The Hook Agency and The Temple Company, two leading creative powerhouses have entered into a strategic partnership to make impact with the launch of a new creative transformation company, H & T Africa.
H & T Africa is a strategic partnership between Idris Olorunnimbe’s The Temple Company, a global full-service talent, and events management agency, and The Hook, an advertising agency founded by four partners namely Sam Ochonma, Toheeb Dele Balogun, Adebayo Owosina and Akinwale Muse. The transformation company was officially launched at a media event in Lagos, recently. The event had in attendance dignitaries in the integrated marketing communications, academics, and clients.
The event attracted stakeholders and well-wishers some of who include the the Vice-Chancellor of the University of Lagos, Prof. Oluwatoyin Ogundipe, MD of Lotus Bank, Mrs. Kafilat Araoye, Oniru of Iruland, Oba Gbolahan Lawal, Managing Director, Middle East & Africa, Insights Division at Kantar, Adeola Tejumola, former Deputy Governor of Lagos State, Princess Adebisi Sosan, wife of the Minister for Works, Dame Abimbola Fashola, among a host of others.
While unveiling the partnership, Mr. Idris Olorunnimbe, GCE/ Founder, The Temple Company, and co-founder, H & T Africa, noted that strategic collaboration was critical to sectorial growth that will have far-reaching impact on all stakeholders. According to him, H&T will deliver end-to-end solutions through new innovations.
According to Olorunnimbe, H & T Africa’s areas of core competence are four-fold and this include data, content, digital and strategy. In between, they offer a bouquet of services such as audience Insight, analytics, infrastructure, talent management, events, experience design, product design, channel, performance marketing and socials among others.
Sam Ochonma, MD, The Hook Agency and Co-Founder of H & T Africa, said the partnership is “an exciting milestone” for the agency. “H&T is the birth of a creative transformation company in Africa. The Hook has been around for the past four years and we can’t be more excited for what the collaboration will do for the creative industry,” he said.
Also speaking, Mr. Toheeb Dele Balogun, Co-Founder of the Hook Agency, and H & T Africa said strategic partnership is the new gold as this will spark growth and development within the industry. He said, “You will agree with me that collaboration has become a regular part of a modern-day business plan. With H & T, we are trying to bring two forces together. We as the Hook have been a traditionally impact creators using the traditional and digital advertising model. Temple on the other side is very big on the infrastructure beat, so what we are trying to do is to bring these two things together to have a seamless operation from ideas, concept generation to execution.”