The excitement of Champions League football is reaching fever pitch as the quarter-final matches take centre stage.
Heineken, the premium beer brand from the stable of Nigerian Breweries PLC is adding to the excitement with its “Cheers to all fans” campaign which starts in Owerri the with Chelsea and Real Madrid’s second-leg quarter-final match at Stamford Bridge.
Though the atmosphere in London has been anything but exciting lately, it is guaranteed to be a fulfilled and action-packed night at the Chillis Bar on Tuesday, 18th April when the ‘Cheers to all fans’ tour begins in Owerri.
Champions League nights with Heineken have always been electrifying and much more is expected this term with the extended ‘Cheers to all fans” campaign which more than anything else reiterates fans’ inclusivity without female stereotypes.
Bants, beer, top-notch music from star artists, jokes, quiz competitions as well as plenty of prizes are some of the guaranteed attractions for every Champions League night with Heineken.
“Football is a beautiful game to be enjoyed by all. We at Heineken are passionate about giving our loyal customers and fans alike the best possible viewing experience,” Premium Lager’ Portfolio Manager , Sampson Oloche stated. “Our strategic intent is to improve the viewing experience for all fans irrespective of gender, clubs supported, banter, and game’s outcome we embrace and celebrate with you.”
While Owerri is taking the shine in the quarter-final, attention will shift to Warri and Abuja for the second-leg semi-final games billed for May 16 and 17.
A befitting climax is in the offing when the final of this year’s Champions League will be enjoyed in Lagos by fans.
The Champions League has been a thrilling competition so far, with some of the best clubs in Europe competing for the coveted trophy. As the competition reaches the business end, the stakes are higher than ever, and the excitement is also hitting a crescendo with Heineken who admits that football is one game that binds Nigerians from all walks of life together.
Indeed, football in Nigeria is a religion, a healthy mix of fan ship, passion, and unalloyed loyalty but regardless of the outcome, Heineken unites all regardless of gender and supporter ship.
Heineken’s “Cheers to all fans” campaign is a fantastic way to engage football fans from around the world and Nigerian fans have already caught this buzz to celebrate the passion and excitement of the game.