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Tag: Three Crowns

  • Three Crowns unveils 2025 Mum of the Year campaign

    Three Crowns unveils 2025 Mum of the Year campaign

    Three Crowns, Nigeria’s leading milk brand from FrieslandCampina WAMCO, has officially flagged off the highly anticipated search for the 2025 Mum of the Year. This annual campaign celebrates and honors the invaluable roles mothers in Nigeria play in nurturing their families and promoting healthy nutrition.

    This year’s edition will once again spotlight exceptional mothers across the country, rewarding them with an all-expense paid getaway at the beautiful island of Zanzibar, Tanzania.

    The Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, said “At Three Crowns Milk, we recognize that mothers are not just caregivers—they are the emotional and structural pillars of every household. Their strength, resilience, and well-being form the bedrock upon which families thrive. To remain this unwavering foundation, a mother must be nurtured—physically, emotionally, and nutritionally. That’s why our commitment goes beyond nourishment; we care for her heart, so she can continue to pour love, strength, and stability into her family. This is the true essence behind our ‘Mom of the Year’ campaign: a celebration of mothers, and a reaffirmation of our promise to support the heart of every home.”

    The theme for this year’s campaign, “Reward Your Treasure”, serves as a reminder that celebrating Mum doesn’t need to be extravagant or costly, what matters most is the thought behind the gesture. To bring this message to life, Three Crowns has created thisplatform to honour the selfless love of mothers through the ‘2025 Mum of the Year’ Campaign, giving families the chance to reward their treasure with an unforgettable trip to Zanzibar, Tanzania.

    The competition will recognize mothers who embody the Three Crowns brand values; being fit, smart, fun-loving, and most importantly, full of love for their families. The three winners of Three Crowns Mom of the Year competition will each receive an all-expense paid trip for themselves and two members of their families to Zanzibar plus one year supply of Three Crowns Milk, while others would win consolation prizes, including kitchen appliances and a range of Three Crowns Milk products. 

    To enter the competition, participants must write a heartfelt note using each letter of “MUM” to describe their mother’s unique qualities and explain why she deserves to be Mum of the Year. Entries can be submitted online at www.threecrowns.com.ng or at selected collection centers nationwide, along with empty packs of Three Crowns Milk products; either 6 tins of 150g Evaporated Milk or 3 rolls of 12g sachet or 2 pouches of 320g refill.

    The contest will unfold in multiple stages, beginning with the call for entries and progressing through a shortlisting process. The top 50 entries from across Nigeria will be selected based on creativity, originality, and how well participants express their love and appreciation for their mothers. Six finalists will advance to the grand finale for a competition to determine the winners of the 2025 competition.

    Adesanjo Oyejide, Senior Brand Manager, Three Crowns Milk, emphasized the campaign’s broader impact, saying “MOTY 2025 is more than just a competition; it’s a celebration of motherhood and an opportunity to give back to the women who have given us so much. We want every participant to feel part of a larger celebration, and beyond winning prizes, we’re offering rewards that mothers can enjoy and share with their families.”

    For more information about the Three Crowns Mum of the Year 2025 competition, visit www.threecrowns.com.ng. Entry deadline and additional terms and conditions apply.

  • Three Crowns celebrates World Milk Day with new campaign

    Three Crowns celebrates World Milk Day with new campaign

    Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO, has successfully launched its “Treasure that nourishes our world” campaign in celebration of 2025 World Milk Day.

    The campaign is aimed at reinforcing the brand’s commitment to providing superior nutrition for mothers and their families across Nigeria through exciting engagements both online and offline in major cities.

    On World Milk Day, 1st June, Three Crowns executed successful consumer engagement activities across strategic locations nationwide including Sabo Bus Stop, Ikorodu, Lagos; Lugbe area on airport road Abuja, Bodija Market Ibadan featuring a special appearance by popular content creator and influencer Lizzy Jay, affectionately known as “Omo Ibadan,” who added vibrant energy and excitement to the day’s activities; Kano at Sauna Dakar by Dakar’s Central Mosque; Jos at Old Airport Road; and Owerri at Wetheral Junction. The nationwide activations successfully engaged thousands of consumers, providing education about dairy nutrition while celebrating the vital role of mothers in Nigerian families.

