By Tajudeen Adebanjo
Coscharis Motors Plc, a leading auto firm, has unveiled the Ford Trucks brand of Heavy Duty Commercial Vehicles (HDCV) at the 15th Lagos Motor Fair at the Federal Palace Hotel, Victoria Island, Lagos.
Powered by an Ecotorq 12.7L automatic transmission engine, producing up to 2150 Nm of torque and up to 430 PS power among other features, Ford Trucks are available in 4×2, 6×4 and 8×4 Construction and Tractor series,
Coscharis Group General Manager, Marketing and Communications, Abiona Babarinde, said the trucks will help to fill identified transportation gaps in the areas of logistics, haulage, construction and refuse disposal among others.
The trucks, he said, were built to handle both short and long distance transportation challenges with the toughness and capability that is required to face any given task.
“More importantly, you can trust Coscharis Motors to be there for you in terms of all sales and aftersales services support, including spare parts, for the trucks,” he said.
Coscharis Motors General Manager, Sales for Ford Trucks, Helyn Osandu, said: “To help our customers purchase the Ford Trucks with ease, Coscharis Motors has arranged flexible finance schemes from Coscharis Mobility, Polaris Bank and other upcoming finance institutions that are finance partners to Coscharis Motors. These partners will help customers purchase the trucks with equity contributions as low as 20 per cent of the price of the trucks, while the balance is spread over a period of time.”
Ford Trucks, with almost 60 years of experience in truck manufacturing and product development for international markets, had earlier announced that they were confident that Coscharis would represent them well in the Nigerian trucks market.
In the words of the Vice President of Ford Trucks, Serhan Turfan, “we believe that Coscharis will represent our brand in Nigeria excellently by building on our steady presence in the region and this is why we have committed to the new facility in Lagos, which is an important milestone for our operations in Nigeria.”
An automotive consultant, Julie Chi-Nwaoha, who test-drove the truck during the launch, said: “The physical appearance of the truck looks intimidating but when I handled it, the flexibility of the steering and gear, together with the accessibility of the control buttons on the dashboard was outright reassuring that I was absolutely in control of the truck. Also, after hours of hard work, if I want to rest, there is a sleeper behind the driver’s seat. I could lay there on the bed and have a good rest.”
During the launch of the brand, which was witnessed by relevant industry players, including the Director-General of the Nigerian Automotive Design and Development Council, Dr Jelani Aliyu, Coscharis Motors, featured two products from the Construction Series, namely, tipper and concrete mixer; and another two from the Tractor Series, namely the Tractor head and garbage collector.
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