Tag: winning

  • Winning the anti-graft battle

    Not a few Nigerians in the past three years have doubted the Buhari administration’s anti-corruption fight. They found it difficult to see its toughness and deep bite against corruption in the country.

    They could not help but compare Buhari’s fight against corruption under his military rule in the early 1980s and the fierceness of the battle in the past three years.

    This set of Nigerians believed that Buhari has really lost the steam to completely flush out corruption in the country. They have wondered that the latest Buhari’s anti-graft battle was essentially the exertions of a toothless bulldog. Their argument was based on the fact that no tangible number of corrupt Nigerians have been convicted and sent to jail in the past three years.

    This, they have noted, has made corruption practices to even fester under the current administration rather than subsiding.

    The fight has also been termed selective by critics, who believe that it is only targeted at members of the opposition parties.

    Apart from denying any selectiveness in the anti-graft battle, the Buhari administration has also continued to raise the alarm that corruption has been fighting back.

    The fight against corruption in the last three years, the government said had not really moved the way expected because of the enormous resources in the hands of looters, which have been deployed against the anti-graft war.

    The anti-graft battle, it also noted, could not move very fast like under the military rule because of the respect for democracy and the rule of law.

    To give the anti-graft battle more bite, President Buhari last week introduced another dimension: tracking the corrupt and their cash with a view to making it difficult for them to sabotage the anti-graft fight.

    He gave a hint of what was to come last week Wednesday while answering questions during the visit of Namibian President Hage Geingob to the Presidential Villa, Abuja.

    Buhari had said, “We are pursuing people who have declared assets. But we find out that they have much more than they have declared. We follow them through their bank accounts to the companies they formed to the contracts they got. Sometimes they swear to Almighty God that their structures that cannot develop feet and run away does not belong to them. Then they are confronted with their bank accounts.

    “Again, using my experiences when I was arrested and detained, people were given back what they have appropriated. This time around, I said we are going to sell them and put the money into the treasury and I will see whoever comes after that will have the courage to take money from the treasury and give to anybody.

    “So, we are winning, but it’s very difficult under this multi-party democracy system. And we are getting the cooperation of countries.

    “We are trying to sell the assets wherever we find them and bring the money into the Nigerian treasury.” he said

    Noting that his administration would soon reorganize the nation’s judiciary to boost fight against corruption in the country, he added: “We are going to dedicate some judges to deal with corruption cases and try to put forward and prosecute all those that investigations proved that they have questions to answer.

    “So that is what I’m telling you that we haven’t given up; we are doing our best and we will recover as much as humanly possible,” he said.

    Barely 24 hours after that remark, the President took a step further by signing Executive Order No. 6 of 2018 ‘on the Preservation of Assets Connected with Serious Corruption and other Relevant Offences’ towards freezing assets  of suspected looters.

    While signing the order at the Council Chamber of the State House last Thursday, Buhari said “It has thus become necessary to re-kit and re-tool our arsenal to be able to effectively tackle corruption’s perilous counter-attack against the Nigerian State.

    “Accordingly, the Federal Government of Nigeria has declared a national emergency to deal with that crisis. In this regard, the Federal Government of Nigeria in line with its anti-corruption strategy seeks to ensure that the ends of justice is not defeated or compromised by persons involved in a case or complaint of corruption.

    “It is in consequence of this that I have decided to issue the Executive Order No. 6 of 2018 to inter alia restrict dealings in suspicious assets subject to investigation or inquiry bordering on corruption in order to preserve such assets from dissipation, and to deprive alleged criminals of the proceeds of their illicit activities which can otherwise be employed to allure, pervert and/or intimidate the investigative and judicial processes or for acts of terrorism, financing of terrorism, kidnapping, sponsorship of ethnic or religious violence, economic sabotage and cases of economic and financial crimes, including acts contributing to the economic adversity of the Federal Republic of Nigeria  and against the overall interest of justice and the welfare of the Nigerian State,” he said.

    The President went on: “Therefore, in order to preserve Nigeria’s political and economic systems, and the continuous progress of the Nigerian State from the serious threat of corruption, I call on all stakeholders, and indeed every Nigerian to give effect to this Executive Order.

    “Agencies of the Federal Government in consultation with the Attorney General of the Federation should identify and adopt best practices, and develop strategies for action.

    “The fight against corruption is one that must be fought by everyone wherever corruption rears its head.” he stated

    The leading opposition party in the country, the Peoples Democratic Party (PDP) in a statement on Friday by its spokesman, Kola Ologbondiyan, criticised the Executive Order.

    Describing it as illegal, unconstitutional, reprehensible and in total disregard to the provisions of the Constitution, he said: “Therefore, President Buhari’s unilateral Executive Order is a travesty of justice and rule of law, as it vehemently seeks to hijack and usurp the powers of both the legislature and the courts and vest it on himself so that he can use same at will, as a political instrument, to haunt, traumatize, harass and victimize perceived political opponents.

    “In other words, Mr. President wants to change our democratic governance to a military regime, in line with his lamentation, two days ago, that the fight against corruption will be better under a military regime than under a democracy.

    “It is instructive to emphasize that the PDP is not in any way opposed to the fight against corruption. Rather, the party holds that the imposition of this Executive Order, which is radically at variance with the provisions of the constitution, is totally unacceptable.

    “PDP takes this Executive Order 6 of 2018 as a reenactment of the obnoxious Decree 2 of 1984, which incidentally was also an enactment under then military Head of State headed by Gen. Muhammadu Buhari, and this must not be permitted in our current democratic dispensation.

    “If allowed, this Order will confer limitless powers on Mr. President, whose administration’s penchant for violation of rules and order already suggests a readiness for autocracy and a drive towards fascism.

    “In a democracy, the role of the executive arm of government is to enforce court orders/judgments handed down based on the interpretation of existing laws. Any suggestion to the contrary, as clearly intended by this Executive Order, is totally an aberration and inconsistent with the Constitution of the Federal Republic of Nigeria.

    “We invite Nigerians and the international community to note the deliberate attempts by the Buhari administration to side-step the provisions of the 1999 Constitution (as amended), usurp the powers of the legislature, the judiciary and impose an autocratic regime on our nation.

    “The PDP therefore charges the judiciary and the legislature to save our dear nation and her people from an imminent fascism by rejecting this obnoxious Executive Order.

    “Nigeria is a democratic state run by the dictates of the law and the constitution and not by the rule of the thumb of any elected officer.