    This year’s global theme, “Let’s Celebrate the Power of Dairy,” emphasises how dairy serves as an accessible, affordable, and nutrient-dense food essential for balanced diets worldwide. Three Crowns leveraged this significant occasion to highlight the brand’s essential role in supporting mothers’ nutrition while demonstrating understanding of the multifaceted responsibilities of motherhood and the importance of empowering mothers with proper nourishment.

    Chioma Igwe, Marketing Manager, Three Crowns, stated, “The responses from mothers and families across the country were overwhelming and heartwarming.” This World Milk Day campaign successfully celebrated these incredible women while reinforcing the importance of prioritising their own nutrition. When mothers are well-nourished with quality milk like Three Crowns, they are better equipped to care for and extend the same to their families and fulfil their many vital roles in society.”

    The campaign successfully sustained Three Crowns’ top-of-mind awareness by emphasising the brand’s essential role in supporting healthy dairy nutrition. Through the engaging activations, consumer rewards, and awareness campaigns, Three Crowns encouraged Nigerian mothers and families to increase their daily intake of Three Crowns milk, enabling them to consistently care for both themselves and their families.

    “The success of our World Milk Day campaign across the country demonstrates the universal appreciation Nigerian mothers have for quality nutrition,” said Lilian Elue, Brand Manager, Three Crowns Milk.

    “Our activations went beyond just celebrating dairy – they recognised the strength, dedication, and sacrifices of mothers while ensuring they understand the nutritional support available to them through Three Crowns. The energy and enthusiasm we witnessed confirmed that connecting with mothers at the community level creates the most meaningful impact.”

    The multi-city activations proved to be enriching experiences for communities, successfully combining entertainment, education, and meaningful consumer connections. This campaign was particularly well-received, underscoring Three Crowns’ successful strategy of partnering with relatable personalities who genuinely resonate with Nigerian families.

    Three Crowns continues to be recognised for its superior quality and nutritional value, making it the preferred choice for families seeking reliable dairy nutrition. The brand’s dedication to supporting maternal health aligns with global efforts to improve family nutrition and wellbeing.

    World Milk Day, celebrated annually on June 1st, was established by the Food and Agriculture Organisation (FAO) of the United Nations to recognise the importance of milk as a global food source.

  • Three Crowns celebrates African Queens to mark Mothers Day

    As the whole world counts down the Mothers Day 2019, Three Crowns milk, Nigeria’s Number One low cholesterol milk from the stable of Friesland Campina WAMCO is taking its care for mothers to a new height.

    The brand has come up with a digital campaign to celebrate, promote and project Nigerian, African mothers in another unique way as it celebrates this year’ Mothers Day. This time around, the iconic brand is focusing the Mum’s hair!

    It would be recalled that Mother’s Day is symbolic and has been set aside world-wide to celebrate and acknowledge mothers. Thus, Three Crowns’ campaign is aimed at celebrating mothers as the crown jewel at the heart of every home.

    Interestingly, it is an acknowledged fact that the Hair is the Crown of every African Mother. She wears it with great pride and goes the extra mile to make it look beautiful at all times.  Three Crowns having positioned itself as the visible Crown of every Mum by nourishing her physical wellbeing and as that milk that cares for mums’ heart so she can continue to give her family the best care as the Queen of Hearts.

    The brand is calling on Mums to upload pictures of their African hairstyles that look like a Crown to its social media platforms and they will be generously rewarded for this campaign, as the Senior Brand Manager, Omolara Banjoko explained, will drive conversation around Mums as the crown jewel at the heart of every home with emphasis on her African hairstyles” We know milk is very nutritious and has the essential vitamins especially “Vitamin E” that helps nourish the body inclusive of the hair hence we are calling on Nigerian Queens to show us how well they have nourished themselves. “This aligns with the brand positioning of Healthy Mums, Happy Families” .

