Tag: Uber

  • Uber: technology is driving urban mobility

    IN many bustling urban cities around the world, policy makers and regulators are becoming increasingly focused on creating sustainable solutions that effectively address the rising vehicular congestion that these cities experience.

    In Lagos, traffic and congestion    are what inhabitants grapple with  daily. According to Governor Akinwunmi Ambode, the population of the state stands at over 24 million. This is equal to 30 African cities combined.

    Uber General Manager West Africa, Lola Kassim, said by 2050, it is estimated that the state population  could hit 35 million. This growth will no doubt put more pressure on the city’s infrastructure. Perhaps a crucial question is: how will the inhabitants of Lagos get from point A to B? What transportation systems and infrastructure are needed to serve the rapidly-burgeoning population?

    Last year, the governor reinforced this sentiment in his plans to replace the yellow buses, popularly known as “Danfo”, with a more efficient bus transport system. This is no doubt a positive development as it is indicative of an intention to reduce congestion and pollution, as well as pave the way for an efficient mass transportation system that would move Lagos faster towards its goal of becoming a Smart City.

    She said in envisioning Lagos as a Smart City, specifically within the transportation and mobility sectors, it is important to begin to think of a city where there are fewer vehicles on the roads and there is convenient access to other mobility options such as rail, waterways, air, etc., for people to move around.

    “We must also begin to think about the fact that fewer cars on the roads naturally means a decrease in carbon emissions and congestion.This also means that places in cities previously set aside and designed around cars, such as wide roads for high traffic volumes as well as space-intensive parkades and parking lots, can be given back to the city and its people. What could this mean for a city like Lagos? Think of a greener, less congested, and more liveable city.

    “At Uber, we believe that a better future is within our grasp. One of our core objectives is to support and complement existing public transportation infrastructure. Through cars registered to use the Uber App, we are helping commuters cover the “last mile” of their journeys around the world.

    In cities like Amsterdam and London, for example, over 25 per cent of Uber rides during morning rush hour go to and from local train stations, further establishing that people use Uber to complement existing forms of transportation. We believe that shared mobility enabled by technology has the potential to contribute to better and more efficient cities. This is why we are partnering public transport providers and other app-based mobility solutions (such as car and bike sharing services) around the world,” she said.

    According to her, in the near future, it will be possible to complete certain journeys across cities using many options made possible via the Uber Platform App. A rider’s daily commute could be completed using one or more options, such as a shared JUMP bike, uberPOOL or, uberX. While not all of these options are available in Africa – it does mean that some of the solutions to creating less congested cities already exist. And for a megacity like Lagos, this is definitely a positive development, she explained.

    Uber, she said, is expanding its offerings to help create a new future of transportation – one that reduces individual car ownership, expands access to transportation and helps governments plan future transportation investments. “From bikes to pooled rides, we are always looking to offer more ways to get around without needing to own or buy a car. A year ago at the first Uber Elevate Summit, we announced our initial partnerships with companies that make aircrafts, high speed chargers and manage major real estate portfolios. We also unveiled a collaborative plan with the cities of Dallas and Fort-Worth to create the first metropolitan area in United States with an urban aviation rideshare network,” the CEO said.

    According to Lola, at this year’s Elevate Summit,  CEO Dara Khosrowshahi affirmed an upward shift in the mobility conversations saying: “We think cities are going to go vertical in terms of transportation, and we want to make that a reality.” With products like uberAIR we want to make it possible for people to push a button and get a flight – uberAIR takes that approach and our technology to new heights.

    “Technology is increasingly at the core of how people move around cities and we must harness it  to create sustainable options to drive transportation systems around the world. As Lagos, Nigeria and indeed the whole of Sub-Saharan Africa make the move towards enabling smart cities – technology will play a critical  role in improving urban mobility,” she said.

  • Uber introduces safety step to prevent drowsy driving

    Uber has introduced new hours policy for its driver-partners across Sub-Saharan Africa, including Nigeria, to help enhance driver and passenger safety.

    Drowsy driving is an issue for all who share the road and Uber said it is committed to doing its part to prevent drowsy driving.