    “Already, our lawyers are considering legal action against the Federal Government on the illegality of Mr. President’s action in the interest of Nigeria and Nigerians.” he added

    While the battle against corruption in the remaining last one year of the first term of Buhari’s administration should not be selective and not for witch-hunt, corruption definitely cannot be allowed to kill Nigeria.

    The fight should be taken to a higher level where every Nigerian will be made to think twice before venturing to loot the treasury.

    The commonwealth of Nigerians must be preserved at all costs for the generality of Nigerians and development of the nation.

     

  • Winning business line

    Want a winning business formula in the new year?  Look no farther than DSTv and its Multichoice content; and Ikeja Electric (IE), the proud dispenser of darkness, in lieu of the electricity it is set up for.

    The formula?  Well, it’s a one-way text traffic to harass for bills, without  any corresponding text line to counter-harass for service.  Blessed are those, the saying goes, that carefully cover their corporate sins!

    Any time your subscription is due, DSTv harasses you with texts — one-way texts — telling you how perilously close you are to being cut off; and tantalising you with its idea of a movie, documentary or even live sports broadcast that you would be sorry to miss, should your subscription lapse, and you’re off the network.

    It’s its own way of goading its subscribers to “good conduct” — resubscribe, or else!

    In fairness to DSTv though, it makes a motion of presenting some exciting fare in its bouquet, even if its most prized premium package is often a repetition of jaded movies; it takes forever for its screen computer to reboot to rejoin programmes when NEPA strikes (lE again!), or it simply, without remorse, projects itself as a corporate shark, which cares only about its pay; but nary about its service.

    But then, such is the hubris of monopolies, that won’t adjust until the market is gone and its too late.

    Still, if DSTv makes a show at some service, IE won’t be bothered by such stupid chores.  It has a winning formula for billing for darkness, and not a few even accuse it of deliberately not metering a segment of its customers, just to push its growth area of billing for darkness, and making hay!

    So, IE would just take off — hours, days or week at times — and there is absolutely no explanation why.  So, there is neither rime or reason to its disappearing act; and there is absolutely no question of carefully planning your electricity consumption.

    But the moment it distributes its bills — which it claims it meters from street transformers — it starts sending texts that by its records you are owing (never mind, most times for darkness); and that you should endeavour to pay before your are disconnected!  Can you imagine such crap?

    Perhaps, it would have been tolerable if it had created a two-way line, through which you could send a complaint about non-service, and receive feedback, but no!  It is one-line harassment for payment for services mostly not rendered.

    The regulators should call IE to order, on this ultra-provocative conduct.  But that would not have been possible in the first instance, if new DISCOs had not shared out, among themselves, the old monopoly of PHCN, albeit whittled down into smaller business territories.

    The sane way to attack this injustice is not only to meter every customer, but also to, in each jurisdiction, bring in a rival player.  Perhaps with intra-territorial business rivalry, IE would sit up, and be less sanguine about its bad corporate conduct.

    DSTv?  Every monopoly, legal or operative, would take its chances.  But as the Yoruba say, you don’t tell the blind the market has closed.  The vanished din would do just that.

    The market eventually teaches every monopoly a hard lesson!

  • Winning business line

    Want a winning business formula in the new year?  Look no farther than DSTv and its Multichoice content; and Ikeja Electric (IE), the proud dispenser of darkness, in lieu of the electricity it is set up for.

    The formula?  Well, it’s a one-way text traffic to harass for bills, without  any corresponding text line to counter-harass for service.  Blessed are those, the saying goes, that carefully cover their corporate sins!

    Any time your subscription is due, DSTv harasses you with texts — one-way texts — telling you how perilously close you are to being cut off; and tantalising you with its idea of a movie, documentary or even live sports broadcast that you would be sorry to miss, should your subscription lapse, and you’re off the network.

    It’s its own way of goading its subscribers to “good conduct” — resubscribe, or else!

    In fairness to DSTv though, it makes a motion of presenting some exciting fare in its bouquet, even if its most prized premium package is often a repetition of jaded movies; it takes forever for its screen computer to reboot to rejoin programmes when NEPA strikes (lE again!), or it simply, without remorse, projects itself as a corporate shark, which cares only about its pay; but nary about its service.

    But then, such is the hubris of monopolies, that won’t adjust until the market is gone and its too late.

    Still, if DSTv makes a show at some service, IE won’t be bothered by such stupid chores.  It has a winning formula for billing for darkness, and not a few even accuse it of deliberately not metering a segment of its customers, just to push its growth area of billing for darkness, and making hay!

    So, IE would just take off — hours, days or week at times — and there is absolutely no explanation why.  So, there is neither rime or reason to its disappearing act; and there is absolutely no question of carefully planning your electricity consumption.

    But the moment it distributes its bills — which it claims it meters from street transformers — it starts sending texts that by its records you are owing (never mind, most times for darkness); and that you should endeavour to pay before your are disconnected!  Can you imagine such crap?

    Perhaps, it would have been tolerable if it had created a two-way line, through which you could send a complaint about non-service, and receive feedback, but no!  It is one-line harassment for payment for services mostly not rendered.

    The regulators should call IE to order, on this ultra-provocative conduct.  But that would not have been possible in the first instance, if new DISCOs had not shared out, among themselves, the old monopoly of PHCN, albeit whittled down into smaller business territories.

    The sane way to attack this injustice is not only to meter every customer, but also to, in each jurisdiction, bring in a rival player.  Perhaps with intra-territorial business rivalry, IE would sit up, and be less sanguine about its bad corporate conduct.

    DSTv?  Every monopoly, legal or operative, would take its chances.  But as the Yoruba say, you don’t tell the blind the market has closed.  The vanished din would do just that.

    The market eventually teaches every monopoly a hard lesson!

  • ‘Winning political contest never an end in itself’

    ‘Winning political contest never an end in itself’

    To many, politics is just a game. But, All Progressives Congress (APC) stalwart Asiwaju Bola Ahmed Tinubu believes it is more than a game. He says a process that determines governance can never be taken as a mere game. In his remarks yesterday at a dialogue organised by Daily Trust Newspapers in Abuja, the former Lagos State governor describes politics as a link that spins either toward progress, or accumulation of problems. Both, he argues, have dire consequences. Asiwaju Tinubu’s speech entitled: “Nigeria and the challenges of 2019: This is not a game” was read by one-time Lagos Finance Commissioner Wale Edun.

    The mouths of babes speak truths that the hoary and the wise dare not utter. This may be an unusual way to begin an address on the political challenges that lie before us. But, I have a good reason for this unique entrance.

