The Nation Newspaper

Tag: Thermocool

  • Earning customer’s loyalty

    There are so many consumers who have stuck to the same brand for years. Most of them got introduced to the brand from childhood and grew up trusting the brand. As adults with family they introduced the same brand to members of their family.

    Most of us got introduced to Peak milk, Omo detergent, Bournvita, Fanta drink, Maggi seasoning, Gala sausages, Thermocool, etcetera by our parents. Years after, our children saw us using them and now they are also using the same products.

    Earning customer loyalty is not easy. It is not a day’s job. It entails a lot of sacrifices from the brand. As most marketers have experienced at some point, it is one thing to hook customers, another beast completely to retain them. Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened.

    To avoid that, here are ways to better your company’s customer loyalty.

    Share your values

    To build a strong relationship with your customers, you have to share their values. In fact, shared values are ”far and away the largest driver.” If you want loyal customers, you need to tell them what your brand stands for.

    Provide excellent customer service

    Sounds obvious, right? But, it deserves mention again because excellent service is what creates lifelong customers, avoids negative word-of-mouth and differentiates you from the competition. But, how can you improve customer service? For starters, listen to customers and address their concerns a timely manner. Make it easy for customers to get in touch with a representative. Clearly display an email address, phone number and social media account. You have to “wow” them by going above and beyond.

    Be transparent

    There will be days when things don’t go as planned. Instead of denying the problem, be honest with your customers about the bad news.

    Create a sense of community

    With so many social media platforms, there is no excuse for not creating a community. Building customer loyalty is an effective way to start a conversation with your customers and encourage user-generated content. For example, you can ask customers to share pictures of them using your product and sharing it on Facebook, Instagram, Pinterest, etc.

    Get their email addresses

    One of the easiest ways to keep in touch with customers is through your email. Ask for addresses after completing purchases so you can keep customers updated on new products or follow-up with them after a sale to ask how was their experience. This information can be used to improve customer satisfaction and keep your current customers happy.

    Exceed expectations

    You’ve probably heard the cliché that businesses should “under promise and over deliver”. You can accomplish this by simply exceeding expectations. If you state a customer service rep will get back to the customer within 24 hours, and the rep gets in touch within six hours, that’s exceeding customer expectations. “Do what you say you’re going to do.”

    Don’t neglect existing customers

    It’s incredibly easy to forget your existing customers when you’re busy trying to reach new customers. To avoid frustrating your loyal customers, make sure that your product or service doesn’t diminish over time.

    Have the right employees

    Employees are extremely important for improving customer loyalty. Employees who buy into the culture are more likely to share their excitement with friends, family and customers that they’re assisting. Make sure your employees have the proper training and tools to enhance the customer experience.

    Get personal

    Studies have proved that personalised emails have a transaction rate. This could be addressing them by name, sending them a birthday greeting or an offering a coupon on the anniversary of when they became a customer. Customers appreciate the personalised messages that you send them because it can help create an emotional bond.

    Be an expert

    Let’s say you’re buying a new television, but have some questions. Would purchase the TV from the company who answered all of your questions or the company who couldn’t give you an answer? You’re probably more likely to support the company who addressed all of your concerns. If you want to attract and retain customers, you should become a reputable and trusted expert in your field by making sure employees are knowledgeable and sharing your expertise on question/answer sites or writing blog posts.

    Offer incentives

    You want to give customers a reason to keep coming back. And, that’s when incentives come into play. It could be something as simple as a discount on their next purchase or giving them a free drink after their tenth purchase.

    Ask for their feedback

    How do you know what customers like or dislike about your products? How do they feel about your customer service? If you aren’t aware of this information, then how can you make the appropriate changes to make your customers more satisfied? Whenever a customer completes a sale, ask them for their feedback through an email questionnaire or an online survey on your website.

    Be reliable

    Earn a reputation for being consistent and dependable. This means if you promise a product to be delivered within 48 hours after the purchase, then make sure delivery occurs within that time frame. If you promise 24/7 live customer support, then make sure that is a promise that you can keep.  If something changes or your business changes due to unforeseen changes, let your customers know and be very open with them.

    Spend more time with customers

    Spending time with customers can serve several purposes. For starters, you can find out what made them become customers of yours in the first place. This information could be used to generate future content and marketing campaigns. You could also ask them to share their experiences for testimonials or case studies. This ensures you’ll keep your current customers happy because you’re taking the time to listen to their needs or hear their stories.

  • Thermocool marks 40th anniversary with fanfare

    Thermocool marks 40th anniversary with fanfare

    FOR Thermocool Engineering Company, 40 years of doing business in Nigeria is indeed a milestone worthy of celebration.

