Tag: Wema Bank

Wema Bank has launched its 2026 Valentine’s Day campaign as part of activities marking the rollout of new features on its digital banking platform, ALAT.

The campaign, themed “Evolution of Love, powered by Wema Bank,” is inspired by the recent upgrade of the ALAT app and is designed to recognise and celebrate the different forms love takes over time, extending beyond romantic relationships to include self-love, friendship and family bonds.

According to the bank, the initiative is structured to engage customers across four broad categories: singles, friends, married couples and couples planning to wed in February. Participants are required to create a “Love Goal” on the ALAT app and share a one-minute video on social media describing how their love journey has evolved.

Selected participants are expected to receive gifts ranging from cash rewards and lifestyle vouchers to short vacations, while one couple getting married in February is to enjoy a celebrity performance at their wedding.

Speaking on the initiative, the Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, said the campaign reflects the institution’s customer-focused approach and its desire to connect with users beyond traditional banking services. He explained that the decision to broaden the scope of Valentine’s celebrations was informed by the diverse experiences of the bank’s customers.

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Oseni noted that the campaign aims to promote self-worth and friendship among singles, strengthen bonds among families and married couples, and mark important milestones for couples preparing for marriage.

He added that the overall objective is to ensure customers feel appreciated and included during the Valentine season.

According to him, “Love is central to the delivery of true customer-centric service, and as a Bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank. It has always been clear how much we care about our customers and this year, we decided to celebrate the journey of love across different categories that reflect the different experiences and realities of our customers, from friends and couples who have grown together over the years to lovers taking the bold step of marriage and even singles because self-love is crucial”.

 “This Valentine’s, we chose to acknowledge the beauty of every love journey, and we are inviting all new and existing customerswho have a story to share. For the friends and singles, our goal is to promote true friendship and self-love. For families and married couples, our goal is to strengthen bonds by reminding them of how far they have come. For those intending to get married, we are adding one more memorable touch to their wedding with a special artiste performance. Our ultimate goal is for every Wema Bank customer to feel loved this season and beyond,” Oseni concluded.

Wema Bank has introduced a voice-enabled banking feature on its digital platform, ALAT, following the release of an upgraded version of the application tagged “ALAT: The Evolution.”

The upgraded platform, launched recently, includes new functionalities designed to allow users to complete banking transactions through voice commands using an in-app virtual assistant known as “SAW.”

According to the bank, the feature enables end-to-end transaction processing without manual data entry.

The virtual assistant offers gender-based customisation and incorporates voice recognition technology, which the bank says adapts to individual voice patterns.

 An additional passcode requirement is included as part of the verification process.

Speaking on the introduction of the voice banking feature, the Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, said the development was guided by the need to improve efficiency, reliability and convenience in digital banking.

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He stated that the feature was designed to support users in completing transactions quickly without disrupting their daily activities.

Oseni noted that the upgraded ALAT platform integrates artificial intelligence with security features and is intended to optimise banking services for users within and outside Nigeria.

He said: “When we launched ALAT in 2017, the goal for us was to provide a banking solution that would be ahead of its time, something that would optimise banking for Nigerians across the world and be accessible 24/7, outside the spheres of traditional banking. ALAT, no doubt has ticked all the boxes since its launch, and the upgraded version goes even further. The Wema way is innovative and ever evolving.

“We saw the world evolve, understood where it was headed and leveraged emerging technologies to give ALAT a futuristic upgrade; hence the launch of what we have tagged ‘ALAT: The Evolution’, a game changer in the industry.

“In today’s AI-driven world, the new ALAT incorporates artificial intelligence with enhanced security, creating a holistic solution built with groundbreaking features that extend beyond banking. It goes beyond just implementing an AI Virtual Assistant, it is supporting the fast-paced lifestyles of our customers without interrupting their busy schedules. A student caught up in work does not need to transfer focus to their banking app to make a quick transfer.

 “A simple voice command cuts down a process that would have taken a whole minute to a matter of seconds. Every detail is strategic, ensuring that your virtual assistant is programmed to your voice and regular voice patterns. This is the future of banking, and this is what Wema Bank has delivered with the new and upgraded ALAT”, Oseni concluded.

In addition to voice banking, the upgraded application also includes a contactless payment feature known as “Tap & Pay,” which allows secure transactions between ALAT users in close proximity. Another feature, Uptime Prediction, displays the service availability status of recipient banks before transactions are processed.

Wema Bank has launched a festive customer reward campaign, tagged “12 Days of Christmas with 5 for 5 Rewards,” as part of its end-of-year engagement aimed at encouraging everyday banking activities during the holiday season.

The campaign, which runs from December 14 to December 25, 2025, is designed to reward customers who fund their accounts with a minimum of N5,000.

Each day throughout the twelve-day period, 33 customers will receive a N5,000 cash reward upon meeting the funding requirement, translating to daily cash rewards for selected participants across the country.

According to the bank, the initiative aligns with its broader strategy of recognising customer loyalty while promoting the use of its digital and alternative banking channels.

The campaign allows customers to participate by funding their accounts through the ALAT app, the *945# USSD code, or debit card transactions.

Wema Bank said the promotion reflects its understanding of increased financial activity during the festive period, when households typically face higher spending demands associated with travel, family obligations, and year-end preparations.

By offering direct cash rewards tied to routine transactions, the bank aims to provide added value without altering customers’ regular banking behaviour.

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The financial institution noted that the campaign forms part of its continued focus on customer-centric innovation, particularly in leveraging digital platforms to deliver convenient and accessible banking experiences.

It also underscores the bank’s effort to maintain consistent engagement with customers beyond traditional promotions, especially during key moments in the calendar year.

Wema Bank added that the initiative complements its wider retail banking objectives, which prioritise simplicity, transparency, and responsiveness to customer needs.

The bank has, in recent years, increased its emphasis on digital banking solutions as a way of deepening financial inclusion and improving service delivery across its customer base.

As the year draws to a close, the bank said the 12 Days of Christmas with 5 for 5 Rewards campaign offers customers an opportunity to benefit from routine banking activities while participating in a seasonal initiative that runs alongside other end-of-year engagements.

Wema Bank reiterated its commitment to delivering banking services that balance innovation with practical value, noting that customer-focused programmes remain central to its approach as it prepares for the new financial year.

“Beyond the rewards, the 12 Days of Christmas with 5 for 5 Rewards reflects Wema Bank’s broader commitment to customer-centric banking. It reinforces the Bank’s focus on creating experiences that go beyond transactions, especially during moments that matter most to customers.

“As the year draws to a close, Wema Bank is inviting customers to enjoy the festive season knowing that their loyalty is valued and celebrated. With every transaction, the Bank continues to find new ways to connect, appreciate, and give back during a season defined by generosity.”