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Tag: Tope Ashiwaju

  • Indomie celebrates 2017 childrens’ day in style

    Indomie celebrates 2017 childrens’ day in style

    As part of activities marking the 2017 Children’s day celebration, Indomie Fan Club (IFC); Nigeria’s largest children based fan club has organised a fun-filled children’s party for over 100,000 school children across the country and also used the event to reward winners of the Indomie ‘Show Your Talent Competition’ which started in April.

    One of this year’s celebrations held at the Apapa Amusement Park, Lagos State hosted over 10,000 thousand children from different schools in Lagos to a fanfare celebrations. Dufil Prima Foods Plc, makers of Nigeria’s number one instant noodles; Indomie gave an amazing treats to all the children present regardless of their social class as they all participated in various fun activities which include bumper car, carousel, the rockets, the pirates’ ship, the spinner, the tea cup, disco ride, and the air bicycle, all in a bid to deepen the social interactions.

    The Group Public Relations and Events Manger, Dufil Prima Foods Plc, Mr. Tope Ashiwaju speaking during the event explained that the celebration which is replicated across various parts of Nigeria has been decentralised to make it accessible to more children in the hinterland with such fun centres. According to him, “One of the reasons for this fun-filled event is because some of these kids may not have the privilege to go to such places to celebrate children’s day as some of their parents may not have the time or resources to do, so the brand is filling the gap and providing such ambience for the kids to have fun.”

    Ashiwaju added that “this annual event targets at least a hundred thousand kids over the period of the celebration days with over a thousand schools across the country. In spite of the monetary cost, the joy on the faces of the hosted children as they bond with each other is what is paramount to Indomie. A platform to bring kid together is what Indomie brand loves to do.”

    Commenting on the competition, the Coordinator of Indomie Fan’s Club, Mrs. Faith Joshua, expressed that “It was a deliberate act that the grand finale of the Indomie Fan’s club ‘Show Your Talent Competition’ which started in April simultaneously hold during the Children’s Day celebration week. The competition is one of the many ways through which the brand is engaging with kids by giving the opportunity to express their creative talents and abilities.”

    In the final stage of the competition, the top ten that qualified from all over the country battled it out for the first, second and third positions with cash prizes for the best in each region of the Indomie fan’s club nationwide. In all, the sum of one million naira was shared among the top contenders in the competition with loads of other gift items.

    Mrs. Dupe Ogunwo, a parent present at the event, expressed her gratitude to Dufil Prima Foods for putting together the exciting events for children, particularly for kids that their parents can’t afford such luxury. “The impact of this event cannot be quantified as it will go a long way to boost our children’s morale.”

    The Indomie Children’s Day celebration which started on Monday, 22nd May will end Saturday, 27th May, 2017 and will be held simultaneously in Lagos, Abuja, Akure, Abeokuta, Benin and Ibadan.

     

     

     

     

  • Indomie ‘You Like No Other’ winners get school bus

    Indomie ‘You Like No Other’ winners get school bus

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has rewarded several schools and individuals in Lagos who won in the just concluded Indomie ‘You Like No Other’ (YLNO) promotion. The Indomie YLNO promo, designed to appreciate uniqueness and hard-work saw millions of consumers and schools send Indomie wrapper entries in a bid to win prizes.

    The grand prize, a brand new deluxe school bus, was eventually won by Our Lady of Mount Camel Nursery and Primary School with many other schools and individuals winning other prizes such as: premium power generating sets; music instruments; photocopying machines; public address systems and Indomie Bukas.

    The prize presentation took place on March 27, 2017, in Lagos with winning consumers and representatives of winning schools in attendance. A total of 11 Bukas, seven power generating sets, two musical equipment, six photocopying machines, six sports kits and one public address system were presented by Indomie to the excited consumers and school representatives.

    Our Lady of Mount Camel School was declared the grand prize winner after sending the highest entry of 1,550 cut Indomie Noodles ‘You Like No Other’ caricatures. The closest to Mount Camel School was Saint Joseph School with 595 ‘You Like No Other’ caricature cut-outs.

    Speaking at the presentation event, General Manager, Indomie, Mr Girish Sharma said “This prize presentation is to officially close the Indomie YLNO promotion by handing over the school bus and gifts to the winners who participated.’’