    While further explaining on the belief that is driving the campaign, the Senior Brand Manager said, “Mums are saddled with physical and emotional responsibilities and often times undervalue her own needs for a great health and a great heart .The campaign is aimed at showcasing how Three Crowns cares and appreciates mum as the heart of the family”.

    In her words, “Hair, glorious hair; is the beautiful crown of the African woman; we want to celebrate the different hair styles of the African woman with her nourishing her hair with “Vitamin E” in Three Crowns Milk”.

    Some of the hair styles which shall be promoted through the campaign are Shuku, Didi, Koroba, Face-me-I-Face-You, etc, all of which are some of the hilarious names for hairstyles in Nigeria.

    While spelling out the details of the campaign, Banjoko explained that the teaser stage will see participating mums acquainting themselves with the details via hashtag #ThreeCrownsAfricanQueen and #ThreeCrownsMilk; while they will thereafter share their hairstyles via the same hash tag #ThreeCrownsAfricanQueen; #ThreeCrownsMilk;. The Campaign phase proper holds between May 6 and May 12 – Mothers Day. During this period, they are expected to upload pictures of their beautiful hairstyles using the hashtag #ThreeCrownsAfricanQueen and #ThreeCrownsMilk.

    The grand finale of the campaign will hold in Owerri, Imo State on Sunday, May 12 while the video of the winning hairstyles would be revealed on or before Friday, May 17. The brand advises that the more stylish and regal the hairstyle is, the better, assuring all that there is a reward for their creativity.

    Three Crowns, it would be recalled, is the first milk brand to be endorsed by the Nigerian Heart Foundation for its heart-friendly components. The brand is renowned for its fervent care for mothers and acknowledge the important role they play in the family. The brand recognizes that when mothers, socially believed to be primary care takers, are themselves taken care of, this directly and positively impacts the care they give to their families and the society. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making fitness a lifestyle.

    It is on record that FrieslandCampina WAMCO, makers of Three Crowns milk, is the country’s largest dairy company and has been in Nigeria for over 60 years. The Company believes that milk is an essential nutrient for every individual. Little wonder that it has blessed the nation with two flagship brands: Peak milk and Three Crowns milk, Nigeria’s leading low cholesterol milk brand. The brand (Three Crowns) has, for three decades, nourished mothers and their families with essential vitamins and minerals that support their wellbeing.

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  • Three mothers to win grand prize in Mum of the Year campaign

    Three Crowns Milk, Nigeria’s top dairy brand and a flagship product from the stable of FrieslandCampina WAMCO has raised the stakes in its Mum of the Year (MOTY) campaign for 2018 as it flags off this year’s edition of the competition.

    The Senior Brand Manager of company, Mrs. Omolara Banjoko disclosed to newsmen in Lagos, that three mums would win the grand prize at this year’s edition, instead of just one mother as in previous years.

    Mrs. Olamide Olaleye emerged the first Three Crowns Mum of the Year winner in 2015; Mrs. Nkechi Brayila won in 2016 while Mrs. Oluwakemi Longe was crowned Mum of the Year in 2017.

    They were all rewarded with all expenses paid vacation in Dubai, United Arab Emirates with specified numbers of their family members by the brand, in addition to which they enjoyed brand ambassadorial statuses and one year supply of Three Crowns Milk.

    While reflecting on her trip to Dubai on winning the competition in 2015, Mrs Olaleye expressed her appreciation and promised to remain a Three Crowns Milk brand ambassador for her entire life time.

    “I am indeed very delighted to be named the Three Crowns Milk Mum of the Year; I want to thank the company for the opportunity and also my daughter for celebrating me,” she said.

    In her own reaction, the winner of the 2016 campaign, Mrs. Brayila thanked the company for the remarkable opportunity given her while also promising to judiciously execute all the activities expected of her as a brand ambassador.

    According to her, ‘’I feel like I have achieved something great with this achievement and am very excited not just only about the vacation trip with my family but also about the numerous exciting activities which I would be engaged in for the entire duration of my reign”.

    The Grand Prize winner for 2017, Mrs. Longe also expressed her appreciation to FrieslandCampina WAMCO for the opportunity to participate in and win the ‘2017 Mum of the Year Competition’ and promised to efficiently execute all the activities expected of her as a Three Crowns Milk brand ambassador.