    With this new feature,which started from last Monday, Uber would launch a feature across the country that prompts drivers to go offline for six hours after 12 hours of driving. Drivers, who do not take a long enough break, will not be able to log into the app and take trips before that period expires.

    Uber already has features like an in-app notification that reminds drivers to take a break when feeling tired on the road and advises drivers with their Community Guidelines to take breaks if they are feeling tired. The new driving hours policy is an additional feature that will help improve safety on the roads.

    Uber West Africa General Manager Lola Kassim said: “We want to promote safe and responsible use of the Uber app and this feature has tremendous potential to protect not only Uber driver-partners, but also their passengers and, ultimately, all road users. Driver-partners in Nigeria are already driving responsibly but safety is one of our key pillars and we believe this new feature will be adding one more safety layer.”

    Driver-partners will be able to track the time they spend on Uber trips and will be reminded when they’ve reached their maximum time on the Uber app.

    It provides periodic notifications when drivers are approaching the 12-hour driving time limit and then will automatically go offline for six straight hours when their max has been reached, but drivers will be able to finish any trip they’re currently on. After the six hours, driving time resets and drivers can go online again to receive trip requests.  This will be a phased roll out and not all driver-partners will see this right away.

    “Last month, we rolled out this feature across South Africa.  Based on drivers feedback, the new feature is working well and has helped enhance driver and passenger safety. We are excited to roll this out across the rest of the region as this move will strengthen Uber’s approach to help keep riders and drivers safe on the road while preserving the flexibility drivers tell us they love, “ Kassim adds.

    To ensure drivers understand the rationale and the functionality of the feature, Uber has held various focus groups across their Greenlight Hubs (support centres) and has announced the feature through podcasts which can be accessed through the app.

    From this, drivers have expressed the need for information and education sessions, which Uber has implemented, these include sessions which provide advice and examples such as how this will impact their businesses and how they can put together a responsible schedule for their small business.

    Uber, Kassim said, is constantly looking at new ways to use technology to contribute to safety in their communities.

     

  • Banky W as first Nigerian Uber ambassador

    NIGERIAN singer, Banky Wellinton, known as Banky W, becomes the first brand ambassador of popular transportation business Uber.

    The singer’s wife, while congratulating her hubby on Instagram gave away the information, saying she was proud of him.

    Narrating the journey on how the contract came about, he wrote on his Instagram page, “One of my favourite quotes is the one that says: “Give a man a fish and you feed him for a meal. Teach a man to fish and you’ve fed him for life.” I believe very strongly in putting the people around me in a position to be more successful. My driver @lado212 is an awesome guy. and I wanted him to be able to earn more than just his salary & tips, so I got a small car and we put it on Uber, that way instead of him sitting around all day waiting for me while I’m in the studio, office, or on set, he can hit the road and generate income for us. And then we split it at the end of the month. It’s worked so well that I am now really hoping to continue to do this for more of the young people around me, as God gives me grace.

    He continued, “I’m so excited and honoured to be @ubernigeria’s first Brand Ambassador. I genuinely love the service and I’ve been an avid rider for years – the convenience of it just made my life so much easier, home and abroad. I also love that it helps create employment for young people and I want to encourage more car owners, if they can, to use the service as a way to help more people around them and earn money on the side at the same time. And even if all you ever do is use an Uber as your designated driver when you’re out having drinks, it makes too much sense. You should just #BankOnUber. I am, and I do”.

  • Uber eyes one million female driver-partners

    Uber eyes one million female driver-partners

    Major operator in the e-hailing sector, Uber, has said its global vision is to economically empower one million women across the world by 2020.

    Speaking when it hosted a selection of female driver-partners, professionals and entrepreneurs in Lagos at an event it tagged: Uber For Her, the General Manager Uber West Africa, Lola Kassim, said: “We have a global vision of upskilling and economically empowering 1 million women across the world by 2020. We know Nigerian women to be very industrious, focused and entrepreneurial, and luckily for us at Uber, we have a good number of them partnering with us as driver-partners. This event is essentially to allow other female attendees see the sort of economic opportunities they can benefit from if they use the Uber app.”

