In the wake of recent social media buzz surrounding her brand’s rebranding and expansion into international markets, Tosin Kehinde Ologun, CEO of Taanwa, has clarified that her fashion label is intentionally crafted to serve a diverse, global clientele, not just exclusively for Nigerians living in Nigeria or the diaspora.
The rebranding of her fashion house, formerly known as “Omotola Official,” to “Taanwa” (meaning “Sought after” in Yoruba) has sparked mixed reactions across social media platforms.
While some followers expressed concerns about her shifting focus away from the Nigerian market, Tosin Ologun emphasises that her mission remains rooted in celebrating African heritage while embracing a broad international audience.
“I am expanding, not just rebranding,” Tosin explained in an exclusive interview with Great Unicorn TV. “Our brand has grown from being a local label in Abuja to a global fashion entity. We saw the need to serve our UK clients with the same high-quality, made-in-Nigeria fabrics but not just for Nigerians in the diaspora, but for anyone who loves our prints, designs, and the impeccable fit that Taanwa offers.”
She further elaborated on the brand’s inclusive vision: “Our designs are for everyone. Africans, Europeans, Asians, and anyone who appreciates African aesthetics and craftsmanship. Taanwa is about sharing our culture with the world, and that means we’re open to all races who admire our art and style.”
Tosin Ologun’s journey from Nigeria to London embodies her dedication to transforming African fashion into a global statement. Her passion ignited during her secondary school days in Nigeria, where she started experimenting with local fabrics, making bags that reflected her love for traditional textiles. Recognising the importance of formal training, she enrolled as an apprentice in 2016, honing her craft and learning garment construction, sketching, and design illustration.
In 2019, she launched her brand under the name “Omotola Official” in Abuja, specialising in bridalwear, formal attire, and Afro-contemporary designs. Her meticulous craftsmanship and storytelling through fashion drew clients from diverse backgrounds, establishing her reputation as a designer who seamlessly blends tradition with modernity.
The move to London marked a pivotal moment. Tosin observed a growing international demand for her designs, prompting her to rebrand to Taanwa, symbolising “what we’ve been seeking” in Yoruba. This new identity underscores her commitment to producing culturally rich, high-quality pieces that elevate African artistry on the global stage.
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Today, Taanwa is registered and thriving in both Nigeria and the UK, with a fast-growing presence in London’s fashion scene. The brand’s collections reflect a combination of African aesthetics and contemporary elegance, appealing to a diverse, international client base.
Tosin Kehinde Ologun’s vision extends beyond ordinary fashion but it’s about cultural empowerment and the art of storytelling. “We want to showcase African heritage in a way that resonates globally,” she said. “At Taanwa, our fabrics, designs, and fits are not just for Nigerians in the UK; they’re for anyone who appreciates authentic, high-quality African fashion.”
Tosin’s journey from a young girl experimenting with fabrics in Nigeria to an influential fashion entrepreneur in London offers a powerful narrative of cultural pride, resilience, and innovation. Her brand, Taanwa, continues to inspire emerging designers to honour their roots while embracing worldwide markets.