    Little wonder the company decided to mark its 40th anniversary by not just rolling out the drums and cymbals but spared no cost to ensure that it was indeed a day to remember.

    The event, which held in Lagos, was a showstopper of some sorts as the TEC proved its worth and mettle as Nigeria’s leading household appliance company.

    For starters, the ambience of the Ballroom of the Eko Hotel & Suites festooned with all shades of designs and décor with the packed audience made up of management staff, trading partners, distributors and dealers alike as they were serenaded with soulful music from the repertoire of Sound Sultan, Immaculate, Timi Dakolo, sensational up and coming musical sensation Kanwulia and a host of other artistes, just as drinks and assorted meal flowed freely, showed how grand the occasion was.

    Besides, the multitalented artiste, Koffi ,assisted by a partner, both of who compered the event, sent audience reeling with laughter with their rib-cracking jokes.

    Overwhelmed with joy, PZ Chairman, Chief Kolawole Jamodu, in his opening remarks said the company had not just come a long way but has remained true to its ideal as a dependable ally in household goods, a development, he noted, that was  commendable just as he promised continuous reengineering of the company to better serve its teeming clientele.

    Speaking in the same vein, Managing Director, Thermocool, Mr. Panos Katsis, expressed his delight at the continuous support the company has enjoyed from its stakeholders and Nigerians as a whole.

    “We are very honoured to be here to celebrate, recognise and reward our esteemed partners who have consistently demonstrated great loyalty to our company with their unflinching support to our growth and aspirations over the past 40 years. Your immense efforts have contributed to the phenomenal growth of the company, and we are indeed proud and thankful to be associated with you.”

    Going down memory lane, Katsis recalled that: “When we started out in Nigeria in 1974, we were aware of the potential in the Nigerian market. We recognised the need, the desire of Nigerians to enjoy life; run their businesses and personal chores with relative ease and as an innovative company, we sought to fulfill these needs by providing world class products that were technology relevant in that era and even surpassing it.

    “As we celebrate these past four decades, we are glad to make a bold re-commitment to an enduring partnership and relationship, and also a renewed pledge to our Nigerian customers that we will not waver in our resolve to constantly ensure that through all of family best moments “we will always be there” providing support through our world class innovative range of household appliances for an enhanced lifestyle,” Katsis added.

    Echoing similar sentiments, the Marketing Director, Mr. Vikramjeet Singh, said: “At Thermocool, our age-long tradition of bringing peace of mind to Nigerian households remains our resolve; today that tradition is resplendent in our extensive  product range including refrigerators, freezers, air-conditioners, washing machines, microwaves, television sets, generator and sound systems.”

    The journey of the last four decades, Singh stressed, “has resulted in great successes with the expansion of our product categories, our distributions channels, our clientele and overall our esteemed brand- Thermocool. We have continuously sought for ways to keep to this promise of quality, which has significantly impacted on the dynamic changes made to our products and channels of distribution.

    “Thermocool has a rich history of trusted innovation that accords us real insights into the demands of today’s family life. Although we have earned our customer’s trust in this past 40 years, we are constantly committed to making everyday life easier and rewarding through constant product innovation and novelty.

    “Our promise is to always make things better, be part of your life and always be there for the Nigerian family,” he concluded.

    The highpoint of the occasion was the presentation of loyalty award to 16 trade partners across the federation just as 40 members of the audience won different prizes after a raffle draw.

  • Thermocool fetes stakeholders, partners

    After 40 years in the market, Thermocool has rewarded its trade partners and employees.

    At the event tagged Internal Launch, at the Eko Hotel and Suites,  musicians such as Sound Sultan, Immaculate, Timi Dakolo, and Kanwulia, entertained guests.

    The Managing Director, Mr. Panos Katsis, expressed delight over the support the company has been enjoying from stakeholders and Nigerians in the last 40 years.

    “We are very honoured to be here to celebrate, recognise and reward our esteemed partners who have consistently demonstrated great loyalty to our company with their unflinching support to our growth and aspirations over the past 40 years. Your immense efforts have contributed to the phenomenal growth of the company, and we are indeed proud and thankful to be associated with you,” he said.

    “When we started out in Nigeria in 1974, we were aware of the potential in the  market. We recognised the need, the desire of Nigerians to enjoy life; run their businesses and personal chores with relative ease and as an innovative company, we sought to fulfill these needs by providing world class products that were technology relevant in that era and even surpassing it.

    “As we celebrate these past four decades, we are glad to make a bold re-commitment to an enduring partnership and relationship, and also a renewed pledge to our customers that we will not waver in our resolve to constantly ensure that through all of family best moments, “we will always be there” providing support through our world class innovative range of household appliances for an enhanced lifestyle.’’