    Also speaking, Head of Policy West Africa for Uber, Jackie Omotalade, said: “Uber is committed to promoting diversity and inclusiveness for the amazing women of West Africa. This event is an opportunity for us to continue to empower women and to show them the many ways they can thrive economically and be successful as individuals. If we are going to further develop the African continent, then it is imperative that we seriously focus on the task of upskilling our Nigerian women.”

    The Uber For Her event had sessions facilitated by female Uber driver-partners, customer service and finance experts, and Tayo Oyegunle; Operations Manager, Uber Nigeria. Blessing Manuel Smallvoice, one of the female Uber driver-partners who facilitated a session on Winning The Customer Service Game: ‘’  Women can achieve anything they set their minds to achieve, they should never look down on themselves because of their gender. Partnering with a global brand like Uber helps me to understand how to build my own business better and ensure that I always provide my passengers with excellent customer experience.”

    The event, held in conjunction with She Leads Africa (SLA), had over 100 women in attendance and showcased the myriad of opportunities available for women within the Uber ecosystem. SLA is an organisation run by African women (for African women) dedicated to supporting entrepreneurs and their journey towards professional success through online content and offline programmes.

  • Uber fights in court for London survival

    Uber fights in court for London survival

    Uber will defend its right to operate in London in a court hearing on Monday after the app was deemed unfit to run a taxi service and stripped of its license in its most important European markets.

    Regulator Transport for London (TfL) shocked the Silicon Valley firm by rejecting its license renewal bid in September, citing its approach to reporting serious criminal offences and background checks on drivers.

    Uber’s 40,000 drivers, representing around one in three of all private hire vehicles on the British capital’s roads, can continue to take passengers until the appeals process is exhausted, which could take years.

    The legal battle pitches one of the world’s richest cities against a tech giant known for its forays into new markets around the world that have prompted bans, restrictions and protests, including by drivers of London’s famous black cabs.

    Uber’s lawyers will begin their appeal at Westminster Magistrates’ Court on Monday, in what is expected to be a largely administrative hearing designed to set a date for a fuller hearing next year.

    Chief Executive Dara Khosrowshahi has apologised to Londoners and met TfL Commissioner, Mike Brown in October for what both sides described as constructive talks.

    Brown told Reuters in November that “there are some discussions going on to make sure they are compliant.”

    Months of legal wrangling are likely unless the Silicon Valley app, valued at around $70 billion with investors including Goldman Sachs (GS.N), can come to a new arrangement with the regulator.

    “We continue having constructive discussions with Transport for London in order to resolve this,” an Uber spokesman said ahead of the hearing.

    “As our new CEO Dara Khosrowshahi has said, we are determined to make things right.”

    Losing its London license was just one of many blows to Uber this year as a stream of executives left amid controversies involving allegations of sexual harassment and issues surrounding data privacy and business practices.

    In Britain, Uber is looking to appoint a new boss after Jo Bertram announced her departure less than two weeks after London’s decision

    It also faces potential problems in the northern English city of Sheffield where its license has been suspended and in Brighton, southern England, where local officials extended the firm’s license for only six months to give them more time to consider the outcome of the dispute in London.

  • Uber, Taxify: Jostle for drivers intensifies

    Uber, Taxify: Jostle for drivers intensifies

    The liberalisation of the telecoms sector has destroyed fetters to communication with access to mobile phones. It has promoted e-hailing, e-health and many others. OLUFEMI BABALOGBON writes about the competition in the e-hailing subsector.

    Taxify has enjoyed some competitive edge in terms of soaring number of drivers since the beginning of this year. It is offering drivers 85 per cent of the cab fare, while receiving 15 per cent. This convinced Uber drivers to download Taxify’s app and register. Taxify turned out to be a threat to Uber, which offered drivers only 75 per cent of the sales.

    For Wale, an Uber driver, “Uber has got the brand; Taxify has got the drivers.” However, early this month, Uber turned around the situation when it offered drivers 100 per cent of the sales. Taxify could not but do the same not later than 24 hours after Uber’s strategic decision. Drivers are becoming the key stakeholders, after government, and with increasing bargaining power.

