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Tag: Yoghurt

  • Yoghurt brand rejigs identity

    Yoghurt brand rejigs identity

    It was all excitement and fun as Nutri-Yo, a leading yogurt brand in Nigeria, unveiled a refreshed brand identity and reformulated product line to deliver enhanced nutrition to consumers.

    Unveiling the new look Nutri-Yo to the Media, distributors and partners at a posh event in Radisson Blu, GRA Ikeja, the company revealed that the move is in its commitment to consistently innovate in giving the consumer only the best they deserve.

    In his opening remarks, Vishal Patil, General Manager of CWAY Group, expressed excitement about the Nutri-Yo rebrand signifying the company’s unrelenting commitment to innovation, customer satisfaction and exceeding expectations.

    Highlighting the journey since Nutri-Yo’s inception in 2018, Patil emphasised the brand’s integral role in Nigeria’s food and beverage landscape.

    Rohit Prakash Gupta, Marketing Director of CWAY Group, reiterated the brand’s commitment to enhancing product quality. Gupta stated, “Nutri-Yo is crafted with our consumers in mind, aiming to offer the finest yogurt available. This relaunch is an important step in our ongoing commitment to innovation.”

    In his address, Mr. Samuel O. Akinrimisi, Deputy Marketing Director at CWAY Food and Beverages Nig. Co. Ltd, outlined the strategic objectives of the Nutri-Yo relaunch. These objectives include a targeted 20% incremental increase in sales volume compared to 2023.

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    Akinrimisi emphasised, “We aim to elevate Nutri-Yo to a premium status brand, foster brand awareness, stimulate repeat purchases, and enhance loyalty. The revitalised brand will maintain the familiar 500ml, 400ml, and 125ml sizes, assuring consumers that the taste they love remains unchanged while benefiting from a more fortified formulation with extra vitamins.”

    Jennifer Egbuonu, Brand Manager for Nutri-Yo, assured consumers of the brand’s commitment to family-friendly, high-quality products.

    Senior Regional Sales Manager, Ufuoma Warri addressed pricing concerns, affirming Nutri-Yo’s commitment to maintaining affordability. “As a brand, we remain dedicated to providing pocket-friendly pricing to our consumers. Our distributors will also receive the necessary support to ensure seamless product availability for retailers and consumers alike.”

  • ‘Be sure of your Yoghurt’

    Nigerians have been advised not to consume anything that is labeled ‘Yogurt’, without verifying its quality, and NAFDAC registration number. This is because many health damages can be experienced by drinking inferior, poorly produced and packaged products.

    This was the submission of the Managing Director of Sotibe Nigeria Limited, Mr. Monah Chalabi Chalabi at the launch of Dolait Yoghurt into the Nigerian market.

    Chalabi said a wholesome Yoghurt like Dolait is rich in nutrients, including essential minerals and vitamins,just as it is   excellent for the digestive system. These minerals are important for healthy formation of cells, bones, teeth and for the function of your nervous and immune system.

    Stating the edge Dolait Yoghurt has, Chalabi said it is a non-preservative and tasty yogurt, as he added that Dolait, the natural and fresh yoghurt, has been in some African countries including Cameroon, Republic of Benin, for 16 years and has been selling in Shoprite, Dellis and top supermarkets since its introduction into the Nigerian market.

    “Our company has a factory in Cotonou which serves the Benin Republic and Nigerian markets.  Dolait Yoghurt has been the favorite of camerounians and some other African countries for 16 years, giving the yearning populace a healthy product with nutritional values.  Sotibe Nigeria Limited, the manufacturer of  Dolait Yoghurt, has existed in Nigeria since 2016 and we thought this is the right time to formally launch our tasty and nutritious product to the people of  Nigeria at a pocket friendly price,”he added.

    He explained that Dolait Yoghurt contains the best of ingredients, produced under hygienic environment and well packaged to customers’ delight, “It is handy and easy to hold. Dolait Yoghurt, if not freeze, does not spoil and it is best served chilled for both the sick and healthy.