    Before I provide that reason, permit me to commend the Daily Trust for having the foresight to inaugurate this important event 15 years ago.

    This dialogue has enriched our democratic discourse. As such, it has served us all well, no matter one’s partisan stripe or political affiliations.

    More profoundly, the Daily Trust has established itself as a pillar of journalism. It has become a well-respected, widely-read newspaper, an objective platform for the exchange of views, regarding the evolution of our country.

    I thank the Daily Trust for the honour of addressing this important gathering at such a national moment, freighted with such consequence.

    I must add a caveat at this point. I do not stand here in my partisan garb. The partisan moment will soon come and I will actively engage in it when it does.

    But that moment is not now. Today, I speak to you as your compatriot, a man who seeks the best for his family, community and nation. I am not here to contend with anyone. I am here that we may better understand one another.

    “From the mouths of babes…”

    I repeat this phrase because of a talk with some young children a few weeks ago.

    One of the children raised his voice, saying the old people’s game will soon start.  The statement puzzled me as I could not guess the sport he meant.

    I was taken even more off guard when he answered my subsequent question by exclaiming: “politics.”

    The young boy described how politics seemed but a game. He explained that people joined parties which were nothing more than teams.

    Politicians, dressing in funny clothes with peculiar symbols on them, carrying banners at big rallies in stadiums just like fans at a football match. And politicians, always boasting that the contest will be tough but they will beat the other side just like opposing footballers do.

    He concluded that the only difference is that victory in sports is measured by goals scored while in politics, it is defined by votes gained.

    Initially, I was amused by the boy’s observations. I tried to explain the differences between politics and games. Yet, after the child left, I pondered at his observations in earnest. It hit me that his comparison was more accurate than I dared admit.

    Too many of us for too long have treated politics as a game open only to an elite, exclusive club of players. The nation and the people constituted the pitch upon which the game would be decided.

    This incorrect mindset has misshaped our politics and injured the nation in ways mundane and profound.

    Approaching nearly 60 years of independence, Nigeria remains a complex yet, incomplete work of art, a project as much on the drawing board as it is our daily reality.

    For too many, Nigeria itself is a game. They (children) are not wedded to the idea and ideals of Nigeria as a diverse and democratic but unified nation.

    They see the nation not as object of loyalty but as the most available platform to realise their personal aims. In their minds, Nigeria is lesser than they ever-expanding ambitions. Because they view Nigeria as a game, their politics is but a game within a game.

    Instead of being a joyous nation, we have become a cruel playground where the fears and concerns of the average person get exploited but their interests never get promoted.

    While democratic politics inherently bear aspects of competition and contest, it must never be reduced to a mere game.

    The objective of a game is served by the mere playing of it. Playing the game is an end in and of itself. However, this cannot be the case with politics and elections.

    Winning the political contest can never be an end in itself.

    The proper outcome of electoral victory is not for the victor to revel at his good fortune or his skill in electioneering. The inevitable sequel to an election is for the winner to assume the sobering burden of governance.

    Elections are not the climax of an epic book. They are merely the close of the book’s opening chapter.

    What comes afterwards – governance — is much more vital than politics, for governance determines how we shall live.

    Whether we shall inhabit the lush fields of growth and prosperity, or the thorny bog of despair,

    Whether we join in unison to overcome common social and economic afflictions or allow those afflictions to set us against each other in a ceaseless barrage of recrimination and animosity,

    Whether we stand for justice and fairness for every Nigerian or stand for nothing at all, the quality of governance will determine these important things.

    Politics determines governance and governance defines the life we lead. Thus, politics can never be a game. It is a link in that vital process that spins either toward progress or toward the accumulation of problems and their dire consequences.

    In this regard, 2015 was a watershed year.  People jettisoned the political game as usual. They rejected worn political affiliations and superficial loyalties for a chance at substantive change.

    The people realised the political game had theretofore been played against rather than for them.

    Prejudiced notions of all kinds were cast aside. Inducements that had enticed people before did not work that time. The people voted to better Nigeria.

    Yet, we must acknowledge that cynical politics as a game had been played, so long that it has become institutionalised.

    The bad game permeates every institution of the political economy.

    Ridding the nation of this rot is not a game. It is tantamount to moral as well as political warfare.  Thus, we must not play at it.

    We must fight desperately as if the fate of the nation depends on the outcome. For our fate actually does depend on it.

    The battle waged during one election cycle is not enough to win this war.

    Curing the ills that plague our house will require many years of outstanding governance.

    Thus, it is imperative that we do not allow politics as usual to claim the 2019 election season away from us.

    We must insist on the principle that elections do not return to being games played by well-heeled elite while the rest of the nation is left to struggle and starve.

    The people must resist all appeals to unthinking passions and old prejudices. We must adhere to what our conscience reveals as the best path to good governance for all.

    For me, that path has always been a progressive one that harks to the need to materially transform the power relationships upon which this political economy is based.  Despite the progress made, too much political and economic power resides in the hands of too few. The result is a society described by too much unemployment, inadequate infrastructure, too little food, yet, too much poverty.

    For the debate needed on how best to tackle these structural problems, 2019 must not be a game between players similar in every way, save the political party costume they wear.

    The election to come must be a contest of different visions for the nation’s present and future.

    As a progressive, I believe we must transform the nation by embarking on deep and impactful reforms, by creating more jobs, providing social policy initiatives and building an infrastructure befitting a leading nation. Social services must become a reality close at hand and not a vague dream lying in the distance.

    For example, we must reform the current fuel subsidy regime. At this stage, it causes more problems than it cures. Bottlenecks of long fuel queues, erratic supply, resultant economic dislocations for consumers from lack of fuel and the corrupt practices of trade, insiders undermine the good intentions upon which the subsidy is based. Currently, the subsidy does not benefit the average person. It sweetly profits the elite who manipulate the programme to their own advantage. We need to allow market forces to more directly determine price. We need to open the now closed market to more suppliers. In this way, we may better harmonise supply and demand, where they do the most sustainable economic good.

    In addition, we must repair our social safety net. Old people who have given so much to the nation are being shortchanged and forced to live in penury when they should be living in the dignity due their advanced years and their former labours.

    Mr. President won the 2015 election on a platform that included economic recovery, job creation and improved welfare for workers. In keeping with his promise, one of his first executive actions was to arrange federal funding of nearly N800 billion for states to pay salary arrears; also, the subsequent refund of over N800 billion Paris Club excess payment came with a similar guidance to state governors to prioritise salary arrears and payments.

