Our Reporter
Popular artiste manager, Abdul Nasir Osman aka Diamond Chief has said artiste management is more than a profession, but a marriage relationship.
According to the Ghanaian-based music entrepreneur, the music industry is one dynamic industry that goes beyond making music alone but to understand its business aspects as well as the artistes.
While speaking on his relationship with his artiste and client including comedian Shatta Bundle, he said,” We have a good relationship. It’s like a marriage for us, we communicate every day, and that’s how the artist-manager relationship should be. And he (Shatta Bundle) has a jovial and amiable personality that I love to work with.”
He further sheds more light on the role and importance of an artiste manager, he remarked that an artiste manager as the title implies, is a professional representative, mediator, partner, and advisor for a musician or band.
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“Because of the dynamics of the music industry, having an artist manager allows the artist to focus on being creative and achieving excellence at music-making while the manager supports the artist’s creative vision by serving as a bridge between the artist and the industry, help the artist negotiate deals, show bookings, schedule tours oversee and coordinate marketing and publicity, gain funding, general artist management, branding, and budgeting. Basically, an artist manager is inevitable in the career of an artist.”
Continuing he noted that, “There is a lot of work to do in the music industry, it is tough building a career, but with an artist manager by the artist’s side, there’s less problem; because the manager bears a lot of the burden in making the artist well-grounded and successful; all the artist need to do is make good music.”
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