    The Sales Manager, Mr. Tolu Adewumi, said the yoghurt is pocket friendly, “The yoghurt is made of whole milk powder, sugar, active culture and 15 percent of fruits, and comes in four sizes- the 70g for N50, 125g for N110-N120, 200ml for N170, and the 500ml for N700. The product protects against osteoporosis, strengthens the immune system, rich in nutrients, beneficial to the heart, helps in weight management, and good for digestive health. The yoghurt is supplied to retailers, does not contain preservatives, and has a life span of 60 days after which the remaining are collected back and properly destroyed.”

    Adewumi also said that a factory would soon be opened in Nigeria so as to create job opportunities.

     

  • Hollanda Yoghurt introduces Gogurt

    Since it was introduced into the Nigerian market, Hollandia Yoghurt has strived to keep to its brand promise of nourishing goodness for every moment. It is a feat that has seen the brand become the most preferred and generic name for drinking yoghurt amongst consumers. Of the many pack sizes available to address varying consumer needs, one pack size that has become immensely popular is the 315ml Hollandia Gogurt pack.

    Gogurt is a special pack designed for on-the-go consumption. Nicknamed “Ajala” because it goes with you everywhere you go. Hollandia Yoghurt Gogurt provides an easy and convenient way for lovers of the brand to enjoy its delicious goodness, while in transit. Offering the same nourishing goodness, Hollandia Yoghurt 315ml Gogurt pack is adequate for individual consumption and is the right drink to satisfy your hunger and thirst on the go.

    According to Jennifer Dike, a nurse, “Commuting daily from my house at Egbeda to my hospital at Victoria Island means I would be constantly stuck in traffic to and fro. Spending long hours in traffic can sometimes be frustrating and challenging and requires a daily beverage companion to keep me nourished and refreshed for the day. I had seen the Hollandia Gogurt pack with some commuters in previous transit situations but did not know what to make of it until I got a pack for myself. The product stands way above other beverages offered in transit because of its refreshing, healthy, filling and delicious taste. It is simply nourishing goodness on the go.”

    Bursting with goodness inside and out, the various packs of Hollandia Yoghurt are filled with healthy nutrition, nourishing vitamins, power of proteins, strength of calcium, revitalising energy.

    Chi Limited’s Managing Director, Mr Deepanjan Roy, stated that “For us at Chi Limited, we have always been keen on offering products designed to satisfy the needs and expectations of our consumers. The Hollandia Yoghurt’s Gogurt 315ml pack has earned its place of pride in the minds of consumers who have made it their favourite companion because of the nourishment it provides on the go.”

    Hollandia Yoghurt ‘Gogurt” 315ml pack is currently available in traffic, road kiosks, bukas, supermarkets, Chi Shoppe, departmental stores and neighbourhood shops across Nigeria. It is produced in plain sweetened, pure ‘N’ plain and strawberry flavours.

  • Hollandia Yoghurt offers ‘nourishing goodness for every moment’

    Hollandia Yoghurt offers ‘nourishing goodness for every moment’

    For observers of communication campaigns, one commercial that has ignited conversations recently is that of  Hollandia Yoghurt currently deployed on television, radio, digital and Out of Home.

    The campaign titled: “Nourishing Goodness for Every Moment” carefully reinforces Hollandia Yoghurt’s proposition as a brand that brings happiness and enjoyment to every moment of life.

    In the television commercial, the brand takes the consumer through a journey of nourishing goodness and offers various pack sizes to go with life’s every moment. Hollandia Yoghurt succinctly captures each product pack size to meet the ever evolving consumer needs. In essence, it is an integral part of the consumer’s life as every moment is associated with a distinctively named pack size that everyone can relate with.

    Hollandia Yoghurt family offers various pack sizes for diverse requirements. The campaign is therefore, a conscious effort to capture unique consumer needs and position each pack size to meet them, thereby becoming an integral part of consumer’s daily life. Not just that, each pack is also given an endearing name that the consumer can easily relate with and this further creates strong bond.

    The visually exciting commercial introduces Hollandia Yoghurt family’s offer for every member of the family, starting with the Smallie pack (135ml) for children at an affordable price of N50, and provides the perfect drink to accompany children’s food packs as they head off to school. The colourful handy pack is suitable for kids who love hanging out with friends, especially during break at school.

    The Hollandia Yoghurt Selfie is a 200ml pack designed for single consumption. The Selfie pack is to be enjoyed when alone. The goodness in Selfie is obvious in the satisfied smile of the consumer.