    These laudable initiatives notwithstanding, clearing of salary arrears is still not fully achieved, although it has clearly taken on an importance not seen in prior governments. Meanwhile, the issue of longstanding mounting arrears of pension payments and retirement benefits to public sector workers remains outstanding. The total figure is estimated in trillions. This not only results in untold hardship for pensioners and their families, it denies the economy of needed stimulus and growth from the increased purchasing power resulting from payment of pensions.

    In short, the progressive governance we seek will open the door to affordable housing for the average family, consumer credit for those with steady employment and the provision of basic welfare to our most vulnerable citizens.

    Against this progressive vision, the other side, the conservative party among us, believes they can miraculously improve the nation by retaining the old ways that led us into the ditch in the first instance.

    The past three years have captured the essence of our collective challenge. Progress has been made in part. However, advocates of the old ways have rebelled in full against even these partial blossoms of improvement.

    Yet, I maintain the unshakeable belief that smart, progressive governance can bring prosperity, tranquility and justice.

    During the past three years, this government has beaten Boko Haram into retreat. None of us should forget the looming threat Boko Haram posed and the fear it instilled in the general public just a brief time ago. It had planted its flag over Nigerian land, claiming territory bigger than several nations. It had kidnapped and killed at will, decimating towns and villages in its wake.

    The dreaded terrorist flag is nowhere to be seen and steadily people are returning to their homes, rebuilding their towns and villages in the process. Boko Haram may not be completely defeated but it shall never rise again to be the existential threat it once was. Because of this government’s policy, countless lives have been saved from the grasp of terror.

    In addition, this government has progressed in the fight against corruption through recovery of stolen public funds and bringing wrong-doers to justice.

    As progress is being made on these fronts, Nigeria also must face its biggest structural problem:  our imbalanced economy and the poverty and misery it has caused.

    If a prophet, I would begin to prophesy at this point about all the good economic things that shall visit Nigeria and its people if we stay the proper course; in taking further bold action to reform and improve our political economy.

    But a prophet I am not.

    Yet, if you permit me the slight indulgence of considering myself, at least, a statesman in the making, may I then state unto you the issues this nation and those who govern it must address.

    I would be remiss at this moment if I fail to mention the terrible killings that have occurred in Benue and Taraba states.

    It is important that we place the current crisis in proper context. No one should pretend that this evil just suddenly appeared from nowhere. We have been living and dying with this lethal situation for many years.

    In years past, there have been herdsmen attacks smaller than this. There also have been attacks larger than this.

    The current hue and cry against these killings is hopefully a sign that we are maturing as a nation. That we shall no longer countenance the wanton destruction of human lives no matter the religion, ethnicity or origin of the victims or the villains. If so, maybe this nation is coming of age and none too soon.

    As such, this outcry is as welcome as it is overdue. We should have been agitating in this manner five, 10, 15 years ago. Lives would have been saved. For reasons I cannot completely fathom, we have come late to the point of strong, collective outrage at this bloodletting. Yet, all in all, late is better than never in this regard.

    This spirit of compassion and care must be enshrined in our political culture because it is integral to national greatness and democratic progress. True patriotism requires that you love more than the concept of Nigeria. You must love the people who comprise this nation, whether they worship in a church, mosque, and shrine or not at all.

    Over the course of history, nations have faced crises more crimson than this. Through wise policy, many nations emerged from the thicket better situated to realise their better destiny.

    These nations and their people are no better than us. We can, and we must do the same thing.

    Against this backdrop, we must take prudent action. It is incumbent on the Federal Government to do what past governments neglected to do. We must forget our age-old prejudices in order to resolve this problem. What we need is serious committed action.

    At its essence, this crisis was not born of religious or ethnic hatred. It is about a shrinking amount of grass and water.

    In recent years, the desert has expanded, consuming land once used to graze livestock. This pushed cattle herders farther and farther south to collide with the farmers.

    Ecological peril spawned economic conflict which descended into violence.

    This violence has taken on religious, ethnic and regional consequences because of the identities of the parties involved.  This tragic episode tolls a caution to us all.

    Left to fester, this problem expanded to assume dimensions that now tremors the body politic.

    This is what happens too often when dire problems are left unattended. Now, the current administration is moving to arrest the lethal situation.

    I welcome the deployment of more law enforcement and military into the troubled areas. These security measures will stem the immediate violence and loss of life.

    As we commend these security measures, we must not lose sight of the fact that the problem bears an economic origin. Thus, agro-economic policy initiatives must help shape the lasting solution.

    The crux of the matter is that the nomadic way of life is fast becoming obsolete. Large scale nomadic practice does not belong in this day and age. This is reality and it is inescapable.

    Thus, herders have no right to cling to this way of life by killing others. The government must stop their violence but also offer them a viable new way of life by moving them toward more modern, non-nomadic cattle rearing.

    Additionally, the government should establish a relief and rehabilitation programme for those families and communities that have been so grievously harmed.

    In short, to resolve this lethal problem, government must implement a multi-dimensional policy that encompasses security, agro-economic, educational and emergency relief elements. This is the art and mastery of governance that our nation and its complex problems require.

    In addition to mending this rupture of peace, I believe those who seek to enshrine good governance must boldly act to improve the quality of life of the people.

    • We are a populous nation with large, ever-growing cities. We need to provide jobs for this expanding urban population. This means that we must press forward with a national industrial policy by fostering strategic industries that will provide employment into the foreseeable future.
    • We need a national infrastructure plan that envisions a coherent and integrated infrastructural grid, as no national economy may grow beyond the capacity of the infrastructure that serves it. This particularly is true of electrical power.
    • We must reject the notion of orthodox economics that governmental balancing of budgets or surpluses are always good. In our case, following this mainstream approach may lead to perpetual stagnation and deter us from the brave steps required to promote true development.

     

    In this regard, an immediate opportunity to provide stimulus to the economy while simultaneously alleviating the hardship of retirees and old-age pensioners presents itself, through the comprehensive tackling of outstanding pension payments. While what is needed is a holistic review and reform of the disjointed social security and welfare apparatus, a good place to start would be the clearing up of existing arrears and the establishment of a framework for averting their future build-up.

    The wider task of comprehensive social security reform would inevitably require a high-level body to review and advice on the harmonisation of various initiatives and deductions from workers’ payrolls in the name of welfare, such as pension contributions, national housing fund and the National Health Insurance, among others.

