boy helms new Star commercial

    AFROBEAT sensational, Burna Boy has unveiled his new commercial with Star Lager Beer.

    The commercial, themed, “Come to the brighter side” shows the life of Burna Boy as a music superstar, seeing him in various elements; during a photo shoot and at a bar. The ad is also accompanied by a jingle composed and performed by the singer.

    As part of his role as the new ambassador of Star, the new campaign will also see Burna feature in the billboard ads.

    Speaking after the unveiling of the ad, Burna expressed his delight in starring in his first commercial,

    “I have never been much of an actor, so even though the cameras were on, what you see in this ad is me just being myself and celebrating the brighter side with Star. I’m thrilled to be part of the Star family and I can’t wait to partner with Star to create more magic and delight my fans.”

    The ‘Giant of Africa’ crooner has continued his remarkable success of 2018, releasing a new track, ‘Dangote’, which has enjoyed massive airplay.

  • Star Lager Beer for One Lagos Fiesta

    One Lagos Fiesta will begin on the 24th of December 2018 as count down for the over 480 hours of pure entertainment and fun activities begins.

    Star Lager Beer has been named as one of the official sponsors of the annual showpiece happening in five key districts within Lagos State for eight days.

    Residents are open to celebrate the holiday season at any of the select locations which includes; Agege Stadium, Ikorodu Town Hall, Badagry, Epe Marina and Eko Atlantic

    An Array Of Stars including Olamide, Davido, Pasuma, Sunny Ade, Slim Case will be delivering some energetic performance at all venues to lite up simultaneously the Star One Lagos Fiesta.

    According to the State Commissioner of Tourism, Mr Steve Ayorinde, a lucky winner will go home with a car at the fiesta, however, the potential winner must have a PVC in order to qualify for the raffle draw.

    There will be Beer Village Tourism, Complete with a games arena (PS4, Foosball, etc), watch Live EPL Matches, networking opportunities and fun memories.

    The sponsor has come up with an initiative tagged; Star Happy Hour designed to reward its consumers by offering opportunity to participate in a draw to win fantastic prizes from Star Lager beer.

    There will be dancing competition and comedy as well at the venues of the fiesta.

    Participants will experience cross over into 2019 in grand style with a new year toast and dazzling fireworks display over the Eko Altantic.

    The Premium beer, Cold Star Lager will be there to refresh consumers as they wrap up the year with shining moments.

  • Star Lager Beer Subscribe for Olamide, Wizkid, Kcee Concerts

    Star Lager Beer has planned to sponsor a range of music concerts holding across Nigeria this December, this has been revealed.

    The foremost Nigerian beer brand will be involved in  Wizkid Live in Concert on the 19th of December, Olamide Live in Concert on the 23rd of December, Burna Live on the 26th of December, Uli Music Festival on the 30th of December and Warri Again on the 28th of December, 2018.

    In an exciting online unveil, Star Lager Beer announced its support for the biggest music events this month.

    Speaking on the announcement, the Marketing Director Nigerian Breweries Plc, Emmanuel Oriakhi said,

    “In June 1949, the first bottle of STAR lager beer rolled off the bottling lines of the Lagos brewery of Nigerian Breweries. Today, nearly 70 years later, STAR is the undisputed market leader in Nigeria’s alcoholic beverage industry and is also recognized globally.

    “Key to creating such a powerful, vibrant and relevant brand has been the emphasis on connecting with the youth demographic through music and sports.

    STAR has been able to harness the power of music to pass messages across to its  consumers through such activities as Nigeria’s largest and most celebrated music festival, the Star Music Trek. This month, we will be supporting the biggest concerts in the music scene and we cannot wait to do even more in the coming year”.

    The launch of the Star Music App and ‘Star The Winner Is’ were other avenues through which the beer brand used music as a vehicle to engage with its consumers. Before now, STAR also achieved a similar effect through ‘Star Quest’ which provided the platform for the discovery of several established Nigerian musicians such as KCee who won the inaugural Star Quest in 2002 as part of the twin-act KC Presh.

    STAR has consistently maintained its market leadership position by ensuring its activities keys into the thoughts and sentiments of consumers. STAR has thus made itself the ‘default’ Nigerian beer and a regular part of everyday life in the minds of its consumers.

  • Star Lager ends promo, produces over 250 millionaires

    Nigerian Breweries Plc, brewers of Star Lager beer, has announced the conclusion of the Star Lager Millionaires Promo, a national consumer promotion that was designed to reward football fans and lovers of Nigeria’s premium beer brand.