    Also, the Marketing Director; Mr. Vikramjeet Singh, said: “At Thermocool, our age-long tradition of bringing peace of mind to Nigerian households remains our resolve; today that tradition is resplendent in our extensive  product range including; refrigerators, freezers, air-conditioners, washing machines, microwaves, television sets, generator and sound systems. The journey of the last four decades has resulted in great successes with the expansion of our product categories, our distributions channels, our clientele and overall our esteemed brand– Thermocool. We have continuously sought for ways to keep to this promise of quality, which has significantly impacted on the dynamic changes made to our products and channels of distribution.”

    On the products on display at the event, Singh said it was a demonstration of Thermocool’s innovative drive and new designs which have been specially designed for consumers. For example, a new range of generators with one touch start button and fuel efficiency technology, new innovative ranges of air conditioner with low voltage, fast cooling, health and energy efficient features, freezers and refrigerators with pentecool technology   for fast cooling and longer retention, washing machine with soaking and drying function, new cooking range with highly efficient burners and Italian designs were on parade.

    “Thermocool has a rich history of trusted innovation that accords us real insights into the demands of today’s family life. Although we have earned our customer’s trust in this past 40 years, we are constantly committed to making everyday life easier and rewarding through constant product innovation and novelty.

    ‘’Our promise is to always make things better, be part of your life and always be there for the Nigerian family,” he added.

  • Thermocool celebrates 40 years of business

    For any firm to succeed in Nigeria, its products must emcompass  convenience, Managing Director of Thermocool, Mr. Panos Katsis, has said.

    He said in the past 40 years, Thermocool managers have recognised the need of its consumers and attended to them.

    To mark its 40 anniversary, the brand rewarded its loyal consumers with prizes in the Thermocool Moments Two campaign.

    “When we started out in Nigeria in 1974, we knew there were potential in the Nigerian market.  We recognse the need and the desire of Nigerians to enjoy life; run their businesses and personal chores with relative ease. As an innovative company, we sought to fulfill these needs by providing world class products that were technology relevant in that era and even surpassing it,” Panos said.

    He continued: “We are glad to have been able to satisfy our dear customers in Nigeria in the past 40 years. It has been a journey of success and mutual benefits nurtured by our values as an innovative company and our understanding of the demand of our esteemed customers.”

    “Thermocool recognises Nigeria’s penchant for good quality household items; hence we have designed our products to meet these standards.  I am sure our consumers in Nigeria appreciate these products; that is why we are still here and we hope to be here for a longer time, satisfying our consumers. For Thermocool, it is not all about producing quality product but improving the quality of life and life style of Nigerians.

    “Thermocool believes that the home is where the heart is – whether working to provide clean clothes, well-cooked meals or having just a calm, organised environment. For us, the convenience of our consumers and their family takes priority. That is why we offer reliable support in terms of prompt after sales services  and long term warranties  enough to  put  the minds of  our consumers at rest while they use our products,” Panos added.

  • Thermocool rewards customers

    Thermocool has rewarded its customers as part of effort to celebrate 40 years of delivering durable home appliances to Nigerians.

    It is also running a campaign tagged: ‘Thermocool Moments 2’. The campaign will include opportunities for consumers to be part of a quiz, answer questions about their favourite household brand, and stand a chance to win amazing prizes weekly.

    According to the Marketing Director, Thermocool, Mr. Vikramjeet Singh, ‘Thermocool Moment 2’ is a platform to engage and reward customers.

    “We want to show to our esteemed customers that we appreciate their trust and patronage over the last 40 years and we would like customers nationwide to demonstrate how well they know the brand and show how well they connect with Thermocool, while being presented an opportunity to win amazing prizes,” he said.

    He also said: “During Thermocool Moments 1, customers were encouraged to share and celebrate their Thermocool stories, how the brand has been there for them through the years, and loads of customers participated in the radio show and relived their amazing Thermocool experiences and they were well rewarded. Thermocool Moments 2 are another great opportunity for customers and their friends to connect with their favourite household appliance brand, and ultimately get a chance to be rewarded with an exciting variety of top quality Thermocool household appliances, and this is our own way of appreciating them for their loyalty.”

    The Managing Director, Mr. Panos Katsis said: “Thermocool understands Nigerian’s appreciation for best quality in household items; as such we are always innovating and are committed to providing our esteemed customers with amazing products and customer experiences.

    “As a way of extending appreciation to our customers over the years for choosing Thermocool, we encourage our customers to celebrate with Thermocool as they participate in the Thermocool Moments 2 while also inviting their family and friends to join the quiz and stand a unique chance to be rewarded by Thermocool, their favourite household brand.”