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Tag: Terra Cube

  • Terra Cube hosts BBNaija season 10 Housemates

    Terra Cube hosts BBNaija season 10 Housemates

    Big Brother Naija remains one of the biggest reality TV shows in Nigeria and across Africa, a cultural powerhouse with millions of viewers who tune in weekly to connect, compete, and celebrate authenticity. It is a show that captures the energy of young Nigerians, their resilience, and their love for shared moments.

    In the same way, Terra Seasoning Cube has become one of Nigeria’s favourite household brands, bringing people together through flavour, connection, and joy. Both Big Brother Naija and Terra celebrate everyday Nigerian life, the spirit of teamwork, the beauty of shared experiences, and the joy that comes from genuine connection. These shared values make the partnership between Terra and Big Brother Naija a perfect fusion, where entertainment meets everyday joy, and where the brand truly connects with consumers across the nation.

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    While most partnerships end when the show wraps up, Terra’s story goes beyond the screen. Recently, the brand hosted Team Unwrap Joy, winners of the Terra Task Night, including Season 10 winner Imisioluwa, at the Tropical General Investments (TGI) Group office in Lagos. The visit, part of a pre-planned post-show engagement, symbolized how the Terra, BBNaija partnership continues to live on. It was also the beginning of a broader CSR activity designed to inspire the housemates to identify social issues within their communities and create meaningful impact projects that align with Terra’s philosophy of spreading joy.

    The housemates were given an exclusive review of the brand’s operations and engaged with the TGI team in a lively atmosphere streamed live on Instagram, where fans shared their excitement and continued the conversation online.

  • Terra Cube spicing BBNaija show

    Terra Cube spicing BBNaija show

    From the moment the BBNaija doors swung open this season, the Big Brother house has been buzzing with laughter, strategy, and unforgettable moments. Tucked away in the most unexpected corner of the kitchen, a quiet premium presence is making its mark; not with diary room confessions or dramatic nominations, but with a burst of aroma and a taste that transforms every shared meal into a celebration — that premium presence is Terra Seasoning Cube.

    This approach is not just ingenious marketing; it is an authentic fit. BBNaija thrives on real, relatable moments, and food is one of the most relatable of all. Whether viewers are laughing at a kitchen mishap or cheering on a cooking task, Terra Cube is subtly present, seasoning not just the meals but the narrative itself.

    Viewers don’t merely watch; they indulge in the unfolding drama, savour the moments of joy, and relish the sparks of rivalry that keep the audience captivated. And in a season where every second is a statement, Terra Cube has elevated the food experience, infusing everyday meals with a touch of refined flavour and premium indulgence.

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    In the BBNaija kitchen, where creativity meets competition, Terra Cube slips into the storyline with ease. From a simple breakfast to the elaborate feasts on special nights, it adds more than just flavor; it adds connection. A meal shared in the BBNaija house is never just about eating alone, but about bonding, laughing, and sometimes even strategizing over a plate. And Terra Cube has been at the centre of those moments, helping housemates and by extension, viewers Unwrap Joy, Unleash Taste.

    Speaking on Terra Cube’s role in the show, Probal Bhattacharya, Chief Marketing Officer, TGI Group, said: “BBNaija is a platform where culture, entertainment, and everyday life meet. Terra Cube’s presence in the house is about being part of the moments that Nigerians talk about the next day. When we say Unwrap Joy, Unleash Taste, we mean creating those connections that make food more than just sustenance. In the BBNaija house, every moment is seasoned with spice, with Terra Cube as the signature taste behind it all.”

    As the season unfolds, one thing is clear: in a house full of personalities, Terra Cube has managed to spice up the show and steal the spotlight one delicious moment at a time. In BBNaija and beyond, it continues to deliver on its promise to help Nigerians everywhere Unwrap Joy, Unleash Taste.

    Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.

  • Terra Cube unveils ‘Unwrap Smiles Squad’

    Terra Cube unveils ‘Unwrap Smiles Squad’

    terra Seasoning Cube has selected its Unwrap Smiles Squad, a group of five chosen to lead acts of kindness in their communities.

    Last year, Terra Cube captured hearts with its Unwrap Your Smile campaign, where a woman was given a store makeover. At the time, many thought that was the high point, but the brand continues to raise the bar.

    The Unwrap Smiles Squad campaign launched with a call for entries, inviting people to share how they would spread joy and smiles in their cities. The response was remarkable. Inspiring entries poured in, revealing a country rich in empathy, generosity, and the belief that small acts can spark lasting impact.