    The promo, driven by limited special edition bottles of Star with unique crown corks bearing winning identifications were redeemed via mobile phone USSD codes. Over 300 million naira worth of prizes were awarded to thousands of consumers during the course of the ‘United We Shine’ promo.  Consumers won instant airtime, cash prizes of N1 million, N2 million, N5 million and N10 million plus millions of free drinks and other items. In total, the promo produced over 250 millionaires.

    The cash winners had their prizes presented to them at Star organised gala events in various cities by the brand representatives in the presence of various audiences, as the brand show cased the transparency of the process. Speaking on the concluded promo, Portfolio Manager National Premium, Nigerian Breweries Plc, Mr Olayinka Bakare, said: ”The United We Shine promo was aimed at celebrating lovers of the Star brand and fans of football who support the Super Eagles of Nigeria. We are delighted that thousands of consumers were rewarded through this promo and it was an immense success. Star will continue to support consumers and Nigerian football lovers in the days ahead.”

    Star Lager Millionaires Promo is the company’s biggest ever, as the premium beer brand, Star Lager, produced over thirty-six thousand winners across various regions of the country; Lagos, Kaduna, Edo, Uyo, Port Harcourt, Ibadan, Abuja, Enugu, Aba, Benin and Onitsha. The promo ran between June 15 and September 15, 2018.

  • Star Larger starts consumer promo

    Nigerian Breweries Plc, makers of Star Lager Beer, has announced the launch of the Star Lager Millionaires Promo, a national consumer exercise designed to reward football fans and lovers of Nigeria’s premium beer brand. The mega promo, expected to be the company’s biggest ever, is billed to give out over N400 million naira in cash between June 15 and August 15, 2018.

    Speaking on the Millionaires Promo, which is part of Star Lager’s ‘Nigeria United We Shine’ campaign which commenced a few weeks ago, Portfolio Manager National Premium, Nigerian Breweries Plc, Mr. Olayinka Bakare, declared:

    “Since 1949 when the first Star bottle was produced, the brand has always been about celebrating the unity of Nigeria, rewarding and enabling the passion of Nigerians, and supporting the team we love no matter what. It is because of this common desire for success and love for the country that we have launched the Star Lager Millionaires Promo across the entire country.”

    Thousands of consumers from across the country are expected to win instant airtime, plus whooping cash prizes of N1 million, N2 million, N5 million and the mega dream cash of N10 million naira. These are in addition to millions of free drinks and other items up for grabs.

    The announcement of Star’s Millionaires Promo also comes on the heels of its launch of special edition bottles, which were released in honour of Nigeria’s national football team, the Super Eagles. The promo winners are expected to look under the crown corks and see a winning code that is redeemed via a USSD code of *566*20# which can be dialed on any network from all mobile phones.

    Since its partnership with the Nigerian Football Federation was unveiled earlier in the year, Star Lager, the official beer of the Super Eagles, has been engaging fans in a number of activations and events, including the Star Fan Parks known for fusing music, party and live viewing experience that were held in multiple cities during the team’s preparations.

    Also, the recently opened Super Eagles Dome in Lagos has been hosting fans to memorable nights of football, music and fun with special appearances and analysis by Super Eagles legends, and performances from top entertainers such as Ice Prince, MI, Small Doctor, DJ Neptune, DJ Big N and many others.

  • M.I, Small Doctor Party in Surulere with Football Fans (Pictures)

    The Nation can report that it was more than the thrills and frills of live football match on Friday at the Super Eagles Dome at Surulere in Lagos State.

    The hundreds of the Nigeria national team fans dazzled to the live performances from the trio of M.I, Small Doctor and DJ BIG N at the 360 exquisite dome set by Nigerian Breweries brand, Star Lager for the match.

    It was really after the three time African champion recorded their first victory at the ongoing FIFA World Cup in Russia.

    The Eagles victory against Iceland got light up to a full blown rave party after Ahmed Musa-the matchwinner- scored his second goal minutes after the hitting the back of the net for the first goal…

    It was more than the rhythmic titillating  echoes of issa Gooallll!!!! Issa Gooaal!!!, Issa Gooaalll!!!, Issa Goalll!!!

    The fans stood up from their couch to celebrate the goals, the spontaneously raised their bottles of beers, embraced the one another exchanged infecting smiles, the all dome turned to an open air of jubilation for the World Cup Eagles.

    Recall that the Leicester city striker – Musa, who emerged as the Man-of-the Match, scored in the 49th and 75th minutes of the game to set the victory song for Nigeria.

    The party could not stop into the night at the dome, in Surulere after the Ahmed Musa’s brace.