    “Over 330,000 consumers have been rewarded in the YLNO promo and Indomie is keen on fulfilling every promise made to consumers. We thank our consumers for having faith in the brand and also for their participation,” he added.

    Also speaking at the prize presentation, Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said: “Indomie ‘You Like No Other’ promo was used to celebrate the uniqueness in consumers of all walks of life. If you are a photographer and musician such as TY Bello; a model like Olajimoke; a rapper such as MI Abaga; a screen queen like Omotola Jalade-Ekeinde or music icon like Yemi Alade, you are unique.”

    “How unique you become is a function of your exclusivity and effort. Unique taste cannot be replicated easily which is why Indomie remains the market standard for noodles. The YLNO promo was distinct from any other promo and this made the acceptance by consumers easy. Consumers appreciated the special packs which bore a perfect caricature picture of top celebrities and highlighted their uniqueness.” Ashiwaju said.

    Representatives of Schools and individual winners at the event expressed joy and delight towards the brand for fulfilling the promise made. They explained the surmountable task they had to face to become winners of the promo, while also thanking the brand for the gifts received.

    It would be recalled that the “You Like No Other” promo which kicked-off last year October, saw different prizes worth over N600 million being won amongst which 500 consumers walked home with cash prize of N100,000 each.

    Participants were required to cut out the YLNO characters on the Indomie special pack and present a collected number of 20 different characters to win an instant Indomie carton. Those who collected up to 50 different unique characters were amongst 500 lucky consumers that received one hundred thousand Naira (100,000 Naira).

  • Indomie to sample 10 million consumers nationwide in 2017

    Indomie to sample 10 million consumers nationwide in 2017

    Dufil Prima Foods, Makers of Indomie Instant Noodles, has revealed its intention to reach 10,000,000 million Nigerians in the year during its annual sampling exercise. The program will see millions of Consumers freely taste the number one brand in the noodles category across the country.

    Speaking on the free sampling program for the year, Brand Manager, Indomie Instant Noodles, Mr. Amber Yadav said: “Indomie is using this exercise to remind Consumers of how quality taste like. We know things are hard at the moment but people should always remember that there is no price tag that can justify inferiority. Noodles globally is loved by families and when you love your family you are expected to give them the very best; in the noodles market that best is Indomie.”

    Amber affirmed that the sampling exercise will include all variants (SKU’s) of Indomie Instant Noodles and this will be carried out in all geopolitical zones in the country: North-Central, North-East, North-West, South-East, South-South and South-West with special focus on key cities such as Lagos, Port Harcourt, Kano, Kaduna, Owerri, Enugu among others.

    “Indomie has remained the favourite instant noodles in homes, offices and restaurants because it thrives on getting Consumers insight and using the knowledge of Consumer preferences to improve on the brand. Last year Indomie won awards even outside the noodles category because the brand is built on the preferences of Consumer rather than marketing benefits.” Amber said.

    On his part the Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said “As a brand we do not claim to know what the Consumer wants; that would be arrogant and misleading. We are merely asking our Consumers who are the reason we are in business to guide us as we continue to produce the best noodles for their satisfaction and enjoyment. The sampling will also give the undecided Consumers a trial experience and gear them towards becoming not just Consumers but Indomie ambassadors.”

    According to Ashiwaju, the sampling programs would be strategically executed not only to serve as a feedback mechanism but to also strengthen the bond between the brand and its Consumers. In addition, the sampling will assist the brand in fine tuning its offerings more accurately to meet Consumer expectations which Ashiwaju says is regarded with the highest esteem by the world’s favourite noodles brand, Indomie.

  • Indomie to hold independence day award in Lagos

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles on Thursday announced the 9th edition of the Indomie Independence Day Award for Heroes of Nigeria (IIDA) initiative which will hold on Saturday, October 8, 2016 at the Federal Palace Hotel in Lagos.

    This us contained in a statement made available to newsmen, saying this year’s edition of the IIDA for Heroes of Nigeria promises to be a very exciting event, as the crème de la crème of the society including top government functionaries, captains of industries and members of Nigeria/Africa entertainment communities are expected to be in attendance to celebrate heroism and bravery of the Nigerian Child.