    Chief Marketing Officer of TGI Group, Probal Bhattacharya, said:  “We believe brands have a responsibility beyond products. We serve communities, connect people, and uplift lives. Terra Unwrap Smiles Squad represents that spirit, showing how meaningful initiatives can impact and unwrap smiles in people.”

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    Following a review and selection process, five change-makers emerged, each representing their city and community. Terra Cube Brand Ambassador, Chioma Akpotha, congratulated the squad: “Welcome to the League of Joy Spreaders, the League of Smile Givers, the Good Vibe Only Champions. I’m so proud of you . Let’s get ready to unwrap smiles together.

    For years, Terra Seasoning Cube has built a reputation not just for delivering rich, quality flavour but for investing in people-centric initiatives. The Unwrap Smiles Squad is a natural extension of that legacy. Each squad member will receive resources and support to implement their kindness projects in their city, reinforcing Terra’s mission to add value on the plate and in people’s lives.

    The selected members have been unveiled on Terra’s social media platforms and, in the coming days, will show how they unwrap smiles.

    Terra Seasoning Cubes are made up of wholesome, carefully sourced ingredients meeting discerning consumers’ needs, offering great taste, flavour, and aroma for that unique cuisine experience.

    Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience.

  • Terra fans secure ambassador spot

    Terra fans secure ambassador spot

    For many brands, consumer engagement ends at the point of purchase. A product is bought, used, and the relationship seemingly stops there, until the next transaction. But what if a brand could mean more? What if it could transform everyday consumers into brand champions?

    That’s exactly what Terra Cube is doing. The brand has always been loved for its rich flavours and ability to bring out the best in home-cooked meals. But recently, something extraordinary happened. The love for Terra has gone beyond just product usage, consumers and everyday people have immersed themselves into the brand in a way that goes deeper than seasoning cube.

    In a recent post, Chioma Akpotha, the Brand Ambassador of Terra Cube, announced that she would be going on a well-deserved short break and that the role was now open for anyone to fill by following an application process. This was a major shift from the traditional method of appointing celebrities as brand ambassadors. Instead of looking for another well-known face to represent Terra, the brand chose to turn the spotlight on its own consumers, giving them a once-in-a-lifetime opportunity to step up, take center stage, and become ambassadors themselves. It is a brilliant move that not only reinforces the brand’s connection with everyday people but also shows that a brand’s success isn’t just about endorsements but about real people who genuinely love what it stands for.

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    The audition process for the Terra Ambassador role is both simple and impactful. Interested consumers are required to submit a one-minute video introducing themselves, including their name and location, while explaining why they believe they are the perfect fit for the position. However, the process goes beyond just a passion for the product. Participants are asked to demonstrate their knowledge and connection to the Terra brand, and to pitch a community initiative they would like to bring to life if chosen as the ambassador.

    Probal Bhattacharya, Chief Marketing Officer, TGI Group remarked, “The response to this initiative has been truly overwhelming. At TGI Group, we believe that our consumers are not just important, they are at the heart of everything we do. This campaign is a testament to our commitment to making them an integral part of our brand, not just as buyers but as active participants. We will always go the extra mile to ensure they feel valued, heard, and involved in every step of our journey with Terra.”

    Terra’s approach challenges other brands to rethink how they engage their audience. Rather than always looking up to influencers and stars, why not look around? Why not engage the very people who have been using the product for years and turning it into a part of their everyday lives? The best brand ambassadors aren’t always the ones with the most followers or the biggest names; sometimes, they are the everyday people who truly believe in the brand and embody its values in their daily lives.

    Terra Seasoning Cube are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.

  • Terra Cube excites consumers nationwide

    Terra Cube excites consumers nationwide

    Terra Seasoning Cube’s Unwrap Your Smile campaign has been spreading joy and positivity across Nigeria.

    Launched as a heartwarming initiative, the campaign encourages Nigerians to embrace the power of a smile, even in the face of daily challenges.

    The campaign has deeply resonated with consumers. Nkechi Azuka, a participant, shared, “This campaign brings solace to me. Despite everyday challenges, it reminds me to choose to smile and spread smiles to those around me. It’s a small action, but it brings light to my life and others.”

    As part of the campaign, Terra Cube invited Nigerians to nominate small business owners making an impact in their local communities.

    Hundreds of nominations poured in, showcasing individuals who support their neighbourhoods through affordable services and acts of kindness.

    Terra even took the campaign to the streets of Lagos, engaging people in activities like tongue twisters, singing, and rap challenges. These fun interactions brought smiles to participants’ faces, and many were rewarded with gifts, spreading even more joy.

