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  • Three Crowns Milk marks decade of honouring mothers

    Three Crowns Milk marks decade of honouring mothers

    Nigerian milk brand Three Crown Milk, produced by FrieslandCampina WAMCO, has concluded the 10th edition of its flagship mum wellness initiative, Three Crowns Mum of the Year, with a grand finale held last weekend.

    The event, which has become a hallmark of recognition for mothers in Nigeria, was a vibrant celebration of motherhood, featuring engaging activities such as fitness challenges, and special performances.

    Hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), the evening brought together families, stakeholders, and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes.

    The selection process began with a verification process by the Lagos State Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC) and a live draw where 50 contestants made it to the semifinals before drilling to six contestants who went on to the grand finale.

    ‎The six finalists were evaluated at the grand finale by a distinguished panel comprising Bamike Olawunmi Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach, Ben Fit.

    Judging criteria included physical wellness, mental acuity, emotional intelligence, and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families.

    Following the rigorous selection process, Ugwu Edith Uzoamaka was announced the 2025 Three Crowns Mum of the Year, alongside May Wala (2nd place) and Nwakire Amarachi Ujunwa (3rd place), all winning an all-expense-paid trip to Zanzibar, Tanzania and a one year supply of Three Crowns Milk.

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    Anozie Joy Uzoma, Adebola Omowumi, and Mrs. Animashaun Anuoluwapo took the 4th, 5th and 6th positions respectively, going home with premium home appliances and supply of Three Crowns Milk.

    ‎Speaking at the event, Marketing Director, FrieslandCampina WAMCO, Maureen Ifada, stated: “This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families.

    “We remain dedicated to supporting mothers’ health and wellbeing — a cornerstone of family life and societal growth.”

    ‎Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, added: “Three Crowns Mum of the Year is more than a campaign, it is a platform that celebrates the unsung heroines of our homes.

    “Every mother is a treasure, and we believe it is important to reward your treasure with recognition, wellness, and joy. This year’s finalists have truly inspired us all.”

  • Winners emerge in 2018 Three Crowns’ Mom of The Year contest

    The 2018 Three Crowns Mum of The Year contest came to a rousing climax last Sunday in Lagos with three mothers carting away the Grand Prize of all-expenses-paid trip to Dubai, United Arab Emirates; and a whole year supply of Three Crowns Milk.

    The panel of judges, made up of Nollywood stars, Fathia Balogun, Bellinda Effah, and popular Fitness Coach, Bunmi George (Shreddergang) declared Mrs. Jennifer Otu, Mrs. Pauline Pambolo Daniel and Adaobi Okonkwo the winners having scored overall highest marks combined across the three stages of the competition – Fitness, Smartness, Fun Tests  and popular votes.

    It was the first time that the event, which is in its fourth year, would award the Grand Prize to three contenders and this was done to commemorate the 30th anniversary of Three Crowns milk in Nigeria.

    Also, the fourth and fifth place winners were each rewarded with N1,000,000 worth of kitchen makeover; the 6th and 7th place winners got N500,000 worth of kitchen makeover each, while each of the 8th, 9th and 10th winners received N300,000 worth of kitchen makeover to be redeemed at any store of their choice.

    Speaking at the event, Senior Brand Manager of Three Crowns Milk, Omolara Banjoko said Three Crowns Milk’s support for mothers was hinged on the fact that mothers play an important role in shaping the society at large.

    She added that their choice to eat right and keep fit is very important in reducing the risk of Non-Communicable Diseases (NCDs), including cardiovascular diseases for the family and society.

    In her words, “Three Crowns supports families by providing high quality nutrition for mothers and by extension, their families. One of the key things that we have identified is that the foundation of any family is the mother and with them being the foundation, they need to stay fit and healthy which is what Three Crowns truly believes in. We strongly believe that if the pillar of the house, being the mother, is taken care of, the whole family is strong”.

    Responding to the news of her emergence as the overall winner of the competition, Mrs. Otu expressed her appreciation to FrieslandCampina WAMCO, thanking the company for the remarkable opportunity to participate and win the ‘2018 Mum of the Year’.

    She noted that the event had transformed her in many ways as she now sees the need to keep fit and adopt health and wellness routine as a lifestyle.

