The Nation Newspaper

Tag: VConnect

  • Vconnect partners Eskimi

    A Lithuania-based firm and largest programmatic network in Africa, Eskimi DSP, has partnered Vconnect, an indigenous online service marketplace, to introduce a new digital product into the country.

    Eskimi CEO, Vytas Paukstys, said: “We were always getting requests from banks and financial clients to be able to reach small and medium enterprise segment. It is very hard to separate and target this segment online. Our partnership with Vconnect introduces a new product in the market and we already are able to reach 50,000 small and medium business owners and  two million young professionals with intent to buy products and services.”

    Targeting small and medium enterprise segment helps to reach right users at the right time. So, narrowing down the segment for small and medium enterprise helps to save budget, allows to speak to right consumers and reach marketing goals, he added.

    Other segments will also target users by specific segment and products that consumers are looking on the Vconnect site. Companies can reach users, who are looking for generator repair professionals, insurance providers, IT service providers, electricians, among others. They can also reach the overall audience of Vconnect, which represents the higher socio-economic class, educated and urban consumer segment. The audience size is over two million.

    A statement said the partnership was launched based on Eskimi Audience and Inventory Extensionsolution, which enables publishers to enter data market and open new data revenue streams.

    Publishers, who have valuable and niche audiences, can use Eskimi Audience and Inventory Extension functionality to re-target their audience outside their site.

    This allows the increase of the reach and inventory of a specific audience up to two times.

  • Facebook, VConnect version 2.0 to equip SMEs

    Facebook, VConnect version 2.0 to equip SMEs

    VConnect will work with Facebook to equip SMEs in the service sector with the know-how required to significantly increase revenues, acquire new customers, stay ahead of the competition and leverage both the VConnect and Facebook platforms for business growth.

    This free one-day event is scheduled to take place on the 8th of June, 2017 in Ikeja, Lagos for 100 SMEs across the sector.

    This event is part of Facebook’s Boost your Business initiative, a program designed to educate SMEs on how to use digital platforms for business growth.

    Naveen Luthra, Head of Growth and Monetization, VConnect says: “SMEs form the backbone of Nigeria and their growth would augur well for the Nigerian economy. Through this series of SME Conferences, we would like to equip business to get better ‘access to the market’, to get more customers.

    “We value the partnership with Facebook for this conference, to jointly empower SMEs through the digital medium.”

    Small business owners in attendance will go home with a wealth of knowledge and new set of skills to grow their business, exposure to opportunities often ignored by SMEs much to their detriment as well as new additions to their network of connections.

    The SME Conference 2.0 is an invite only event. To register, intending participants are required to send an email to business@vconnect.com or register here to get an invite.

  • VConnect unveils New Home Page

    VConnect unveils New Home Page

    VConnect, the online marketplace with over 1 million businesses has taken another leap forward in empowering SMEs in Nigeria.

    With the launch of a new home page, VConnect has established firm ground in the online business world. The new homepage is in accordance with the company’s new promise to their customers, merchants and buyers.

    Commenting on the launch of the new homepage, General Manager VConnect, Mr. Deepankar Rustagi, said: “With this new release, the merchants’ stores and products receive a whole lot more visibility on the platform.

    “And there are a lot more changes than just the home page. Each merchant’s webpage and URL can now be fully customised as per their preference. There’s even a whole lot more for users.

    “As you get on the website, the new homepage showcases an array of products, the newly arrived and the trending categories. Users can now easily navigate to the products they need.

    “The search experience has also been improved in terms of speed and relevance of results. The website promises a personalised experience on the site, based on the user’s interests and browsing history.

    VConnect has also integrated an online payment system along with an easier checkout process to extend the convenience it already provides”.

    Furthermore, Deepankar stated that the company’s long term vision is to connect buyers and suppliers; providing convenience to buyers and growth to suppliers while boosting the Nigerian economy.

    It will be recalled that VConnect started as a local search engine, providing users with information about businesses. Today the company has grown into a strong online marketplace, bringing convenience to buyers and sellers alike.

  • VConnect unveils new homepage

    VConnect unveils new homepage


    VConnect, the online marketplace with over 1 million businesses has taken another leap forward in empowering SMEs in Nigeria. With the launch of a new home page, VConnect has established firm ground in the online business world. The new homepage is in accordance with the company’s new promise to their customers, merchants and buyers. Commenting on the launch of the new homepage, General Manager VConnect, Mr. Deepankar Rustagi, said: “With this new release, the merchants’ stores and products receive a whole lot more visibility on the platform. “And there are a lot more changes than just the home page. Each merchant’s webpage and URL can now be fully customized as per their preference. There’s even a whole lot more for users. “As you get on the website the new homepage showcases an array of products, the newly arrived and the trending categories. Users can now easily navigate to the products they need. “The search experience has also been improved in terms of speed and relevance of results. The website promises a personalized experience on the site, based on the user's interests and browsing history. VConnect has also integrated an online payment system along with an easier checkout process to extend the convenience it already provides”. Furthermore, Deepankar stated that the company’s long term vision is to connect buyers and suppliers; providing convenience to buyers and growth to suppliers while boosting the Nigerian economy. It will be recalled that VConnect started as a local search engine, providing users with information about businesses. Today the company has grown into a strong online marketplace, bringing convenience to buyers and sellers alike. [news_box style="2" display="category" link_target="_blank" category="74" count="10" show_more="on" show_more_type="link" header_background="#dd7a7a" header_text_color="#000000"]

  • VConnect eyes Ghanaian market

    VConnect eyes Ghanaian market

    Online business directory search engine, VConnect.com said it is set to extend its tentacles to Ghana.

    This is part of its pan-African drive to transform businesses with its new digital marketing tools which have grown small and medium enterprises (SMEs).

    Its General Manager, Mr. Deepanker Rustagi said having done well in the country with SMEs, it was time to expand its reach to other parts of sub-Saharan Africa to replicate the feat.

    According to him, the website is the seventh most visited in the country with 950, 000 business listings after three years of operations.

    “Africa is set to witness a new media powerhouse in a few years’ time. VConnect will not only attend to all business information needs in Nigeria, but will become a pan African solution provider,” said Deepanker in a statement.

    He disclosed that VConnect developed a user-friendly mobile site because statistics have shown that a huge percentage of website visits are done via the mobile phone. The company also recently launched her Android and Blackberry apps.

    “Due to the galloping development in the ICT space worldwide, SMEs in West Africa face the formidable task of surviving and competing in a global market. The presence of a local search engine like VConnect.com which has a wider reach, would help deliver unprecedented opportunities to the businesses,” he said.

    “VConnect takes pride in being ranked 28th on the Alexa list. It is also worthy of mention that we are among the top 10 most visited Nigerian Sites, sitting at number one in our sector. Our ultimate ambition is to index businesses in every city in West Africa,” he said. adding that its entry into the market has left positive footprints, following its acceptance that has seen it surpass its target by 160 per cent growth.

    According to Deepanker, the lack of a formal system of street numbering and unavailability of a functional postal system are some of the challenges facing the firms, adding that it will not rest on its oars until all SMEs are empowered.