    According to the Group Public Relations & Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, “Our goal is to establish a platform that will continue to recognise and reward heroism and bravery in young children. This year’s edition promises to be distinctive as the award enjoys partnership with DAAR Communications and Stanbic IBTC”.
    Ashiwaju further explained that the three winners for this year’s edition were carefully selected out of the 15 finalists after a thorough assessment of the stories shortlisted in line with the set criteria for the three award categories – Intellectual, Physical and Social bravery by the respected panel of Judges for this year’s edition of the award under the distinguished chairmanship of the Executive Director of Corona Schools, Mrs. Olufunto Igun.
    Other members of the panel were: Mr. Jimi Disu, a broadcaster and resident analyst on FRONT PAGE NEWS on Classic FM, Mr. Abraham Obomeyoma Ogbodo, Editor, The Guardian newspaper, Mrs. Sarah Boulos, Chief Executive Officer/Founder, the Society for the Performing Arts in Nigeria (SPAN), Dr. Yemi Oke, a Senior Lecturer at the Faculty of Law, University of Lagos, Mrs. Ngozi Igbokwe, Founder and Executive Director, Bales of Mercy Orphanage Home and Mr. Taiwo Akinlami, a social empowerment advocate and child protection specialist.

    Commenting after the conclusion of the selection process, the Chairman of the 2016 panel, Mrs. Olufunto Igun, said: “It is indeed a great privilege to be a member of this Judges panel. I must confess that IIDA is such a laudable initiative that will continue to impact the lives of children positively.”

    The IIDA award which has been running for nine years, extols the exemplary accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear. The 2016 edition of the award is supported by Daar Communications and Stanbic IBTC Bank.

    The support from Daar Communication provides IIDA with the opportunity to utilise DAAR Communications Plc platforms – RAYPOWER, AIT and FAAJI FM for guest appearances, news coverage and advert spot bookings.

    The three lucky winners of the three award categories – Intellectual, Physical and Social bravery for this year’s edition of the award are expected to win the sum of N1,000,000.00 worth of scholarship each. The three winners for this year will bring to 27, the total number of awardees that have benefited from this initiative.

  • INDOMIE concludes nationwide search for 2016 IIDA heroes

    INDOMIE concludes nationwide search for 2016 IIDA heroes

    The nationwide search and call for entry for the 2016 edition of the Indomie Independence Day Award (IIDA); proudly supported by DAAR Communications, has finally come to an end, with a total of 229 inspiring and heroic stories gathered from different States and locations across the six geo-political zones of Nigeria.

    A breakdown of the stories gathered revealed that majority of the stories came from the South East geo-political zone with 55 entries; followed by the South-West (53 stories), South-South (50 stories), North West (30 stories), North East (29 stories), while the North Central has the least entries with a total of 12 heroic stories.

    Speaking on the concluded nationwide search exercise/call-for-entry, the Brand Manager, Indomie Instant noodles, Mr. Amber Yadav, stated that the progress report which the brand has received from the search team right from the commencement of the search which kicked-off three months ago has once again proved that Nigerian kids across several parts of this great nation exhibit several outstanding and heroic acts on a daily basis which should be rewarded.

    “So far we have received 229 entries through our search team that has been on the field for about 3 months and through other dedicatedmeans of entry. I can guarantee everyone that from what we got this year,several great acts which should neither go unannounced nor unrewarded are exhibited by several kids on a daily basis; and as a firm, our duty through the IIDA is to not only search for these kids, but also appreciate their effort, and reward them for their ingenuity.” Yadav said.

    Appreciating the search team for a job well done, the Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju expressed delight at the heroic kids that have once again been discovered. Ashiwaju stated that “This year’s edition of the IIDA which is the 9th in a roll, promises to be the best so far, as the quality of entries received no doubt shows that Dufil Prima Foods was on track when it kicked-off the IIDA 9years ago.”

    Emphasizing on the importance of the search exercise, Ashiwaju said “The main objective of the search is to collect true stories and experiences across different locations about kids who at one time or the other have performed any act of bravery, as well as, seek out thoroughly and check for cited events, persons and places for the acts of bravery in order to get deserving individuals (children) for the award. Also, to verify and authenticate the stories by asking neighbors, teachers and friends’ basic questions about the child concerned.”

    Speaking vividly on the essence of the award, Ashiwaju said “IIDA is a platform designed to identify, celebrate, and also reward Nigerian kids who at one point or the other have shown exemplary courage in difficult situations, saved lives, stood against challenges and limitations of the society.”