    Mrs. Otu, who equally came tops in the online poll, was overwhelmed by emotions upon being named 2018 Three Crowns Mum of The Year.

    She thanked FrieslandCampina WAMCO for the opportunity and promised to efficiently execute all the activities expected of her as a Three Crowns Milk brand ambassador.

    “I cannot fully express the joy I feel to be crowned the 2018 Three Crowns Milk ‘Mum of the Year’. This journey started several months ago when my daughter told me about the competition. I bought a pack for myself and for some of my friends and asked them to vote for me. I was very committed to the process and spent time trying to persuade family and friends to vote. Thank God that all our efforts and hardwork have ended up in success. This is my first time of taking part in such competition and I thank God for the outcome. I have learnt a lot in the course of this journey, but the most important lesson I have learnt is how to stay healthy and fit.”

    Read Also: Three Crowns milk introduces competition

    Also, Mrs. Pauline Bambolo who could barely contain her excitement said Three Crowns had made her dream of visiting Dubai come to pass. “ During the vote I went all out. As soon as I was called that I had been nominated I put in more efforts, I visited Three Crowns website and tagged people I know so that they could vote for me. I am excited and happy and I look forward to our trip to Dubai. I want to visit all the places I have read about.”

    In the same vein, Mrs. Okonkwo, the third place winner said she entered for the contest because she wanted a chance to celebrate her accomplishment as a mother. “When I saw the promo for the event, I told myself I needed to be celebrated. I have been a mum for 12 years and it’s not an easy feat. My family and colleagues also felt that I needed to be celebrated and they rallied round to ensure I won.”

     

  • Foundation endorses Three Crowns milk at 30 for wellness

    Three Crowns milk has announced its 30th anniversary and partnership with the Nigerian Heart Foundation (NHF) to promote healthy eating habits and active lifestyle. The foundation’s logo now endorses Three Crowns milk offering of heart friendly, complete nourishment.

    Unveiling the partnership recently in Lagos at the event centre, Bolajoko Hall, Lateef Jakande Road, Ikeja, the Managing Director, FrieslandCampina WAMCO, Mr. Ben Langat, said “Three Crowns milk considers it a great privilege to partner with the Nigerian Heart Foundation in promoting healthy options for consumers.  We understand the important role food plays in reducing the risk of Non-Communicable Diseases (NCDs) including cardiovascular diseases. It is because of the close link between diet and health that our company and the Nigerian Heart Foundation, have come together today to endorse Three Crowns as the heart friendly milk brand.

    “As Three Crowns marks her 30th anniversary of delivering complete nourishment to Nigerians, the brand in partnership with the Nigerian Heart Foundation will promote, encourage and empower Nigerians to live healthy lives. This is significant because Three Crowns milk is the first dairy brand to be endorsed with the Nigerian Heart Foundation ‘Heart Check’ logo,” Langat said.

    Three Crowns was launched into the Nigerian market as evaporated milk in 1988 and in 2015 it extended into milk powder category to cater for a wider consumer preference. It is low in cholesterol and contains 28 vitamins and minerals needed for daily nutrition.

    Three Crowns 30th anniversary celebration in partnership with NHF will be amplified on television, radio, billboards and digital platforms to engage consumers and trade partners. The brand has an ongoing digital campaign tagged “work out with whatever,” which supports consumers to develop a daily exercise routine. In addition, the brand has created a direct coaching platform where consumers are given a tailor made exercise routine based on their work out challenges.

  • Winners emerge in Three Crowns competition

    Winners emerge in Three Crowns competition

    Three Crowns Milk, Nigeria’s leading low cholesterol milk brand from the stables of Friesland Campina WAMCO, has recently rewarded its esteemed consumers who participated in the just concluded Three Crowns ‘Cook Like Mine’ competition held last month.

    The grand finale of the Three Crowns ‘Cook Like Mine’ competition witnessed the five shortlisted participants preparing two meals, the original recipe they had entered the competition with and a surprise recipe selected by the judges. Also, the audiences were treated to a cooking masterclass by celebrity chefs, Tolu Erogbogbo (Chef Eros), and Uzo Orimalade, who prepared a delicious chicken potpie and gave several tips on making the perfect meal using Three Crowns milk as well as some vital kitchen hacks.