    Uber’s leadership is being challenged seriously by Taxify. Riders said they could find more available Taxify drivers within their locations than Uber drivers. The drivers are moving to Taxify to enjoy more incentives and share in the gains of competitiveness. Uber drivers had complained of low income. Findings showed that most of these cab drivers do not own the cars; they deliver a fixed amount to their car-owners (partner) on a weekly basis.

    A Taxify driver, Akeem, said he makes N80,000 weekly and delivers N40,000 to his partner (car owner). His cost of fuel is N30,000. He ends up making only N10,000. This is the reason drivers keep pushing for more margins.

    However, after two weeks of giving the drivers 100 per cent of the fare, Uber has reverted to the initial arrangement of offering drivers 75 per cent. Taxify, hell-bent in challenging the leadership of Uber, has continued giving its drivers 100 per cent of the fare.

    Akeem, said: “This has led to an influx of more Uber drivers into Taxify and the consequence is less patronage because more drivers now share the Taxify pie. In response to this, Uber is offering drivers “boost locations”, where the app charged premium fare and the drivers can make more.”

    This is the time superior value of Uber plays a role in competitiveness.Uber drivers get incentives for staying online even when they are not working. This makes it easier for Uber users to find a nearby driver within the estimated time of arrival.

    “The features of Uber’s app are more and more valuable,”  Wale, who was blocked by Uber last week for using a cheat app to inflate the fares, said.

    Cab drivers hope “the Taxify incentive would continue forever”. However, this is more about two rivals, who chose to take competition to crescendo during this peak season. If this continues for a while, competition will evolve to be more about value creation and value delivery.

    Uber will realise it has taken a wrong decision by compromising its unique service proposition (USP), lowering the standard of its cars from made-in-2007 specs to made-in-2000 specs. Uber would realise the need to train the drivers and be proactive about the re-occurring reports about drivers’ rudeness.

    Taxify would improve its app to give unique experience to drivers and riders. For now, the competition is about keeping the drivers. And money is the only language understood by these drivers.

     

  • Uber announces Lola Kassim as new GM for West Africa

    Uber announces Lola Kassim as new GM for West Africa

    Uber has announced the appointment of Lola Kassim as its new General Manager for West Africa.

    Lola worked as a Management Consultant with McKinsey and Company where she led teams providing strategic business advice and implementing organizational and operational improvements in the energy, public, and financial services sectors in West and Southern Africa.

    A seasoned professional with over 10 years of global experience working at senior private sector and government levels in Africa and Canada, Lola will be responsible for driving Uber’s overall strategy for West Africa, which includes improving reliability and service levels for uberX and creating additional value adds for driver-partners.

    “I am immensely pleased to be joining Uber at a pivotal point in the company’s growth and expansion curve. My vision for West Africa, in particular, is to ensure that we are aligned with Uber’s overall objective of creating sustainable, alternative modes of mobility. In addition to creating value for driver-partners and riders, I will also be focused on ensuring that we continue to engage with our key stakeholders and relevant partners with a view to continued positive impact across West Africa.”

    Speaking on Lola’s appointment, Alon Lits, General Manager Sub-Saharan Africa, Uber said: “As a company that is deeply committed to diversity and inclusiveness, we are excited to have Lola join the team of other incredible women at Uber – who are pushing the envelope towards achieving the global vision of creating value for riders and driver-partners alike. In West Africa, Lola will be supported by a highly skilled and enthusiastic team covering Operations, Marketing, Communications, Legal and Policy. As we often say at Uber, we are #superpumped.”

    Prior to joining Uber, Lola spent 3.5 years as a Management Consultant at McKinsey and Company. She also worked as a Governance Advisor with the Liberian Presidency through the

    Africa Governance Initiative, supporting a unit driving delivery of Presidential infrastructure  priorities. She began her career with the Canadian government where she served as Policy Advisor to senior officials and managed units developing policy, strategy, and business cases regarding socio-economic development programming for Canada’s Aboriginal communities and foreign policy.

    A Nigerian-Canadian, Lola holds a Bachelor’s degree from Harvard University and an MSc from the London School of Economics where she was a Chevening Scholar.

