Democratising technology by producing the right products and offering after-sales support services are important elements in deepening technology adoption, United Kingdom’s leading home appliances brand, Beko, said yesterday.
Its Regional Director, sub-Sahara Africa, Evren Albas, who spoke during the official launch of the firm’s products in Lagos, said with its presence in the country, consumers will now be able to enjoy a wide range of high-quality products.
He said as part of the firm’s marketing plan strategy, it is offering after-sale technical services, adding that in line with the peculiar energy challenge of the country, the firm has designed energy saving appliances that can uses solar energy.
“In Nigeria, we democratise technology for the people by giving them maximum after-sales support. We also intend to create maximum awareness through the use of popular media platforms such as television, radio, outdoor and the internet,” he said.
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Beko showcased its environmentally-friendly products that maintain higher energy efficiency than other brands. These products include the solar refrigerator and chest freezer range of products which run on solar energy. Beko solar products will assist communities where there is no electricity grid yet or those who would like to depend less on the power supply from the national grid.
Its Logistics Manager, Ajibola Okewale, said it was through collaborative effort that Beko was brought into the country so that Nigerians can enjoy the benefit of having a long lasting products from its stable.
He said: “Beko promises to deliver your products at your door step and give after sale services where necessary so that you can get the right type of output. Our service centre is at Oregun. We will also ensure that we have distribution centres and big cities across the country with value added products to the door steps of the Nigeria population and take advantage of this opportunity.
“We are excited at this new joint venture and we ask that Nigerians join us to take advantage of this great opportunity of this great product that has come to our door step.”
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