    He noted that this year’s edition have been reformed to fit the newly created three categories – physical bravery, social bravery and Intellectual bravery so as to reward more kids. Hence, three winners will be going home with 1million naira worth of scholarship each in the 2016 award.

    It should be noted that the Indomie Independence Day Award for Heroes of Nigeria has so far produced a total of 24 winners in the last eight years whom were rewarded with scholarship prizes worth several millions of Naira. The 2016 edition of the award is supported by DAAR Communications.

  • Indomie to reward consumers with new promo

    Dufil Prima Foods Plc, makers of Indomie instant noodles in Nigeria is set to reward lucky consumers with the chance to win a trip to Dubai with the kickoff of its latest promo tagged: ‘Wrapper Redemption Promo’.

    According to a press statement issued recently, the promo is designed to reward it loyal consumers for their unfailing patronage of the brand.

    “Indomie Wrapper Redemption Promo avails consumers and retailers to be winners of several mouthwatering prizes – the ultimate prize being an all-expense paid trip to Dubai to ten lucky consumers.

    “To qualify for the promo, a consumer is required to present twenty (20) Indomie wrappers of any SKUs. These SKUs are in 70g, 100g, 120g, or 200g of any of the Indomie variants with manufacturing date not later than 1st of December, 2015.

    “Wrappers can be presented at any of the redemption centers to receive an instant gift of an Indomie packet, and a raffle ticket which qualifies the consumer for the raffle draw. The progression increases with the number of wrappers presented.

    “Each raffle ticket received avails the consumer a chance to win exciting prizes which include; Television set, refrigerator, brand products, and a trip to Dubai,” the statement read.

    Speaking on the launch of the promo, the Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said the promo which would last for about two months will afford the brand the opportunity to engage and reward consumers for their continued loyalty to the brand.

    His words: “Indomie as a brand is always delighted to engage and reward our consumers through various means in order to put smiles on the faces of our consumers.

    “As a brand, we would always engage in promos and other activities this year in a bid to bring joy to the hearts of our consumers who are our biggest stakeholders.”

    The Wrapper Redemption Promo, which begins on Monday, March 14, 2016, is expected to run till the end of April 2016, across four key cities i.e Lagos, Ibadan, Kano and Kaduna.

  • Indomie: Dufil to sample eight million consumers

    Dufil Prima Foods Plc, makers of Indomie instant noodles in Nigeria has disclosed its intention to sample over eight million consumers nationwide in 2016.

    This is part of the company’s efforts to continually ensure objective consumer feedback and satisfaction.

    Speaking on the development, the Brand Manager, Indomie, Mr. Amber Yadav stated that the major reasons behind the projected sampling exercise is to create excitement and increase emotional connection between the brand and its consumers.

    Amber affirmed that the sampling exercise will include all variants of Indomie and this will be carried-out in all geopolitical zones in the country namely: North-Central, North-East, North-West, South-East, South-South and South-West, with special focus on key cities across the regions.

    “Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can provide.

    “The feedback generated from the sampling exercise will assist in improving our product development process,” he said.

    Also speaking on the sampling exercise, the Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said: “Sampling is a sure way of converting prospective consumers into brand loyalists. This will also give them the opportunity to experience the brand firsthand.

    “The sampling will give the undecided consumers a trial experience which would gear them towards becoming our consumers.”

    The sampling exercise, according to Ashiwaju, would be strategically executed not only to serve as a feedback mechanism, but to further strengthen the bond between the brand and its consumers.

    In addition, it would assist the brand in aligning its offerings more accurately in meeting consumer’s’ expectation.
    He also revealed that several CSR and consumer engagement activities are billed for this year in order to ensure maximum consumers’ satisfaction and engagement.

    “Dufil Prima Foods Plc. prides itself, in embarking on initiatives that enable us to give back to society. This is because we cherish our loyal consumers, as our existence is based on their continuous patronage.

    “These various activities are conducted every year with new additions this year as a way of saying ‘thank you’ to consumers for their unflinching support,” he said. (more…)

  • Dufil partners LEARN on Free Summer School initiative

    Dufil partners LEARN on Free Summer School initiative

    In an effort to positively impact the nation’s education sector, Dufil Prima Foods Plc makers of Indomie Instant Noodles, has again partnered the Lagos Empowerment and Resource Network  (LEARN) on its 2015 Summer School Programme.