  • UBERisation of Ridesharing: Brand trust, phone-space share and partners’ loyalty

    UBERisation of Ridesharing: Brand trust, phone-space share and partners’ loyalty

    Named the 89th most-valuable brand in the world, Uber is the leading e-hailing app in Lagos. Uber is not on the route to market leadership; it is the leader of the ridesharing market. The brand is so prominent such that the word “uber” is fast replacing the word “taxi”; taxi drivers in Lagos said Uber is taking them out of business.

    Uber understands the three key drivers of this business. The first is Brand Trust, the possibility of people trusting your app to be real and effective. The second is the phone-space share; which is the likelihood that someone will give his/her memory space to an app. And the third is the loyalty of the partner-drivers. Uber has the biggest brand in the industry globally, and this has translated to a level of brand affinity for the app in Nigeria. It has been observed that some young social media savvy guys would use Uber and post about using uber to boost their status. Uber is a thing of status, and not just for convenience. Someone once tweeted: “Is it poverty when you jump buses?”. If it is about speedy transportation, BRT buses would beat Uber. Uber buses ply same roads with the yellow buses and thus the proposition cannot be speed. Let’s say it’s the chauffeur for the middle class. However, without brand trust, only few people will download the rival e-hailing apps, irrespective of marketing.

    The second market driver is the phone-space share, the likelihood that a mobile phone user will share his/her memory space with an app. Whatsapp, BBM, Facebook, Facebook messagers, Instagram, Twitter and Slack are apps already competing for space in most smart phones. In addition to these, the mobile phone user needs a good reserve for Gallery – to save pictures downloaded and taken with phone camera. Thus, it becomes a rational decision-making whether to download an app or not. This is why Uber’s approach of pre-loading new phones with its app is strategic, and you may just need to install the app after purchase. The third market driver – loyalty of the partner-driver, is actually working for Uber. Uber drivers in Lagos earn an average income of N40,000 monthly; some private individuals have given up their private cars for Uber to make additional imcome. Uber has got that loyal movement, even as rivals increase the incentives for their own partner-drivers.

    There are some other five (5) e-hailing apps in Lagos but all you hear is “Get me Uber!” In February 2017, Smart Cab was introduced to Nigeria by Jubril Arogundade, and the propositions of the brand were supposed to challenge Uber and compete favourably. They include wifi for passengers, and packages tailored for different market segment. However, the traction for Smart Cab has not been competitive enough and it is struggling to have brand recall despite using social media and celebrity endorsement. The reality is that this market is Uberised – Uber being the market leader, with an indisputable top-of-the-mind (TOP), and loyal partner-drivers – until there is a brand capable of taking control of the market drivers as much as Uber does.

  • Uber unveils security measures in W/Africa

    Uber has updated its community guidelines in West Africa to provide guidance on how drivers and riders should behave and treat each other during a trip. The company is committed to providing a service that is seamless and efficient and the release of these guidelines aim to reinforce the company’s commitment to both riders and drivers.

    This is the first time Uber is publishing a policy explaining why riders can lose access to Uber. This is important because when drivers use Uber they do more than simply drive: they’re sharing their own car, space and time with passengers. And while most riders show drivers respect, unfortunately this is not always the case.

    “Uber’s updated Community Guidelines help explain what’s not acceptable on an Uber trip. Many of these are obvious to most of us but they should be noted – whether it’s throwing up in the backseat or leaving rubbish in the car, the below list of guidelines is one that everyone using Uber should understand –  driver-partners, and riders as well as those travelling with other riders /  friends,” a statement from the firm stated.

    It said getting to a destination safely is a top priority. This is why drivers need to adhere to the rules of the road for example, by sticking to the speed limit, not driving under the influence of alcohol or drugs and not texting while driving. Drivers should always take a break if tired.

    Riders should play their part by wearing their seatbelts and not trying to cram in extra people when there aren’t enough seat belts. Riders also need to refrain from bringing alcohol or banned substances into the vehicle and should not ask a driver to go faster than the speed limit.

    Those under the age of 18 can take an Uber with adult supervision, but cannot have an Uber account themselves. Parents or guardians need to accompany children at all times.