    Apart from the grand prize winners, other competitors get consolatory prizes as Standing Refrigerators, Washing Machines, and Shopping Vouchers.

    Explaining the rationale behind the initiative, Senior Brand Manager stated that the Three Crowns Milk ‘Mum of the Year’ campaign is the brand’s special way of rewarding mothers who are the key target consumers for their unalloyed support and patronage.

    According to Banjoko, “The mothers are as invaluable to Three Crowns Milk as they are to their families. We like them to always keep fit and feel appreciated. The mothers are our primary target as the key decision makers and most times prioritize themselves last in purist of their families’ happiness and wellbeing. Hence, the brand places a very high premium in identifying and celebrating them”.

    She disclosed that participants in the campaign would need to visit http://bit.ly/2O5o0PF for details.

  • Three Crowns Milk excites winners

    In line with the spirit of love and celebration meant to represent the St. Valentine’s Day, Three Crowns Milk, Nigeria’s leading low cholesterol milk brand from the stables of FrieslandCampina WAMCO recently hosted 10 lucky winners of this year’s Valentine Promo to a special dinner treat.

    The exquisite dinner which was attended by the winner and their mother or spouse took place last week at Radisson Blu Hotel, Lagos, Ikeja. This year’s edition of the competition tagged ‘Three Crowns Milk Love-in-a-Card Valentine Competition’ ran from February 2, 2018 till February 13, 2018 and recorded several entries on Twitter, Facebook and Instagram.

    To participate, interested participants were required to send a 150-word message to threecrownscompetitions@gmail.com alongside a picture of their mum describing an event where she had made a long lasting love memory.

    Speaking during the special dinner treat, the Senior Brand Manager, Three Crowns Milk, Mrs. Omolara Banjoko, explained that the Love-in-a-Card Valentine campaign was one of the many ways through which the brand celebrates the season with its esteemed consumers and their loved ones.

    “This year, we were inspired by the immense love and care our mothers have always shown us, and this is why we have woven this year’s edition around the act of showing appreciation to our mothers. As a brand, Three Crowns is excited about the opportunity Valentine presents to demonstrate our love and care for its esteemed customers and their loved ones especially mothers,” she said.

    While reiterating the brand’s commitment to supporting healthier living amongst its consumers, Banjoko said the brand would continue to support consumers through diverse innovative brand activities.

    Also speaking at the dinner, the Junior Brand Manager, Three Crowns Milk, Mr. Jesufemi Ololade, expressed delight over the huge number of entries recorded for the competition with several winners emerging from Lagos, Ota and Awka. He commended the winners for their inspiring contents as well as the time spent to participate in the online competition.

  • Three Crowns Milk’s Mum-of-the-Year named

    Mrs. Nkechi Brayila is the 2016 Three Crowns Milk Mum-of-the-Year. She defeated four other finalists at the grand finale of the competition at the Sheraton Hotel, Ikeja, Lagos.

    The panel of judges, comprising Nollywood stars Mercy Aigbe-Gentry, Annie Idibia, and popular chef Uzor Orimalade declared Mrs. Brayila winner having scored the highest mark in the three stages of the competition; Fitness, Smartness and Fun Tests.

    Mrs. Brayila would be rewarded with an all-expense paid trip for a family of five to an exotic location with one-year supply of Three Crowns Milk.

    The second place winner Mrs. Olabisi Omolabi was rewarded with a double door refrigerator, the third person won a washing machine while the fourth and the fifth placed contestants were given consolatory prizes of N50,000 shopping voucher each. The finalists also went home with cartons of Three Crowns Milk.

    At the grand finale, Friesland CampinaWAMCO Marketing Director  Mr. Tarang Gupta said Three Crowns Milk Mother’s Day campaign is deeply rooted in the brand’s purpose of recognising and rewarding the key roles which the mother play as an enabler in the daily upkeep of the family.

