The search for Naija Highlandah has gotten major backing from the scotch whisky brand William Lawson.

According to a statement from the William Lawson brand, the Naija Highlandah challenge seeks to reward bold Nigerians who live life by their own rules to challenge for the title of the first-ever Naija Highlandah.

The month-long search, according to organisers, will see daring participants compete through a series of challenges to win the grand prize of two-million-naira cash and a trip to Scotland.

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The search for the Naija Highlandah kicked off on October 13 with a series of events that included a media launch and market activations.

The challenge, it was gathered, will run from October 13 to November 12, 2022, in two main phases. The first phase will focus on recruiting the participants and having them participate in the challenges. The competition is open to 18-year-olds and above with the guts to take up the challenge. The Top 10 participants who can best prove their Highlandah attitude will move to the grand finale and battle for the ultimate Naija Highlandah prize of 2 million naira cash and a trip to Scotland.

Speaking about the challenge, Lerato Makume, Bacardi Marketing Manager for Nigeria, said, “William Lawson’s is known for defying the norm, making its own rules, and being brazenly different, just like our liquid. This is the kind of person we are looking for, someone with a true Highlandah attitude. We know Nigeria is full of Highlandahs, but only one person will have the guts to be William Lawson’s Naija Highlandah. I challenge everyone to participate if they dare – we look forward to bumping fists with the Naija Highlandah!”