The US Mission Nigeria has announced the launch of the “Made in America, Loved in Nigeria” Social Media Skit Contest, a nationwide digital competition aimed at showcasing how American products, brands, and ideas positively shape everyday life across Nigeria.
The contest, which runs from December 1 to December 8, 2025, encourages young Nigerians to express their creativity through 90-second vertical skits demonstrating the impact of US innovations in fields such as business, education, technology, creativity, and community development.
According to the Mission, the initiative is designed to “spotlight the positive impact of American products, brands, and ideas on communities across Nigeria,” while also celebrating how these innovations enrich daily life, foster productivity, and drive progress.
Participants are required to post their original skits publicly on YouTube, Facebook, or Instagram, tagging @USinNigeria.
They are also encouraged to share the same content across Facebook, Instagram, X, or TikTok using the hashtags #MadeInAmericaLovedInNigeria and #TradeThatTransforms.
The contest is open to Nigerian citizens aged 18 to 45 residing in the country. Entries must be entirely original, and participants are expected to complete an official entry form and upload a signed eligibility and release form.
All submissions will be pre-screened for compliance with contest rules and judged based on creativity, relevance to the theme, storytelling strength, technical quality, and audience engagement. The Mission said winners will be announced on December 12, 2025, via its social media platforms.
Top contestants will receive high-end creative tools, including a Sony A7 IV creative bundle, Sony A7 III, and an iPhone 16 with a handheld gimbal, as well as mentorship opportunities and features on U.S. Mission Nigeria’s social media pages.
The Mission stated that the initiative aligns with the Mission’s commitment to supporting Nigeria’s vibrant creative sector, strengthening cultural and economic ties, and celebrating the innovative spirit of Nigerian youth.