    The Super Eagles Dome boasts of cutting-edge features such as high-tech and multimedia technology that gives a 360-degree experience, a tunnel showcasing the glorious history of Super Eagles on LED, a VIP lounge, and a mini studio.

    It was all a wave of entertainment into the night as the musical performances from the Nigerian artiste kept the evening out with an exciting after-party.

    As high-point the Eagles fans also got to win branded items such as generators, freezers and television sets and so much more.

    The Super Eagles Dome is also expected to be the scene of exciting football and anticipation from Nigeria fans when the team takes on  the Argentine national team in a make or mar final group game on Tuesday June 26th.

  • Star Lager entertains football fans with music

    After successful Star Fan Park activations in Calabar, Jos and Uyo, official beer of the Nigerian Super Eagles, Star Lager beer in  April 2018, extended the deluxe live football and music experience to Port Harcourt as the Super Eagles clashed with the Leopards of Democratic Republic of Congo in an international friendly match.

    Football fans in Port-Harcourt were treated to premium entertainment experience in the hours leading up to the match with in-bar activations by Star Lager beer in the Rivers State capital, where fans were given exclusive invites to the special screening of the match.

    Turntable specialist and artiste DJ Neptune, had hundreds of music and football fans singing along to songs off his latest album ‘The Greatness’ as they cheered on the Super Eagles on the night.

    One of the lucky winners, Victor Sose, expressing his delight, said, “I am super happy to have won this prize on this night celebrating the Super Eagles. It is an honour to be part of this Star Fan Park experience and I hope there will be more to come.”

    Highlighting the brand’s commitment to Nigerian football fans and the Super Eagles, Senior Brand Manager, Star Lager Beer, Nigerian Breweries Plc, Abayomi Abidakun stated that, “Star Lager beer is committed to providing the best football and entertainment offering to the fans, as we continue our united support for the Super Eagles. Our goal since we started the Star Fan Parks is to continually upgrade the execution from city to city, and we can promise fans in Nigerian a much bigger and better experience when the games eventually begin in Russia in June.”

  • Eagles hits PH in Star branded bus for DR Congo match

     

    The Super Eagles are already warming up for Monday’s international friendly match with DR. Congo in Port Harcourt.

    Coach Gernot Rohr’s led national team landed in the state capital in style and star and checked in to their Meridien Hotel on Saturday.

    Captain John Mikel Obi, Kelechi Iheanacho, Alex Iwobi, John Ogu, Francis Uzoho,  and the entire 30 players in Eagles camp preparing for the World Cup landed in high spirit as for the pre-World Cup duel.

    The Super Eagles players were conveyed in colourful branded buses provided by Star Lager beer who had earlier in the year signed a multi-year mega deal with the Nigerian Football Federation as official beer of the senior national team.

    The player have been training in Uyo following the friendly game against Atletico Madrid, and have since resumed training on Sunday at Adokiye Aimesimaka Stadium in Port Harcourt.

    Only Victor Moses is not in the camp. He has been granted permission to join  the rest of the team  in London, where Eagles will play against England on the 2nd of June at the Wembley Stadium in another international friendly.

    The Leopards of Democratic Republic of Congo have settled down in Port Harcourt ahead of the friendly match and are currently lodged at the Presidential Hotel, Port Harcourt.

  • STAR wows audience with ‘interactive experience on Trek’

    STAR wows audience with ‘interactive experience on Trek’

    STAR lager beer and its digital marketing agency Bytesize have extended the real time experiences of attendees at Nigeria’s biggest music tour “Star Music’s The Trek” to social media platforms with the use of radio frequency identification (RFID) technology.

    The 10-city concert tour which featured Nigeria’s best artistes warmed its way into the hearts of music lovers with the use of RFID-enabled devices and smart wrist tags that offered them a unique interactive experience where they shared pre-scripted and branded updates on both Facebook and Twitter.

    Obabiyi Fagade, Brand Manager STAR, Nigerian Breweries Plc., said in a statement made available to journalists that, “STAR continues to hold steady as a trailblazing brand by giving music lovers in this digital age the very first socially enabled concert in the country.

    “Concert goers in six cities on the trek enjoyed the fun experienced along with great music. We hope to improve this experience on subsequent activations on the Star Music platform, and also encourage our consumers and fans to stay close as they shine with us.”

    17 RFID devices were deployed in this year’s “Star Music Trek” which started on June 8 in Festac Town, Lagos and ended in style on August 10 in Surulere. These devices allowed users to automatically post pictures and messages on their social timelines.