    Teenagers and young adults are also not left out. There is always the high points of life to celebrate with friends, and the Padi pack, 500ml in size, comes in handy to add fun and goodness to the occasion.

    Hollandia Yoghurt’s 315ml active triplets are also there for consumers who are always on-the-go because they to like waka. Active triplets include Hollandia Yoghurt Mixology, which goes well with all mixed drinks. The enhanced taste brings out all the goodness in the consumer’s favourite drinks. Hollandia Yoghurt Slurp-It-Off is a sure choice with fast foods. No quick meal is ever dull around it. Hollandia Gogurt is like ‘Ajala’; always on the move. It is always by your side, everywhere you need it to be.

    Hollandia Yoghurt Jolly Jolly (1 liter) pack is the life of the party. It brings sharing, bonding and nourishment to every gathering, at home or at parties.

    To Managing Director, Chi Limited, Mr. Deepanjan Roy, ‘the Hollandia Yoghurt Nourishing Goodness for Every Moment’ campaign is a bold step to highlight the many benefits of the brand. “Hollandia Yoghurt is healthy and has a smooth taste sure to guarantee your wellbeing with every sip. Our innovative product extension is a unique way of adding value by ensuring nutritious goodness for our teeming consumers as they experience life’s every moment,” he said.

    Bursting with goodness inside and out, the various packs of Hollandia Yoghurt are filled with healthy nutrition, nourishing vitamins, power of proteins, strength of calcium, revitalising energy. Hollandia Yoghurt provides nourishing goodness to every moment.

    All the packs come in flavours of strawberry, pineapple-coconut, green apple, plain-sweetened, orange and pure ‘n plain.

  • Hollandia Yoghurt out with ‘slurp it off’

    Chi Limited, makers of the Hollandia Yoghurt drink, has introduced new Hollandia Yoghurt Slurp it off Grab ‘n’ Go Packs- a handy 315ml pack.

    According to the Marketing Executive Sportslus Limited, Taiwo Adejare, the new Hollandia Yoghurt ‘Slurp it off’ handy pack is quite innovative and affords consumers the opportunity to refresh on the move.

    “Most times we are faced with options to savour our snacks but the Hollandia Yoghurt ‘Slurp it Off’ 315ml pack offers much more because it is healthy, nourishing, convenient and easily disposable,” he said.

    Managing Director, Chi Limited, Mr. Deepanjan Roy, said: “We know that many consumers desire Hollandia Yoghurt for different reasons, one of which is to enjoy their snacks along with their favourite yoghurt drink. We also know that health is one of the biggest motivating factors in consumers’ decision making process, so we decided to introduce the Grab’n’ Go pack for consumers who are on the move and desire a healthy drink with their meals. It is very affordable and offers consumers value for their money.’’

  • Hollandia Yoghurt unveils campaign

    Chi Limited has unveiled a campaign for Hollandia Yoghurt in Lagos.

    In the Television commercial (TVC), tagged ‘It’s All Good,’ a  woman singer, songwriter and dancer –  Seyi Shay,promotes  ‘goodness’ highlighting the benefits of drinking Hollandia Yoghurt.

    On why she loves Hollandia Yoghurt, Seyi Shay said: “I love drinking Hollandia Yoghurt, bursting with goodness. Hollandia Yoghurt makes me feel real good on the inside that I can’t just stop flaunting it on the outside. I have had some of my fans say that I have great skin, healthy nails and hair. And for me, it doesn’t just stop at that.

    ‘’Hollandia Yoghurt gives me improved energy levels for non-stop performance. So, you see why Hollandia Yoghurt is my favourite.’’

    The TVC highlights the connection between consumption of Hollandia Yoghurt that is nutritionally fulfilling and a refreshingly radiating personality which Seyi Shay embodies in her person and music. It draws attention to the success that is within the reach of those who dare to dream big. In the TVC, Seyi Shay achieved her dream of becoming a star in the same way that every customer experience is a brand moment of truth.

