The introduction of Reload Multivitamin range of products in Nigeria was to contribute our quota to the health sector, Bryan Hunsaker, President of Reload Brands LLC, U.S.A has said.
Hunsaker added that the brand will fill the nutritional gaps found across all age groups.
He reiterated the fact that the Reload Multivitamins range were designed for different age groups with tailored formulations to suit their nutritional needs.
Hunsaker spoke at a night of glamour where brands were rewarded for the first time by Consumers through voting for brands considered to have provided a degree of expected value.
Reload Multivitamin ( www.reloadvitamins.com) from the stable of Reload Brands LLC (RBL) was one of the brands to emerge within the multivitamin category as a brand of value based on the consumer vote on the website.
Customers were encouraged to voice their pleasure or dissatisfaction with brand performances based on brand claims for three months between April 1 and June 30 , and reload was picked as a brand of value within its category as a result.
Tony Obot, Chief Executive of Kandaval Communications, stated during the award that “The leading multivitamin brand had won the category with around 81% of the votes cast, making it the best value for money brand for the coming year 2022”. Later, Reload Multivitamin (https://reloadvitamins.com) was identified as the chosen brand.
“We are thrilled with the result of the vote that was not influenced by anyone or anything except the influence of the consumers’ experience, and therefore it is a credible statement we will take to the market,” said Jude Elue, a pharmacist and Director of Sales and Marketing at Reload Brands LLC. Regulators and consumer advocates spoke prior to the presentation of awards, praising the Consumers Value Broadcasting effort and the first edition of the Consumers Value awards as worthwhile endeavors.
As a regulator, Prof Mojisola Adeyeye, Director General, National Agency for Food, Drug Administration and Control (NAFDAC) in her goodwill message, hailed Consumers Value Broadcasting Limited for winning the inaugural award and urged improvement in order to reach new heights.
The theme: “The power of the consumers based on the assumption that customers voted for the brands’ encounter/experiences” is appropriate and pertinent as a proactive strategy to mobilize mass public awareness of their right as consumers, she added. She continued by saying that NAFDAC is pleased to be a part of the programme because, as a regulatory body, it takes great delight in fostering consumer confidence by ensuring that the products it regulates are of high quality, secure, and healthy.
According to Babatunde Irukera, Executive Vice Chairman/CEO, Federal Competition and Consumer Protection Commission (FCCPC), it is gratifying that the Consumers Value Awards aims to validate what gives consumers value and address certain misdemeanours in the marketplace”.
He said: “FCCPC supports the Consumers Value Awards on the basis that in a developing society, it is critically important to support people in recognising and demanding what is appropriate, and he hopes that the Consumers Value Awards can spark people’s interest in demanding the kind of quality they are entitled to in the marketplace.
Welcoming guests to the event, Chief Adedayo Ojo, Chairman of Consumers Value Broadcasting said in Nigeria’s business environment, consumers are already inundated with almost too much hype, publicity and promotions, some of which are not approved by the regulatory authorities. This situation throws up an opportunity for some guiding light to help navigate through the labyrinth. It is our mission to provide the required guiding light and deliver value that will make brands, products and services more accountable to consumers.
What sets the Consumers Value Awards apart is that consumers decide on who wins. Therefore, our role as organizers is restricted to facilitating the conversation between products, services, brands and consumers. More importantly, we are committed to doing these transparently, ethically and with integrity.