A media agency, SBI Media, has entered into strategic partnership with the world challenger network, Stagwell global.
The partnership will enable SBI Media to collaborate with agencies across Stagwell’s network to scale Omni channel media, content, and production capabilities for leading global brands while Stagwell will also tap into SBI’s rapidly growing digital and traditional media environment with a hyper-localized approach.
Group Managing Director of SBI Media Rotimi Bankole, said: “Stagwell’s vision to transform marketing communications is not only in-sync with our DNA, but it is also at the core of what we stand for at SBI Media Group. Our affiliation with Stagwell is now activated, we are proud to take on the next level of our business growth with such partnership across the board that will not only extend to clients with the best in class performance that they expect but also clearly fulfils our vision to share SBI’s outstanding insights into African audiences, media, and markets’’.