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    Probal Bhattacharya, Chief Marketing Officer, TGI Group, also highlighted the campaign’s success: “Terra Cube’s Unwrap Your Smile initiative aims to spread joy and positivity in everyday life. As a brand dedicated to Unwrapping Joy, Terra believes that a simple smile can have a profound impact. By harnessing the power of a smile, we can create a ripple effect of happiness & joy and uplift those around us.”

    The campaign extended to social media with a live Instagram session hosted by Chioma Akpotha. Hundreds of participants joined the session, where Akpotha spoke about the importance of smiling and encouraged viewers to Unwrap Their Smile daily.

    Olaolu Jegede, another supporter, praised Terra Seasoning Cube for positively impacting Nigerians’ mindset. “I’m impressed with how Terra inspires the spread of smiles. Many Nigerians are stressed, but this campaign reminds us that sometimes a smile is all we need to ease the burden.”

    The success of Unwrap Your Smile lies not only in the joy it spreads but also in the connections it fosters. By celebrating everyday heroes and spreading positivity, Terra Seasoning Cube continues to nourish both the body and the spirit of Nigerians.

    Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience.

  • Terra Cube Ambassador named USAID goodwill envoy

    Terra Cube Ambassador named USAID goodwill envoy

    Chioma Chukwuka Akpotha, renowned Nollywood actress and proud ambassador of Terra Cube, has achieved yet another milestone in her illustrious career.

    The United States Agency for International Development (USAID) recently appointed her the Goodwill Ambassador for Nutrition in Nigeria.

    Terra Cube’s discerning approach to selecting ambassadors has been validated by Chioma’s appointment.

    Her deep-rooted connection with her audience and advocacy for nutrition seamlessly align with the brand’s values. Chioma’s genuine engagement with consumers mirrors Terra Cube’s mission to enhance meals through flavourful experiences.

    Her appointment underscores the remarkable synergy between her values and that of Terra Cube. Through her tenure as a brand ambassador, she has consistently embodied authenticity, integrity, and an unwavering commitment to culinary excellence.

    As Chioma Chukwuka Akpotha embarks on this new chapter as USAID Goodwill Ambassador for Nutrition, she continues to lead the charge in advocating for healthier lifestyles and nutritional education.

    Her partnership with Terra Cube exemplifies the power of collaboration in driving positive change. With genuine engagement, passion for nutrition, and commitment to excellence, Chioma inspires us all to embrace healthier choices and savour the joy of flavourful meal experiences.

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    For the brand, Chioma’s appointment underscores its pledge to ensure that consumers experience nothing short of culinary perfection with every use. Renowned for its delightful, genuine, and consistent flavor, Terra Cube has garnered acclaim as the preferred seasoning cube for families across Nigeria. By aligning itself with an ambassador who shares a commitment to quality and excellence, Terra Cube will continue to uphold its legacy as a trusted household name.

    Probal Bhattacharya, Chief Marketing Officer, TGI Group, expressed the company’s delight at Chioma Chukwuka Akpotha’s appointment as USAID’s Goodwill Ambassador for Nutrition in Nigeria.

    “In her new role, as the nutrition ambassador for USAID, Chioma further reinforces the essence of Terra Cube – delivering unwavering quality and authentic taste to nutritious meals across the nation. We firmly believe that through her advocacy, consumers will deepen their appreciation for the joy and flavour that Terra Cube brings to their everyday meals,” he noted.

  • Terra Seasoning Cube preserves Nigerian culinary heritage

    Terra Seasoning Cube preserves Nigerian culinary heritage

    Food is not just for sustenance in Nigeria, it is a cultural cornerstone, a source of pride, and a way of life. From the northern plains to the southern shores, every region boasts of its signature dishes, each a testament to the rich display of Nigerian culinary heritage. In the mosaic of Nigerian cuisine, local and regional dishes serve as pillars of culinary tradition, passed down from generation to generation. From the aromatic spices of the North to the savoury delights of the South, each dish tells a story of heritage, culture, and community.

    Probal Bhattacharya, Chief Marketing Officer, TGI Group, reflects on the importance of preserving Nigeria’s rich culinary heritage: “Local and regional Nigerian meals are the essence of our culinary identity, passed down from generation to generation. Terra Seasoning Cube is committed to preserving that heritage by adding rich flavour and aroma to these traditional dishes, ensuring that they continue to delight and inspire for years to come.”

