Fashions Finest Africa show will hold at the Balmoral Convention Centre, Federal Palace Hotel, Lagos between May 24 and 25.
Its founder and Chief Executive Officer, Mr. Sola Oyemade broke the news at the unveiling of activities for the show.
He said the show would remain a leading platform that provides new and upcoming fashion creative opportunities to showcase their crafts in the highly competitive fashion world.
Oyemade has given young people a level-playing ground to contest on the runway irrespective of their shape or size. He recalled that it has pioneered some shows in Africa, such as The People’s Catwalk and the African Model Congress.
According to him, the elite fashion world only presents opportunities to fashion curators who have already made some stakes in the fashion world, giving very little opportunity for the new and emerging ones. ‘’This is one of the conventions we have successfully dismantled,’’ he said.
He said judges for the show would be drawn from various countries in Africa, such as South Africa, Gambia, Tanzania and Ghana. For the sake of fairness and clarity, the judges do not speak to each other during the event and that the People’s Congress leaves the decision to the people’s discretion.
Oyemade, however, lamented the state of economy, which he said, has not been friendly to the fashion curators, investors, collaborators and partners. He hoped the event would be appreciated for a more robust delivery in the future.
The show will feature exhibition of finest wears, bags and jewelry at affordable prices. Winner of the Peoples Catwalk will go home with a cash prize of N100,000 and gift items. No fewer than 50 people will walk the catwalk on each of the two days, in their interpretation of the African fashion. Five people from each heat will be selected by the audience to make it through to the final, which takes place during the gala finale on Saturday.
Apart from the catwalk, there will be a conference and creative sessions on Friday that will feature some notable names in the fashion industry, discussing ‘business of fashion: how to take your brand from catwalk to high street stores.’
Also, nominees for the Fashions Finest Awards will be drawn from all over Africa with two major categories of Designer of the year and Makeup Artiste of the year.
The award has become one of the most coveted awards in the industry, recognises the personality, brand all over Africa that has made tremendous progress in the fashion industry.
Sponsors of the show include Zaron, Mixta Africa and LASAA.
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