    • Monetary policy should move toward lower interest rates to make credit is more accessible to business and the consumer. This will spur industrial investment and help us reach more conducive levels of consumer demand. It also will dissuade people from corrupt temptations.

     

    The need to pay for homes and other costly items in one lump sum payment is a strong invitation to corruption. For example, if mortgages and credit instruments are more available to the judiciary, jurists would be able to purchase homes, decent care and other items considered the basic amenities of modern life via long-term installment payments that can be met through their salaries. Able to purchase these things properly and thus afforded a comfortable life, jurists would be less vulnerable to improper i nducements.

     

    • The government-backed home mortgage system must be re-structured and land conveyance more streamlined make mortgages and all forms of landed transactions are easier and less bureaucratic. This will increase the wealth of the nation and improve the efficiency of land use. It also opens the door to affordable housing for millions of families now beyond the reach of owning their own homes.
    • Agriculture remains the backbone of the nation. We must help the common farmer by improving rural output and incomes.  Here, we must revive an old policy that served us well. We must return to commodity exchange boards which will allow farmers to secure good prices and hedge against loss. An agricultural mortgage loan corporation should be inaugurated to further promote these goals.
    • To achieve better levels of overall governance, we need to re-balance the duties between federal and state governments by giving states more power, authority and resources.
    • Lastly, the government must be sufficiently bold to begin a process that will ultimately result in a government-backed pension plan for all elderly Nigerians. This is something akin to social security which all great nations provide for those of advanced age.

     

    Conclusion

    The challenge we face leading into 2019 is not to fall backward in governance and development as we move forward in time. Reform and change are difficult because they are always and everywhere resisted by those who benefit from the old order.

    But, we must insist on a better life for our people. As such, the electoral politics of 2019 cannot be played as if a game that has no end other than itself. Here again, we must insist on politics having a nobler and larger goal than just registering certain people into the fraternity of officeholders.

    People must not only aspire and hold office; they must seek to govern prudently from that office.

    This is the challenge of 2019. Shall our elections be a game in and of itself or will it be a platform from which we continue to move toward the progressive, responsive governance Nigeria deserves.

    I know the path I prefer. Because the next time I speak with a child, I would rather that it be that I can tell him more about the nature of our politics than can he tell me.

  • IE: Billing darkness as winning strategy

    Have you seen the Okota district head office of Ikeja Electric (IE) on Okota Road, lately?  It reminds you of that old song: “She’s beautiful, she’s lovely, she takes your breath away …!”

    Meeehnnn, IE is totally rebranded out there!  It glows, just as its electricity market is swamped in total darkness!  Simply intimidating!

    Indeed, that intimidation reminds you of good — well, more of bad — old Poke Tolo, the fictional anti-hero of James Hadley Chase’s novel, Want to Stay Alive?  Remember that fella?  That’s right — he who declared he had found the formula, fear, to prise the wallet of the rich!

    Well, as IE Okota is rebranding and preening and is bright and beautiful, its customers are progressively dull and grumpy, wallowing in pit darkness.

    But like the fictive Poke Toholo and his rich-and-the-spoilt victims, the very real life IE has probably patented a fear-driven primer, on how a DISCO (electricity distribution company) can mint a fortune drowning its customers in darkness, while at the same time threatening them with disconnection.

    In the Okota neighbourhood, IE has developed a grim routine. There would be a total blackout for days. Then, as if jerking awake, light would come streaming, for hours on end.

    At luckier seasons, it would be on for a whole day. Or even for a whole night, near uninterrupted, long enough for the refrigerators to buzz and the air conditioners to hum; and for the denizens to remember that alas, they were still residents of some 21st century city, where electricity should be routine; and not some antediluvian jungle, where it was alien.

    By chance or design, however, this “harvest” time always comes, when the all-mighty IE is readying to distribute new bills, bills not based on any metering but on the whims and caprices of its billing merchants.

    But just when the customers were conditioning themselves to their newfound fortune, the disconnecting gang came storming!

    Based on light for a few days, they insist you paid for the darkness all month long — or else!  It is the IE equivalent of the Poke Toholo fear theory!  Meanwhile, after all the excitement, status quo ante-bellum resumed, till another harvest time of rogue electricity and forced payment for darkness!

    The joker for the near-brazen fraud would appear IE’s apparent hesitation to supply most of its customers in the neighbourhood pre-paid electric meters.  More than one year ago, the IE managing director came visiting The Nation.  His pledge was clear: in the next two years, most of its customers would have pre-paid meters, free of charge, except those who didn’t want to await their turn.  Even then, those category of clients would eventually be reimbursed, one way or another.

    For a majority in this neighbourhood, that has not happened.  But wait, why should it?  In Achebe-speak: do you spew out nuts ground for you by benevolent spirits?

    Could IE then be hedging on pre-paid meters, because the pivot of its winning billing-for-darkness strategy depends on its criminally padded billing-by-estimates?

    That sounds too nihilistic to be believed.  Still, Power Minister, Babatunde Fashola, had better warn these smart-alecky DISCOs to play by the rules, before the malevolent spirits of inflamed customers confront their disconnection gangs in the streets!

  • FirstBank: We’re passionate about winning

    FirstBank: We’re passionate about winning

    First Bank of Nigeria Limited has been named ‘Most Valuable Banking Brand in Nigeria’ in this year’s Top 500 Banking Brands of The Banker magazine. The lender clinched the award for the sixth consecutive time. Its Group Head, Marketing & Corporate Communications, Mrs Folake Ani-Mumuney, spoke on what is keeping the lender ahead of the competition and sustaining leadership position in the industry, writes COLLINS NWEZE. 

    How did your bank manage to retain the number one ranking in brand value despite the difficult operating environment in the country?

    As a brand that has been in existence for over 120 years, we have always been at the forefront of every development in the country. Despite the current economic slowdown, we have not relented in our commitment to supporting businesses and individual customers. We are committed to building sustainable businesses and sound personal financial management system.

    Interventions in key sectors of the economy by both the bank and the Group are well-thought out and in the right direction. Besides, despite working with a very lean budget last year, we are still able to maintain the leading position and remain Nigeria’s most valuable banking brand as a result of the cumulative assets and the intangible heritage of the brand FirstBank. We are very delighted that our hard work, innovation and creativity have been recognised.

    What does winning the Number 1 Banking Brand in Nigeria by The Banker Magazine of Financial Times and Brand Finance mean for the bank and its customers?