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    Deepanjan Roy, Executive Director, TGI Group, echoes this sentiment, emphasising Terra Seasoning Cube’s role in enhancing the authenticity of local and regional cuisine: “At TGI Group, we understand the significance of local and regional Nigerian dishes in shaping our cultural identity. Beyond just seasoning, Terra Seasoning Cube is a tribute to the flavours and traditions that define us as a nation.”

    Up in the North, dishes like Miyan Kuka stand as pillars of Hausa cuisine, crafted with powdered baobab leaves for a hearty and wholesome soup. With Terra Seasoning Cube’s subtle touch, Miyan Kuka takes on new dimensions, enriching its flavours and elevating its aroma to irresistible heights.

    Venturing to the South-East, one encounters a treasure trove of culinary delights, from the velvety texture of Ofe Nsala to the indulgent flavours of Nkwobi, Ukwa & Ugba. Terra Seasoning Cube’s unique blend of natural ingredients enhances these dishes, bringing out the nuances of each ingredient and creating a fusion of taste and aroma that captivates the palate.

    In the verdant beauty of the South-South, two culinary treasures reign supreme: Afang soup and Fisherman soup. They embody the region’s rich bounty of seafood and lush greens, transporting diners to the vibrant shores of the Niger Delta. With Terra Cube, these cherished dishes ascend to new culinary heights, tantalizing the senses with bursts of flavor and aroma. It’s an experience that ignites passion, inviting you to savor every moment as Terra Seasoning Cubes intertwine with the simmering pot, creating a symphony of taste that lingers long after the last spoonful.

    Meanwhile, in the South-West, dishes like Egusi, Ewedu, Ewa Agoyin, Eforiro, and Ikokore showcase the region’s diverse culinary heritage. Terra Seasoning Cube’s infusion of flavour and aroma enhances the complexity of these dishes, turning every bite into a celebration of Yoruba culture and tradition.

  • Terra Cube fetes over 2m Lagos households

    Terra Cube fetes over 2m Lagos households

    In a flavorful journey across Nigerian households, Terra Cube embarked on a mission to unwrap joy and unleash taste sensations in over 2 million Lagos homes. Through an innovative contact program launched in 2024, the brand has been actively engaging consumers, sharing cooking experiences in reaching thousands of Lagos households.

    Central to this activation is the opportunity for consumers to have an immersive brand experience in the world of Terra Cube, experiencing firsthand the quality and versatility of the Terra Seasoning Cube varieties.

    As part of the campaign, a community cooking competition was organised in Lagos State communities, where enthusiastic home cooks displayed their culinary skills using Terra Cube products. It was an exciting experience for both the brand and consumers, the brimming enthusiasm, and friendly competitive environment made consumers connected to the brand on a deeper level and allowed participants to explore the endless possibilities of seasoning with Terra Cube.

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    Ibrahim Adekunle from Lekki exclaimed, “I never imagined cooking could be this fun, Terra Cube brought our community together, and the flavours we created were simply unforgettable.”

    Chika Okoye from Abule Egba also said, “Participating in the cooking competition was an absolute joy. The aroma of spices filled the air, and I felt a sense of pride representing my community in the competition. It is amazing how a small cube can make such a big difference in flavor. Thank you, Terra Cube, for this memorable experience.”

    Folashade Ajao, another participant in the cooking competition held in Alapere, shared her thoughts, “The Terra contact program for me was a feast for the senses and celebration of flavor. I participated in the community cooking competition, and using Terra Cube elevated my dish to a completely new level.

    I’ve been using Terra Cube for years, and it’s the secret ingredient that always makes my dishes stand out. As someone who loves experimenting in the kitchen, I appreciate the versatility of Terra Cube. Whether I’m cooking Nigerian meals or trying out international cuisines, Terra Cube always enhances the taste”

    “Since I tasted the meal from the community cooking competition I noticed the depth of flavor, rich aroma, and taste in the meals. It has become an essential ingredient in my pantry, and I would not cook without it. It adds an authentic, homemade taste to my dishes, making every meal feel special.” Ngozi, a community trader said.

    Probal Bhattacharya, Chief Marketing Officer, TGI Group expressed his excitement about the program, stating, “We are thrilled to see the overwhelming response from consumers who have embraced Terra Cube as their go-to seasoning choice. The contact program has been instrumental in deepening our connection with our consumers and understanding their preferences better. We look forward to expanding this program to other major communities in Nigeria” He said

    He further emphasized the brand’s commitment to providing high-quality seasoning solutions to Nigerian households. “At Terra Cube, we believe in enriching the culinary experiences of our consumers. Through initiatives like the contact program, we aim to connect with our consumers, learn from them and together bring about a positive transformation in their cooking experience.”