    On the TVC, a member of the creative agency in charge of the copy, said the new TVC is a product of innovative thinking that has helped to convey the message that the “goodness” derived from taking Hollandia Yoghurt drink is not only experienced inside but also radiates on the outside. “It is not always easy to find an emotional way to say things that are factual. This is why we decided to engage the services of Seyi Shay to highlight the goodness of consuming Hollandia Yoghurt regularly.”

    Seyi Shay, who prefers Hollandia yoghurt, said:  “The partnership was a no-brainer and a flawless match for brand Hollandia brand and my brand. For me, it’s more than just a commercial, it’s my own way of getting millions of Nigerians everywhere to see and enjoy the goodness of Hollandia Yoghurt.”

    An consumer of Hollandia Yogurt, Mr. Olanrewaju Ogundipe, praised Chi Limited and its creative team for putting together such a great commercial. He said: “I really appreciate the work’’.

    A marketing professional, Mrs Sandra Ochulor, noted that Hollandia Yoghurt stands out in its ability to create an aspiration through its advertising while effectively delivering on the brand promise.

    “Technology is clearly changing the way that consumers engage with brands and there is a clear convergence now between creative and the experience that is delivered. It used to be that customer service defined the customer experience. Now, thanks to technology, we can do so much more to enhance the customer experience.”

    In a related development, Hollandia yoghurt has also launched some new and exciting variants. They were launched to give the consumers a fuller and richer yoghurt experience anytime and anywhere.

    Managing Director of Chi Limited, Mr. Roy Deepanjan said: “This year’s Hollandia Yoghurt launched the ”It’s All Good” campaign to deliver on the brand truth- which is that Hollandia Yoghurt is good –on the inside as well as on the outside. We observed that there have been dramatic changes in the lifestyle of the consumer. People no longer have the luxury of time as they chase their dreams. That’s our reason for introducing new variants and pack sizes that respond to our consumers’ current needs. We look forward to working with Seyi Shay on a host of different platforms to bring the beloved brand even closer to Nigerians.’’

    In addition to Strawberry, Pineapple Coconut, and Plain Sweetened, Hollandia Yoghurt consumers can also enjoy new variants, such as Orange, Green Apple, and Pure N Plain.

  • Hollandia’s Yoghurt new variant lauded

    Consumers across the country have applauded Chi Limited for its introduction of three new variants of Hollandia Yoghurt in addition to existing variants in the market.

    The new variants: ‘Green Apple,’ ‘Orange’ and ‘Pure and Plain’ are expected to cater for a growing demand for dairy products in general and yoghurt in particular.

    In a latest food marketing consumer survey, the consumers said the new variants will widen their experiences of Hollandia Yogurt as a result of its new formulation which accordingly has a rich mouthfeel and a balanced flavour.

    The survey stated that the consumers are also impressed with the new low-fat yogurts product proposition and other health benefits as they face major health risk associated with junk foods.

    Citing a case study of three friends, the qualitative marketing research narrate: “Amaka, Bose, Amina and Uju are four close friends… and all yoghurt lovers. Amaka and Amina have been trying for months to get rid of junk food and make healthier food decisions. However, they have often failed to stay on course. This is because sometimes, the healthy options are simply too bland and unappealing. Recently they started substituting heavy dinners with healthy fruits and veggie smoothies. They couldn’t keep up with it however, as it often tasted…off.

    “One day, a friend asked them to try adding some yoghurt to their smoothies. They thought adding yoghurt would only add more sugar and not enough benefits to the mix. In any case, they gave it a try. In the course of selecting the ideal yoghurt, they ran into Hollandia Pure N Plain Yoghurt with no added sugar.  The yoghurt added the creamy smooth texture their smoothies lacked and greatly elevated the taste without adding any sugar. Now they look forward to their daily smoothies. All thanks to Hollandia Pure N Plain Yoghurt,” the survey stated.

    “Bose, on the other hand, loves experimenting with flavours. However, it soon became obvious that the many brands out there were limited to one or two basic flavours. Over time, even for a yoghurt lover like her, it had become somewhat boring.

  • Consumers relish Hollandia Yoghurt

    Consumers relish Hollandia Yoghurt

    As consumers are more aware of the nutritional and health benefits of yoghurt as a good source of protein, vitamins and calcium, its market can only grow more especially with the fortunes of Hollandia brand. TONIA ‘DIYAN writes.

