United Bank for Africa’s Lifestyle and Entertainment channel, REDTV, has thrown its weight behind the inaugural edition of The Annual Film Mischief (TAFM) organised by The film Rats Club.
The festival explores the works of young film writers, producers, and directors working under the aegis of the Film Rats Club.
As part of the events, the organisers have put together a Film/Tech session where creative leaders will brainstorm on the film industry in Africa and how the narrative can be improved to make room for more players and participants.
The Executive Producer, REDTV, Bola Atta, explained that the lifestyle channel is focused on empowering talented creatives on the African continent and showcasing what they have to the world.
“More than ever before, we at UBA and REDTV are conscious of the enormous potential that exists within the creative industry on the African continent and we are keen to give more life to this. Some of these talents really do not have much access to funding and networks and we want to provide opportunities for them to keep improving. It is with the hope that the creative industry will one day soon, grow as big as the Fintech’s who are presently dominating the digital space with incredible innovations. It is indeed a new world and every young African talent deserves to play their role and contribute to the development of the continent.” Atta said.
“The future of film in Africa is changing at a fast and positive pace and we are glad to be part of the conversation. Festivals like the Film Rats Club organised by young talents form part of the changing narrative.’ Atta concluded.