    With the partnership, Dufil supported the initiative with half a million naira as well as with educational materials for secondary school students, drawn from 3 centres across Lagos (Surulere, Agidingbi and Maryland).

    Mr. Tope Ashiwaju, the Public Relations Manager, Dufil Prima Foods Plc explained that the company’s 7 years longstanding partnership with LEARN was hinged on the importance of education to the nation.

    “The Objective of this initiative is to bring secondary school students together in between terms to continue to encourage them in some form of academic and non-academic exercise as time spent in school is virtually not enough to impact all required knowledge for the students.”

    “Therefore this initiative serves as a platform for students to pursue further knowledge to aid their academic and non-academic endeavours.”  

    He added that Indomie as a brand believes in and had always been affiliated with the growth of the nation’s education sector at the primary, secondary and tertiary levels, which informed its education-oriented Corporate Social Responsibility (CSR) initiative.

    Also commenting on the partnership, the Coordinator, LEARN, New Era Centre Surulere, Mrs. Anu Adepoju, confirmed Dufil’s support to LEARN since its inception 7 years ago.

    “The children always look forward to having a taste of their favourite noodles every afternoon, and this enables them pay attention in class and vocational activities without having to worry about where their lunch would come from,” she said.

    “The Indomie experience has added a new dimension to the summer schools with the provision of T-shirts, caps, pens to exercise books and most importantly, lunch” said Adepoju.

    The summer school, an initiative of the former First Lady of Lagos state, Mrs. Emmanuella Fashola, ignites passion for learning among the youths by equipping them with leadership & entrepreneurial skills, good character development, vocational and other skills.

  • Noodles Market :Indomie pioneers 450g pack

    Noodles Market :Indomie pioneers 450g pack

    Premium noodles brand, Indomie Instant Noodles, has introduced into the market its 450gram Chicken Family Pack.

    The new variant, said to be a landmark achievement in global noodle circles according to the company is part of its efforts to cater for the growing needs of the family and easing the hassle associated with purchasing multiple packs for meals on the home front.

    “As far as the global culinary landscape is concerned, Indomie has recorded a major breakthrough with the launch of our new Family Pack,” said Mr. Deepak Singhal, CEO, Dufil Prima Foods Plc, manufacturer of the product.

    “We deemed it necessary to say a big thank you to the family unit which has been largely responsible for our growing sales volume over the years, and the 450 gram pack was the best way we felt we could achieve that.”

    Singhal, who said the new Indomie variant was not only sizable but packed with enough spice designed to suit the taste buds of parents and kiddies alike, added that it was pocket-friendly and would therefore be easily accessible to varying consumer classes in the market.

    “ This, no doubt, is a feat no other noodles company in the world can lay claim to, as Dufil Prima Foods can now be said to have effectively taken center stage in the global culinary landscape. After all, the new 450g will cater to not just the taste but also the pockets of all consumer classes in the market.

    “With all this and more, it is no surprise that consumers view Indomie as the noodles brand of choice which constantly prioritises and guarantees their satisfaction at all times, as captured in its evolving strategies over the years,” Singhal reasoned.

    The new 450gram Indomie pack is joining a wide array of other variants previously launched by Dufil Prima Foods, including Indomie Chicken flavour, Onion Chicken flavour, Pepper Chicken and Oriental Fried Noodles.

    “These variants have done incredibly well in the market, laying claim to a strong level of acceptance among consumers in Nigeria’s burgeoning noodles industry,” Tope Ashiwaju, PR/Events Manager, Dufil Prima Foods Plc said.

    “Our surveys over the years have shown there is a skyrocketing demand for Indomie, which explains why our 450gram pack is riding on the back of our 210gram Hungry Man Pack and 120gram Super Pack. Little wonder Indomie is the only noodles brand in Nigeria with the Superbrand status, which it bagged after being voted one of Nigeria’s strongest brands in recognition of its market leadership status,” he added.

    Ashiwaju assured consumers that with the new 450 gram pack berthing in the market, they are set to enjoy more value for their money and a deeper bond when they sit to eat the new enriched 450g family pack.