    We are excited to have been named the Most Valuable Bank Brand in Nigeria six consecutive times. For us, this is a reward for our doggedness and resilience in building a global brand that is widely respected, in spite of the challenging and turbulent economic situation that has seen many supposedly sturdy businesses buckle under the pressure.

    The Banker Awards from the Financial Times of London is coveted globally and retaining this award is an international endorsement that FirstBank is doing things right. We especially acknowledge the role played by our customers and other stakeholders in achieving this milestone and thank them for their patronage. We remain committed to putting our customers first and delivering the gold standard of banking service across every customer touch-point.

    What was is it like the first time the bank was named the most valuable banking brand?

    At the early years of the award, our focus was more in keeping the brand name out for the benefit of awareness and for the thrill of being in the company of global brands.

    For us, playing in the league of the world’s best banking brands was more important and enough recognition. However, after the first win the yearning to maintain the winning tempo kept us on our toes and helped push us further to sustain the trend. We deliberately set higher standards for the entire team year-on-year in terms of our overall service delivery, designs, communication style and collaterals. The ambience of our touch points and the brand experience enjoyed by our customers at these touch-points are also crucial. It was difficult not to hope to win, while deep down, knowing competitors are equally doing everything possible to beat the first.

    What has kept FirstBank’s brand value above $300 million in the last three years?

    We have consistently led in brand value among Nigerian Banks since 2011, moving from a brand value of $170 million to $322 million in 2015. In spite of the global economic headwinds which took its toll on the industry in 2016, we have been able to keep our brand value at over $300 million, leading our industry in delivering value to our stakeholders.

    FirstBank has been in business for over 120 years and has played a very pivotal role in nation building and the development of the national and regional economy through its primary role of financial intermediation, projects financing and employment creation through entrepreneurship support as well as its extensive corporate responsibility and sustainability programmes.

    How did it feel when you found out you have won the award yet again for the sixth time?

    It was a mix of excitement, relief and a general sense of accomplishment. This was premised on the fact that last year was a tough year for the banking Industry and an extremely tough year for the team as our annual marketing budget took a hit.

    We were outspent by competitors and hampered by the contracted budget in competing favourably with our peers in some strategic initiatives and marketing campaigns. But here we are today, having maintained our grip as the most valuable bank brand in Nigeria is such an awesome feat.

    What other milestones did the bank record in the last one year?

    Last year, we won the “Best Retail Bank in Nigeria” award by The Asian Banker for the fifth consecutive time. We were recognised by Interswitch as the first financial institution in the country to achieve sustained transaction volumes of 100 million transactions twice in one year. Our mobile banking platform –FirstMobile – recorded a milestone in its user numbers with the attainment of 1million active users and also reached N1.3 trillion transactions mark in its short period of launch.

    FirstBank also became the first financial institution in Nigeria to achieve the latest version of ISO quality standards: the Quality Management Systems certification ISO 9001:2015 from the International Standards Organisation (ISO). The certification is proof of the Bank’s demonstrated ability to consistently provide products and services that meet customer needs as well as applicable statutory and regulatory requirements.

    How has Corporate Social Responsibility contributed to FirstBank brand’s leadership position?

    FirstBank is keen on Corporate Responsibility and Sustainability and we are committed to positively impacting the lives of our customers, other stakeholders and the society at large in a sustainable manner. We have collaborated with several non-profit organisations to build partnerships that deliver long term value to our society. The bank has also partnered with known and recognised names in different sectors of the economy, most importantly in the Arts through our First@arts platform and this has yielded incredible feedback and goodwill and earned the FirstBank a pride of place among the leading brands in the country among others.

    Our partnerships with the British Council and Freedom Park have seen us supporting a large number of arts practitioners and aficionados whilst reviving the culture of family fun time and the business side of the arts. These initiatives are some of the FirstBank partnerships which certainly contributed in one way or the other in our emergence as a global brand and Nigeria’s most valuable bank brand for the sixth year in a row.

    Having won the most valuable banking brand for sixth time in a row, what is the next chapter for the bank?

    For us at FirstBank, the sky is no longer the limit, but a stepping stone. We will take the awards and various accolades as a challenge to continuously meet and exceed ourstakeholders expectations by putting them at the heart of our business in line with our brand promise of ‘You First’.

    We would continue to lead innovative drive in the development of banking products, services and initiatives as well as strive to maintain the highest standards of performance expected of a global brand that ahead of the pack with outstanding people, infectious passion and sustainable partnerships.

  • Akeredolu and APC winning strategy

    Ahead of the governorship primaries of the All Progressives Congress (APC) in Ondo State, there is a seemingly wild and clustered projection among pundits on its probable outcome with all eyes fixated on who becomes the party’s candidate for the November 16 election. As expected, the political field is littered with aspirants who numbered about 52 as at the last count. This is quite a number but good for democracy and the APC. Irrespective of evaluation as we have so far seen in the strategic positioning of the aspirants, one thing that is obvious is the vibrancy engendered by the process and of course the respective proposals for renewal. Intrinsic in all their propositions is the consensus on the need for change in the basic parameters of running a modern and functional government which can better deliver the goods to the people of Ondo State. Therefore, the quality of the eventual candidate who flies the party’s flag in the election has also been an issue, a candidate who should not only win the election but more importantly change the fortunes of the state in such a dramatic manner that puts to shame the whining Mimiko administration.

    After almost eight years in the saddle, it is obvious that the current government of the Peoples Democratic Party (PDP) has lost steam, only managing to float until the handover date. That’s the truth otherwise Governor Olusegun Mimiko wouldn’t have been whining rather helplessly that “I don’t have money to pay salary”, a failure in leadership that created a six-month salary arrears, a record of pension arrears and sundry debts even as an oil producing state and no matter the state of the national economy. It all boiled down to poor planning and inept leadership. Corruption is an issue, too.

    This is the scenario which could provide a leeway for the APC to take over power from the PDP in Ondo State. Arguably, APC is now the beautiful bride in the state, amassing an incredible following as new members are joining the party and many in the ruling party also decamping to join its fold. Essentially, the realities on the ground advance unassailable grounds for an imminent change in power baton in Ondo State. A major victory for APC seems looming but no one should rest on such oars.

    The above narrative clearly underscores the very high number of aspirants in the APC with the understanding that whoever picks the party’s ticket will most likely win the election and becomes the governor of the state. I want to believe in this thesis also but as much as I do, I also want to point out the inherent danger in such an unwieldy process that could be the party’s undoing. The more the merrier, it said, but this calls for a clear headed approach that evolves out of a discerning evaluation and screening which gives the party a candidate who will deliver on the mandate so given eventually and do the party proud as a promise keeper. The candidate must have an unblemished record of integrity with such a penetrating insight to policy and programmes that can effectively bring about the change mantra of the APC beyond sloganeering. This is the issue. Leadership counts and ideas matter, too.