     After several hours of cooking, Onome Uriemu from Lagos State emerged the winner of the Three Crowns milk Cook Like Mine Season 1, rewarded with a side-by-side double door refrigerator and lots of Three Crowns milk. The first runner up – Faith Igberase, from Sagamu, Ogun State – was rewarded with a chest freezer, the second runner up – Gloria Ogbonnaya from Kaduna State – won a washing machine, while the fourth and fifth runners up were also rewarded with a microwave oven each.

    Speaking at the grand finale of the ‘Cook Like Mine’ competition, the Senior Brand Manager, Three Crowns milk, Mrs. Maureen Ifada, expressed the company’s sincere gratitude to the numerous consumers who participated in the competition, stating that this platform has helped showcase to Nigerians that there is so much more that can be done with milk.

    “We are extremely happy with the responses we received throughout the five weeks period of the competition, thousands of entries were sent in during the first phase (online competition) and it took quite a task getting the judges to shortlist the top five finalists who have exhibited a high standard of professionalism through their presentation, creativity and passion today,” she said.

    Ifada revealed that the grand prize winner of this maiden edition – Miss Onome Uriemu – has the bragging right for one year as she would be providing Three Crowns milk lovers with more of her amazing and healthy recipes which would be available on the brand’s various social media platforms and the videos would also be uploaded on their YouTube Channel.

    She further urged consumers to keep using Three Crowns low cholesterol milk as it is the healthy choice for the family to stay strong and fit all year round.

    Also speaking at the event, one of the panel of judges, Tolu Erogbogbo, popularly known as Chef Eros, commended the organisers of the ‘Cook Like Mine’ competition for a fantastic job in coming up with this unique platform to uncover real talents across the country. “At the end of the competition, all the contestants have tried their best with some of them excelling tremendously and bringing their raw talents to bare, it has really been a remarkable journey,” he said.

  • Three Crowns milk introduces competition

    Three Crowns milk, from the stables of FrieslandCampinaWAMCO – is set to reward its esteemed consumers with the introduction of the ‘Cook Like Mine’ competition which started running from the 9th of November to end on the 11th of next month.

    The ‘Cook Like Mine’ competition has been designed to run in two phases; first phase is via the online platform where consumers are asked to send in their recipe and a picture of a meal they have made with Three Crowns milk to threecrownscompetitions@gmail.com, while the second phase (offline platform) involves a practical preparation of the meal where final winners would be selected and rewarded with fantastic prizes.

    The first stage of the competition’s entry phase will last for a period of three weeks running from the 9thof November to 27th of November, 2015. After which five lucky participants would be selected based on the creativity and presentation of the picture of the meal sent. The second phase of the competition which will take place on the 11th of December, 2015 would require the five participants to cook the actual meals they entered with at the Grand Finale.

    Speaking on the competition, the Senior Brand Manager, Three Crowns Milk, Mrs. Maureen Ifada, explained that the ‘Cook Like Mine’ competition is another platform in which the brand aims to engage and also appreciate its esteemed consumers for their continuous loyalty and patronage.

    Ifada stated that the ‘Cook Like Mine’ competition would showcase the various ways Three Crowns milk can be used in healthy meals or as a key supplement for a dish.

    “For over 25 years, Three Crowns has consistently delivered good quality milk in the Nigerian market and is trusted by families and medical practitioners to help Nigerians stay fit and healthy through its use in tea, coffee, custard, cereals, fruits and all kinds of dishes that can be prepared with milk,” she said.

    She further stated that the winners of the competition would be judged based on some key criteria such as ingenuity, creativity and quality presentation by a select panel of judges; the Three Crowns Mum of the Year 2015 – Mrs. Olamide Olaleye; Tolu Erogbogbo, popularly known as Chef Eros, owner of well-known restaurants such as Bay Lounge, Beehive & Cookie jar Bakery; and Uzo Orimalade, owner of Cupcake Couture, Lagos.

    Ifada revealed that the winner of the competition will be going home with a side-by-side double door refrigerator, the first runner up will win a Chest freezer, second runner up wins a washing machine and the third & fourth runners up would be rewarded with a microwave oven each.