    Consumers across the country have applauded Chi Limited for introducing three new variants of Hollandia Yoghurt in addition to the existing ones in the market. The variants: Green Apple, Orange and Pure and Plain are expected to cater for the growing demand for dairy products in general and yoghurt in particular.

    According to consumers, the new variants will widen their experiences of Hollandia Yoghurt because it has a rich and balanced flavour. They added that the new low fat yogurts are excellent to taste. Hollandia Yoghurt is not only healthy and fulfilling, but a delight to consumers. The variants come in 1 litre, 500ml and 250ml tetra paks.

    Amaka, Bose, Amina and Uju are four close friends and all yoghurt lovers.

    Amaka and Amina have tried for months to get rid of junk foods and make healthier food decisions. However, they often failed to stay on course. This is because sometimes, the healthy options are simply too bland and unappealing. Recently, they started substituting heavy dinners with healthy fruits and veggie smoothies. They couldn’t keep up with it as it often tasted…off.

    One day, a friend asked them to try and add some yoghurt to their smoothies. They thought adding the drink would add more sugar and not benefit the mix.  In the course of selecting the ideal yoghurt, they ran into Hollandia Pure N Plain Yoghurt with no added sugar.  The yoghurt added the creamy smooth texture their smoothies lacked and greatly elevated the taste without adding any sugar. They now look forward to their daily smoothies; thanks to Hollandia Pure N Plain Yoghurt.

    Bose, on the other hand, loves experimenting with flavours. However, it soon became obvious that the many brands were limited to one or two basic flavours. Over time, even for a yoghurt lover like her, it had become somewhat boring.

    Bose discovered Hollandia Yoghurt Orange flavor while on her monthly grocery shopping. She bought one pack out of curiosity and gave it a try.

    She is yet to regret the decision. This is because Hollandia Yoghurt Orange Flavour combined the exciting citrus-y flavor perfectly with the signature Hollandia smooth yoghurt in a way that delivered a superior taste experience.

    Uju’s love of yoghurt was beyond the norm. With apples being her absolute favorite fruit, she frequently searched for apple-flavoured yogurt to satisfy both desires. On one of her weekly shopping runs, Uju ran into a fellow shopper, who was buying cartons of the Hollandia Green Apple. After some prodding, she discovered that it also came in a 180 ml pouch, perfect for her busy life as a marketer on the go! he ordered a carton for herself. She didn’t expect it to be any different from others she’d tasted over the years, but she was wrong. Not only did the Hollandia Green Apple taste very nice, she found that it didn’t leave her with an after-taste so common with those she had tried in the past. She could not believe it, Hollandia Green Apple restored Uju’s faith in apple drinks and she isn’t planning to lose the faith anytime soon.

    The four jolly friends have since been able to fulfill their respective cravings without betraying their individual tastes.

    With the introduction of On-The-Go pack of Hollandia Yoghurt 180ml sachets in Orange, Strawberry and Plain Sweetened and Pure N Plain flavours at the cost of N50 for children and young adults. No doubt, consumers who are attracted to the brand like Amaka, Bose and Amina feel a kinship with its refreshing and energising flavours and they are willing to become adorers and ambassadors in the nearest future.

    Therefore, by successfully translating feedbacks from customer engagement into innovative product extensions that satisfy the yearnings of consumers for new experiences, Chi Limited has become the undisputed market leader in its segment in terms of sales volume and product innovation.

    The Pure and Plain variant, which was developed to satisfy the ever-increasing health conscious consumer contains no sugar and is adjudged suitable for the individual who desires to consume yoghurt strictly for its numerous health benefits.

    According to nutritionists, consumption of yoghurt is recommended for persons who suffer from obesity, irritable bowel syndrome, among others, because yoghurt exerts a positive effect on health.

    Speaking on the newly introduced variants, Managing Director, Chi Limited, Mr. Roy Deepanjan said: “The new variants of Hollandia Yoghurt were developed following extensive consumer engagement activities which revealed that our loyal customers who have helped us to reach the number one position have a yearning for more varieties of the Hollandia Yoghurt brand.

    “We at Chi Limited have always been keen on satisfing the ever growing population of Hollandia Yoghurt consumers across Nigeria with products designed to satisfy their needs and expectations from our brands.”