Upbeat Fest, the annual holiday event designed for families and fun-seekers, has staged a comeback. Powered by Upbeat Recreation Centre, this year’s edition will run from December 13 to January 4, and is expected to welcome over 15,000 attendees.
Last year’s festival attracted more than 13,000 visitors, many of whom participated in adventure games, live entertainment, and children’s holiday activities, with parents praising the event for its safe environment, diverse attractions, and enjoyable programming for all age groups.
Organisers of the event, Upbeat Recreation Centre, said this year’s edition will feature additional games, more family zones, longer activity hours, and improved experiences for all ages.
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The Santa Grotto—one of the event’s most popular stops—will return with new features aimed at creating memorable holiday moments for younger guests.
Upbeat Fest 2025 is sponsored by some of Nigeria’s most trusted brands, including Kelloggs and The Hoppa. These partnerships highlight the festival’s commitment to quality and excellence.
Kelloggs, known for its delicious family breakfast, embodies the joy of family togetherness, while The Hoppas brings its legacy of adventurous comics to the table.
Upbeat Recreation Centre, in a statement, noted that the goal this year is to expand capacity and increase accessibility while maintaining the warm, festive atmosphere that defined last year’s success.
The Centre assured that this year promises to be exciting, thrilling and engaging. “Join us this year to experience the magic of the Christmas season with your friends and family,” it said..