    STAR’s social strategy for The Trek grows from the campaign objectives and the brand’s ubiquitous presence with a 250,000+ strong Facebook fan page, a verified Twitter account and other digital footprints. This integrated social campaign has driven impressive results.

    Bytesize CEO Bukola Akingbade believes that digital platforms offer the best solutions for brands seeking deeper connections with their consumers.

    “With the use of RFID technology, we have synchronized offline and digital platforms seamlessly in a way that enhances user experience and keeps the brand relevant to the consumer, “she said.

    The response by users has been both amazing and inspiring, as the concluded activations on The Trek saw crowds gathered around to interact with the devices while letting out delightful “oohs and aahs.”

    As these interactions were posted online, it was interesting to see the fans that were not on the Star Music Trek had joined the conversation around it with diverse comments ranging from the excited and the envious to the cynical and the downright hilarious.

     

  • NB unveils promo

    Star Lager beer produced by Nigerian Breweries Plc has unveiled a promo with the theme Star League – Text & Play.

    Speaking at the briefing in Lagos, Mr Walter Drenth, Marketing Director, Nigerian Breweries Plc, said: “Over the years, Star Lager Beer has risen to become the number one favourite beer (Lager and Stout) in Nigeria. As the undisputed Lager market leader (exit 2012), Star is, undoubtedly, the biggest beer brand in Nigeria. The brand has continued to keep its consumers actively engaged all-year round through its exciting consumer engagement platforms that cut through music, football and consumer promotions.”

    He said Star upgraded its packaging (Staniol and new body and back label) in July last year to re-assure consumers of its premium quality and modern feel. The packaging upgrade saw the introduction of new brand communication and the launch of a new brand pay-off based on the Star brand story: Shine On.

    Said Drenth: “It is an innovative platform where consumers would be actively engaged throughout the duration of the promotion, while they stand the chance to win exciting prizes in the process. It is unique, interesting and different. The Star League-Text & Play will run from April 2 to May 31.

     

    The promotion is a crown cork based one- that means consumers will buy and open a bottle of Star, enjoy the rich taste, look under the crown cork and there they find their ticket to be part of the exciting Star League. There will be two categories of winning crown corks: The crown corks will have codes with differentiated points in 5 bands of 10pts, 20pts, 30pts, 40pts and 200pts.

    To participate, consumers will send by SMS the code under the crown cork with their full name, age and state of residence to short code 30383. Consumers must have a mobile telephone line from any of the mobile service providers in Nigeria, registered in their name. The SMS system will work with all major telecoms operators in the country.

    The mobile phone number used to send the code will be used to register the consumer on the Star website and Star database. They will automatically get a response with the number of points earned per crown cork and a directive to check their “standing” on the “League Table” at (www.star-nigeria.com). This applies to every subsequent successful entry. The consumer will accumulate points over the period of the promo using the registered mobile number. With every subsequent successful entry, they will get a response with the cumulative points to date on that particular phone number.

    What makes the promo more exciting is that consumers will have the opportunity to view their position by the points accumulated on a specially designed League table per State of entry on the Star website. At the end of the Offer Period, participants with the highest points from each “State League” will be rewarded as follows:

    For each of the 36 States and Abuja: Top 15 winners get iPads® with customized sleeves; Next 550 winners get Premium head phones whileNext 1000 winners get Exclusive Star DVDs.

    Noted for holding its consumers in very high esteem and for doing things in unique ways, the brand will add a personal touch to the winning experience. Hence, the prizes will be delivered personally to the different winners wherever they may reside in the country at their advised and verifiable physical addresses.”For Star, this is the least of its gestures at appreciating the consumers’ unwavering love for the brand”, Drenth concludes.

    Coming from a rich heritage, STAR has remained contemporary and grown in the face of increasing competition through continued innovation in response to consumer needs.Just a few weeks ago, Nigerians witnessed yet another remarkable chapter with the successful launch of STAR Music –the one stop shop for music, videos, hotgists and so much more in and around music and entertainment world. STAR Music birthed the launch of the First-of-a-Kind Music Application in Nigeria.

    The App called “Star Music is a two-way interactive App that is already changing the way consumers experience music. In partnership with some of the biggest names in entertainment MTV BASE and Nigerian Entertainment Today – consumers can watch videos, stream and download their favourite songs, create their own playlists, enjoy breaking news on their favourite stars while interacting and sharing the fun with each one another.

    After over 63 years on the saddle, Star remains a major force in the market and is poised to increase its dominance in the market even further through continued innovation and always taking the lead in responding to consumer needs.