    It is in this consciousness that we can conveniently situate the candidacy of Chief Rotimi Akeredolu (SAN), former President of the Nigerian Bar Association (NBA), who was also the candidate of the APC in the last election in the state. Interestingly, the dynamics shaping the politics in the state argue strongly in his favour having regard to his senatorial zone in the northern part of the state and where the preponderance of aspirants are located. Again, this is an issue requiring deft and tact on the part of the APC leadership to resolve by evolving a mechanism which places emphasis on leadership and ability rather than the peculiar political jesting all over as we have seen in the unconscionable in-fighting and open warfare between the political groups and their members on campaigns in the region. This must stop as a necessity otherwise the impression could be created that those involved are power mongers who are only interested in power rather than the party’s burning quest for redemption and consolidation of democracy which consciously put the people first in the scheme of things. As much as we should support open primary as a democratic imperative, I think also that it should be done in a way that protects the basic interest of the party as a robust entity post-primary, one that should be able to go into the election as one whole without division. Thus an effective management of the process is key. This does not mean disenfranchising the aspirants or vitiating the sanctity of the democratic process. It is a call for a sane and orderly conduct that can guarantee internal democracy without jeopardizing the goal of victory at the election proper in November.

    From here, I think the argument above also speaks to the high number of aspirants struggling for relevance from Akeredolu’s home town in Owo. It is a good thing that we have about 10 aspirants from Owo but it is not in their collective political interest which recommends logically that they need to coalesce into one political family by supporting Akeredolu who obviously has a far greater reach and clout in the governorship race? I think arriving at a consensus among the disparate political circles in Owo is in their best interest which can also provide a formidable front during the primary. The recourse to unbridled political animosity and jealousy is uncalled for. While competition is good in any social formation, it becomes a matter of rationality in some specific exigent circumstances as we now have in Ondo State. Thus reason should prevail.

    Even as a party, the APC should benefit handsomely from Akeredolu’s leadership if he eventually wins the primary and becomes the candidate. On most counts, analysts are convinced that his aspiration is clearly premised on the public good and the conviction on such position is his antecedents as a democrat of a rare hue and legal titan with activist orientation which have largely been deployed to the service of the poor over the years. His widespread contacts locally and abroad will certainly prove handy in lifting the state to a new level of possibilities. Things are hard, we now need a thinker who can mitigate the dicey situation and lift the people out of hopelessness. Akeredolu comes out as a relentless advocate of change who strongly believes in the philosophy of politics of substance. Arguably, APC really needs Akeredolu’s intellectual enterprise and adroit leadership pragmatism in navigating through the myriad of socio-economic challenges facing the state, working with others in popularizing his beautiful ideas for regeneration in Ondo State.

     

    • Olagbuji is of the Ondo Concerned Professionals.
  • Our winning formula, by firm

    The Chief Excutive Officer (CEO), mediaReach OMD, Mr. Tolu Ogunkoya, has said his firm’s winning formula at local and international levels remains the same.

    He spoke against the backdrop of his firm’s success at the Cannes Lion Festival where the agency got 11 awards. His agency’s  global group, Omnicom Media Group (OMG), under which OMD operates, won 15 awards.

    He said: “Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game.

    “We have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our clients. This year too, mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition; this is our seventh time at the Cannes since 2008.”

    However, the organisers said the media agency holding company won the medals through its agencies, OMD and PHD.

    Specifically, they said OMD won 11 Media Lions, which was the highest number of awards – one gold, three silver and seven bronze medals. PHD also smiled home with four medals.

    According to the organisers, OMD from Dominican Republic won the Gold Lion for OMG for its campaign tagged: “Ending the Silence”; while the silver medals went to OMD UK and OMD Dominican Republic. OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories.

    The combined performance of OMD and PHD therefore propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.

    The organisers said OMD won the awards for its work, which cuts across a broad spectrum of client categories – including Automotive, CPG, Financial Services, Media, Retail, Sports Goods and Technology – submitted by OMD agencies across the globe.

    The CEO of Omnicom Media Group Worldwide, Daryl Simm, said: “The scale and scope of Omnicom Media Group’s  win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”

  • Winning polio war

    Winning polio war

    OYEYEMI GBENGA-MUSTAPHA writes on efforts by Dangote Foundation, Bill and Melinda Gates Fondation and other organisations to rid the country of polio and obtain WHO certification by next year.

    A bold step was taken last Wednesday towards total eradition of polio in the north, nay the country as a Memorandum of Understanding (MoU) was signed between Dangote Foundation, Bill and Melinda Gates, four northern states of kaduna, Sokoto Yobe and Borno, USAIDS and the Ministry of Health.

    The first point of call for Alhaji Aliko Dangote, chair of the Dangote Foundation and Bill Gates, co-chair of the Bill and Melinda Gates Foundation after arriving at the Kaduna Airport was  the Rigasa Environmental Site. That underscores the seriousness of the trip by the duo. Rigasa Environmental Site is one of the surveillance sites in Kaduna, where samples of sewage water are taken for laboratory analysis in Ilorin, Kwara State or Maiduguri in Borno State.

    At the venue, the duo  witnessed  how the Environmental Surveillance officer, Haliru Usman, took samples and conveyed same by road to either of the laboratories by road. Alhaji Dangote told him that his, “allowances will be improved on, to ensure safe and quicker transit of the sample, and quicker results.”

    Dangote Foundation and the Bill and Melinda Gates Foundation (BMGF), led by Alhaji Dangote and Mr Gates in late 2012 in Kano, and mid 2014 in Bauchi, entered into MoUs with northern states to build a systematic state-wide approach to strengthening routine immunisation and by extension, a significant part of the primary healthcare system.

    According to  Dangote, “This polio eradication journey began out of a chance conversation I and Bill had several years ago in New York.” And that has really paid off as Nigeria is now on the radar of World Health Organisation (WHO)  for Polio free certification.

    Nigeria is moving out of polio endemic countries, and northern part is where the virus is still being recorded for sundry reasons, including insecurity, especially in Borno, and leading to cases of missed children. Since this drive to eradicate poliomyelitis, three countries—Nigeria, Afghanistan, and Pakistan—remain endemic reservoirs of Wild Polio Virus (WPV).