    Going forward, if Uber finds that an unaccompanied minor is the account holder the account will be immediately deactivated. If Uber finds that the rider is under the age of 18 but the account holder is a third party that is over 18, Uber will remind the account holder of Uber’s policy and deactivate their profile after a second warning.

    Giving feedback allows Uber to know what the rider is satisfied or dissatisfied about, that is why both drivers and riders should always provide feedback post a trip. When people know that they are been rated they become conscious of their behaviour and become accountable for their actions. Accidents, incorrect fair charge or arguments should be reported by simply tapping the help button in the app. There is a customer support team that is always ready to assist.

     

     

     

  • Hello Tractor, The Uber for tractors

    Hello Tractor, The Uber for tractors

    For small-scale farmers in Nigeria, especially in the northern parts of the country, getting tractors to use on their farmlands to boost their yield has always been difficult.

    Many farmers can’t afford to buy one due to the high cost, while the country’s federal government, which is the major supplier of tractors, is not able to meet more than four percent of their requirements. Africa has less than 50 agricultural tractors per 100 square kilometres of arable land, according to the Food and Agriculture Organisation (FAO), which ranked Nigeria 132 out of 188 countries surveyed on agricultural mechanisation. Farm sizes in Nigeria are small, making it difficult for individual farmers to own a tractor.

     

    However since mid-2014, the introduction of the Hello Tractor project has been addressing the prevalent problem of crippling poverty and poor crop yields amongst small-scale farmers. Hello Tractor is the brainchild of Jehiel Oliver, an American who developed the idea while working as a global finance consultant focused on SMEs and agricultural industries at Aya Consulting in the United States.

    He relocated to Nigeria to implement the project; a social enterprise that improves food and income security by facilitating Nigerian farmers with the right tools to efficiently harvest their land. Hello Tractor promotes collaborative consumption by building a network of “Smart Tractor” owners, enabling small-scale farmers to request and pay for tractor services via SMS and mobile money, as and when they need specific services.

    On what makes the solution unique, the operators say, “Our powerful booking system allows farmers to conveniently request, schedule and prepay for tractor services, from nearby Smart Tractor owners, through SMS messaging and mobile money. Once service is completed, the pre-payment is automatically released to the Smart Tractor owner.”

    Since it was launched in mid-2014, farmers who participated in the beta period have reportedly seen their yields increase by 200 percent using a machine that’s 40 times faster than manual labor. “We have designed an innovative, low-cost “Smart Tractor” specifically for small farmers’ unique needs,” remarks Oliver, the founder of Hello Tractor.

    “The smart tractor is a two-wheeled tractor with GPS antennae that allows us to track its usage and telematics, which collects and transfers data in no Internet areas such as the rural areas,” Oliver adds.

    According to Oliver, each tractor on the platform reaches an approximate 250 Ha of farmland annually, which is substantial in Nigeria where farmers own, on average, just over one hectare of land.

    With one of the fastest growing populations in the world, and huge pressure on the employment market to provide new jobs, optimizing Nigeria’s agricultural industry is key to combatting youth unemployment for the next generation.

    “Despite the profitability of agriculture in Nigeria, there remains a substantial risk (both real and perceived) preventing banks to engage more deeply,” remarks Oliver. To address this issue Hello Tractor also coordinates low-cost financing to help facilitate the purchase of a Smart Tractor. “Equipped with various attachments, owners can tailor its use for a variety of crops and stages of the production cycle, allowing them to serve their customers throughout the year. The GPS antenna allows Hello Tractor to track its usage and gather data on location, market trends, and uptake,” Oliver explained.

    “At the beta phase we’re prioritizing land preparation because first of all, it’s the first stage of production,” Oliver said. “It’s also the most labor intensive. It takes about 40 days of manual labor to prepare the land. Our tractors do it in eight hours.”

    On the impact so far, Oliver told The Nation that, “Farmers are reporting that having access to tractor services saves them money on land preparation while removing the labor constraints that have prevented them from planting the land that they have access to.”

    Hello Tractor has just been launched in Kenya with a pilot this year. Oliver believes the results there should be as promising as those in Nigeria.

    Lekan Otufodunrin

     

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