    Gupta noted that Three Crowns Milk as a low cholesterol milk brand that cares for the health and well-being of its consumers is joining the rest of the world to put a smile on the faces of mothers for their love and care for the family.

    “One of the key things that we have identified is that the foundation of any family is the mother and with them being the foundation, they need to stay fit and healthy which is what Three Crowns truly believes in. We strongly believe that if the pillar of the house being the mother is taken care of, the whole family is strong,” he said.

    On the Mum-of-the-Year initiative, the Senior Brand Manager, Three Crowns Milk, Maureen Ifada, said the campaign is hinged on the brand’s repositioning ideology with the tagline Healthy Mums, Happy Family’ and also the belief that mothers are the pillars of the house therefore there is a need for the brand to continuously engage and enlighten them of the need to maintain a healthy family always.

  • Three Crowns milk fetes winners of promotion

    Three Crowns milk fetes winners of promotion

    Recently in Lagos, Three Crowns milk, Nigeria’s leading low cholesterol milk brand from the stables of Friesland Campina WAMCO Plc played host at a special dinner treat to lucky couples who emerged winners in the last valentine promotion.

    The couples are loyal consumers of Three Crowns milk who participated and won in the just-concluded promo held between January and February 2016.

    The consumers participated in the promo offer by buying the Three Crowns milk special promo pack for N1000 at designated retail outlets; each promo pack had assorted Three Crowns milk, guaranteed N300 airtime and also a chance to win a ticket for the special dinner treat for two at a luxurious hotel in Lagos.

    Speaking during the special dinner, the Marketing Director, Friesland Campina WAMCO, Mr. Tarang Gupta, explained that the Three Crowns special promo offer is the brand’s way of showing love to its esteemed consumers and their loved ones for their continued patronage and loyalty to the brand over the years.

    “All around the world, Valentine’s Day is set aside as a day to show love not only to your immediate loved ones but everyone around you and as a consumer-centric brand we decided to leverage this unique occasion of celebration of love to reward our loyal consumers for their love towards the brand and also encourage them to replicate the same to their family and friends as they enjoy more Three Crowns milk at a discounted price during the promo period,” he said

    Also speaking at the dinner, the Senior Brand Manager, Three Crowns Milk, Mrs. Maureen Ifada, assured that Three Crowns milk as a brand that focuses on the holistic wellbeing of its consumers would continue to look for ways to engage and excite the consumers with a view to strengthening the bond with the brand.

    She further urged consumers to make Three Crowns milk their preferred milk brand, to continue to enjoy a low cholesterol milk brand offering over 28 vitamins and minerals.

    In his remarks at the event, the Head, Consumer Protection Council (CPC) Lagos region, Mr. Nggada Joshua Yakubu, commended Three Crowns milk for adhering to CPC regulations and keeping to their promise of rewarding winners of the promo. He assured that the CPC is always looking out for the consumer’s rights and would continue to ensure that they are treated fairly.

    Reacting after the special dinner event, the lucky consumers commended Friesland Campina WAMCO and Three Crowns milk for making this year’s valentine celebration with their partners a unique and exciting one, which they noted would linger in their minds for a long time. They then promised to continue to patronise and stay loyal to the brand.

  • Powder Three Crowns Milk unveiled

    Powder Three Crowns Milk unveiled

    Are you a mother? Here is good news for you – dairy giant FrieslandCampina WAMCO Nigeria Plc has launched powder Three Crows Milk.

    According to the firm, it is to enable mothers to have more ways of caring themselves and their families.

    Its Director of Communication, Ore Famurewa, said the introduction followed the demand of consumers, especially mothers. “Three Crowns milk has repositioned as the brand that cares for mothers so they can continue to take extra care of the family,” he said.

    “The brands new pay-off: ‘Healthy mums, happy families’ define its role as mum’s best friend in caring for the family. Mothers, therefore, choose Three Crowns out of the love they have for their families and their need to take extra care of them,” Mrs Famurewa said.

    The Sales Director (General Trade),  Adewale Arikawe, said: “The new 380g powder is available in the open markets, neighbourhood stores and modern retail outlets.

    He said an integrated marketing and communication campaign has been developed to support the product.