    Poliomyelitis is one of the leading causes of acute flaccid paralysis among individuals aged over five years years in developing countries. Supplementary immuni-sation activities (SIAs) are aimed at delivering potent oral polio vaccine (OPV) to children aged over five years, using various teams to vaccinate children at homes, on the street, at transit points, and at health facilities. However, in some cases this strategy is fraught with challenges.

    It took Alhaji Dangote immunising his grandchild in the glare of the Kaduna public as part of efforts on polio vaccination campaigns and improved vaccination coverage in non compliant communities in the northern part of the country. The visit of the duo to Kaduna is part of endgame strategy for polio eradication.

    Kaduna State has made tremendous progress in interrupting poliovirus transmission over the years. The risk of polio transmission is very high in Kaduna State, based on the Nigeria National Emergency Operational Center risk categorisation of 2014, and has 13 local government areas (LGAs) at very high risk. In November 2012, Kaduna State recorded 15 WPVs (second highest to Kano, which had the highest number of cases in the country), all within the 13 local government areas at very high risk. Although the last WPV case in the state was in November 2012, the state recorded recovery of another WPV type one during environmental surveillance in April 2014, in ZariaLcal Government Area, and reported recovery of one circulating vaccine derived poliovirus (cVDPV) during environmental surveillance in week 23 from Rigasa in Igabi Local Government Area  and intermittent recovery of cVDPV from two environmental surveillance sites in Zaria Local Government Area from week 24 to week 47 of 2014, is an indication of low population immunity.

    As Kaduna remains  a business hub of the northern region, and much progress has been made in the polio war, the duo feel confident to further engage four more northern states and also expand the immunisation to capture other childhood diseases.

    In a ceremony at the Kaduna State Government House, Alhaji Dangote, Gates, and U.S. Ambassador to Nigeria, James Entwistle, joined governors from Kaduna, Sokoto, Yobe, and Borno to launch an ambitious new partnership committing political and financial resources to strengthen and sustain routine immunisation programmes that will save more lives and keep Nigeria polio-free.

    The launch of the new understanding served as an opportunity to review successes and lessons learned from existing programmes in Kano and Bauchi states.  To extend these efforts, the governor of Kano State signed a fourth-year extension to the state’s existing MOU.

    Health Minister, Prof Isaac Adewole represented by the Minister for State, Prof Osagie Ehanire congratulated the states and partners on making a significant investment in immunsation.  “These are tough financial times in Nigeria, but the health of children cannot wait.  The country has an ambitious plan to introduce new life-saving vaccines over the next several years, and today’s commitments will ensure we can get those vaccines to the children who need them most.”

    He said, ‘’Through the MoUs, the governors commits to effective governance, leadership, and financial accountability to reduce child illness and death from diseases such as measles, pertussis, and hepatitis through increased routine immunisation in their respective states. The other partners will bring the financial and technical support needed to operationalise the programme’’.

    All signatories pledged to improve routine immunisation coverage in northern Nigeria systematically and sustainably, where vaccine coverage rates are low.

    “These agreements strengthen our partnerships with Nigerian states working to provide health services to all their citizens,” said Dangote.

    “Building on their recent success in eliminating polio from the region, Nigerian governors have and will continue to play a vital role in establishing a legacy of sustained commitment to routine immunisation,”he added.

    The objective of the MoU is to reach 80 percent of the target population in the signing states with the necessary life-saving vaccines by December 2018 to prevent common childhood diseases and ensure a polio-free environment.  To achieve this, key components of the programme include the operationalisation of the ‘Primary Health Care Under One Roof’ policy that will see a single management body oversee the program.  The implementation of regular audits and reports will ensure transparent funding and financial discipline is paramount during implementation. Contributions towards the costs of the programme by the Bill and Melinda Gates Foundation, Dangote Foundation, and state governments will be staggered across three years: 30 percent in year one, 50 percent in year two, and 70 percent in year three with the states taking progressive responsibility for financing immunisation services.

    “These commitments will improve immunisation coverage and help provide reliable health services in Nigeria.  The states will be able to reap the full return on their investment through the number of lives improved and saved, and communities will remain protected from vaccine-preventable diseases for years to come,” said Gates.

  • Winning consumers via EPL

    Winning consumers via EPL

    PZ is to take consumers to watch live matches in England, in partnership with Manchester City through a new promo, writes ADEDEJI ADEMIGBUJI.

    As Nigerian football followers continue to show growing emotion for English Premiership League (EPL), more brands have continued to sort for partnership with EPL clubs to engage Nigerian consumers.
    Brands such as Heineken, Guinness, Chivita, among others have launched various promos and partnership with English premiership clubs with promises to take winners to England to watch lives matches.

    While growing fan base of EPL clubs in Nigeria has become a point of engagement with consumers, more brands now design various promos to tap into sales enhancing bond to grow market share and increase share of voice.
    Clubs such as Manchester United, Arsenal, Chelsea, and Barcelona have found one brand or the other in Nigeria signing a partnership deal with them to kick-start consumer promo. On the other hand, many consumers, who have won promo from such deals, have been given all expense paid trips to watch some of the live matches in Europe.
    In a latest effort, PZ Cussons has sealed a three-year partnership deal with Manchester City Football Club to kickstart a promo and as a result four journalists have won free ticket to watch live matches in London at the unveiling of the promo in Lagos last weekend.

    While the deal is beneficial to the club, the brand and consumers, PZ will drive the partnership deal through three of its leading brands – Premier, Olympic and Robb.
    As a result, PZ Cussons’ customers will by this partnership be given the opportunity to win a number of the exclusive VIP match day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions.

    The Group Category & Brand Director, PZ Cussons Plc, Mr. Tim Perman noted that the company’s commitment to Africa goes beyond the provision of quality products, but also has a focus at bringing real consumer value through relevant content and services by igniting exceptional experiences to consumers.

    He noted: “As a critical part of this strategy, we are pleased to be working closely with Manchester City Football Club in Nigeria to deliver on our consumer promise. There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love,”

    Perman also hinted that: “The region’s growing Manchester City football club’s fan base will be propositioned with a number of experiences and prizes to get them closer to the club. VIP tickets and meet-and-greets will be made available to competition entrants in the coming months.”

    The Commercial Director of Manchester City Football Marketing, Omar Berrada, who brokered Manchester City’s commercial partnerships, said Nigeria, and Africa more broadly, are extremely important markets where its fan base is continuing to grow. “We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”